In honour of #HouseplantWeekUK 🌿 we asked the TBI team to share their favourite houseplants. Here are a few of the plants keeping us company while we work. And yes, we've named them... (Bonus points if you can find the one fake plant!)

Joining the conversation at #AcademicPublishingEurope 2026? Our Senior Consultant Mithu will be in Berlin next week to discuss scholarly communication, from digital knowledge exchange to how AI is reshaping research integrity. Want to connect? DM Mithu on LinkedIn to set up a time: bit.ly/49boSyH

Need some light reading during the holidays? Our blog is packed with practical insights: AI guidance for marketers, social media tips for #ScholarlyPublishing, and advertising ideas for every team. Explore clear, useful insights you can dip into now and revisit later. Browse here → bit.ly/4sjmBJg

#HappyHolidays from the TBI team! ☕🧣 We’ve loved supporting your big ideas throughout 2025, from launching innovative research communications products to shaping impactful brand and business strategies. We’re proud of what we’ve achieved together and excited to see what 2026 will bring.

AI has moved beyond buzzword status. It’s become a core tool shaping how modern teams operate. Still, many organisations are navigating how to integrate it well. Read this month’s Tiny Sparks for clear, practical tips on using #AI, including strategies, pitfalls, and trends 👉 bit.ly/3XXNOTS

We had lots of laughter and big smiles during a very festive #TeamsTuesday this week 🎄 For a remote team, moments away from deadlines and dashboards are essential. Swapping #Christmas stories, joining a joyful quiz, and voting in the first ever TBI Christmas Awards made the day truly special.

Our latest newsletter is now live! This month, we’re talking about AI: what helps, what doesn't, and how small teams can easily adopt it in thoughtful small ways. Catch up on Tiny Sparks to the Big Idea👇 bit.ly/3MFMen4

Wishing our clients and colleagues a very happy #Thanksgiving! We hope you enjoy a well-deserved long weekend with family and friends 🍁🍂 What’s something you’re especially thankful for this year?

Need extra skills, speed, or support? TBI operates as your on-demand resource, enhancing your team’s expertise and giving you the hands-on help to bring your #Marketing ideas to life without slowing anything down. ➡️ Turn ideas into impact: bit.ly/47QXaqg #Mktg #Strategy

What #AI tools do small marketing teams really need? We’ve been exploring – from ChatGPT and Claude for writing, to Canva AI for design & Jaime for meeting notes. Used well, #AIinMarketing can save time so small teams can focus on what really matters. 🔗 Read the blog: bit.ly/3M98ZiZ

“If emoji marketing were an art movement, it’d be minimalism.” 🎨 From #Copywriting flair to science diplomacy, last month’s Tiny Sparks explored the whirlwind of modern #Marketing and shared timely tips on not just keeping up but staying ahead. Don’t miss the latest issue: bit.ly/47CHwyL

“AI won’t replace you, but someone using AI will.” We’re exploring how small marketing agencies, especially in #ScholarlyPublishing”, can use #AI to lighten the load. Our key #FestivalofAI takeaway: Used thoughtfully, AI can become a productivity assistant. Read the full blog: bit.ly/47Ru0qZ

🎉 TBI Milestone! We’re celebrating 1 year of creativity and great copywriting from our Marketing Executive, Poppy Iles. Her thoughtful designs and genuine storytelling have made a real impact this year, and we can’t wait to see what’s next. #TBITeam #WorkAnniversary

🎃 Innovation moves fast enough to give anyone a fright! This Halloween, we’re celebrating the ideas helping our clients stay ahead. October’s Tiny Sparks newsletter rounds up highlights from #FrankfurtBookFair, #OpenAccessWeek & the #FestivalOfAI. Read now: bit.ly/4qD2tAT

As #CyberSecurityMonth wraps up, here's our key takeaways from a great @heyorca.bsky.social webinar on staying secure as #SocialMediaManagers: • One click can compromise multiple platforms • Limit admin access + use MFA • Keep up good digital hygiene Protect data and brand 🔐

Our Managing Director, Lynne Miller, has had a busy few months developing a renewal campaign plan, mapping a webinar for librarians & leading a visioning workshop, among other things! At TBI, connection & creativity drive impact. Visit our website for more details about our services: bit.ly/4nVUY6q

ICYMI: our latest newsletter explores the power of connection: from team moments in Oxford to conversations at #ALPSP2025 and plans for #FrankfurtBookFair. Catch up on insights, people power, and The Big Idea: bit.ly/3IQGRQE

#SocialMedia in #ScholarlyPublishing is evolving fast. At #ALPSP2025, our Senior Consultant @kellyhenwood.bsky.social chaired a lively panel on what’s working (and what’s not). Read her new blog for insights on strategy, experimentation, and people power: bit.ly/4h76zNC

Strong strategies start with clear goals. At TBI, we work with you to shape #MarketingStrategy that defines direction, engages audiences, and achieves results. Discover more: bit.ly/48I3SzG

From #ALPSP2025 to our team’s in-person Oxford meeting, and on to #FrankfurtBookFair: this month’s Tiny Sparks to The Big Idea brings highlights, fresh takes on social media, and the power of in-person connection. Read the newsletter 👇 bit.ly/4884SNf

Our Senior Consultant, Mithu Lucraft, will be at #FBM25 (14–15 Oct) meeting partners, sharing insights, and exploring the future of scholarly publishing. Heading to Frankfurt? Connect with Mithu here: bit.ly/4mAbWWA

Our Senior Consultant Mithu has had a summer full of content creation, writing over 10K+ words in one week! From AI, to India, to SDGs, she’s covered a lot of ground. Explore more team highlights in our newsletter: bit.ly/46n6ct8 #ContentMarketing

💭 Do you know what researchers think of your brand? TBI’s #MarketResearch services give you the evidence you need to make smarter strategic decisions, from quantitative and qualitative studies to bespoke design and analysis. Learn more 🔗 bit.ly/3HT8vMw

Our Senior Consultant @kellyhenwood.bsky.social has had a busy summer launching a new journal, refining client messaging & creating case studies. She’s at #ALPSP2025 this week, chairing a session on digital strategy. If you’re there, do say hello! Discover more: bit.ly/41LgCS2

This summer, our marketing manager Rowan has been putting The Big Idea into action, turning complex data into actionable insights that drive confident decisions. Read our newsletter to see more of what TBI has been working on: bit.ly/46lccnl

What does summer at TBI look like? In this month’s Tiny Sparks to the Big Idea we share team updates, from data-driven research to new journal launches, and introduce our new colleague, Azahara Pérez. Read the issue & subscribe: bit.ly/4n66w6i #ScholarlyPublishing

World Photo Day! A reminder that in scholarly communications, visuals aren’t decoration, they’re strategy. The right image captures attention, builds trust, and makes ideas stick. See how we amplify ideas that matter: bit.ly/4fPujov

Navigating market shifts? Don't do it alone. TBI can help you: ✅ Strengthen your competitive edge ✅ Explore new markets ✅ Develop innovative products & services ✅ Attract new audiences while strengthening loyalty ✅ Unlock the full potential of your teams & processes Get in touch: bit.ly/45tQDk8

Thrilled to welcome @aperezm.bsky.social as TBI’s new Marketing Manager! She brings deep experience in academic publishing to create campaigns that engage, content that inspires, and strategies that connect communities. Welcome to the #TBITeam! Meet us: bit.ly/3HwEMIS

We help you make strategic decisions. But what does that look like? The TBI framework is built on four foundational pillars: ✅ Consultancy ✅ Research ✅ Strategy ✅ Implementation In the coming weeks, we’ll take a closer look at each. Until then, explore our approach here: bit.ly/47pmDHl

🐈 If your campaign isn’t cat-approved, is it even worth launching? Today we celebrate the real MVPs of remote work, the meowarketing managers who’ve never missed a nap deadline. They don’t do KPIs, but they do knock pens off desks like pros. #InternationalCatDay

📖 Marketers love great storytelling, and at TBI, we sharpen our narrative instinct by reading widely. 🚀 This month’s picks take us from ancient Sicily to outer space. Catch the latest Tiny Sparks to the Big Idea for more: bit.ly/4lVbS3Z #TBITeam #SummerReads #Storytelling

Stuck in a mid-week slump? We’ve got just the thing you need: it’s time for a healthy dose of Tiny Sparks to the Big Idea ✨ This month, we share how to make the most of influencer marketing, explore the evolving science of science, and celebrate the best learning strategy for storytelling: reading!

Wishing you a blissful International Self-Care Day! 💆‍♀️ From music and movement to pooches and paddleboards, here’s how the TBI Team stays grounded in the midst of modern life – so we can live happily and healthily. How do you practise #SelfCare? We’d love to hear! ❤️‍🩹 #WellnessMatters #HealthyHabits

We’re not over #SSP2025 🤩 Senior Consultant Kelly hosted an insightful poster session, and after many lively conversations and thoughtful questions... One thing is clear: A strong #SocialMediaStrategy is more important (and harder to develop) than ever. Here's what to keep in mind: bit.ly/4lS9ydQ

What’s one small shift that can make content more engaging? Start with the people behind it. In our first #TBITip, Mithu Lucraft shares how regular author spotlights can humanise storytelling and build connection. Read our newsletter & TBI Tip here: bit.ly/4luXwar #ContentMarketing

Some conversations need more than a video call – they need the energy of a team in one room. The TBI team gathered in Oxford to focus on strategy, learn from each other, and welcome our new colleague, Martha! 💭 How do you use your in-person time? #Teamwork #BigPictureThinking

Are you a marketing or publishing pro? The latest issue of our newsletter just dropped! Inside: 💡 Social strategy in shifting scholarly spaces 🎯 Making small campaigns hit big 🔍 Gender representation in @natureportfolio.nature.com And… a secret new segment from our team. Read and subscribe here:

📅 Less than a week to go until #Metascience2025! From June 30–July 2, researchers and stakeholders worldwide will gather at 📍University College London, and one of our Senior Consultants, Mithu, will be there too! 📩 Attending the event? Reach out to Mithu on LinkedIn to connect: bit.ly/4nm8sZk

Exciting news! @marthaclark.bsky.social is our new #Marketing Executive! She’ll be working across campaign planning, #ContentCreation, and audience insight. With agency experience in sustainability & education she brings a wealth of knowledge. We’re thrilled to have you aboard Martha 👋

We're a team of strategists, writers, campaign planners, and digital channel specialists collaborating to bring creativity and clarity to every campaign. Don’t just take our word for it. Here’s what @christinaemery.bsky.social (Springer Nature) had to say 🌟 Check the #Testimonials: bit.ly/4jSZkbO

Just caught this breakdown via @socialmediatoday.bsky.social on how #Instagram are changing the game ⬇️ Will you be using Trail Reels to boost your social strategy? Here's what to keep in mind: 🤲 Nurture your core audience. Reach ≠ loyalty 🌟 Meaningfully implement feedback for long-term results

📩 Missed this month’s Tiny Sparks to the Big Idea? Here’s a quick update: Google just launched AI Max (beta) – a new AI suite for smarter #SearchAds. But remember: #AI ≠ autopilot. Keep it on-brand, monitor, and adjust. 👉 Stay in the know. Subscribe to Tiny Sparks: bit.ly/4jEMyNM #MarketingTips

Wishing our fellow marketers a very happy #InternationalDayofMarketing, especially those innovating research communications! 💫 Why not celebrate with a new edition of Tiny Sparks? 💡 Read on for important updates in #marketing and #publishing, with insights on storytelling, AI-powered ads, and more:

Happy #ThrowbackThursday 🌟 We're looking back to look ahead with this ever-relevant blog! From leveraging a multi-channel strategy to harnessing the unique WeChat ecosystem, navigate the complexities of digital marketing in #China with invaluable insights from guest author Gin Li: bit.ly/3ZpzILZ

There's nothing we love more than positive feedback from a client 🙌 Since working with TBI Communications, the @englishassociation.bsky.social has seen an upward trend in membership 📈 This #CaseStudy identifies how we helped the EA define its core role as a connector: bit.ly/4mkUfLK

TBI’s Senior Consultant @kellyhenwood.bsky.social will be jetting off to Baltimore to attend the @scholarlypub.bsky.social Annual Meeting and present a session on the shifting #SocialMedia landscape for scholarly publishers 🛫 📩 Hear more about #SSP2025 and get in touch on LinkedIn: bit.ly/3GW6RZn

Writer’s block? Don’t just quack like a duck – talk to one instead 🦆 #RubberDucking is a tech industry trick that involves reading out loud to a rubber duck to reveal & resolve problems. Expand your writer's toolbox with this piece from @scholarlykitchen.bsky.social & @charlierapple.bsky.social 🛠️

We're catching up on reading, streaming, and listening this #BankHoliday – here's what the TBI team are loving right now 📚📺🎧 How will you be spending your Monday?

This month our newsletter is jam-packed with team updates, key priorities, productivity tips, and post-conference reflections - designed to help #ScholarlyPublishing professionals to stay ahead. Subscribe and catch up on the latest in marketing and publishing: bit.ly/4lN3XGA