To help workers make the most of AI, Grow with Google needed data it could trust and insights it could act on. Ipsos research inspired their ‘a-ha’ moment in AI adoption. Read our case study. www.ipsos.com/en-us/how-go...

In our latest Data Drop, we explore fresh generational data about the challenges faced by those starting out in today’s economic landscape, and how brands and institutions can help younger adults live prosperous and happy lives. www.ipsos.com/en-us/ipsos-...

U.S., concern about AI has been persistent, and much deeper — worry that outpaces the wonder felt by a majority of people across 32 countries. Download our latest report for insights that you can activate to make better decisions today and tomorrow. www.ipsos.com/en-us/global...

We analyzed 6 years of U.S. Effie Worldwide entries and mapped them against 10 million human responses from Ipsos. Here is some hard evidence on what actually wins in the market (and at the Effies). 👇🏼 ipsos-insight-llc.foleon.com/effie/beyond...

High gas prices don’t seem to be deflating Americans’ summer plans. In fact, the number of people who say they’re planning vacations by car or plane this summer are actually up across the board, according to new data from Ipsos. Take a look! www.ipsos.com/en-us/americ...

The nutritional supplement market is booming—but what drives a consumer to buy, and how does that differ across markets? Join us on June 2 for our data-driven webinar as experts from the US, UK and France will discuss what is driving this thriving market. www.ipsos.com/en-us/webina...

Catch the energy and top takeaways from our recent Seattle event with the Seattle Research Community of UX leaders unpacking the AI trust paradox. ipsos-insight-llc.foleon.com/your-next-bi...

Discover specialized approaches for navigating high-conflict communications, disruptive product innovation, or measuring true brand health across micro-communities —and discover how capturing real reality translates to undeniable ROI. www.ipsos.com/en-us/ai-cha...

When the rules of wealth are rewritten, who writes the playbook? Revisit our on-demand webinar featuring new research that explores how influential audiences think about money, risk, and value. Tune-in to hear how to convert their interest into action. www.ipsos.com/en-us/webina...

How do Americans view the state of the country today? Our new report finds that foundational values – freedom, justice and equality – continue to resonate widely and there is broad agreement around the core principles that the nation should stand for. www.ipsos.com/en-us/americ...

Revisit our on-demand webinar to hear the latest biopharma dealmaking trends using recent transactions and market data, followed by a moderated discussion with active investors on what is changing in valuation, deal structures, and decision criteria. www.ipsos.com/en-us/webina...

Can AI ads 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗮𝗸𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗮𝗿𝗲? We put 20 ads (50% human-led, 50% AI-generated) in front of 3,000 US consumers. The results reveal that AI is credible and fast, but it consistently fails... here's how! www.ipsos.com/en-us/ai-ads...

Attention is the most valuable currency in marketing, as constant demands for our focus flit from one thing to the next. Listen as our panelists discuss the transition in favor of mindfulness, and why building genuine brand communities might be the key. www.ipsos.com/en-us/webina...

Gain a better understanding of how population decline, shifting milestones, and generations at work will impact your brand, now and in the future. Our detailed 73-page report offers detailed insights and examples of brands doing it right. Download today! www.ipsos.com/en-us/ipsos-...

Meet Ipsos @ Cannes! Check out our line-up of high-impact talks tackling the most pressing trends and featuring incredible top-tier experts: www.ipsos.com/en-us/ipsos-... See you there! 🗓️ 22–26 June 📍 RTL AdAlliance Beach and Cannes Palais stage!

Excelling at the Super Bowl is no simple feat. Ferrero’s Kinder Bueno brand harnessed Ipsos' expertise to craft a compelling advertisement for the 2026 Super Bowl, capturing the attention and memory of viewers nationwide. Here’s why it worked. www.ipsos.com/en-us/super-...

Sports sponsorships offer brands a powerful way to connect with wide audiences and boost visibility, but are you maximizing your investment? Read our full article for actionable insights 👉 www.ipsos.com/en-us/long-a...

As marketers demand more of their social ad investments, while creating more ads than ever before, how can brands effectively increase performance and brand effects in social? Here's a 5-step blueprint with proven steps to scale creative effectiveness. www.ipsos.com/en-us/overwh...

Missed our live briefing? Throughout 2026, the Ipsos Public Affairs team returns with our regular updates to help you understand America at 250, and respond with confidence to questions from customers and key stakeholders. Watch our latest editions now! www.ipsos.com/en-us/webina...

Consumer brands are moving into health. Healthcare is moving toward consumer experience. These two forces are both converging on the same territory: everyday wellness. Read more about how this is reshaping the market — and what brands need to do to succeed www.ipsos.com/en-us/consum...

In an era where geopolitics is rewiring markets, culture wars are weaponizing brands and AI-powered false narratives flood media and information ecosystems, it’s never been more difficult to manage your brand. Join us for strategic insights on May 13! www.ipsos.com/en-us/parado...

As America celebrates 250 years, Out-of-Home advertising stands at a transformative crossroads. Join Ipsos and industry leaders for an engaging session exploring how modern measurement is reshaping OOH's future. www.ipsos.com/en-us/whats-...

May 7: Discover how Ipsos and T-Mobile (OCX) 2.0 is redefining customer experience by turning everyday feedback into powerful, decision-ready insights—using AI already built into Qualtrics, with no added complexity. www.ipsos.com/en-us/qualtr...

A new Ipsos poll conducted for Thrivent Financial finds that financial concerns and considerations often drive young adults to move back home, either due to necessity or for proactive planning. www.ipsos.com/en-us/moving...

Hear more examples of how harnessing the power of human insight helps marketers to tailor better products and connect with audiences looking for relatable brands. ipsos-insight-llc.foleon.com/ipsos-insigh...

Explore our new issue of What the Future: Attention to explore the audiences, platforms and the contexts of the attention economy — and the research that will help you navigate all of it. www.ipsos.com/en-us/future...

Join us to hear exclusive new Ipsos data and our panel of experts discuss the emerging pushback against constant connectivity in favor of mindfulness, and why building genuine brand communities might just be the antidote. www.ipsos.com/en-us/webina...

AI usage in the U.S. is going up, and the number of those using AI often is also on the upswing. This provides more evidence of a surge in “power users” who are outpacing those who aren’t fully invested. Access the data here www.ipsos.com/en-us/genera...

Where and when you were born matters, but not everything can be conveniently placed into a handy 15-year age group. We find that similarities between people of different ages can often outweigh the much-talked-about differences. Join us for fresh insights. www.ipsos.com/en-us/KEYSwe...

Welcome to the Ipsos People and Climate Change report exploring everything from changing consumer values to the growing conditionality around the energy transition, and what rising geopolitical instability means for our relationship with fossil fuels. www.ipsos.com/en-us/people...

The AI trust gap has created a complex environment for marketers. But it also presents new opportunities to build trust. Access detailed insights in our latest Data Drop: www.ipsos.com/en-us/ipsos-...

Join us for must-see panels and workshops with senior marketers, creators, clients, and industry leaders, exploring how trusted brands outperform the competition, and explain how human connections drive share of mind and share of wallet in uncertain times. www.ipsos.com/en-us/ipsos-...

Check out the full case study to see how thought leadership research with Ipsos powered LinkedIn’s success: www.ipsos.com/en-us/how-ip... Also: 🎞 revisit our on-demand panel discussion 📚 read our detailed Point of View and newly added Data Drop 🔍 access our solutions toolkit

Dive into our new report on America250, which finds that the foundational ideals that have shaped the nation remain resilient. The country's divisions are real and often intense, but Americans view them as challenges to overcome rather than permanent. www.ipsos.com/en-us/americ...

Please join Ipsos experts who will be presenting the following papers at #AAPOR. Experience Ipsos' thought leadership with presentations covering AI in Qualitative Research and Impact of SMS Survey Invitations—explore the complete session list here. www.ipsos.com/en-us/aapor-...

Ipsos is delighted to be hosting several Lightning Talks at this year’s Learners Research Week, May 11-15 in San Francisco. Check out our line-up of topics and register today. www.ipsos.com/en-us/learne...

Hear from the Awards Jury on how to improve ARF David Ogilvy Award applications. Learn how to articulate powerful human insights that drive winning campaigns and how to present them with clarity, simplicity, and credibility so they stand out in jury review www.ipsos.com/en-us/arf-ho...

As technology takes on tasks that drain our energy, a new Evidence Economy powered by data frees us to lead with clarity, creativity, and intention. Hear this panel of leaders share how they use technology to subtract noise and open space for what matters. www.ipsos.com/en-us/fq-lou...

Missed our live session? Watch now to discover how to move past generic AI insights to find human truths that drive policy, protect reputation, and secure long-term enterprise value. www.ipsos.com/en-us/human-...

According to a new poll by Ipsos using the probability-based KnowledgePanel®, Artemis II astronauts are heading home after flying behind the moon. Just over three-quarters of Americans say they’re proud about the U.S. space program www.ipsos.com/en-us/americ...

Four in five Americans (80%) prefer a smartphone they can comfortably operate with only one hand. Portability is also a non-negotiable for most, as 80% of consumers say it is essential that their phone fits easily into a standard pocket. www.ipsos.com/en-us/most-w...

Read more about the transformative power of blending Human and Artificial Intelligence (HI+AI) to make your brand equity data fully actionable. Be sure to also watch our video demo 🎥 www.ipsos.com/en-us/from-d...

We're back! Throughout 2026, the Ipsos Public Affairs team returns with our regular updates to help you understand America at 250, and respond with confidence to questions from customers and key stakeholders. Join us on May 6! www.ipsos.com/en-us/webina...

Based on interviews with professionals from ARF member companies across advertisers, agencies, publishers, and research suppliers, join us on April 15 to hear how AI and evolving organizational structures are reshaping the future of insights and analytics. www.ipsos.com/en-us/arf-ev...

Your brand’s perfect customer isn’t standing still - they are taking part in modern society every day, living life and adapting to what’s happening around them. Dive into the world of Real Reality by joining us for our live panel discussion on April 15. www.ipsos.com/en-us/real-r...

A new national survey from Intersections of Our Lives and Ipsos finds that women of color are navigating significant economic pressures while reporting declining confidence in government institutions. Access the detailed data here. www.ipsos.com/en-us/women-...

Driving remains the preferred way to travel in 22 out of 31 countries covered in our new research. But this doesn’t mean people are rejecting public transport, which they find safe and accessible, with clear environmental benefits. Hear new insights today! www.ipsos.com/en-us/KEYSwe...

Learn the skills you need now, what you should encourage your children to study, and strategies for building dynamic teams ready to tackle emerging challenges within rapid technological shifts. ipsos-insight-llc.foleon.com/your-next-bi...

American consumers interested in AI shopping say they prefer it to act as an extension of their prior inputs or historical preferences, not with full autonomy. How well do you understand the role agentic AI will play in their individual purchase journeys? www.ipsos.com/en-us/ipsos-...

Attention is harder to get than ever, but there's vast opportunity for brands to break through. In our latest Insights to Activate, we help brands understand how they can take advantage of consumers' keen interest in individualism. ipsos-insight-llc.foleon.com/ipsos-insigh...