In my new op-ed for @conservativehome.bsky.social , I use our exclusive @ipsosintheuk.bsky.social polling to explore the fundamental question facing the Conservatives: is the problem the leader or the party's brand? Our data shows the public isn't enthusiastic about any potential replacements.

💥NEW Keir Starmer's satisfaction has fallen to -54 with @ipsosintheuk.bsky.social 💥That's worse than scores EVER achieved by Johnson, May, Cameron or Blair 💥Hitting this low is usually terminal for a PM e.g. Sunak, Truss and Thatcher were all shortly out of office

Big jumps in just six months from @ipsosintheuk.bsky.social on numbers who think Starmer and Badenoch won't be leading their parties at next election... ❌Unlikely Starmer leads Lab: 43% (+14pts) ❌Unlikely Badenoch leads Cons: 49% (+11pts)

Last week Nigel Farage said he was going to have “the Conservatives for breakfast, and Labour for lunch.” Yesterday he snatched Runcorn from Labour on a 17.4% swing... How do Labour solve a problem like Reform? Read my analysis using Ipsos data in LabourList 👇 labourlist.org/2025/05/loca...

Substantial shift in British public opinion towards the US Only 3 in 10 Britons now agree there is currently a 'special relationship' between the US and UK - a 17-point drop from May 2024. (1)

The UK wakes up in the same situation as (nearly) everyone else when it comes to US tariffs. How is Starmer doing as he walks the tightrope of a strong response without alienating the President? Quick🧵on the latest @ipsosintheuk.bsky.social polling (1/6) www.ipsos.com/en-uk/propor...