#CBMinute I used to show this Tom Fishburn comic at the end of the semester to remind people where any given brand stands. Validated this week by Heineken UK's director of innovation Rebecca Haigh "We’re not in our consumers’ heads 24/7" - interview in comments

#CBMinute Interesting article on why DTC brands enter traditional retailers: experiential factors (touch) as well as retailer factors (loyalty points, Amazon marketplace) www.wsj.com/articles/awa...

#CBMinute I have been a fan of Roy Lichtenstein's art for a long time, but I think we can learn something about the construction of perception that is applicable beyond art. The IG post is the most poignant, but for those not on IG will put Youtube link in comments www.instagram.com/reel/DJfg75D...

#CBMinute I just taught my last class for the semester but the topic of everybody asking for feedback came up in our discussion on satisfaction. Rating fatigue. www.nytimes.com/2024/12/05/s...

Going to #ACR2023? Consider attending the JACR round table. Joe Goodman, Jeff Galak, and I will be there to discuss our vision for the issue on "EXPERIENTIAL CONSUMPTION" (taking submissions in 2024) lnkd.in/gCmy9Pn4 Saturday October 28 3:45-5:00pm Capital Hill room