Renewal decisions aren't made at renewal time. They're made in the quiet moments when a member wonders if they got value this year. The societies that keep members don't just broadcast. They build genuine two-way relationships. → tbicommunications.com/approaches-t...

This #InternationalClientsDay, we’re recognising the organisations who trust us with their strategy, communications, and campaigns. “I rely on TBI Communications to extend the capabilities of my in-house team…” Read more testimonials: bit.ly/4sjEPcL

Happy St Patrick’s Day to everyone celebrating today from the TBI team ☘️ However you’re spending it, we hope it’s a good one. Lá Fhéile Pádraig sona daoibh.

🔬 It’s #BritishScienceWeek. Across the UK, science & research are being celebrated. We’re proud to help amplify the work published by our clients, supporting campaigns, clearer messaging & #OpenScience projects. Learn more about what we do: bit.ly/4cUIqcL

📚 #LondonBookFair is tomorrow. @kellyhenwood.bsky.social will be at Olympia on 10 March, meeting publishers and partners and catching up on what’s shaping the year ahead. If you’d like to connect while you’re there, send her a message and arrange a time to meet.

It’s International Ideas Month 💡  At The Big Idea (TBI), we believe big ideas deserve proper thinking. This month our team will share ideas shaping scholarly comms: journal positioning, author relationships, visibility between renewal cycles, & the real use of AI. More next week.

📚 #LondonBookFair is coming up! Our Senior Consultant @kellyhenwood.bsky.social will be there on 10 March. LBF is a key opportunity to understand what’s changing in the publishing landscape. If you’re attending, reach out to set up a conversation with Kelly.

Digital learning is evolving, and AI is now part of the picture. This #DigitalLearningDay, we’re sharing reflections on what thoughtful, responsible use of AI looks like in practice. Read more: bit.ly/46tXk5Q

We’re officially settled into 2026. Has your marketing strategy caught up? If it’s time for a refresh, we can help – supporting organisations across #ResearchCommunications to rethink what’s working and what’s next. How can we support you? 👉 bit.ly/4r007Lj #MarketingStrategy #ScholarlyComms

AI is reshaping marketing, but what does it mean for our sector? Key takeaways from Gartner’s 2026 predictions: #AI can boost engagement, human oversight ensures quality, and trust and transparency remain vital. 📌 Read Lynne’s reflections: bit.ly/46kd1MR #ResearchComms

R2R is almost here. The Researcher to Reader Conference takes place next week (24 & 25 February), our Senior Consultant @kellyhenwood.bsky.social will be there. If you’re attending too & would like to say hello, feel free to reach out and set something up in advance. 👋 See you next week!

Happy Chinese New Year 🧧 Today marks the start of the Year of the Horse, often associated with energy, movement and progress. For those working across #GlobalResearch and #ScholarlyComms, it’s a reminder of the international communities we work with and the shared effort behind knowledge creation.

Gartner’s 2026 Marketing Predictions focus on broad #Marketing trends. At TBI, we’ve been asking a different question: what might these shifts mean for our sector? As #AI increasingly mediates discovery, trust, transparency, and design become central, not optional. Read the blog 📌 bit.ly/3ZAn3Wp

Our Senior Consultant Kelly will be at #ResearcherToReader Conference on 24 February. R2R is a great space for conversations across research, publishing, & libraries. If you’re attending, @kellyhenwood.bsky.social would love to connect. You can also catch her at #LondonBookFair on 10 March 📚

If you’re running campaigns with niche audiences or smaller budgets, optimisation is where results are won or lost. Our latest #TBITip: change one thing at a time. It’s how you get real insights and why small shifts in targeting or creative can outperform bigger budgets.

One message stood out at #APE2026 last week: protecting trust, equity and integrity is something we must do together. In her latest blog, our Senior Consultant Mithu explores what’s next for scholarly publishing, with insights on collaboration, transparency and research integrity. 📌 bit.ly/3NvAEvu

Looking forward to University Press Publishing for Ukraine: Policy and Practice next week. Our MD, Lynne Miller, will be speaking on practical, sustainable ways publishers can build visibility and community. 🇺🇦 More on SUPRR: suprr.org bit.ly/4qAWBYC

Looking forward to University Press Publishing for Ukraine: Policy and Practice next week. Our MD, Lynne Miller, will be speaking on practical, sustainable ways publishers can build visibility and community. More on SUPRR: suprr.org

That’s a wrap on #AcademicPublishingEurope (APE) 2026 📚 Our highlight: “To preserve epistemic trust, we need to ensure no single institutional actor monopolises power over what counts as scientific truth or knowledge.” - @carolinesutton.bsky.social, STM Association

In honour of #HouseplantWeekUK 🌿 we asked the TBI team to share their favourite houseplants. Here are a few of the plants keeping us company while we work. And yes, we've named them... (Bonus points if you can find the one fake plant!)

Joining the conversation at #AcademicPublishingEurope 2026? Our Senior Consultant Mithu will be in Berlin next week to discuss scholarly communication, from digital knowledge exchange to how AI is reshaping research integrity. Want to connect? DM Mithu on LinkedIn to set up a time: bit.ly/49boSyH

Need some light reading during the holidays? Our blog is packed with practical insights: AI guidance for marketers, social media tips for #ScholarlyPublishing, and advertising ideas for every team. Explore clear, useful insights you can dip into now and revisit later. Browse here → bit.ly/4sjmBJg

#HappyHolidays from the TBI team! ☕🧣 We’ve loved supporting your big ideas throughout 2025, from launching innovative research communications products to shaping impactful brand and business strategies. We’re proud of what we’ve achieved together and excited to see what 2026 will bring.

AI has moved beyond buzzword status. It’s become a core tool shaping how modern teams operate. Still, many organisations are navigating how to integrate it well. Read this month’s Tiny Sparks for clear, practical tips on using #AI, including strategies, pitfalls, and trends 👉 bit.ly/3XXNOTS

We had lots of laughter and big smiles during a very festive #TeamsTuesday this week 🎄 For a remote team, moments away from deadlines and dashboards are essential. Swapping #Christmas stories, joining a joyful quiz, and voting in the first ever TBI Christmas Awards made the day truly special.

Our latest newsletter is now live! This month, we’re talking about AI: what helps, what doesn't, and how small teams can easily adopt it in thoughtful small ways. Catch up on Tiny Sparks to the Big Idea👇 bit.ly/3MFMen4

Wishing our clients and colleagues a very happy #Thanksgiving! We hope you enjoy a well-deserved long weekend with family and friends 🍁🍂 What’s something you’re especially thankful for this year?

Need extra skills, speed, or support? TBI operates as your on-demand resource, enhancing your team’s expertise and giving you the hands-on help to bring your #Marketing ideas to life without slowing anything down. ➡️ Turn ideas into impact: bit.ly/47QXaqg #Mktg #Strategy

What #AI tools do small marketing teams really need? We’ve been exploring – from ChatGPT and Claude for writing, to Canva AI for design & Jaime for meeting notes. Used well, #AIinMarketing can save time so small teams can focus on what really matters. 🔗 Read the blog: bit.ly/3M98ZiZ

“If emoji marketing were an art movement, it’d be minimalism.” 🎨 From #Copywriting flair to science diplomacy, last month’s Tiny Sparks explored the whirlwind of modern #Marketing and shared timely tips on not just keeping up but staying ahead. Don’t miss the latest issue: bit.ly/47CHwyL

“AI won’t replace you, but someone using AI will.” We’re exploring how small marketing agencies, especially in #ScholarlyPublishing”, can use #AI to lighten the load. Our key #FestivalofAI takeaway: Used thoughtfully, AI can become a productivity assistant. Read the full blog: bit.ly/47Ru0qZ

🎉 TBI Milestone! We’re celebrating 1 year of creativity and great copywriting from our Marketing Executive, Poppy Iles. Her thoughtful designs and genuine storytelling have made a real impact this year, and we can’t wait to see what’s next. #TBITeam #WorkAnniversary

🎃 Innovation moves fast enough to give anyone a fright! This Halloween, we’re celebrating the ideas helping our clients stay ahead. October’s Tiny Sparks newsletter rounds up highlights from #FrankfurtBookFair, #OpenAccessWeek & the #FestivalOfAI. Read now: bit.ly/4qD2tAT

As #CyberSecurityMonth wraps up, here's our key takeaways from a great @heyorca.bsky.social webinar on staying secure as #SocialMediaManagers: • One click can compromise multiple platforms • Limit admin access + use MFA • Keep up good digital hygiene Protect data and brand 🔐

Our Managing Director, Lynne Miller, has had a busy few months developing a renewal campaign plan, mapping a webinar for librarians & leading a visioning workshop, among other things! At TBI, connection & creativity drive impact. Visit our website for more details about our services: bit.ly/4nVUY6q

ICYMI: our latest newsletter explores the power of connection: from team moments in Oxford to conversations at #ALPSP2025 and plans for #FrankfurtBookFair. Catch up on insights, people power, and The Big Idea: bit.ly/3IQGRQE

#SocialMedia in #ScholarlyPublishing is evolving fast. At #ALPSP2025, our Senior Consultant @kellyhenwood.bsky.social chaired a lively panel on what’s working (and what’s not). Read her new blog for insights on strategy, experimentation, and people power: bit.ly/4h76zNC

Strong strategies start with clear goals. At TBI, we work with you to shape #MarketingStrategy that defines direction, engages audiences, and achieves results. Discover more: bit.ly/48I3SzG

From #ALPSP2025 to our team’s in-person Oxford meeting, and on to #FrankfurtBookFair: this month’s Tiny Sparks to The Big Idea brings highlights, fresh takes on social media, and the power of in-person connection. Read the newsletter 👇 bit.ly/4884SNf

Our Senior Consultant, Mithu Lucraft, will be at #FBM25 (14–15 Oct) meeting partners, sharing insights, and exploring the future of scholarly publishing. Heading to Frankfurt? Connect with Mithu here: bit.ly/4mAbWWA

Our Senior Consultant Mithu has had a summer full of content creation, writing over 10K+ words in one week! From AI, to India, to SDGs, she’s covered a lot of ground. Explore more team highlights in our newsletter: bit.ly/46n6ct8 #ContentMarketing

💭 Do you know what researchers think of your brand? TBI’s #MarketResearch services give you the evidence you need to make smarter strategic decisions, from quantitative and qualitative studies to bespoke design and analysis. Learn more 🔗 bit.ly/3HT8vMw

Our Senior Consultant @kellyhenwood.bsky.social has had a busy summer launching a new journal, refining client messaging & creating case studies. She’s at #ALPSP2025 this week, chairing a session on digital strategy. If you’re there, do say hello! Discover more: bit.ly/41LgCS2

This summer, our marketing manager Rowan has been putting The Big Idea into action, turning complex data into actionable insights that drive confident decisions. Read our newsletter to see more of what TBI has been working on: bit.ly/46lccnl

What does summer at TBI look like? In this month’s Tiny Sparks to the Big Idea we share team updates, from data-driven research to new journal launches, and introduce our new colleague, Azahara Pérez. Read the issue & subscribe: bit.ly/4n66w6i #ScholarlyPublishing

World Photo Day! A reminder that in scholarly communications, visuals aren’t decoration, they’re strategy. The right image captures attention, builds trust, and makes ideas stick. See how we amplify ideas that matter: bit.ly/4fPujov

Navigating market shifts? Don't do it alone. TBI can help you: ✅ Strengthen your competitive edge ✅ Explore new markets ✅ Develop innovative products & services ✅ Attract new audiences while strengthening loyalty ✅ Unlock the full potential of your teams & processes Get in touch: bit.ly/45tQDk8

Thrilled to welcome @aperezm.bsky.social as TBI’s new Marketing Manager! She brings deep experience in academic publishing to create campaigns that engage, content that inspires, and strategies that connect communities. Welcome to the #TBITeam! Meet us: bit.ly/3HwEMIS

We help you make strategic decisions. But what does that look like? The TBI framework is built on four foundational pillars: ✅ Consultancy ✅ Research ✅ Strategy ✅ Implementation In the coming weeks, we’ll take a closer look at each. Until then, explore our approach here: bit.ly/47pmDHl

🐈 If your campaign isn’t cat-approved, is it even worth launching? Today we celebrate the real MVPs of remote work, the meowarketing managers who’ve never missed a nap deadline. They don’t do KPIs, but they do knock pens off desks like pros. #InternationalCatDay