How do you get complete strangers to trust you with their banking information – when they've never heard of your company? In 2020, I was hired to help a FinTech company expand from Europe to North America. Three years later, we’d reduced CPLs by 82%.

Hate to break it to you but millennials are decision makers now. We're not 19 anymore. We have budgets. And no, we won't take your cold calls. As a millennial in charge of full funnel social strategies, let me help you understand how we buy.

Recently delivered a presentation to NerdWallet's US comms team about AEO/GEO and how social influence it. Their biggest concern? How to prepare for a world where AI agents answer questions instead of search engines. 🤖 By 2026, 25% of what was traditionally SEO will shift to AEO (Gartner).

“You need to go to the hospital right now. The emergency room is waiting for you." Yes, this is a The Phone Call That Changed Everything story – 3 days late for Disability Pride Month. I was working full-time at a tech PR agency when my body started doing something weird.

Stepped into a new CMO or VP of Marketing role at a rapidly scaling B2B tech? First off, congratulations. 🎉 Now let's talk about that 90-day pressure cooker you just stepped into. ⏰

Are your competitors shaping the conversation – when you're not looking? 🚨 In fast-moving B2B tech like Cybersecurity, DevOps, FinTech, and AI, the sharpest brands aren't just pushing content. They're listening. 👂 Here's what they're finding... 👇

"Existing generative models have made it easy to create, but they have not made it easy to be creative." Can AI help us be more creative? 🎨 Only if it challenges us, disagrees, and disrupts our thought patterns. What do you think? Agree / disagree?

How do we get that magic Korean / French sunscreen in the US? Or are we just SOL*? (*See what I did there?)

🎯 75% of B2B buyers use social media to make buying decisions. Tired of the bad advice and stale statistics from the early aughts? Cut through the noise and get the tactics you need to succeed in 2025. 🔥 Check out The Ultimate Guide to B2B Tech Social Media: www.tombasgil.com/blog-all/202...

Help save NPR and PBS. 💔 So everyone can access high-quality public media. Email or call your Congressperson:

Submitted my application to be LGBTBE® Certified. 🏳️‍🌈 In a time when diversity, equity, and inclusion is under attack, it feels good to stand up and say: "We're here. We're queer. Get used to it."

✨ when someone says social media doesn't drive business results ✨

What's the future of B2B marketing? Tactically: 👂 Social Listening 🗣️ Employee Advocacy Strategically: 💪 Authenticity These insights still hold true in 2025. Listen to the full podcast by Prohibition PR: www.embracingmarketingmistakes.co.uk/2206375/epis...

Time for Spring Jackets! 🧥 Which means it's time to celebrate the warming weather by finding last year’s money* in your coat pockets. 💸 (*and empty dog poop bags)

Any other consultants considering making tech purchases ASAP? 💻 I was going to get a new phone this summer. I don't need a new laptop yet, but it likely doesn't have more than another year on it. Wondering if I should try to preempt the tariffs by buying now.

Day 1 of the morning routine that changed my life. ☀️ I start my morning in a suffocating panic, an octopus stuck to my face... Thank you, Ashton Hall and Saratoga Springs for not sponsoring this video. (If you don't get the reference, check out what sparked this meme below.)

Laughing at a memory of when I was first diagnosed with Addison's. "Do you ever crave salt?" - Doctor "No... Well, sometimes, I find myself in the kitchen, pouring salt into my hands and licking it." - Me "I'm going to go with 'yes.'" - Doctor

One of the most underrated social media metrics in the B2B space? Engagement rate. 📊 Many of the business-to-business tech clients I've worked with focus on website clicks and lead captures. That makes sense on a surface level. After all, marketing's ultimate goal is increasing revenue. 💸

*small child screams* Mother: “What do you want, baby?” Small Child: “I don’t know!” (Me too, buddy. Me, too.)

Does “innovative” mean anything anymore? I feel like it’s a wasted word in your marketing copy.

"See their swords? They glow blue in the presence of lawyers." - Terry Pratchett

I love working at coffee shops because I get to see other people stare aimlessly into the distance during the workday. It's not just me!

If you're not using social listening, you're missing out. ❌ Social listening is the art and science of analyzing trends on social. It helps you distill key recommendations for future campaigns, assess the market, identify brand threats, spy on competitors, and so much more. So, are you listening?

Well, that's new. Someone messaged my client's page asking for a job. But, they want to work with our competitor's software. (No, I don't think this was a bad copy/paste job where they messaged both companies.)

Data centers are a public health hazard 💀 – and it's only going to get worse. But it doesn't have to be that way! Over the past 5 years, data centers in the U.S. have led to $5.4 billion in public health costs. The rapid adoption of GenAI will only increase this – unless we adopt more #GreenTech.

“You don’t need a bra, okay? “I don’t think they even make them for people with 11 nipples.” (Today in totally normal things I say to my dog in public.)

"It’s a movie cliché that America is the only nation capable of saving the world from cosmic threats. But, for the time being—even with amazing planetary defense mission contributions from ESA and JAXA—that cliché remains absolutely true." I'm sure this is fine. 🤷‍♂️ arstechnica.com/space/2025/0...

Over on Threads, all I'm hearing about is Bluesky. Maybe it's time I started getting active here?