Since launching our #AlcoholIsToxic campaign in Nov 23, we’ve had more than 208,000 visits to our website for clear facts, support and free tools to help people cut down. Alcohol causes cancer. Reducing drinking can reduce risk. Find out more & share to help others 🔽 reducemyrisk.tv

Meet Jules Rutherford - Northumberland writer. Jules has been alcohol-free since 2017 & supports women to rethink their relationship with alcohol. Her new blog - on our Reducemyrisk.tv site - is a brilliant read on choosing to change before things hit crisis point. Read it here 🔽 shorturl.at/nJ605

February is Oesophageal Cancer Awareness Month. Alcohol and tobacco increase the risk - and it is much higher for people who both drink and smoke. Our #AlcoholisToxic campaign highlights the harm alcohol can cause, including cancer. Read our press release 🔽 shorturl.at/ulwwF

“These are not just statistics – 260 lives were taken from us in 2023.” A must-read from @aha-uk.bsky.social, Pcc JoyAllen & David Sidwick explain why drink & drug driving reforms need proper enforcement & public education to save lives. Read more 🔽 #ReduceAlcoholHarm shorturl.at/FhR2M

Alcohol is everywhere - relentless marketing, 24/7 availability and social norms that normalise drinking make recovery harder than it should be. We support the Barriers to Recovery report highlighting what needs to change - and how to change it. #ReduceAlcoholHarm www.ias.org.uk/report/barri...

New insights from the 2023 Gambling Survey of Great Britain, published in Addictive Behaviours shows a link between risky alcohol use and gambling harms. Higher AUDIT-C scores for alcohol are linked to more severe problem gambling, with smoking also clustered www.sciencedirect.com/science/arti...

“I was told at 33 – if I kept drinking, I wouldn’t make 40.” Laurie had a wake-up call about the harm alcohol can cause. Today, she helps others and shares her story to show recovery is possible. Watch 👇 #ReduceAlcoholHarm @ias.org.uk as.org.uk @aha-uk.bsky.social

Supporting people to take time off alcohol and increase drink-free days can reduce health risks in 2026. 1 in 3 drinkers tried to cut down last year - driven by concerns about health, weight, money and mental wellbeing. The public appetite for change is there. #AlcoholIsToxic

Alcohol is everywhere - relentless marketing, 24/7 availability and social norms that normalise drinking make recovery harder than it should be. We support the Barriers to Recovery report from @ias.org.uk highlighting what needs to change & how to change it. www.ias.org.uk/report/barri...

Alcohol isn’t just about hangovers - it can cause cancer, even in small amounts. Supporting people to take more drink-free days and keep weekly drinking low to reduce risk. Find tips and additional support at ReduceMyRisk.tv #AlcoholIsToxic youtu.be/7Od277F6SMI

Alcohol is everywhere - and it’s causing harm. In the NE, 8 out of 10 people see it as a serious problem. Across the country, thousands of lives are lost every year. It’s time for a national alcohol strategy that works to reduce alcohol harm. Read our evidence-based Blueprint 🔽 bit.ly/3TNh4er

Real people, real change 💛 Support makes cutting down or going alcohol-free feel possible. Tips, free tools like the Drink Free Days app, stories & local support on our Reduce My Risk site 🔽 www.reducemyrisk.tv

1/2 Dom is a DJ from Newcastle who started drinking alcohol as a teenager. Now 5 years alcohol-free, his story shows how cutting down or taking breaks from alcohol can be life changing.

Drink driving deaths are at their highest since 2009. We welcome the current consultation on lowering the limit – a proven way to save lives. Public support is strong: 77% back it. #ReduceAlcoholHarm

💔 This Valentine’s Day, love your heart. Regular alcohol raises risk of high blood pressure and cardiovascular disease – nearly 500,000 hospital admissions a year in England. Watch @ias.org.ukexplain 👇

Carlie, a mum of three from South Shields, is celebrating two years alcohol free. She once believed alcohol helped her cope with stress - but it made things worse. Today, she feels healthier, more active, and enjoying more quality time with her children🔽 shorturl.at/JxTbl

1/2 We welcome the Government recognising alcohol as a cancer risk in the new National Cancer Plan and the renewed commitment to mandatory alcohol labelling. #ReduceAlcoholHarm

Kelly from Washington, started drinking as a teenager. By 40, alcohol had seriously damaged her liver and she knew she had to take steps to cut alcohol out of her life. Alcohol-related liver disease kills over 9,000 people in the UK every year. Hear Kelly talk about how she took action👇

Alcohol causes seven types of cancer. Yet many people aren't aware of this risk. A must-read from @ias.org.uk Professor Simone Pettigrew explaining the evidence and why clear cancer warnings on alcohol are a simple, effective way to save lives. 👏 www.ias.org.uk/2026/01/27/w...

Ever wondered how alcohol causes cancer? When we drink, alcohol is turned into a poison that damages cells and stops them repairing properly. Over time, that damage can lead to cancer. Alcohol causes cancer. Any level of regular drinking raises the risk #AlcoholIsToxic 🔽 www.reducemyrisk.tv

Alcohol is everywhere – and it’s causing serious harm. ¾ of NE adults see it as a major problem. Nationally, thousands of lives are lost to alcohol each year. We need a national alcohol strategy based on evidence and effective action. Read our Blueprint here 🔽 bit.ly/3TNh4er

Since launching our #AlcoholisToxic campaign in Nov 2023, we’ve had over 170,000 visits to our website for info, advice, support and free tools to cut down. Discover the facts and share them to help others reduce their risk 🔽 reducemyrisk.tv

@ias.org.uk FOI study highlights how the alcohol industry still has a dark hold over influencing national policy– plus key recommendations for future action: ✔️ Introduce alcohol marketing restrictions ✔️ Reject industry self-regulation ✔️ End partnerships with alcohol companies shorturl.at/KER1a

1/2 Great to see the Welsh Senedd approving the continuation and uprating of MUP to 65p, bringing the policy in line with Scotland and ensuring ongoing benefits from the landmark policy, which reduces deaths and harms from alcohol.

Today is #WorldCancerDay Alcohol causes at least 7 types of cancer - yet public awareness remains low. If we’re serious about cancer prevention, we need stronger national action to raise awareness of alcohol’s role in cancer risk. #AlcoholIsToxic. Read our press release here 🔽 shorturl.at/ZxPmm

The UK’s health is worsening - rising obesity, long-term illness, and inactivity are putting huge pressure on the NHS. Government action isn’t “nannying” – it helps making healthier choices easier and help people to thrive. A must read from Sarah Woolnough from Kings Fund 🔽 shorturl.at/eRBZO

The next phase of our award-winning #AlcoholIsToxic campaign starts today. Alcohol causes over 200 medical conditions, including 7 types of cancer. The more you drink, the higher the risk.It's about a right to know. Free tips and tools 🔽 www.reducemyrisk.tv @ias.org.uk rg.uk @aha-uk.bsky.social

Karen from Newcastle, grew up unaware of how harmful alcohol can be and has suffered first hand. She supports mandatory alcohol health labelling, alongside 7 in 10 NE adults. We need clear warnings on labels - free from alcohol industry influence. People have a #RightToKnow

Real people, real stories, real change. 💛 Our Reduce My Risk website is a platform of tips, advice, tools like the Drink Free Days app, inspiring stories and local support. 🔽 www.reducemyrisk.tv

Cheap, strong alcohol is everywhere in supermarkets and convenience stores - and it can lead people to drink more alcohol than they intend to. 8/10 people in the NE feel alcohol is a big problem. Share support and guidance with those who want to cut back: www.reducemyrisk.tv #ReduceAlcoholHarm

IAS’s FOI study highlights how the alcohol industry influenced the 10 Year Health Plan – and also sets out key recommendations for future action: ✔️ Introduce alcohol marketing restrictions ✔️ Reject industry self-regulation ✔️ End partnerships with alcohol companies www.ias.org.uk/report/now-y...

Is England’s drinking back to “normal” after COVID? Dr Vera Buss explains in this blog from @ias.org.uk how alcohol dependence and harm are still elevated - particularly in disadvantaged communities. A must-read 👇 www.ias.org.uk/2026/01/20/h... #ReduceAlcoholHarm

1/ Around ¼ of English adults didn’t drink in 2024 with age and gender a significant factor. Our response today to latest figures from HSE shorturl.at/en3dH @ias.org.uk @aha-uk.bsky.social

“What matters most is why someone is drinking.” For #LoveYourLiver Month Annalise from CDDFT shares how alcohol care teams are helping patients to understand alcohol dependency, often driven by other difficulties, and rebuild their lives. www.fresh-balance.co.uk/news/love-yo...

1/2 Huge thanks to Laurie who lives in Newcastle and Sue Taylor for speaking on BBC Radio Newcastle this morning about alcohol harms, the power of recovery and importance or prevention. Laurie shared her experience of alcohol addiction and explained how with support she is now alcohol free...

Dom, a DJ from Newcastle started drinking alcohol as a teenager. Now nearly 5 years alcohol-free, he shows that cutting down or taking breaks from alcohol can be life changing. Sharing stories like Dom’s help to show change is possible. ReduceMyRisk.tv Read Dom’s story here 🔽 shorturl.at/Dw0Xl

“These are not just statistics – 260 lives were taken from us in 2023.” A must-read from @aha-uk.bsky.social , Pcc JoyAllen & David Sidwick explain why drink & drug driving reforms need proper enforcement & public education to save lives. Read more 👇#ReduceAlcoholHarm

Time to cut down on alcohol? Our #AlcoholisToxic campaign helps people reset and reduce their drinking, reduce the risks and feel so much better. Find free tips and tools at www.reducemyrisk.tv shorturl.at/oY0aD

Alcohol is everywhere. 8 out of 10 people in the North East see it as a serious issue and want action. Nationally, alcohol harms thousands of lives every year. We need an evidence-based national alcohol strategy with measures that work. Read our Blueprint here 🔽 bit.ly/3TNh4er

The New Year can be a moment for change but cutting down isn’t just for January. Sarah from Durham quit alcohol in Jan 2022. Four years on, she’s thriving - at work, at home, and completing her first ultra-marathon. Read her story 👇 shorturl.at/HoLRs @ias.org.uk @aha-uk.bsky.social

1/2 Nearly 1 in 10 breast cancers are linked to alcohol – and more awareness is needed. Caroline Tweedie, Lead Practitioner for Living with Cancer, says this is a vital message - understanding the risks could help prevent more women from developing cancer.

1/2 Minimum Unit Pricing (MUP) saves lives. ✔️ Fewer alcohol deaths ✔️ Reduced hospital admissions ✔️ Heaviest drinkers cutting back ✔️ Targets cheap, strong alcohol Evidence from Scotland proves it. England is falling behind. shorturl.at/hadhx

Love Your Liver Month: Alcohol causes 6 in 10 cases of liver disease in the UK. Kelly, 40, sought support after being diagnosed with liver damage and was warned the next stage could be liver failure. ReduceMyRisk.tv #LoveYourLiver #AlcoholIsToxic Read more 🔽 shorturl.at/hTsWR

This January, make sure you know the three steps to #LoveYourLiver. Find out more about #LoveYourLiverMonth on @LiverTrust’s website: https://twp.ai/9PZ2Le and find out if you are at risk by taking the screener: https://twp.ai/4itn9a

8 in 10 people in the NE see alcohol as a big problem for the region. Alcohol harms thousands every year. Laurie’s story shows recovery is possible. Glamorous alcohol advertising never shows the harm- we need national action to help people reclaim their lives. Read her story 🔽 shorturl.at/j8o1G

Time to cut down on alcohol? Our #AlcoholisToxic campaign helps people reset and reduce their drinking, reduce the risks and feel so much better. Join over 160,000 people who’ve found free tips and tools at www.reducemyrisk.tv @aha-uk.bsky.social @ias.org.uk

Drink driving causes around 1 in 5 UK road deaths. 77% of the public support lowering the limit in England & Wales – announced this week as part of the Road Safety Strategy. Time to save lives and ease pressures on emergency crews. #ReduceAlcoholHarm @ias.org.uk @aha-uk.bsky.social

Alcohol-related harm is rising, yet only 22% of those who need support access it. Barriers include stigma, temptation from widespread marketing and 24/7 availability of alcohol and the normalisation of drinking. This report from @ias.org.uk is worth reading 🔽 #ReduceAlcoholHarm shorturl.at/QTMoE

In the UK, liver disease is on the rise with alcohol one of the main risk factors. This #LoveYourLiver Month, Kelly’s story shows recovery is possible – even after her liver was near failure from alcohol. #ReduceAlcoholHarm Read more 🔽 shorturl.at/0KNW6

Our Blueprint to #ReduceAlcoholHarm outlines steps to ease the strain alcohol places on communities, the NHS, the economy and emergency services and most importantly, action that will save lives. #AlcoholIsToxic Read it here 👇 bit.ly/3TNh4er @ias.org.uk @aha-uk.bsky.social