Our Senior Consultant, Mithu Lucraft, will be at #FBM25 (14–15 Oct) meeting partners, sharing insights, and exploring the future of scholarly publishing. Heading to Frankfurt? Connect with Mithu here: bit.ly/4mAbWWA

Our Senior Consultant Mithu has had a summer full of content creation, writing over 10K+ words in one week! From AI, to India, to SDGs, she’s covered a lot of ground. Explore more team highlights in our newsletter: bit.ly/46n6ct8 #ContentMarketing

💭 Do you know what researchers think of your brand? TBI’s #MarketResearch services give you the evidence you need to make smarter strategic decisions, from quantitative and qualitative studies to bespoke design and analysis. Learn more 🔗 bit.ly/3HT8vMw

Our Senior Consultant @kellyhenwood.bsky.social has had a busy summer launching a new journal, refining client messaging & creating case studies. She’s at #ALPSP2025 this week, chairing a session on digital strategy. If you’re there, do say hello! Discover more: bit.ly/41LgCS2

This summer, our marketing manager Rowan has been putting The Big Idea into action, turning complex data into actionable insights that drive confident decisions. Read our newsletter to see more of what TBI has been working on: bit.ly/46lccnl

What does summer at TBI look like? In this month’s Tiny Sparks to the Big Idea we share team updates, from data-driven research to new journal launches, and introduce our new colleague, Azahara Pérez. Read the issue & subscribe: bit.ly/4n66w6i #ScholarlyPublishing

World Photo Day! A reminder that in scholarly communications, visuals aren’t decoration, they’re strategy. The right image captures attention, builds trust, and makes ideas stick. See how we amplify ideas that matter: bit.ly/4fPujov

Navigating market shifts? Don't do it alone. TBI can help you: ✅ Strengthen your competitive edge ✅ Explore new markets ✅ Develop innovative products & services ✅ Attract new audiences while strengthening loyalty ✅ Unlock the full potential of your teams & processes Get in touch: bit.ly/45tQDk8

Thrilled to welcome @aperezm.bsky.social as TBI’s new Marketing Manager! She brings deep experience in academic publishing to create campaigns that engage, content that inspires, and strategies that connect communities. Welcome to the #TBITeam! Meet us: bit.ly/3HwEMIS

We help you make strategic decisions. But what does that look like? The TBI framework is built on four foundational pillars: ✅ Consultancy ✅ Research ✅ Strategy ✅ Implementation In the coming weeks, we’ll take a closer look at each. Until then, explore our approach here: bit.ly/47pmDHl

🐈 If your campaign isn’t cat-approved, is it even worth launching? Today we celebrate the real MVPs of remote work, the meowarketing managers who’ve never missed a nap deadline. They don’t do KPIs, but they do knock pens off desks like pros. #InternationalCatDay

📖 Marketers love great storytelling, and at TBI, we sharpen our narrative instinct by reading widely. 🚀 This month’s picks take us from ancient Sicily to outer space. Catch the latest Tiny Sparks to the Big Idea for more: bit.ly/4lVbS3Z #TBITeam #SummerReads #Storytelling

Stuck in a mid-week slump? We’ve got just the thing you need: it’s time for a healthy dose of Tiny Sparks to the Big Idea ✨ This month, we share how to make the most of influencer marketing, explore the evolving science of science, and celebrate the best learning strategy for storytelling: reading!

Wishing you a blissful International Self-Care Day! 💆‍♀️ From music and movement to pooches and paddleboards, here’s how the TBI Team stays grounded in the midst of modern life – so we can live happily and healthily. How do you practise #SelfCare? We’d love to hear! ❤️‍🩹 #WellnessMatters #HealthyHabits

We’re not over #SSP2025 🤩 Senior Consultant Kelly hosted an insightful poster session, and after many lively conversations and thoughtful questions... One thing is clear: A strong #SocialMediaStrategy is more important (and harder to develop) than ever. Here's what to keep in mind: bit.ly/4lS9ydQ

What’s one small shift that can make content more engaging? Start with the people behind it. In our first #TBITip, Mithu Lucraft shares how regular author spotlights can humanise storytelling and build connection. Read our newsletter & TBI Tip here: bit.ly/4luXwar #ContentMarketing

Some conversations need more than a video call – they need the energy of a team in one room. The TBI team gathered in Oxford to focus on strategy, learn from each other, and welcome our new colleague, Martha! 💭 How do you use your in-person time? #Teamwork #BigPictureThinking

Are you a marketing or publishing pro? The latest issue of our newsletter just dropped! Inside: 💡 Social strategy in shifting scholarly spaces 🎯 Making small campaigns hit big 🔍 Gender representation in @natureportfolio.nature.com And… a secret new segment from our team. Read and subscribe here:

📅 Less than a week to go until #Metascience2025! From June 30–July 2, researchers and stakeholders worldwide will gather at 📍University College London, and one of our Senior Consultants, Mithu, will be there too! 📩 Attending the event? Reach out to Mithu on LinkedIn to connect: bit.ly/4nm8sZk

Exciting news! @marthaclark.bsky.social is our new #Marketing Executive! She’ll be working across campaign planning, #ContentCreation, and audience insight. With agency experience in sustainability & education she brings a wealth of knowledge. We’re thrilled to have you aboard Martha 👋

We're a team of strategists, writers, campaign planners, and digital channel specialists collaborating to bring creativity and clarity to every campaign. Don’t just take our word for it. Here’s what @christinaemery.bsky.social (Springer Nature) had to say 🌟 Check the #Testimonials: bit.ly/4jSZkbO

Just caught this breakdown via @socialmediatoday.bsky.social on how #Instagram are changing the game ⬇️ Will you be using Trail Reels to boost your social strategy? Here's what to keep in mind: 🤲 Nurture your core audience. Reach ≠ loyalty 🌟 Meaningfully implement feedback for long-term results

📩 Missed this month’s Tiny Sparks to the Big Idea? Here’s a quick update: Google just launched AI Max (beta) – a new AI suite for smarter #SearchAds. But remember: #AI ≠ autopilot. Keep it on-brand, monitor, and adjust. 👉 Stay in the know. Subscribe to Tiny Sparks: bit.ly/4jEMyNM #MarketingTips

Wishing our fellow marketers a very happy #InternationalDayofMarketing, especially those innovating research communications! 💫 Why not celebrate with a new edition of Tiny Sparks? 💡 Read on for important updates in #marketing and #publishing, with insights on storytelling, AI-powered ads, and more:

Happy #ThrowbackThursday 🌟 We're looking back to look ahead with this ever-relevant blog! From leveraging a multi-channel strategy to harnessing the unique WeChat ecosystem, navigate the complexities of digital marketing in #China with invaluable insights from guest author Gin Li: bit.ly/3ZpzILZ

There's nothing we love more than positive feedback from a client 🙌 Since working with TBI Communications, the @englishassociation.bsky.social has seen an upward trend in membership 📈 This #CaseStudy identifies how we helped the EA define its core role as a connector: bit.ly/4mkUfLK

TBI’s Senior Consultant @kellyhenwood.bsky.social will be jetting off to Baltimore to attend the @scholarlypub.bsky.social Annual Meeting and present a session on the shifting #SocialMedia landscape for scholarly publishers 🛫 📩 Hear more about #SSP2025 and get in touch on LinkedIn: bit.ly/3GW6RZn

Writer’s block? Don’t just quack like a duck – talk to one instead 🦆 #RubberDucking is a tech industry trick that involves reading out loud to a rubber duck to reveal & resolve problems. Expand your writer's toolbox with this piece from @scholarlykitchen.bsky.social & @charlierapple.bsky.social 🛠️

We're catching up on reading, streaming, and listening this #BankHoliday – here's what the TBI team are loving right now 📚📺🎧 How will you be spending your Monday?

This month our newsletter is jam-packed with team updates, key priorities, productivity tips, and post-conference reflections - designed to help #ScholarlyPublishing professionals to stay ahead. Subscribe and catch up on the latest in marketing and publishing: bit.ly/4lN3XGA

Are you a #marketing or #publishing professional? Our newsletter is for you! In this month’s issue we’ve shared: 🎯 What's Shaping Marketing 💆 Stress Awareness Month 📆 Event: The Power of Content Marketing and Storytelling 💭 Post-Redux Conference Reflections 🔗 Subscribe and read now: bit.ly/3Yz6udg

On #WorldArtDay, we’re celebrating creativity—not just in design, but in the art of #Storytelling 📚 Stories work because they: ✅ Tap into emotion ✅ Aid memory ✅ Are easy to pass on But what does a compelling brand story look like? Discover the key to effective storytelling here: bit.ly/4jyfIyG

Effective personas can transform your strategy 🚀 We recently completed a project focused on building personas and refining audience segmentation—helping our client lay the groundwork to reach the right people with the right messages. Contact us to learn how you can do the same 📩 bit.ly/4lkwvqw

Happy #NationalPetDay! 🐾 You’ve met the TBI team—it’s time to show some appreciation to our colleagues off screen (be they furry or feathered 🐓). We’d love to meet your animal family too! Let us show some love to your perfect pet by dropping a photo of them below 👇

We’re building on last year’s insights—and we need your help! 🙌 Data, analytics, and measurement were the biggest challenges, followed by technology readiness. Increasing submissions was your top priority. What’s changed since then? What’s new? Share your thoughts with us below! 💡

We’ve arrived at #ReduxConference! 👋 Just wrapped up an insightful keynote by Chris Leonard on how #AI is reshaping the future for University Presses. We're looking forward to connecting with more industry leaders and exchanging ideas on how innovation can empower the academic community 💡

#TeamMeeting Tuesday in Oxford last week 🤗 We shared insights and set priorities for the quarter ahead. From refining our social strategy to tackling the big questions in #ScholarlyPublishing, it was time well spent 🎯

Marketers! Interested in learning more about a new trend in #MarketResearch? This month's TBI newsletter delves into synthetic data 📊 Synthetic responses use #AI-generated data to simulate human input, but how can they complement traditional research methods? Read our perspective: bit.ly/4ledTZq

Please join us in warmly welcoming Marketing Manager Rowan Banham back from maternity leave 🥳 Rowan is TBI’s resident #MarketResearch expert, working with clients on projects to understand researcher attitudes, needs, and preferences. Meet the rest of our specialist team: bit.ly/4eoRHqQ

Catch the spark this March with the latest issue of the TBI newsletter reporting on these need-to-know updates in #Marketing and #ScholarlyPublishing: 🤖 Synthetic Data 🌐 Scholars on Social 🗣️ Connecting with Colleagues 🤝 Upcoming Conferences Stay up to date! Subscribe and read now: bit.ly/3DyhWi3

We’re excited to be attending The London Book Fair 2025! 📚🌟 Will you be there too? Get in touch with our Senior Consultant Kelly if you’d like to meet up and discuss TBI’s range of strategic services to support the growth of your organisation 📧 tinyurl.com/53r6sucx #LBF25

Thank you to Thieme for this #review as they expand their partnership with us 👏 It’s been a pleasure helping them develop a comprehensive communications plan and execute various #marketing activities! Learn more about TBI’s services: bit.ly/3D4qZXV

We’re at #R2R today and tomorrow! 🚀 Here's what we’re reflecting on after John Willinsky’s keynote: 💡 Rebuilding public trust in research 🌐 How to improve global knowledge exchange 🔓 #Sustainability beyond the APC model 🔄 Copyright reform 🤝 #Integrity as a public responsibility

Happy #Valentine’sDay! 🏹💌♥️ February 14 is a masterclass in #marketing, perfectly illustrating how a cocktail of emotional storytelling, personalised messaging, and urgency can shape consumer behaviour and culture. Which Valentine’s Day campaign has had the most impact on you?

Are you a #marketing or #publishing professional? Our newsletter is for you! In this month’s issue we’ve shared: 🌟 What made 2024 another great year for TBI 🚀 Key updates across Google and email channels 💬 How you can connect with the TBI Team in 2025 🔗 Subscribe and read now: bit.ly/4hulOPG

40 days to go until the #ResearchtoReader Conference 🎯 Plan ahead and book time in with our Senior Consultant Mithu, who will be at #R2R to discuss your marketing and consultancy needs 📧 bit.ly/4jjleG0 Learn more about the event: bit.ly/3CmlQd8

Happy New Year from the TBI team! Thank you for being here with us 🥳🎉 What are you looking forward to in #2025? We’re excited to inspire our clients with new ideas, continue connecting with our followers (you!) and keep the #BigIdea in mind as always 🙌

🔔 This is your reminder that you can still access the results from our survey, Marketing in #ScholarlyPublishing, exploring key trends including evaluation and measurement; technology and tools; the explosion of channels; and opportunities from #AI. 👉 bit.ly/4iMHp7i

T(ree)BI Communications 🎄🌟 Six sleeps until Christmas, six beautified trees from the TBI team! Join the festivities and show us how you #Christmas by sharing your twinkling tree or best bauble with us below ✨

Hi Bluesky, it’s TBI 👋 We're a strategic consultancy and #marketing agency working with some of the world’s most inspiring and innovative publishers and societies. Are you a marketer, #publishing professional or social butterfly? Connect with us for industry insights and news 🦋