Our latest report reveals powerful insights into the transformative shifts redefining business landscapes, like Technowonder where AI adoption is balancing innovation and skepticism, and Globalization Fractures marking a pivot to localized value creation. www.ipsos.com/en-us/ipsos-...

Revisit our on demand webinar for a break down of Ipsos' latest polling data in context with insights on how brand leaders can craft better brand experiences through a deeper understanding of the American public opinion landscape. www.ipsos.com/en-us/naviga...

Ipsos Essentials has been tracking consumer behaviors for more than 5 years now. We just recently hit our 100th wave and will celebrate this milestone by sharing key insights typically only available to subscribers. Join us on October 6! www.ipsos.com/en-us/webina...

Recently we spoke with communications leaders at the world’s best-known companies to explore the issues facing the corporate environment and capture their expert views. Hear practical guidance to proactively manage risk and maximize business outcomes. www.ipsos.com/en-us/webina...

Is a college degree still key to unlocking personal advancement and financial prosperity? We'll discuss the impact academic institutions have on local communities and the nation and whether Americans think they have become out of touch with everyday issues www.ipsos.com/en-us/webina...

Globally, 71% of people believe children under 14 should not be able to access social media, both inside and outside of school. In the US, 63% agree with this sentiment. Discover more regional differences in our latest Ipsos Education Monitor. www.ipsos.com/en-us/majori...

Join the Ipsos Public Opinion Polling team for updates throughout 2025 so you can know the New America and be best positioned to respond to questions from your clients and key stakeholders. Our next briefing is on Oct 16! www.ipsos.com/en-us/webina...

Join us on Sept 9 to hear expert insights on what brand leaders in CPG, retail, tech, healthcare, and other sectors need to know about America to drive engagement and build long-term brand loyalty. www.ipsos.com/en-us/naviga...

In a world increasingly shaped by AI, from recommendation engines and chatbots to self-driving cars and creative collaborators, our presentation will reveal how AI systems reflect, reshape, and sometimes challenge the way we think, feel, and make decisions www.ipsos.com/en-us/esomar...

As advertising accelerates across retail media, creator content, and gen AI, the role of insights is more critical and complex than ever. Join us to hear how the insights function must evolve to meet the demands of a fragmented, fast-moving media landscape www.ipsos.com/en-us/crc-in...

We saw some unexpected results in our latest wave of the Ipsos Consumer Tracker when we explored which categories people say they buy premium, high quality or “luxury” brands. Access the detailed results here www.ipsos.com/en-us/are-el...

With interest in EVs cooling, brands should evaluate their advertising and prioritize creative development and early-stage research. Tip: identify the unique, tangible features of your EV models, and build creative campaigns around those specific solutions www.ipsos.com/en-us/ipsos-...

Most Americans aren't seeing positive news about the economy. Here are five charts on where Americans stand on inflation today. www.ipsos.com/en-us/most-a... www.ipsos.com/en-us/americ...

The pursuit of healthy living influences every aspect of American life. What the Future Wellness explores the tensions at its heart and the implications for product innovators, marketers and corporate strategists across the healthcare, food, pharma and tech industries. www.ipsos.com/en-us/future

The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%). www.ipsos.com/en-us/ipsos-...

Discover key breakthroughs, persistent challenges, and future directions of Alzheimer’s disease pharmacotherapy. Recent approvals are expected to fuel market growth, but past setbacks have highlighted the need for more comprehensive solutions. www.ipsos.com/en-us/end-be...

Nearly three-quarters of Americans value anti-smoking ads and want them made even more effective through evaluation — not eliminated. The survey shows strong public backing for keeping and improving these campaigns. Read more. www.ipsos.com/en-us/three-...

Hear more about how “Made in America” matters and how to leverage it effectively, and how to tap the nuances of the American Dream across different demographics to tailor your products, innovation pipeline and your messages. Revisit our webinar now! www.ipsos.com/en-us/what-f...

43% of Americans know EV tax credits are ending — yet only 8% say it boosts their likelihood to buy and many remain uninformed or uninterested. Read more. www.ipsos.com/en-us/half-a...

When was America greatest? Data from our latest wave of the Ipsos Consumer Tracker finds 58% (down from 70% in 2017) think the nation was at its peak before the Sony Walkman debuted. www.ipsos.com/en-us/americ...

According to the Ipsos Consumer Tracker, two in three want humans making their marketing and even art content. Read more about AI content creation. www.ipsos.com/en-us/people...

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights and yes even kiss cams, the answers say as much about Americans as they do about the world at large. Here's the latest. www.ipsos.com/en-us/ipsos-...

Are Americans less worried about tariffs? Across each of the product categories we asked about, none saw a rise in people saying they would cut back, according to the latest Ipsos Consumer Tracker. Here's a few reasons why... www.ipsos.com/en-us/fewer-...

Only 34% of parents have started back-to-school shopping. Now that the season is kicking in, a plurality of parents expect to spend about the same amount as they did last year across a variety of categories like clothing, shoes, supplies and electronics. www.ipsos.com/en-us/plural...

Bank of America explores the state of Gen Z Americans finances to understand this generation’s financial behaviors and challenges in their most recent study. Access the data here. www.ipsos.com/en-us/poll-g...

Our latest Ipsos Essentials infographic explores mental health, and highlights where younger generations are learning about health and dietary trends. Take a look! www.ipsos.com/en-us/market...

Join Ipsos at #Pangborn to connect with product testing experts and learn about the latest innovations in product testing. We’ll be on stage and at our booth sharing insights into how AI and synthetic users can transform your product testing. www.ipsos.com/en-us/pangbo...

Half of Americans think additives and unsafe chemicals pose a moderate or significant threat to their health. Brands shouldn’t overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women. www.ipsos.com/en-us/ipsos-...

At a time when societal change is constant and technology evolves at lightning speed, truly understanding consumers has never been more challenging—or more critical. Join Ipsos at CRC in Chicago, September 9-11. www.ipsos.com/en-us/crc-in...

www.ipsos.com/en-us/ipsos-... Ipsos is proud to be named by Forbes as one of America’s Best Employers for Women 2025. This is the second year in a row Ipsos has been honored on Forbes’ U.S. list.

WIRe champions diversity in the marketing research industry by arming women with the tools to develop professionally, build connections and stay inspired. Ipsos is proud to be participating in this event. Join us on August 6! www.ipsos.com/en-us/women-...

QR code menus took off during the pandemic, but many are happy to return to old-fashioned paper menus when dining out www.ipsos.com/en-us/qr-cod...

Tipping is as American as apple pie and our new polling finds almost 3 in 5 U.S. customers say they almost always/always tip for services www.ipsos.com/en-us/americ...

Are there fewer discounts in stores? A sizeable portion of Americans think so, according to the Ipsos Consumer Tracker, and they could be correct www.ipsos.com/en-us/fewer-...

Does Gen Z really hate opening bar tabs more than older Americans? Not really, according to new data from the Ipsos Consumer Tracker. www.ipsos.com/en-us/gen-z-...

World populations are getting older. The UN predicts that by 2030, 1-in-6 people will be aged 60+. But are cultural attitudes adapting to this shift? In our 32-country study, we examine attitudes towards aging, and how they've changed (or not) since 2018. www.ipsos.com/en-us/old-ag...

Here are five charts on where Trump’s approval rating stands now and the issues that Trump will have to weather to hold onto his approval ratings. www.ipsos.com/en-us/storm-...

www.ipsos.com/en-us/know-n... Revisit our webinar featuring leaders in corporate reputation, marketing, and social impact sharing insights on bringing more expansive understanding in the workplace and the marketplace today.

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest. www.ipsos.com/en-us/ipsos-...

Tune in to hear how Ipsos is transforming market research through the innovative power of synthetic data! www.ipsos.com/en-us/meet-y...

The holiday season presents unique opportunities for lotteries. Join us to hear Arizona Lottery refined their holiday product line-up in 2024 and how they plan to carry their success into the 2025 season. www.ipsos.com/en-us/naspl-...

While fewer Americans, overall, say they’ve cut back on dining out since the start of the year, generational attitudes continue to diverge. More Americans 55+ are not getting lunch from take out or delivery (48%) or having coffee at a coffee shop (60%). www.ipsos.com/en-us/ipsos-...

From political polarization to brand backlash, organizations and institutions face new and urgent challenges. Join us to hear how decision-makers can tailor their messaging to a nuanced public opinion landscape and craft impactful communications. www.ipsos.com/en-us/quirks...

Where are you on the commercial analytics and AI maturity curve? Our interactive discussion explores real-world case studies, best practices, & industry benchmarks—covering AI use cases, marketing data strategies, and demystifying ad-tech for executives. www.ipsos.com/en-us/mma-cm...

Ipsos announces the launch of GLP-1 PersonaBot – our latest application of AI in market research! GLP-1 PersonaBot combines AI with data from Ipsos’ Global Consumer Obesity Monitor to transform understanding of the consumer obesity treatment market. www.ipsos.com/en-us/ipsos-...

Drawing on insights from Ipsos’ Global Oncology Monitor and extensive secondary research to examine the complex interplay between key risk factors that cause cancer, our latest POV offers a balanced, science-backed view what the future might hold. www.ipsos.com/en-us/does-e...

Ongoing wars, trade wars, culture wars. Consumer confidence may be muted, but it has not collapsed. The role of researchers and marketers now revolves around making informed judgements about what’s changing – and what’s not. Are we adapting fast enough? www.ipsos.com/en-us/KEYSwe...

Our latest Ipsos Essentials infographic explores travel-related activities this year compared to 2024, including top international destinations for leisure travel, and travel priorities by consumer segment. Take a look. www.ipsos.com/en-us/knowle...

The latest USA Today/Ipsos poll finds that 30% of Americans report personally experiencing an extreme weather event in the past month, down from 49% compared to a previous poll conducted in 2023. Access the full results here... www.ipsos.com/en-us/usa-to...

Today's New America is more nuanced than ever. Let Ipsos help you know how closely your brand is linked to the U.S., and whether that is helping or hurting your business. www.ipsos.com/en-us/how-ip...