Product teams cost between $700k to $1.5M per year, so choosing what to work on is important. But how do you prioritize your backlog? 🧵1/8

🚨FREE LIVE CLASS TOMORROW: METRICS FUNDAMENTALS 🚨 Led by @edbiden | 5pm GMT * Metrics, events and triggers * Leading and lagging metrics * Useful metric qualities * Inputs, outputs and models * Northstar metrics Sign up - luma.com/slzxlyme

🔥 FEATURED [FREE] TEMPLATE: AI MATURITY MODEL Why use it * If you want to implement AI in your org, you need to know what good looks like * Detailed description of dimensions & behaviors * Development canvas to help you get there Free template here - bit.ly/41YBo0C #ai

Want to automate internal operations, discovery outreach, or yourself? 🚀𝗟𝗮𝘀𝘁 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝗷𝗼𝗶𝗻 𝗼𝘂𝗿 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀 𝗖𝗼𝗵𝗼𝗿𝘁 🚨𝗖𝗹𝗮𝘀𝘀 𝘀𝘁𝗮𝗿𝘁𝘀 𝟮𝟲𝘁𝗵 𝗦𝗲𝗽 Get proficient with n8n in 4 weeks, building 12x different types of agents. This is a massive ROI on your time. www.hustlebadger.com/ai-agents-co...

⏰ Our FREE Customer Journey Map Class starts in 3 hours! ⏰ We're hosting a free interactive webinar to talk you through building your own Customer Journey Map, including a killer Miro & Figma Customer Journey Map template. Join us and 200+ other folks here - luma.com/1tb1e6wf #product

It's common to 𝗛𝗔𝗧𝗘 quarterly planning: 📝 Loads of pressure to do analysis and rewrite strategy 🤔 No idea what other teams have planned ❓ Not sure what is expected of me 📆 Stakeholders want DATES ⏰ Clock constantly ticking ... 😱 🧵1/12

How much discovery is enough? That's a tricky question to answer, because as always "it depends"... Let's start at the beginning. 🧵1/8

FREE Customer Journey Map Class | Wed 24th Sept Interactive webinar to talk you through building your own Customer Journey Map. Hosted by Ed Biden (Hustle Badger co-founder) Sign up here - luma.com/1tb1e6wf 🧵1/9

🌶️𝗣𝗥𝗗𝘀 𝗺𝗮𝘁𝘁𝗲𝗿 𝗲𝘃𝗲𝗻 𝗺𝗼𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 𝗩𝗶𝗯𝗲 𝗖𝗼𝗱𝗶𝗻𝗴🌶️ Iterative prompting is way less effective than upfront thinking, context sharing and guardrails. It's inefficient, it's frustrating, it burns credits, and you get worse results. Here's why a PRD is even more important now.... 🧵1/8

𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗮 𝗷𝗼𝗯 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁 𝗶𝘀 𝗿𝗼𝘂𝗴𝗵. Here's our full strategy to nail getting the job you want - 🧵1/12

Agentic Product Management There’s a lot of hype out there about agents and the future of product management. Here’s our current take. 🧵1/11

🚀Last chance to join our Exec Build with AI Cohort 🚨Class starts 19th Sep🚨 This is one of our favorite courses. It's for VPs or CPOs. Exec Build with AI | 4 weeks: >Hands on > Replit and Lovable > Learn Cursor, Stripe, Github £300 | 19 Sep - www.hustlebadger.com/exec-b... #ai

4x principles to speak to CPOs 1. Painkiller > Know their top problems 2. Communication is the product What do they need? How do you help? 3. Input and transparency "Input": "You hear me" “Transparency”: no secrets 4. Trust is currency You said it -> it happens. #product

☠️RICE is dangerous - here’s why Destructive in a strategy vacuum Doesn’t replace customer discovery Company stage matters - Pre PMF you should lean into research and experiments Garbage in, garbage out: made up number fallacy Here's a template, use with caution - bit.ly/3JPgAlY

Our FREE Live class, AI Agents 101, starts in 3 hours. 240 people already attending, claim your spot - https://luma.com/q1oqrs76 If you miss it, check our Luma for a bunch of other free events. #ai #agents #product #founders #startups

👉 9x Resumes before & after we gave them feedback Principles: Know your edge, know who and how you solve problems, keep it short to get the interview, don't forget to update Linkedin Get more here 👉 http://bit.ly/4pgBU3N

Strategies are 𝗰𝗼𝗵𝗲𝗿𝗲𝗻𝘁 & 𝗺𝘂𝘁𝘂𝗮𝗹𝗹𝘆 𝗿𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗶𝗻𝗴 plans of action &d 90% of the time they are expressed as a tree/ pyramid. This structure is very powerful: • 𝗟𝗶𝗻𝗸𝘀 𝘁𝗮𝘀𝗸𝘀 𝘁𝗼 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀 – shows how work ladders up to goals. • 𝗔𝗶𝗱𝘀 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝗼𝗻 – clustering things makes them easier to digest 1/7

𝗕𝟮𝗕 𝘃𝘀. 𝗕𝟮𝗖 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 There are two ways to build a big business: • Charge a lot of people a small amount (B2C mass market) • Charge a few people a very big amount (Enterprise B2B) Though obviously this is a spectrum, not binary: Enterprise > SMB > Pro-sumer > Mass market 1/10

📈 𝗢𝘂𝗿 𝗻𝗲𝘅𝘁 𝗳𝗿𝗲𝗲 𝗰𝗹𝗮𝘀𝘀 - 𝗜𝗺𝗽𝗮𝗰𝘁 𝗠𝗼𝗱𝗲𝗹𝗹𝗶𝗻𝗴 📉 𝗟𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘀𝗶𝘇𝗲 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝗯𝗶𝗴, 𝘃𝗲𝗿𝘀𝘂𝘀 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗺𝗮𝗿𝗴𝗶𝗻𝗮𝗹. ​Models won't tell you the impact you'll have. But they are still essential tools. 𝗜𝗺𝗽𝗮𝗰𝘁 𝗺𝗼𝗱𝗲𝗹𝘀 𝗮𝗿𝗲 𝘂𝘀𝗲𝗳𝘂𝗹 𝗯𝗲𝗰𝗮𝘂𝘀𝗲: 1/6

🔥𝗙𝗘𝗔𝗧𝗨𝗥𝗘𝗗 𝗧𝗘𝗠𝗣𝗟𝗔𝗧𝗘: 𝗣𝗥𝗗 𝗜𝗡 𝗡𝗢𝗧𝗜𝗢𝗡 | 𝗪𝗢𝗥𝗗 | 𝗗𝗢𝗖𝗦 [𝗙𝗥𝗘𝗘] 🔥 𝗞𝗲𝘆 𝘁𝗼𝗼𝗹: Product Requirements Documents are one of the key tools that product managers use to communicate. 𝗦𝘁𝗼𝗿𝘆 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 - 𝗯𝘂𝘁 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗶𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘀𝘁𝗼𝗿𝘆: 1/5

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝗶𝘀𝗶𝗼𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 (𝟮𝟮𝘅) | 𝗠𝗶𝗿𝗼 𝗕𝗼𝗮𝗿𝗱 | 𝗚𝗶𝘁𝗹𝗮𝗯, 𝗔𝗶𝗿𝗯𝗻𝗯, 𝗜𝗻𝘁𝗲𝗿𝗰𝗼𝗺, 𝗧𝗲𝘀𝗹𝗮 & 𝗺𝗼𝗿𝗲 Product vision examples typically come in 4 different formats • 𝟭 𝗟𝗶𝗻𝗲 𝗩𝗶𝘀𝗶𝗼𝗻 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁: A short, clear sentence that sums up what the product aims to do 1/5

PM Playbook: Executing like a badass ... 5 ingredients: 1. Documentation / PRDs 2. Managing your backlog 3. Agile ceremonies 4. Team velocity 5. Project management This is the nuts and bolts that delivers results. 1/10

VP playbook for developing a product strategy OK, here's the scenario: You're a new VP Product and need a product strategy fast. What do you do? Playbook: 1/10

🤔 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗶𝗰𝗵 𝘃𝗶𝗯𝗲 𝗰𝗼𝗱𝗶𝗻𝗴 𝘁𝗼𝗼𝗹 𝗶𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂? Here's a list of common ones: • Replit • Lovable • Bolt • v0 They all seem similar... 𝗕𝘂𝘁....𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗶𝗰𝗵 𝗼𝗻𝗲 𝗶𝘀 𝗿𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁? Well things are moving so quickly that there are no wrong answers at the moment 1/5

It’s common to HATE quarterly planning: 📝 Loads of pressure to do analysis and rewrite strategy 🤔 No idea what other teams have planned ❓ Not sure what is expected of me 📅 Stakeholders want DATES ⏰ Clock constantly ticking … 1/n

PM Playbook: Decision Making 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 Good decisions follow good information But good information takes time to gather Getting more information requires exponentially more effort, but adds incrementally more value 🔒 Guide + mental models: www.hustlebadger.com/what-do-prod... 1/n

How is a CPO role different from a VP role? Firstly, this is a 𝗕𝗜𝗚 step up. At least as big as IC → people manager. Don't underestimate it. What makes it such a big change? Let's run through 6× key aspects. 🧵1/9

9x Ways PMs use ChatGPT 𝟭. 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 • Explain what you're trying to do and ask ChatGPT for different approaches • Pick one and get step-by-step guidance • Don’t understand a step? Ask • Unsure? Share your criteria and get a recommendation 🧵1/8

𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗖𝗩 𝗳𝗶𝗿𝗲 🔥 CVs don’t get you jobs, 𝙩𝙝𝙚𝙮 𝙜𝙚𝙩 𝙮𝙤𝙪 𝙞𝙣𝙩𝙚𝙧𝙫𝙞𝙚𝙬𝙨. 𝗧𝗼 𝗴𝗲𝘁 𝘆𝗼𝘂 𝗮𝗻 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝘆𝗼𝘂𝗿 𝗖𝗩 𝗵𝗮𝘀 𝘁𝗼 𝗴𝗿𝗮𝗯 𝗮 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗲𝗿’𝘀 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝗻 𝗷𝘂𝘀𝘁 𝗮 𝗳𝗲𝘄 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 - most recruiting processes get hundreds of applicants. 𝗦𝗼 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗖𝗩 𝗰𝘂𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗰𝗿𝗼𝘄𝗱? 1/6

Our hugely popular 𝗕𝘂𝗶𝗹𝗱 𝗪𝗶𝘁𝗵 𝗔𝗜 course is now available self-serve and on demand as part of Hustle Badger's paid online membership. Hustle Badger has always been self-serve: • Allows people to start immediately • Allows people to learn at their own pace • Allows us to keep costs down 1/6

🚀𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝘂𝗱𝗶𝘁 • Identifies 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 holding the product org back • Uncovers 𝗾𝘂𝗶𝗰𝗸 𝗳𝗶𝘅𝗲𝘀 that can unblock teams • 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 that need building over time Our product audit breaks down overall product success into 12 major drivers across: 1/10

'𝙈𝙚𝙩𝙧𝙞𝙘𝙨 𝙡𝙖𝙜 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮' - 𝗔𝗶𝗿𝗯𝗻𝗯 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲 Forget AARRR pirate metrics and North star for the moment. What does a good metric look like? Not all metrics - even popular ones - are useful. Metrics are only useful as tools when they help you measure progress towards your goal. 1/n

PM Playbook for getting a new job ... 𝟭 - 𝗪𝗼𝗿𝗸 𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 You are the product, this is defining your ICP: • Industry • Stage • Culture • Business model Think about where you want to be in 3-5 years time. 1/10

“If it can be a test, test it. If we can’t test it, we probably don’t do it.” Booking.com has 2-3x the industry conversion rate and continues to grow at >25% y-o-y. This is all down to Booking's testing culture. 1/7

PM Playbook for getting a new job ... 𝟭 - 𝗪𝗼𝗿𝗸 𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 You are the product, this is defining your ICP: • Industry • Stage • Culture • Business model Think about where you want to be in 3-5 years time. What does your next role need to be to move you along that path? 1/10

Are you de-risking your product ideas early enough? Marty Cagan's Four Big Risks Framework is a great way to think through how concepts might fail. Here’s a quick breakdown of Cagan’s Four Big Risks and how to address each: 1/8

RACI - mostly useful, sometimes disastrous No one knew who was doing what? Everyone thought someone else was doing it? You’ve seen why RACI exists. Responsible, Accountable, Consulted, Informed framework is a simple but powerful tool to assign roles and make sure work actually gets done. 1/8

Never say “no” to the CEO At least, not straight away... As a PM, you often get asked to ship something dumb by a senior stakeholder. It can seem tempting and noble to say “no”, then try to educate them on the product development process. 🧵1/11

Hello 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗡𝗲𝗼 𝗠𝗕𝗔: 6-week advanced bootcamp for PMs from Hustle Badger. Ideal for ambitious mid/senior PMs who want to push themselves to the next level. We'll give you the tools, confidence and mindset to accelerate your career. 🧵1/7

Playbook for upskilling your product team Some lessons from running teams myself, and more recently helping people out through Hustle Badger. These are the most common / effective things I've done to improve results from the team. 🧵1/8

Product can't do anything without engineering. Product and engineering need to be super tight with each other. Public disagreement between product and engineering? That's not creative tension. That just makes you both look incompetent. 🧵1/7

Where do you focus as a product leader? How do you know if your product team is performing? If you're not careful, product is a black box: • You’re spending a ton of money on your team • You’re constantly struggling to get features out • Features rarely deliver the impact you’re hoping for 🧵1/5

Free calculator: product team cost and expected ROI 𝗪𝗵𝘆? • A lot of product work is innovation. • If you stopped it tomorrow the business would still function (for a time). • So to some degree it's 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹. 🧵1/7

30/60/90 Day Plan For CPOs Full details in the link, but in short: Each phase is split by 4 themes: 📦 Output - what you'll produce 👥 People - team & stakeholder related ⚙️ Process - how things work ♟️ Strategy - what the plan is 🧵1/7

RICE is largely pointless. When it's difficult to make a decision, it means the options are basically the same. In product, results are not distributed linearly - they're logarithmic. Some things deliver 100x or 1000x more impact than others. 🧵1/6

Let us introduce you to DaaS: 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗮𝘀 𝗮 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 A stakeholder comes to you with a 𝘎𝘳𝘦𝘢𝘵 𝘐𝘥𝘦𝘢 😬 Of course they just want you to ship it. It’s just a little thing … Won’t take long … Will be amazing … etc. etc. 🧵1/7

PM Playbook: Product Strategy 𝟭: 𝗢𝗕𝗝𝗘𝗖𝗧𝗜𝗩𝗘 What does success look like? Objective = mission (qual) + measure (quant) Mission: an inspiring statement Metric: Move [metric] from [baseline] to [target] by [deadline] 🆓 Examples: www.hustlebadger.com/what-do-prod... 1/6

Should product teams be responsible for commercial targets? Well product teams are REALLY expensive to run. Depending on size / salaries maybe: ~$1m a year or ~1x SUV a month So they need to be delivering a lot of value to justify their existence. 1/n

How do we set up a product org for success? Here's our checklist ... 𝗦𝗤𝗨𝗔𝗗 ✅ 𝗚𝗼𝗮𝗹 - a clear objective that is inspiring, and can be quantitatively defined ✅ 𝗥𝗼𝗹𝗲𝘀 – Clear who does what 1/9

🚀 Free Webinar - Picking Success Metrics 🎯 Join us for an interactive session on choosing the right success metrics for your team! 📅 Date: Wednesday, March 19 ⏰ Time: 5:00 PM – 6:00 PM GMT 🔗 Register here: lu.ma/e4k6o336 1/2