How much discovery is enough? That's a tricky question to answer, because as always "it depends"... Let's start at the beginning.

How much discovery is enough? That's a tricky question to answer, because as always "it depends"... Let's start at the beginning.

4x real decks that landed CPO / VP Product roles Most CPO interviews involve a presentation round. 🧵1/7

PM Playbook: Product Strategy 𝟭: 𝗢𝗕𝗝𝗘𝗖𝗧𝗜𝗩𝗘 What does success look like? Objective = mission (qual) + measure (quant) Mission: an inspiring statement Metric: Move [metric] from [baseline] to [target] by [deadline] 🧵1/14

🔥 Our FREE class schedule is updated 🔥 Every Hustle Badger webinar is about practical skills: > Driving Impact > AI Evals > Leading without Authority > World Class Product Orgs > Working with sales & more 👉 luma.com/hustlebadger... #product #productmanagement

𝗕𝟮𝗕 𝘃𝘀. 𝗕𝟮𝗖 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 There are two ways to build a big business: • Charge a lot of people a small amount (B2C mass market) • Charge a few people a very big amount (Enterprise B2B)

PMs work on the 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. Product leaders work on the 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿𝗴. The test of a good leader is simple: Are your teams successful?

“𝙒𝙚 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙧𝙚𝙥𝙡𝙖𝙘𝙚 𝙤𝙪𝙧 𝙚𝙣𝙩𝙞𝙧𝙚 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙩𝙚𝙖𝙢” Um, ok, let’s talk about this for a moment… Plenty of CEOs and non product leaders are frustrated with the results they see from their product teams. 🧵1/13

🚀 The 7 Powers Framework: Establish your competitive moat 🚀 “The forces of competition are incredibly strong….and if you don’t read 7 Powers you’re going to die a lot sooner.” – Reed Hastings, CEO and Co-Founder, Netflix 1/8

🔥 NEW COURSE LAUNCHED! 🔥 AI AGENTS 🔥 Master n8n. Build 12x agents by the end of the course. 4 weeks long, will save you many more weeks fo your life. £29 p.m. / £299 p.a. www.hustlebadger.com/courses/ai-a...

🚨𝗙𝗥𝗘𝗘 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗖𝗟𝗔𝗦𝗦 𝗙𝗢𝗥 𝗣𝗠𝗦 | TODAY 🚨 Let's face it: project management is a core skill. There are times when you just have to get a big, important project done, and the CEO will be on your back if it doesn't happen on time. 👉 Sign up here - luma.com/5yfbn5t5 🧵1/8

How to set up a product org for success? Here's a checklist ... 𝗦𝗤𝗨𝗔𝗗 ✅ 𝗚𝗼𝗮𝗹 - a clear objective that is inspiring, and can be quantitatively defined ✅ 𝗥𝗼𝗹𝗲𝘀 – Clear who does what 🧵1/14

How do you know if your product team is performing? Answer: AUDIT THEM. Without an audit, views are subjective. But you might feel it. 🧵1/8

🚨𝗙𝗥𝗘𝗘 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗖𝗟𝗔𝗦𝗦 𝗙𝗢𝗥 𝗣𝗠𝗦 | 𝗢𝗖𝗧 𝟭𝟱𝗧𝗛 🚨 Let's face it: project management is a core skill. There are times when you just have to get a big, important project done, and the CEO will be on your back if it doesn't happen on time. 👉 Sign up here - luma.com/5yfbn5t5 🧵1/8

Handling senior stakeholders can be tricky. Our top tips for managing up: 🧵1/9

“𝘔𝘢𝘯𝘢𝘨𝘦𝘳𝘴 𝘢𝘳𝘦 𝘥𝘦𝘢𝘥. 𝘌𝘯𝘵𝘳𝘺 𝘭𝘦𝘷𝘦𝘭 𝘪𝘴 𝘥𝘦𝘢𝘥. 𝘚𝘶𝘱𝘦𝘳-𝘐𝘊𝘴 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦!” .... Seriously?! 🧵1/6

🚨𝗙𝗥𝗘𝗘 𝗝𝗢𝗕𝗦 𝗧𝗢 𝗕𝗘 𝗗𝗢𝗡𝗘 𝗖𝗟𝗔𝗦𝗦 𝗧𝗢𝗗𝗔𝗬 | 𝗶𝗻 𝟯 𝗵𝗼𝘂𝗿𝘀 🚨 Led by our very own @Ed Biden Don't miss out, 👉 sign up here - luma.com/hk3u7ynx

4x ways to build credibility quickly in a new role You’ve just started a new job as a PM. You want to establish yourself FAST. Quick wins shipping value are great, but these usually follow quick INSIGHTS. 🧵1/11

Agile ceremonies are the WORST They are boring, low value and take up too much time The meetings aren't fundamentally flawed But all too often teams are going through the motions Agile ceremonies are all about performance Are you getting good value-for-time out of them? 🧵1/10

✅ ✅ ✅ Templates for Product Managers ✅ ✅ Many of our templates are 𝗙𝗥𝗘𝗘. All come with: • Detailed how-to guide • Explanation of the principles So you know how to adapt and apply them. Get them here: www.hustlebadger.com/what-do-prod... 🧵1/8

🚨𝗙𝗥𝗘𝗘 𝗝𝗢𝗕𝗦 𝗧𝗢 𝗕𝗘 𝗗𝗢𝗡𝗘 𝗖𝗟𝗔𝗦𝗦 | 𝗢𝗖𝗧 𝟴𝗧𝗛 🚨 Led by our very own @Ed Biden Sign up here - luma.com/hk3u7ynx 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗝𝗼𝗯𝘀 𝗧𝗼 𝗕𝗲 𝗗𝗼𝗻𝗲? JTBD is one of those frameworks where everyone has their own "mix" 🧵1/9

Let's talk about 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗗𝗲𝗯𝘁, especially in B2B / enterprise... • What it is • How to solve it 🧵1/12

🎯🎯🎯 𝟭𝟱𝘅 𝗥𝗲𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 🎯🎯🎯 At Hustle Badger we've put together a massive Miro board with: • 5x detailed strategy write ups • 5x strategy working documents 🧵1/6

Product teams cost between $700k to $1.5M per year, so choosing what to work on is important. But how do you prioritize your backlog? 🧵1/8

🚨FREE LIVE CLASS TOMORROW: METRICS FUNDAMENTALS 🚨 Led by @edbiden | 5pm GMT * Metrics, events and triggers * Leading and lagging metrics * Useful metric qualities * Inputs, outputs and models * Northstar metrics Sign up - luma.com/slzxlyme

🔥 FEATURED [FREE] TEMPLATE: AI MATURITY MODEL Why use it * If you want to implement AI in your org, you need to know what good looks like * Detailed description of dimensions & behaviors * Development canvas to help you get there Free template here - bit.ly/41YBo0C #ai

Want to automate internal operations, discovery outreach, or yourself? 🚀𝗟𝗮𝘀𝘁 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝗷𝗼𝗶𝗻 𝗼𝘂𝗿 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀 𝗖𝗼𝗵𝗼𝗿𝘁 🚨𝗖𝗹𝗮𝘀𝘀 𝘀𝘁𝗮𝗿𝘁𝘀 𝟮𝟲𝘁𝗵 𝗦𝗲𝗽 Get proficient with n8n in 4 weeks, building 12x different types of agents. This is a massive ROI on your time. www.hustlebadger.com/ai-agents-co...

⏰ Our FREE Customer Journey Map Class starts in 3 hours! ⏰ We're hosting a free interactive webinar to talk you through building your own Customer Journey Map, including a killer Miro & Figma Customer Journey Map template. Join us and 200+ other folks here - luma.com/1tb1e6wf #product

It's common to 𝗛𝗔𝗧𝗘 quarterly planning: 📝 Loads of pressure to do analysis and rewrite strategy 🤔 No idea what other teams have planned ❓ Not sure what is expected of me 📆 Stakeholders want DATES ⏰ Clock constantly ticking ... 😱 🧵1/12

How much discovery is enough? That's a tricky question to answer, because as always "it depends"... Let's start at the beginning. 🧵1/8

FREE Customer Journey Map Class | Wed 24th Sept Interactive webinar to talk you through building your own Customer Journey Map. Hosted by Ed Biden (Hustle Badger co-founder) Sign up here - luma.com/1tb1e6wf 🧵1/9

🌶️𝗣𝗥𝗗𝘀 𝗺𝗮𝘁𝘁𝗲𝗿 𝗲𝘃𝗲𝗻 𝗺𝗼𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 𝗩𝗶𝗯𝗲 𝗖𝗼𝗱𝗶𝗻𝗴🌶️ Iterative prompting is way less effective than upfront thinking, context sharing and guardrails. It's inefficient, it's frustrating, it burns credits, and you get worse results. Here's why a PRD is even more important now.... 🧵1/8

𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗮 𝗷𝗼𝗯 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁 𝗶𝘀 𝗿𝗼𝘂𝗴𝗵. Here's our full strategy to nail getting the job you want - 🧵1/12

Agentic Product Management There’s a lot of hype out there about agents and the future of product management. Here’s our current take. 🧵1/11

🚀Last chance to join our Exec Build with AI Cohort 🚨Class starts 19th Sep🚨 This is one of our favorite courses. It's for VPs or CPOs. Exec Build with AI | 4 weeks: >Hands on > Replit and Lovable > Learn Cursor, Stripe, Github £300 | 19 Sep - www.hustlebadger.com/exec-b... #ai

4x principles to speak to CPOs 1. Painkiller > Know their top problems 2. Communication is the product What do they need? How do you help? 3. Input and transparency "Input": "You hear me" “Transparency”: no secrets 4. Trust is currency You said it -> it happens. #product

☠️RICE is dangerous - here’s why Destructive in a strategy vacuum Doesn’t replace customer discovery Company stage matters - Pre PMF you should lean into research and experiments Garbage in, garbage out: made up number fallacy Here's a template, use with caution - bit.ly/3JPgAlY

Our FREE Live class, AI Agents 101, starts in 3 hours. 240 people already attending, claim your spot - https://luma.com/q1oqrs76 If you miss it, check our Luma for a bunch of other free events. #ai #agents #product #founders #startups

👉 9x Resumes before & after we gave them feedback Principles: Know your edge, know who and how you solve problems, keep it short to get the interview, don't forget to update Linkedin Get more here 👉 http://bit.ly/4pgBU3N

Strategies are 𝗰𝗼𝗵𝗲𝗿𝗲𝗻𝘁 & 𝗺𝘂𝘁𝘂𝗮𝗹𝗹𝘆 𝗿𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗶𝗻𝗴 plans of action &d 90% of the time they are expressed as a tree/ pyramid. This structure is very powerful: • 𝗟𝗶𝗻𝗸𝘀 𝘁𝗮𝘀𝗸𝘀 𝘁𝗼 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀 – shows how work ladders up to goals. • 𝗔𝗶𝗱𝘀 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝗼𝗻 – clustering things makes them easier to digest 1/7

𝗕𝟮𝗕 𝘃𝘀. 𝗕𝟮𝗖 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 There are two ways to build a big business: • Charge a lot of people a small amount (B2C mass market) • Charge a few people a very big amount (Enterprise B2B) Though obviously this is a spectrum, not binary: Enterprise > SMB > Pro-sumer > Mass market 1/10

📈 𝗢𝘂𝗿 𝗻𝗲𝘅𝘁 𝗳𝗿𝗲𝗲 𝗰𝗹𝗮𝘀𝘀 - 𝗜𝗺𝗽𝗮𝗰𝘁 𝗠𝗼𝗱𝗲𝗹𝗹𝗶𝗻𝗴 📉 𝗟𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘀𝗶𝘇𝗲 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝗯𝗶𝗴, 𝘃𝗲𝗿𝘀𝘂𝘀 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗺𝗮𝗿𝗴𝗶𝗻𝗮𝗹. ​Models won't tell you the impact you'll have. But they are still essential tools. 𝗜𝗺𝗽𝗮𝗰𝘁 𝗺𝗼𝗱𝗲𝗹𝘀 𝗮𝗿𝗲 𝘂𝘀𝗲𝗳𝘂𝗹 𝗯𝗲𝗰𝗮𝘂𝘀𝗲: 1/6

🔥𝗙𝗘𝗔𝗧𝗨𝗥𝗘𝗗 𝗧𝗘𝗠𝗣𝗟𝗔𝗧𝗘: 𝗣𝗥𝗗 𝗜𝗡 𝗡𝗢𝗧𝗜𝗢𝗡 | 𝗪𝗢𝗥𝗗 | 𝗗𝗢𝗖𝗦 [𝗙𝗥𝗘𝗘] 🔥 𝗞𝗲𝘆 𝘁𝗼𝗼𝗹: Product Requirements Documents are one of the key tools that product managers use to communicate. 𝗦𝘁𝗼𝗿𝘆 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 - 𝗯𝘂𝘁 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗶𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘀𝘁𝗼𝗿𝘆: 1/5

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝗶𝘀𝗶𝗼𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 (𝟮𝟮𝘅) | 𝗠𝗶𝗿𝗼 𝗕𝗼𝗮𝗿𝗱 | 𝗚𝗶𝘁𝗹𝗮𝗯, 𝗔𝗶𝗿𝗯𝗻𝗯, 𝗜𝗻𝘁𝗲𝗿𝗰𝗼𝗺, 𝗧𝗲𝘀𝗹𝗮 & 𝗺𝗼𝗿𝗲 Product vision examples typically come in 4 different formats • 𝟭 𝗟𝗶𝗻𝗲 𝗩𝗶𝘀𝗶𝗼𝗻 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁: A short, clear sentence that sums up what the product aims to do 1/5

PM Playbook: Executing like a badass ... 5 ingredients: 1. Documentation / PRDs 2. Managing your backlog 3. Agile ceremonies 4. Team velocity 5. Project management This is the nuts and bolts that delivers results. 1/10

VP playbook for developing a product strategy OK, here's the scenario: You're a new VP Product and need a product strategy fast. What do you do? Playbook: 1/10

🤔 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗶𝗰𝗵 𝘃𝗶𝗯𝗲 𝗰𝗼𝗱𝗶𝗻𝗴 𝘁𝗼𝗼𝗹 𝗶𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂? Here's a list of common ones: • Replit • Lovable • Bolt • v0 They all seem similar... 𝗕𝘂𝘁....𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗶𝗰𝗵 𝗼𝗻𝗲 𝗶𝘀 𝗿𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁? Well things are moving so quickly that there are no wrong answers at the moment 1/5

It’s common to HATE quarterly planning: 📝 Loads of pressure to do analysis and rewrite strategy 🤔 No idea what other teams have planned ❓ Not sure what is expected of me 📅 Stakeholders want DATES ⏰ Clock constantly ticking … 1/n

PM Playbook: Decision Making 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 Good decisions follow good information But good information takes time to gather Getting more information requires exponentially more effort, but adds incrementally more value 🔒 Guide + mental models: www.hustlebadger.com/what-do-prod... 1/n

How is a CPO role different from a VP role? Firstly, this is a 𝗕𝗜𝗚 step up. At least as big as IC → people manager. Don't underestimate it. What makes it such a big change? Let's run through 6× key aspects. 🧵1/9