loading . . . Why to invest in lowering sport streaming latency in 2026 The knock against streaming for live sport has always been higher latency than broadcast, and the agony of hearing your cable-watching neighbor cheer a goal before it happens on your screen. One could argue that live-streamed sport isn't really live in this scenario. But given the costs and challenges of lowering latency, is it really worth the investment, or should sport streamers be prioritising other engineering challenges or elements of the fan experience? MTech Sport's Matt Stagg, DAZN's James Pearce, BT Group's Ian Parr, and TATA Communications' Corey Smith discuss the current business case for lowering sport streaming latency at Streaming Media Connect 2026. https://www.streamingmediaglobal.com/Articles/Editorial/Short-Cuts/Why-to-invest-in-lowering-sport-streaming-latency-in-2026-174223.aspx
