when someone asks you to do something actually in your job description

the ability to write well is an underrated skill set

only hiring the “best” and the “brightest”

Posting this photo for no particular reason

them: “have we jumped on that Saratoga water trend yet?” social media managers:

pov: you’re sports kid in the 90s and you need new gear

if the idea is largely going to play out on social, make sure your social media manager has a seat at the table early in the creative process.

what yesterday’s Oval Office meeting proved: - Trump and Vance are small and weak - Volodymyr Zelenskyy is strong - Trump and Vance are in Russia’s pocket - it’s acceptable to berate an invited guest, ally, and foreign leader in front American media - it’s “Trump-First,” not “America-First” 1/2

can we recall a president?

Slava Ukraini! 🇺🇦 ✊

me: “so the Duolingo owl died, but now it’s back and…” my wife:

what Mosseri means when he says Instagram is prioritizing creators

co-worker: “so are you just gonna relax this weekend?” parents with young kids:

if you work in social media, you’re going to blame "the algorithm" for the posts that flop

how long until they blame DEI for a lack of white dudes in the NBA and NFL

my laptop trying to operate normally with the 37 powerpoint decks i have open

how long until DeepSeek is deemed a “threat to public safety” and banned in the U.S.?

me after i put air in my tires

me immediately after opening any social media app this week

Thou shalt accept that DEI didn't hold your career back -- you're just mid, bro.

the name isn’t what made TikTok special, it was what was inside. it’s algorithm. it’s democratization of content. you could have 10 followers and reach 10 million people. your ability to be YOU. that’s what made it special. 1/2

he knew exactly what salute he was giving. and it sure as hell wasn’t of the “Roman” variety

Star Wars as a mirror to society

who would’ve thought that Joe Rogan University is not an accredited institution of higher learning

my first order of business would be to develop a Bluesky strategy

I wonder it the CEO of TikTok is still gonna go to the inauguration

🎶 although it’s been said many times, many ways… fact-checking is not censorship 🎶

masculine energy

i’m old enough to remember when TikTok was Musical.ly

In “The Social Network,” Mark Zuckerberg’s ex-girlfriend summed him up perfectly.

the phrase “ever changing” in a post should automatically trigger an AI alert

Zuckerberg: “now everyone on the right, the jocks and bros will all think I’m cool and masculine. the right, the jocks and bros:

social media managers at the start of this week vs the end

my 5 year old is single handedly keeping Cinderella 2 on Disney+

social media marketers navigating the hot mess express of Meta, TikTok and X

I’ve never been happier to have deleted facebook off my phone years ago

maybe social media was a mistake

our ancestors: “i hope i don’t get eaten by a lion while looking for food.” social media managers: “i hope I spelled skibidi toilet right.”

when the circle back email hits your inbox

pov: you’re a Chicago Bears fan

co-worker: “so are you just gonna relax over the holiday break?” parents with young kids:

social media managers when the post performs slightly above benchmarks

I’m taking part in Ogilvy AI training today and it’s 🤯🤯🤯 I like to think I’m up to speed on AI, but holy sh*t I have infinitely more to learn. As a marketer (or human being), if you’re not taking AI seriously, you’re going to be left behind.

social media managers in January vs. December

good morning! who’s ready to look for some brand-friendly internet trends and wait on approvals to post?

me, a 44 year old social media strategist, that's been moving at the "speed of culture" for the last 10 years

in the social media multiverse: - Twitter is still Twitter - 'viral' is strictly a medical term - legal doesn't need to review the content - LinkedIn did not make the “pivot to video” - Blue Sky only refers to the color of the sky - Instagram is where you share pictures with filters

me: *puts 9-month-old down for a nap* 9-month-old 5 minutes later:

my favorite “Black Friday” email subject line so far goes to Levi’s for their “Stuffed With Savings” effort

i gave a guy a thumbs down for driving like an asshole and cutting me off, and it was like a volcano erupted. dude was so mad and he started cursing at me. it actually made my day.