In this week's Gen Zeitgeist, Edelman's Masa Najjar explores the concept of Dead Internet Theory and how brands' experimentation with #AI is affecting the way Gen Z consumers connect with their content. www.prweek.com/article/1941...

The New York Press Club, Society of Professional Journalists and Committee to Protect Journalists issued statements expressing concern over the Trump administration’s move.

Best Places to Work 2025: Nearly 100 agencies and in-house teams sought the honor this year, but the following companies separated themselves from the pack by committing to their employees’ professional and personal well-being. See all the honorees here:

Omnicom’s acquisition of Interpublic Group to create the world’s largest marketing services holding company has closed, nearly one year after the stock-for-stock deal was announced, the holding company said on Wednesday. Details:

When should you trust AI? The answer, according to Chris Wiggins, The New York Times' chief data scientist, is simple: you shouldn't. Speaking at the PRWeek AI Deciphered conference, Wiggins issued a sharp warning that "people are constantly using it incorrectly.” www.prweek.com/article/1939...

In this week's Gen Zeitgeist, New Jersey City University graduate Suhas Vittal breaks down how New York City mayor-elect Zohran Mamdani captured the Gen Z vote in last week's election through relatable messaging and unique storytelling. www.prweek.com/article/1939...

Now in its 5th year, the PRWeek Health Influencer 30 list encompasses some of the most prominent players influencing healthcare and pharma PR. Meet this year's Health Influencer 30: www.prweek.com/article/1938...

In this week's Gen Zeitgeist, Rise at Seven's Gretchen Turnbull unboxes the fall of the unboxing video — the social media staple that connects consumers with products through influencer PR packages. www.prweek.com/article/1935...

In this week's Gen Zeitgeist, Narative Strategies' Connor Gerrity breaks down a Swiftie's guide for brands looking to meaningfully activate around Taylor Swift's #TheLifeOfAShowgirl album release this Friday.

The federal government appears headed for a shutdown. What does that mean for government communications? How press secretaries, the White House and agency briefings have communicated with the public in previous shutdowns:

PRWeek’s Healthcare Awards program is back for the fifth year and open for entries. The awards showcase the best campaigns, craft, projects, agencies, teams and individuals in the healthcare and pharma PR sectors. Details: www.prweek.com/article/1934...

Taylor Swift is entering her showgirl era this Friday, and, ahead of the release of her 12th studio album, KitchenAid is cheffing up a wishlist collab, combining some of the global pop star’s enchanted baked goods with its stand mixer.

In this week's Gen Zeitgeist, Bold Vision PR founder Erica Williams questions if trendjacking is a viable PR strategy for reaching Gen Z or just plain cringey. www.prweek.com/article/1933...

Global health officials are repudiating President Donald Trump’s unproven medical claim that Tylenol’s active ingredient, acetaminophen, is linked to autism. Details:

"Boy, it's been a busy first 60 days.” Mere weeks before Cracker Barrel Old Country Store changed its logo, igniting a wave of intense backlash against the chain of country-themed restaurant and gift stores, Bri Reynolds joined as its social media lead.

PRWeek and Boston University's inaugural #AI survey provides the biggest insights into the technology's use in PR yet produced, with perception still outpacing reality. Explore the 2025 PRWeek and Boston University AI in PR Survey: www.prweek.com/article/1932...

The Carolina Panthers have fired a PR employee following a social media post he made about the killing of conservative activist Charlie Kirk. Details: www.prweek.com/article/1932...

In this week's Gen Zeitgeist, Campus Multimedia school relationships manager Olivia Dooley urges brands to activate meaningful, in-person back-to-school campaigns on high school and college campuses this fall. www.prweek.com/article/1931...

The latest class of PRWeek’s 40 Under 40 highlights the best and brightest young talent that the PR industry has to offer. Read the profiles of the newest members of this distinguished club leading the next generation of PR and marketing:

In this week's Gen Zeitgeist, University of North Carolina at Chapel Hill undergraduate student Lauryn Taylor breaks down how college graduates are ditching the job market for careers as content creators.

Cracker Barrel removes ‘inclusion’ content from website — References to the company’s business resource groups for members of the LGBTQ+, Black, Hispanic and Latino and neurodiverse communities have been erased from the site.

In this week's Gen Zeitgeist, @uncchapelhill.bsky.social recent graduate Tia Chawla explains how brands like Poppi are showing up on campuses this fall through sorority-targeted branded products and social media content, taking over #RushTok.

PRWeek has revealed its Hall of Fame class of 2025 — The honorees will be celebrated at a gala dinner in New York City on November 20. See who's in this year's class:

In this week's Gen Zeitgeist, Morgan State University's Addis Romero addresses the latest brand campaign crisis: E.l.f. Beauty's partnership with comedian Matt Rife, and questions if brands are prioritizing reach over reputation? www.prweek.com/article/1929...

Newsmaker: Hannah Wong, OpenAI's first chief communications officer, communicates clarity in times of crisis for the world’s most valuable hashtag #AI startup. Read the full profile: www.prweek.com/article/1929258/openais-hannah-wong-offers-clarity-ai-cacophony

In this week's Gen Zeitgeist, PRWeek editorial intern Sabrina Oliveri gives her analysis on why Travis Kelce, Kansas City Chiefs tight end and romantic partner to popstar Taylor Swift, is not just a football trophy boyfriend. www.prweek.com/article/1928...

Petunia, the canine champion of the 2025 World’s Ugliest Dog Contest, may look “ruff” to some, but not to Mug Root Beer. www.prweek.com/article/1928...

In this week's Gen Zeitgeist, Sabra Strategies' Sloan Wyatt explains how American Eagle missed the mark with Gen Z on its Sydney Sweeney campaign by advertising sex, but forgetting to be real. www.prweek.com/article/1927...

In this week's Gen Zeitgeist, Zeno Group's Samantha Cronin is breaking down the most unexpected place to build brand credibility in health: Reddit. prweek.com/article/1927267/why-reddit-best-place-brands-build-credibility-health

People moves: Edelman has appointed Jennifer Hauser as GM of its New York office. Details: www.prweek.com/article/1927...

In this week's Gen Zeitgeist, Twirl's Abigail Swanson breaks down why brands partnering with creators need to let their individual, authentic voices shine through, or risk losing the Gen Z audience.

The Power List is here — PRWeek's annual look at the 50 most powerful movers and shakers in the industry returns for its 19th year. Explore the full list here:

Netflix, Paramount, X, Ryanair and Tesla were among the brands that poked fun at the viral #ColdplayGate video. Do you see a problem with brands using others' crises for engagement?

Start your engines. In this week's Gen Zeitgeist, Northwestern University undergrad Leila Dhawan highlights how product placements in the recently released F1 movie showcase how brands are investing in authentic visibility on the big screen. www.prweek.com/article/1925...

Brands are quickly pitching in to provide help to the relief and recovery efforts taking place in response to catastrophic floods that swept across the Texas Hill Country on Friday.

A lot has changed around representation within the PR industry, among other sectors, in the last five years. Pride in PR alumni explain how the comms industry has evolved and the new challenges in continuing outward support of the LGBTQ+ community.

Now in its fifth year, Pride in PR highlights the impact of 30 new individuals at a time when the LGBTQ+ community faces legislative setbacks and decreasing social support as brands pull back their Pride collections, activations and investments throughout the month of June.

From filming with NYC-based model Emily Ratajkowski on election morning to taking queer culture tests in a Brooklyn park, here are five ways New York City mayoral candidate Zohran Mamdani worked with NYC’s influencers to push his campaign. www.prweek.com/article/1923...

With #WorldSocialMediaDay fast approaching next Monday, Dominicana Caribbean Shipyards' Daniela Contreras Alba wants brands and their agency counterparts to celebrate the people behind the posts, not just the metrics they generate, this year. www.prweek.com/article/1923...

X owner Elon Musk and CEO Linda Yaccarino have been mounting an “extraordinary pressure campaign” on advertisers, including repeated threats of legal action, in an attempt to force them to spend on the platform, according to an extensive report from @wsj.com. Details:

In this week's Gen Zeitgeist, NYU graduate student Katie Timms breaks down the top collegiate prospects ahead of the NBA draft later this month and how their media presence and brand partnerships shoots them a level above the competition. www.prweek.com/article/1921...

Prior to this year’s Global Awards in London in May, PRWeek gathered a group of senior client-side and agency professionals from around the world to discuss the big communications issues of the day and assess the new mandate for PR. Read the highlights:

In this week's Gen Zeitgeist, West of Fairfax's Ryan Campbell calls out the brands retreating on Pride Month campaigns this year, noting they risk creating an inconsistent message and losing Gen Z support.

Spoke with @prweekus.bsky.social about this year's Pride in PR list, the cultural moment before us as we go into Pride Month, and how for every big-name company that's fled from queer people in the last year there are others sticking with us.

Now in its fifth year, Pride in PR highlights the impact of 30 new individuals at a time when the LGBTQ+ community faces legislative setbacks and decreasing social support as brands pull back their Pride collections, activations and investments throughout the month of June.

And the winners are...! The year’s best campaigns and most purposeful organizations and individuals were announced during the PRWeek Purpose Awards on May 21. See all the winners here: www.prweek.com/article/1917...

Journalists recently had a chance to visit the IRL Lumon Industries headquarters — and they didn’t even need to get severed.

It's the most comprehensive annual look at the global PR industry — explore this year's Agency Business Report: www.prweek.com/article/1914...

In honor of Met Gala Monday, Bresler PR's Mimi Federer looks back at how client Boll & Branch partnered with designer Prabal Gurung to feature the luxury bedding brand's fabric on last year's carpet.

Thursday kicks off #MentalHealthAwarenessMonth. In this week's Gen Zeitgeist, Finn Partners' Julia Stanisci explains how Gen Z's therapy experience, chronically online nature & ability to lead with empathy makes them better PR professionals. www.prweek.com/article/1916...