I miss Target so much! But I’m not going back. #boycotttarget

I miss Target so much! But I’m not going back.

I think we should call them The Icestapo from now on.

NOT ONE DAMN PENNY!! #economicblackout #resist

GoDaddy has bombed #SuperBowlAds before, and this year is only slightly better. Their new AI service's premise—'makes you look like you know what you’re doing'—feels more negative than clever. I applaud their Goggins puns but they bury the idea in the ad. NOT $ well-spent!

This is #SuperBowlAds malpractice. What on earth (or in space) made anyone think squishing an alien would sell Totino’s Pizza Rolls? At $7M per spot, this is coo-coo bonkers. NOT $ well-spent!

The Booking.com spot with Muppets was perfection—and not just because it had Muppets! Each character reinforced that this is the right way to book all kinds of hotels for all kinds of people. A brand-builder extraordinaire! $ well-spent! #SuperBowlAds

Stella Artois’ spot was high entertainment but low brand-building. A contrived Matt Damon–David Beckham storyline was concocted to say Stella drinkers have great taste. Cute, but where’s the brand emphasis? Will anyone remember the beer? Doubt it. #SuperBowlAds $ not well-spent!

Last year’s #SuperBowlAds spot from Poppi made a big impression on my friends. This year’s is even stronger—leveraging the insight that people love soda but don’t feel good about it anymore. It explains, reassures, and builds the brand. $ VERY well-spent! Thoughts?

Bud Light’s Cul-De-Sac spot nails an easy, breezy vibe. Post Malone feels like a regular guy, not an untouchable celeb (while Manning stands out awkwardly). Bud Light plays the ultimate social lubricant, bringing everyone together for a fantasy neighborhood party. $ well-spent! #SuperBowlAds

I will NOT be commenting on the Tubi Fleshy Cowboy Hat ad. I will NOT. #SuperBowlAds

The Häagen-Dazs 'Not So Fast' ad is quite charming. Great cameos and pop culture nods, but the brand takes a backseat to the stars. Fun, but stronger branding would’ve made it a better investment. Still, a solid brand-builder. #SuperBowlAds

The Nerds Gummy Clusters ad is a winner! Love that it’s set in New Orleans, the game’s venue, and that it introduces the new line extension in a bold, visual—if slightly creepy—way. #SuperBowlAds $ well-spent!

The 'Hey, Meta' ad didn’t really gel for me. All concept, lots of cute Chris/Kris cameos—but I didn’t even get that joke at the time. And was there any brand-building beyond repeating 'Hey, Meta' over and over? Hey, Meta, was it just me? #SuperBowlAds NOT $ well-spent!

Reese’s 'Don’t Eat Lava' ad was a masterclass in launching a line extension with #SuperBowlAds. It looked delicious, used zany humor to reinforce product details, and made sure we’ll remember both the brand and the product tomorrow. $ well-spent!

I was intrigued by the ChatGPT spot using black dots. I guess it was trying to show how expansive Chat is, but as it unfurled it ran too long to hold my attention. NOT $ well-spent. #SuperBowlAds

The "your attention please" ad from Novartis about paying attention to breasts to detect breast cancer was utterly awesome. Too few brands plug into how many women are watching this game. I don't know if it was intentional to run it directly after the Nike women athletes ad, but WOW! $ well-spent!

Nike's "You can't win. So win." ad was amazing and inspiring. Nike has a spotty history with the women athletes it works with but I can forgive them if this is how they're going to step up and clean up their act. Ads shape the culture, and brand like Nike have historic influence. #SuperBowlAds

Pringles ran a quintessential #SuperBowlAds spot—celebrity cameos, zany humor, pure entertainment. I wish it reinforced craveability more than mustaches, but with such an iconic logo and high awareness, I guess it’s still $ fairly well-spent!

That Hellman’s 'I’ll Have What She’s Having' spot is adgasmic! The night’s best pop culture reference, though a bit bleak seeing aging stars. Still, a strong brand-builder—Hellman’s on a sandwich makes the earth move. $ well-spent! #SuperBowlAds

The Ram Goldilocks ad with Glen Powell was adorable. My favorite celebrity cameos in #SuperBowlAds are when they're self-deprecating and really silly. And the brand's toughness was definitely reinforced. Good brand-building AND entertainment means $ well-spent!

Coffee Mate’s Cold Foam ad with the dancing tongues seemed to TRY for taste appeal—but did it succeed? I like weird, but this felt... off. What do you think? Did it lack all taste (buds)? Was it $ well-spent? #SuperBowlAds

I love it when small brands debut #SuperBowlAds, but Hexclad’s entertaining spot makes rookie mistakes. It's got nice celebrity cameos, fancy sets, and charming nods to "Men In Black" —yet the whole thing feels overblown and the brand message gets lost. Not $ well-spent!

Hey, whoa! That "he gets us" Jesus ad with Johnny Cash singing was really powerful and quite poignant for this time. I was so surprised to see them in the #SuperBowlAds again this year. It seems strange to say it, but it was $ well-spent.

I'm not crying. You're crying, dammit! I'm not sure how that heartbreaker related to a smartphone, really really, but I still loved the Google Pixel ad. Make me cry and my brand strategy standards go right out the window. #SuperBowlAds $ well-spent?

WeatherTech has finally created a great #SuperBowlAds spot. The mature ladies are charming, memorable, use a great pop culture reference and even connect a little to their product. It feels about 180 degrees off from their previous efforts, but silly me, insisting on clear strategy. $ well-spent?

The Coors Light sloths ad feels like it was paid for by the competition. This is NOT $ well-spent—painfully slow, weirdly ugly sloth costumes, and worst of all, a terrible message about how beer makes you feel the next day. Yikes! #SuperBowlAds

Instacart’s ad is charming and smartly reinforces its convenience. Using classic brand mascots as celeb-like cameos sparks instant recognition. A bit more Instacart focus would’ve helped, but overall, $ well-spent! #SuperBowlAds"

Mountain Dew’s Baja Lime spot is trippy fun, with Seal as a seal. I enjoyed it, but will anyone remember the flavor—or even the beverage—by morning? Feels like a miss. #SuperBowlAds $ NOT well-spent?

The only good thing I can say about that Ritz ad is that it had Bad Bunny in it. And Aubrey Plaza. And that's something. #SuperBowlAds NOT $ well-spent.

Michelob Ultra’s #SuperBowlAds spot entertains, borrowing interest from celeb cameos and pickleball’s popularity. I’m still not sure what makes this beer special, but they nailed name reinforcement. A solid brand-building effort and $ pretty well-spent!

I had heard the Doritos ad was cute and it really was! I really like to see food ads, especially snack food ads, focus on delciousness. Great job, Doritos! $ well-spent. #SuperBowlAds

"Homes.com is the best!" is a super, super, super great brand-building ad! Ot reinforces the brand name, drives home the benefit, uses a cute gag to make it memorable, and shows nice use of cameos. I loved it and it was $ well-spent! #SuperBowlAds

What is it with flying facial hair this year? Little Caesar’s introduces pizza puffs with an unrelated gag—Eugene Levy’s eyebrows take flight. At least Pringles’ flying mustaches tied to the brand! #SuperBowlAds NOT $ well-spent!

Wow, I didn’t think Dunkin’ could dunk lower last year’s flop—but they proved me wrong! At $7M per spot, #SuperBowlAds require more than just showing up at the game to be a smart investment. This one was NOT $ well-spent!

There's another Skechers Step-Ins add coming up later tonight that's a lot better, but that Martha Stewart one snuck up on us. Wow, so, so, so bad. They really stepped RIGHT in it! NOT $ well-spent! #SuperBowlAds

The Pizza Hut ad about "Bundle Bros" is hardly worth commenting on. What were they trying to sell? Bad, bad, bad and not a brand-builder. NOT $ well-spent! #SuperBowlAds

Hi, BlueSky Previously I live tweeted snarky commentary on the #superbowlads. I’m a brand strategist and I focus on whether a brand’s big $$$ investment is well-spent. I’m obviously going to be doing that here instead this year. Follow along and let’s discuss if you’re into that kind of thing.

Just to quickly list some of the devastating implications of this evil, craven move. My sense is that it will be shut down pretty quickly. Here’s hoping!

We thought we knew what was coming, but somehow it’s even more evil and unhinged. www.nytimes.com/2025/01/27/u...

My latest Badass Feminist starter pack is complete! ♀️ If you want to be added to my next one, please let me know. And if you go to my profile there are 15 more BF starter packs to check out. All in all, our group includes 2,400 badasses! Thanks! 💙 go.bsky.app/t94LXe

Pardon if I yell, but… HOW WOULD ANY OF YOU BE AMERICANS WITHOUT BIRTHRIGHT CITIZENSHIP???

I always loved this image of Barack Obama looking at the statue of MLKJr.

It’s Monday! May we all use our voices!

Everyone experiences their own version of Bluesky, of course, though with a great deal of overlap. In my Bluesky village, @georgetakei.bsky.social is the mayor and @gtconway.bsky.social is the ton cryer. @muellershewrote.bsky.social runs the newspaper, and @meidastouch.com is the TV station. 🧵

Me before the 2024 election cycle Vs Me after

Racism is moral ignorance. That’s it. And it’s not a fucking tweet.