I’ve been asked to write on how sport orgs use social impact through sport as a marketing technique to improve capital. It’s been a minute since I’ve written anything, so while I have it written in my head, I’m finding it difficult to put it on paper. Writing really is a skill you have to keep up 😅

#NASSH2025: The Role of NASSH in the Current [email protected]‬ SF State Uni. moderates. L-->R: @jessicawluther.com @utaustin.bsky.social‬, Tanya Jones Saddleback College, Bruce Kidd ‪@uoft.bsky.social‬, Christine O'Bonsawin, ‪@uvic.ca‬, @malcomaxx.bsky.social‬ Uni. of Gibraltar/Queensland

#NASSH2025 Also added is the need to heed the fact that sport has been transformed into a political and economic battleground. We cannot abandon it. Jennifer Giuliano has notably reiterated the need for action, beyond advocacy.

Live in the Theater! #NASSH2025

Lovely city, always a lovely conference. Enjoying #nassh2025 in Gatineau, Canada. Advocating for higher education and the value of the study of sport.

Intentionality. That was my word of the week at the #NASSH2025. As academia fights current political statements in the US, it is my job to push back. It is our job as academics to be intentional with our mentorship, leadership, and teaching practices.