Ah England vs Croatia for the first #worldcup group game. Ouch

Apple's latest accessibility ad shows the potential of its technology while tackling the implicit othering and reduction of those with disabilities in advertising. All while still being entertaining. www.youtube.com/watch?v=KmFP...

#BlackFriday defied economic uncertainty, in part due to #AI shopping, but is a short term friend a long term enemy? open.substack.com/pub/thesunda...

Too distracted by Lane Kiffin’s chance to pull a Lyle Lanley on Ole Miss to enjoy the Egg Bowl #collegefootball

Scoootttlllaaannndddd. Cue a summer of Irn Bru #worldcup ads

What do a Kiera Knightly Rom-Com, a Llama wearing a Turtleneck, 90s Rave Culture, Goths and a LEGO choir have in common? They’re all ads we’ve got in this year’s live list of 2025 holiday ads. thesundaystrategy.substack.com/p/2025-holid...

A new study shows #AI ads have higher CTRs until they’re disclosed as AI. Inside the AI transparency paradox, holiday ads and more in this week’s Sunday Strategy open.substack.com/pub/thesunda...

JD Sports' new holiday ad doesn't just switch the traditional dynamic, it's part of a wider journey to get closer to the audience you serve. www.youtube.com/watch?v=aCsv...

To be fair, the Venture Brothers did it first #JohnLewis youtu.be/5vln0rEYYx0?...

If the Hacienda hadn't already been turned into luxury flats, the new #JohnLewis ad could have had a really unique Christmas pop-up. www.youtube.com/watch?v=z1bR...

With the flurry of new holiday ads launching post Halloween, the Sunday Strategy list of 1,000+ holiday ads might help docs.google.com/spreadsheets...

How can brands use horror in ads? Columbia's outdoor death wish. We look at these and more in this #Halloween issue of Sunday Strategy. open.substack.com/pub/thesunda...

Auburn winning to soften the blow of how Liverpool is playing was not something I expected

Inspired by Hakeem Jefferies timely endorsement of Zohran Mamdani, I’d like to officially endorse Barack Obama for the 2012 Presidential election. Feels like the right time.

The Assumption of the Virgin, by Guido Reni, 1597, 📸 via @RoysEnergy

Are we seeing the #internet drown in #AI content, we look at this and more in this week's issue of Sunday Strategy (1/6). 1.) AI Content vs. Internet: www.axios.com/2025/10/14/a... 2.) Rescuing Data from Disks: www.bbc.com/future/artic... More stories & ads below!

Yes, but as a jacket brand…for you it might be

Can the Internet drown in #AI content? This, why more retirees are taking roommates, Street Fighter x #McDonalds and more in this week's issue of Sunday #Strategy. open.substack.com/pub/thesunda...

What can metal braces teach us about #genz and the limits of turning cringe into cool?

Will we pay for #socialmedia memories? Can #brandpurpose come back in an age of polarization? These stories and more in this week's issue of Sunday Strategy - the top marketing news and ads to see from the last week. open.substack.com/pub/thesunda...

Best unexpected use of ai lately goes to this fake construction tools TikTok www.tiktok.com/t/ZTMk2pyva/

49% of Cracker Barrel related X messages were from bots or likely bots in the first day of the brand's recent crisis. What happens when botnets amplify brand outrage? This + more in this week's issue of Sunday Strategy newclassic.agency/index.php/20...

What do west point cadet's beds and marketing KPIs have in common? Both run the risk of the unintentionally incentivizing efficient over effective behaviors. www.tiktok.com/@callmepatty...

Is it too soon to suggest that Greenpeace target #Mets fans with a “losing one polar bear is enough” Alonso free agency donation campaign?

Why Meta Ray-Ban Display won't be Google Glass 2.0? How do people really use AI? These and more in this issue of Sunday Strategy - including ads from Paddy Power, EA Skate and Anthropic. #advertising #trends substack.com/home/post/p-...

More teens are choosing metal braces over invisible ones, but before marketers turn this into another 'Gen Z authenticity' proof point - we should consider the limits of turning cringe into cool. newclassic.agency/index.php/20...

Brands could be increasingly stepping to offer the creative potential that large agencies once did substack.com/home/post/p-...

Maybe it’s app icons not catching up yet, but I’m struggling a bit with how Liquid Glass looks so far

Kansas City brining peak “let’s translate the assets globally” energy with their new country specific mascots

Is your next agency another brand? Did Gen Z kill the midlife crisis? These stories and more in this week’s Sunday #Strategy open.substack.com/pub/thesunda...

Folding phones must have created a golden age for corner #ooh media

Why do we accept certain requirements & annoyances from airlines, but not from doctors, dentists or dry cleaners? Airline Vola's recent ad asks this question, slyly challenging travelers to raise their standards through reframing the asks we commonly accept when traveling.

This #ohiostate vs. #texas game went from 'Arch Madness' to 'Fallen Arches' really fast

And just like that, thousands of social media managers cried out about Taylor Swift engagement posts all at once

This is what happens when you put Robocop behind a desk on PR and admin duty www.404media.co/citizen-is-u...

As more workers seek an edge, can anyone fix the problem with professional certifications? Can VW make horsepower SaaS? We look at these stories and more this week in Sunday #Strategy, including ads from Under Armour, Irn-Bru and others thesundaystrategy.substack.com/p/sunday-str...

Can an ad be too contextual? My first reaction, wasn’t to notice different ads staring longingly at the candy ad, but that Waterloo media must have gone down market when it’s splitting panels. Did someone do too good of a job with the fake ads or was I just a bit slow to get the joke?

Will AI Enabled Toys Make AI Time the New Screen Time? We look at this and more in this issue of Sunday Strategy, including How Chili's Won, Adult Summer Camps and US Drinking's Decline. In addition, we have ads from: Toyota, IKEA, Depop, Activision & Telstra. open.substack.com/pub/thesunda...

Big issues can benefit from small solutions - as the Canadian Lung Association shows with its latest social media campaign. Reframing 'first' in the comments section to turn social media into a reminder to check Lung Cancer symptoms.

Is Meta's vision of super intelligent AI an assistant for your life or a intellectual firearm in your home? We look at this and more in this week's issue of Sunday Strategy, including ads from Skoda, Canadian Lung Association, IKEA and DirecTV. open.substack.com/pub/thesunda...

How worried should we be about AI pricing? Do Comms Phases need to exist in strategy? We look at these and more in this issue of Sunday Strategy, including ads from Astronomer, Carer’s Trust, Samsung and McDonalds UK. open.substack.com/pub/thesunda...

On this week’s Sunday Strategy podcast, we talk about Twitch fighting forest fires, brands publicly shaming, Cash App’s unusual ad and 16 year olds voting + more. open.substack.com/pub/thesunda...

When brands 'punch down' and target individual people in content marketing, there isn't just a cultural or ethical risk - there's also a risk to the brand itself. open.substack.com/pub/thesunda...

Can brands hop onto moments like the Coldplay affair couple without punching down? We talk about brand public shaming and more in this week's issue of Sunday Strategy. In addition, we have ads from Yumbo, Cash App and more. open.substack.com/pub/thesunda...

At this point, are NYC legal ads basically a parody of a parody?

Things like this aren’t just beautiful, they’re a reminder any time travel movie that doesn’t take extreme motion into account is dropping main characters into either the void of space or a mountain.

How serious can a brand be when talking about daily life? IKEA Norway's new campaign goes beyond the 'wonderful everyday' to tackle big issues and tie them to products.

The Danger of Rose Tinted Advertising, AI Music's Uncertainty Issue and More in this Week's 'Sunday Strategy'. Including ads from Apple, Ocado, Duracoat and HOKA. open.substack.com/pub/thesunda...

My favorite type of unhinged is the FIFA scheme charging US and Welsh fans $299 for the right to buy a #worldcup final ticket when their team makes it. collect.fifa.com/right-to-final