Sunday, April 26th is National Help a Horse Day. This year, we're donating 10% of this weekend's regular line sales to The Cloud Foundation, and you can save 10% while you do so as well! Use code HORSEDAY26 to save on any regular line purchase of $25 or more. Shop all weekend at BreyerHorses.com!

This #ThrowbackThursday also happens to fall on #InternationalCreatorDay! 🖌️Model horses are an excellent canvas for creativity and self-expression - it's why we always encourage customizing your horse to make it your very own. 💖 Here's a look at Breyer's craft and activity sets through the years!

Collector Club members - meet Maya, a Freedom Series Gambler's Choice model! 😍 This sweet pony mare is loved for her calm disposition and sweet expression that just begs for kisses on her soft nose. Get yours here: https://ow.ly/Svqq50YOaU1

Happy #EarthDay from all of us at Breyer! 🌎Today we're thankful for this beautiful planet we call home and all of the wonderful creatures that inhabit it.

The BreyerFest Lounge offers comfortable, air-conditioned seating and is the best seat in the house for viewing the equine entertainment at BreyerFest. Passes for Friday, Saturday and Sunday are now available to VIP and All-Access ticket holders while supplies last: https://ow.ly/Cres50YNrhT

🐴 Find your next career with Breyer! We are hiring for a variety of roles within the Breyer brand! All positions are based out of our headquarters in Pequannock, New Jersey. While a passion for horses isn't required, it's certainly welcomed! 😉 Learn more: https://ow.ly/eN8o50YMUNy

The best BreyerFest advice comes "from the horse's mouth," and the BreyerFest First Timer's Guide is the spot to find all of that great advice for both our in-person and online events in one convenient place! 📖 Check it out here: https://ow.ly/TiJK50YLk0g

This weekend is another great chance to build your Stablemates world! Save 15% on any Stablemates purchase of $75 or more with code SMSAVE26 at checkout. Get ready for hours of hands-on play with barns, vehicles, playsets, crafts, and horses, of course! 😉 Shop Stablemates: https://ow.ly/9JzM50YLg3x

Specialty Club grab bags are now available while supplies last! 🛍️ Bags available include: 🌟 Premier Club 🌟 Stablemates Club 🌟 Vintage Club 🌟 Vintage Club Stablemates This offer is limited to one of each bag per membership-holding account. Who are you hoping to get this time? 👀

Attention specialty club members! 📣Are you a recent member looking to expand your collection, or just hoping to fill in some gaps? Grab Bags are coming tomorrow, April 17th, for Premier, Vintage, and Stablemates members at 11 AM EDT! Stay tuned for more info tomorrow morning.

April 16th is the "Day of the Mushroom!" 🍄 Aside from being a delicious culinary treat, mushroom is also a unique equine coat color found only in Shetland Ponies. Mittens, our 2023 "Pony for Christmas" model, was painted as a mushroom with a tobiano pinto coat! 🖌️ #ThrowbackThursday

Mother's Day is just around the corner! We've gathered a special collection of great gifts for Mom during this special time of year. Whether she's a rider, reader, or collector, we have something special that will make her heart gallop with joy. Explore the collection here: https://ow.ly/rV9Y50YK53V

Stablemates Club members: your next release, Westley, is now available for purchase! 💖 From the swish of his flaxen tail to the snip on his kissable nose, we can’t get enough of this Paint Horse stallion! 🐴 Complete your purchase here: https://ow.ly/NYTO50YJZJg

Ready to dip your toes into the world of model horse showing? Breyer Boot Camp is the perfect place to start! 🖥️ Boot Camp is a novice-level photo show intended to give Breyer fans age 15 and older a space to learn the ins and outs of this unique hobby. Learn more: https://ow.ly/YhXF50YIqox

We continue to celebrate #NationalUnicornDay all weekend long! 🦄 Have you met Sapphira, one of the newest unicorns to join the Breyer stable? Bringing sunshine and magic wherever she goes, Sapphira's translucent coat is a gorgeous turquoise with pink accents. Find her here: https://ow.ly/CiYL50YFEhG

We're down to our last few tables available for the BreyerFest 2026 Open Show! ⌛We're excited to unveil the stunning glossies that will be awarded to our sectional champions: 🌟 Glossy Ideal Series Buckskin: Champion 🌟 Glossy Cody's Wish: Reserve Champion Sign up here: https://ow.ly/Zrif50YGu1p

#NationalUnicornDay isn't just a day for us, it's a whole weekend of celebrations. 😎🦄 You can save 15% off our "Unicorns and More" collection with any purchase of $49 or more! Just use code UNI2026 at checkout. ✨ Start your adventure here: https://ow.ly/yIVg50YFEKl

This #ThrowbackThursday also happens to fall on #NationalUnicornDay! 🦄 Rosalind & Rigel, a cremello mare and foal pair, were originally released in 2017. A few years back we created this test run stallion to accompany them. Keeping with the celestial-themed names, we've been calling him Regulus! 🌟

Did you know that April is #WorldWishMonth? 🌟 As you prepare for #WorldWishDay on April 29th, bring home Love & Hope, a colorful set of unicorns who celebrate the heartfelt love of a mother and her child. 🌈 Find them here: https://ow.ly/3xjS50YF620

BreyerFest Seminars are back and better than ever for 2026! Join us Friday and Saturday in the Visitor Information Center or online at BreyerHorses .com for ten great talks on the world of real and model horses. 📺 Check out the full lineup here: https://ow.ly/wJCi50YCZsV

Our annual Collector Club Appreciation Event is BACK! 🎉 For one week only, we're offering you a FREE exclusive glossy Traditional model with an in-stock, regular line purchase of $175 or more: Glossy Manaos, Glossy Cloud, Glossy Big Lex, or Glossy Riptide. 🤩 Start shopping: https://ow.ly/JiNb50YzeFs

Born in 2007 and imported from Uruguay’s renowned Cabaña Septiembre, Jaguel Hilton is currently the only Criollo stallion standing at stud in the United States. He has been honored with his very own Breyer model and will be joining us at BreyerFest 2026! Learn more: https://ow.ly/4k0i50YCVMv

Celeste & Ray's love for each other is as bright as the sun and as dazzling as the moon. This adorable plush pair is entering orbit just in time for Mother's Day! 🌙☀️💕 Bring them home here: https://ow.ly/PvON50YCUvK

The Rockin R Rhythm Riders, 2011 and 2025 😍 Have you been keeping up with the BreyerFest Blog? We've shared reveals for many of our performers coming to the Covered Arena for demos throughout the weekend, including the return of the fan-favorite Rockin R Rhythm Riders: https://ow.ly/wvSZ50YCRZX

Model horse show hosts are absolutely essential to keeping the model horse hobby alive and thriving! 😍 Hosting your own show may seem like an intimidating prospect, but we have a step-by-step guide to all the essentials: https://ow.ly/ZfpF50YCpCf

Who's hiding behind the stable door? 👀 Get ready to welcome a new arrival with our Stablemates Horse Foal Surprise sets! Just like real life, the color of your foal is based on the colors of their parents! 🎨 Explore the Stablemates collection: https://ow.ly/XBz050YCQcj

Breyer's Spring Super Sale is still going strong! 👀 We've added even more products from across the Breyer stable at savings of up to 50%. It's the perfect time to stock up for upcoming birthdays, holidays, and "I need a new horse to love and cherish" days! 😉 Shop the sale: https://ow.ly/TZnK50YCnmJ

This #ThrowbackThursday also happens to fall on International Children's Book Day! One of Breyer's first and most important collaborations was with Marguerite Henry, a multi-Newbery Honor-winning author whose equine heroes have inspired young readers for generations.

Happy April Fool's, all! 🥳 We're afraid that HorseShoes are not actually coming anytime soon, but here's something that is - the return of our April Fool's Stablemates blind bags! Limited quantities of series 1 and 2 are available while supplies last. Find them here: https://ow.ly/i6Om50YBSj5

Are your Breyer horses longing for a little extra style on their feet? Coming mid-year 2026, we're excited to introduce HorseShoes! 👟 The collection starts with a set of four athletic sneakers in Breyer blue and yellow, with more options to come in the future.

⌛ It's officially the LAST DAY to secure a BreyerFest VIP ticket! Sales must close at 5 PM EDT TONIGHT. 🎟️ This limited ticket type has some truly special benefits for 2026. All of your models will be specially packed in a single box, complete with carry handles! Get yours: https://ow.ly/mJnP50YBcfG

A whole slew of new products have been added to Breyer's Spring Super Sale! 🌷 For a limited time you can continue to save up to 50% on dozens of model horses, gifts and accessories throughout Breyer's stable. No code required, discounts are already applied! ✨ Shop the sale: https://ow.ly/nqRF50YzmF4

There are many ways to paint an Appaloosa - and although these spotty steeds may seem intimidating to the novice artist, they don't have to be intimidating. 🎨 Artist T.J. Hurst takes us through her unique pastel painting methods in this Discover Breyer article: https://ow.ly/XpVI50YzfQ1

Meet the latest masterpiece in the Ideal Series! 🖼️ Inspired by Orren Mixer's 2000 work "Pinto," commissioned by the Pinto Horse Association of America, Breyer's unmistakable artistry brings this stately Saddlebred to life. Bring him home here: https://ow.ly/FPC250YyE1B

Vintage Club members strike gold with our next release... or maybe blue! 😉💙 Evenly split between his two colorways, El Dorado combines the spotted coat of the Appaloosa Performance Horse with two of our "decorator" colors: gold charm and wedgewood blue: https://ow.ly/A4GU50YznFf

Happy #ThrowbackThursday! The BreyerFest Live Auction often features one or more models inspired by that year's event theme. For 2008's "Global Gallop," one such model on the auction block was Serengeti, who sold for $2,500 that weekend.

It's time for some spring cleaning at Breyer HQ, and we're passing some super savings on to you! 😍 Save up to 50% on dozens of products, including Traditional, Freedom Series, Stablemates playsets, gifts and more! No code required. Shop the Spring Super Sale: https://ow.ly/rCR350YynbT

BreyerFest 2026 model horse show registrations are now OPEN! 🥳 Come join us at one or more of these exciting shows and put your Breyer models to the ultimate test! Do you have a champion in your stable? There's only one way to find out! 🏆 Sign up and learn more here: https://ow.ly/6iUC50Yw3kH

BreyerFest model horse showers - we appreciate your patience after last week's technical issues. Great news: our on-sale has been rescheduled to tomorrow, March 24th, at 1 PM EDT! At that time, all four BreyerFest 2026 model horse shows will be available. Learn more here: https://ow.ly/iEGT50YxGV0

If your Breyer horses need a new way to stretch their legs, think "extreme!" 🤠 Extreme Cowboy Racing is an exciting, high-intensity Western sport that utilizes many different props and obstacles, many of which you may already have in your Breyer barn: https://ow.ly/C6XM50YwYek

Spring brings new growth, new beginnings... and savings! 🌷 Get ready to set out for adventure when you save $15 on any in-stock, regular line purchase of $75 or more. Just use code SPRING26 at checkout! Shop the sale all weekend: https://ow.ly/v0Gg50YwRwl

Hey BreyerFest ticket holders - unfortunately our BreyerFest Model Horse shows on-sale, originally scheduled for 1 PM EDT today, is now postponed due to technical difficulties. A new on-sale date and time will be announced soon, and we apologize for the inconvenience. Thank you for your patience!

20 year rewind: a big winner from the BreyerFest 2006 Youth Show for today's #ThrowbackThursday! 🏆 BreyerFest model horse shows are still going strong - remember that signups for 2026 open today at 1 PM EDT!

👀 Attention model horse showers! Are you interested in showing your models at BreyerFest this summer? Signups for all BreyerFest model horse shows, including the BreyerFest Open Show, will open TOMORROW, March 19th, at 1 PM EDT! Information for all shows is available here: https://ow.ly/Gv5N50YvNW2

⌛ Time is running out to get your BreyerFest VIP ticket! Available only until March 31st or while supplies last, this extra-special ticket includes all the benefits of standard admission, plus exclusive benefits you won't find anywhere else. Get yours here: https://ow.ly/tCiG50YuXCX

⌛ Collector Club members - Lavinia is riding off into the sunset! 🌇 Limited quantities of our first exclusive Special Run model of 2026 remain, and she'll only be available through Tuesday, March 17th at 11:59 PM EDT or while supplies last. Add her to your collection here: https://ow.ly/vM0I50Ytv6u

Easter fun and savings go hand-in-hand! 🐥Bring home some cuddly friends for their Easter basket when you save 15% on all Breyer Plush, including Candy, our adorable chocolate pony. Just use code EASTER26 at checkout! 🥚 Shop the sale here: https://ow.ly/VCZR50Ytrzz

🇵🇷 Puerto Rico is our next stop for Breyer's Exotic Destinations Web Special Series - meet San Juan! ✈️ The Paso Fino’s natural gaits make them comfortable to ride over long distances, and Puerto Rican Pasos are known to be exceptionally smooth. https://ow.ly/btqV50Yt6Xj

It's #NationalDreamDay! ☁️ Here's to the countless dreams that have been built on the backs of Breyer horses over the last 75+ years. 💞

Inspired by pearl candies and shimmering gumballs, Cotton Sparkle and her foal Sugar Puff feature a soft, two-tone color palette that sparkles like star-dusted sweets and colors reminiscent of strawberry lemonade and cotton candy skies: https://ow.ly/CneE50YmqGP