Every Product Manager has a secret weapon that can amplify their work. Sid Arora unpacked this topic in today's edition of Behind Product Lines. open.substack.com/pub/aatir/p/...

Looking for one place to see all the best product management and marketing content from 2024? Look no further: aatir.substack.com/p/retracing-...

Localisation in SaaS is much more than multi-lingual support. It also happens to be the most underrated growth unlock for a product with global application.

I don't know why it's "cool" to deny the existence of demand generation. Here are some examples to consider of demand gen in action.

Product Marketers enter the field with enthusiasm but get rude awakening when orgs are unable to use them effectively. This results in a roller coaster of emotions and feelings:

16 PMM tools that I'm planning to use more of in 2025. What tools are you looking into?

Tech founders I talk to still get confused how a Product Marketer is different from a "digital marketer". I really think we need another name that suits all the PMM responsibilities. Emily Kramer suggested "audience marketing", but any other suggestions?

How do you select a GTM motion for your product? Maja Voje, author of GTM Strategist, weighs in today's edition of "Behind Product Lines" with a handy 5-step process to get this right. Also includes a limited-time deal to get your GTM journey back on track. aatir.substack.com/p/5-steps-to...

PMs and PMMs need a new way of working. I used to find my PMM team stranded and short of time when PMs dumped a new feature on them a week before release. PMs & PMMs should collaborate throughout the dev cycle to co-create better launches.

Our community, Product Soch, recently hosted a fireside chat in Karachi on "Aligning Product Market Fit with Org Growth" with some top SaaS founders. The venue setup at NASTP was stunning. Loved this layout.

If I were starting out with product marketing today, here are nine books I'd consider reading to get a head start. What books or resources would you recommend?

Every marketing strategy camp happening in the next 40 days needs to have some plan around these in 2025: - Founder brand - LLMs / SearchGPT - Reddit - Linkedin Video - High contrast positioning - Content partnerships - Brand activations