Instagram is betting on the momentum, not the reaction • My response to Adam Mosseri.

16 lessons from interviewing 50 social media leaders • Plus the new brand show that's taking off, a 2026 cultural calendar, and more.

Quinn moves fast • How the team tapped 'Heated Rivalry' stars Hudson Williams and Connor Storrie to narrate their newest audio romance.

Brand Social Trend Report: Q4 2025 • Nostalgia for the future, posts about not posting, puppets, "AI could never", and more.

How Figma makes designers feel seen • I talked to Yosub Kim, Director of Brand Marketing at Figma, about the brand's playful approach to social media.

Social media ins and outs for 2026 • My highly opinionated, totally subjective list is here.

"The future of social looks like intimacy at scale" • A conversation with Lara Adekola, Senior Social Media and Community Manager at Glossier.

Selling on social • I asked brands what worked for Black Friday and Cyber Monday.

What makes a good social video? • I talked to Arjun Ram Srivatsa, who has worked with The New York Times, Pitchfork, and GQ, about his approach to making videos.

Focus your feed • A follow-up to my "Post-Social Media" essay.

Yahoo is posting their way back into culture • I talked to Kemma Kefalas, Head of Yahoo’s Creative Lab, about relaunching the 30-year-old brand's feeds.

Post-social media • It's time to rethink what the feed is for.

8 post ideas for your next brainstorm • Plus CAVA's "self-destructing post", why the Los Angeles Public Library is turning a viral video into a series, and more.

How Quartr broke through on X • I talked to Oliver Hamrin, Co-Founder and Brand Strategist at the software company, about their viral earnings call posters.

77% of social media managers are burnt out • Part two of Link in Bio’s 2025 Social Media Salary Report.

10 small businesses I love following • Plus why more brands should make side quest content, an invite to join the Link in Bio Discord, and more.

The 2025 Social Media Salary Report • How much are social media managers earning?

Reducing regrettable minutes • Plus three post formats to try, Tory Burch’s clever use of TikTok’s Bulletin Board feature, and more.

Major League Baseball's social media playbook • I talked to Cameron Gidari, VP of Social Media & Innovation for MLB, ahead of the World Series.

The sponsored post with 57M views • I talked to Max Zavidow (aka @formerteenheartthrob) about making short films for the internet.

The problem Instagram doesn't want to fix • Plus, why Duolingo created an anime series, what makes a post shareable, and the leaf influencer brands are working with.

The week I got into streaming • "What started as a little bit of research, turned into me watching for 2-3 hours every day."

Brand Social Trend Report: Q3 2025 • Clipping campaigns, appointment-style viewing, bot backlash, community casting, and more.

Judy's Family Cafe sells pancakes and personality • I talked to the viral restaurant about their social media strategy.

What will happen to TikTok? • Anonymous social media professionals share how they are feeling about the news.

This viral creator is actually a brand • Olivia Unplugged has garnered 8M views in the past month.

How much money do you make? • The 2025 Social Media Compensation Survey is here!

14 creative video hooks • A non-gimmicky guide to those first few seconds.

A day in the life running @Vegas • Opening night of The Wizard of Oz at Sphere, flying monkeys, and 138 posts: an hour-by-hour dispatch from the big premiere.

Who is behind the popular "NBA Research & Development Department" account? • I talked to them.

Why Netflix created a finsta • I talked to Hannah Gullixson, Head of Social Marketing at Netflix, about overseeing 550+ handles, "superserving" fandoms, and more.

The best brands on social, according to you • I compiled a document with over 340 examples of great social accounts.

'Posted is better than perfect': Advice from the Wimbledon social team • I talked to the tennis tournament's social team about sharing 6,000 posts in six weeks, how the Overheard series actually works, and more.

34 social media hot takes • "Commenting on unrelated posts for exposure is desperate."

This brand created a TikTok reality show • Cozy Earth's "Bed Rot Challenge" livestream, four post formats to try, and more.

Zaria Parvez hangs up the owl costume • We talk about why she’s leaving Duolingo, the rise of “slow burn” content, and what she's looking for in her next role.

How Grillo's engages pickle superfans • The brand has garnered an impressive 98M video views on Instagram this year.

What does "Doing Things" mean in 2025? • In the absence of Outdoor Voices telling their own story on social media, followers have stepped in to do it for them.

Inside Bilt's popular "Roomies" series • You might not realize a brand is behind the account @RoomiesRoomiesRoomies. That's the point.

Is your Instagram engagement stuck? • Try thinking of the platform like a funnel.

The business of brand trips • How much do they cost? Are the influencers paid to post? What's the impact on sales?

The person behind Brita and Pine-Sol's viral songs • Plus four post formats to try this week, a big TikTok idea, and more.

Why Arthur finally posted the fist meme • The PBS KIDS show is using social media to protect and restore public media funding.

Your social strategy needs more tension • Plus an invitation to a private call with Instagram about Reels!

Brand Social Trend Report: Q2 2025 • Empathetic marketing, Artisanal Reality, films on feed, spectacle content vs sponsored content, and more.

How Zohran Mamdani drove over 20K clicks from Instagram DMs • I talk to Gabriella Zutrau, the person behind the campaign's Manychat strategy.

How Wimbledon makes their "Overheard" videos • I talked to a spectator who was in one. Plus five post formats to try this week, the tech show your brand should sponsor, and more!

10 storytelling tips from 10 years at Disney • And how to apply them to your work in social media marketing.

This restaurant gained 54K TikTok followers in 14 days • Plus three post formats to try this week, Zohran Mamdani's DM strategy, how to join the Link in Bio Discord, and more.

My favorite account is a library in Ohio • This interview made me laugh *and* cry.