A friend told me a TED talk on multipotentialites was freeing – you don’t have to specialise in one thing. And I thought… aren’t we all naturally curious and good at lots of things? School, uni, life – surely we all juggle diverse interests that shape us personally and professionally.

Chances are, Christmas isn’t on your radar yet. But if you’ve been putting it off because you’re not sure where to start – I’ve got you covered. In my latest blog post, I share Christmas marketing ideas for small businesses – plus, tips on the best timing. Ready? 👉 www.sandstonecastles.co.uk/...

Ever hesitate to Google something personal? A gift idea, a health question… then your feed is full of ads for weeks. People are turning to ChatGPT and apps instead. For businesses, that means fewer clicks + more private searches = your content might be reaching fewer eyes than you think.

There are four key areas of marketing I focus on in my work (and my blog). And these building blocks help you work towards your business goals. Swipe through to see what each of them can help you achieve. Most importantly, see if there are any gaps in your own marketing and focus on those next! 💡

Planning a visit to Edinburgh for work? I've created the ultimate guide to your Edinburgh business trip! 🙌 I've covered everything from hotels and work friendly cafes to networking events and brunch spots, to help you plan the perfect visit: www.sandstonecastles.co.uk/...

Canva Teams: where “shared folder” doesn’t actually mean shared. You need to give access to the team and each person individually – even inside the team. No wonder the price hike flopped. Just me, or is this way more confusing than it should be?

Happy clients, happy me! Thanks so much to Joanne for this fantastic review 🙌 If the thought of figuring out your USP or curating content specifically for your target audience leaves your head spinning, get in touch now to find out how we could work on marketing your business together.

As small business owners, we often start off by doing our marketing ourselves. But what do you do when your business takes off and it gets busy? How do you ensure your marketing doesn't get left behind, but grows with the company? Find out more in my latest blog post!

Flattered beyond words. Always great to be acknowledged by an organisation that truly understands my business. PS: Does that mean I can finally declare my tool belt as business expense?

Struggling to attract your ideal clients? I have good news - this is one of the most important things a marketing consultant can help you with! Here are a few of the ways we can work together to turn things around and win business from those dream clients.

In case you missed it - I have a newsletter! Sign up now for my top tips, delivered straight to your inbox... Sign up here: bit.ly/40pxWbD

Videos are not just videos – they can be a total game changer for your business. There are many ways to promote your small business using video marketing. Here's an overview of the most popular types!

Marketing doesn’t have to feel fake. The best kind? Sounds like you on a good day. When it fits how you work, it’s easier to show up and easier to connect. If it feels awkward, maybe the problem isn’t you – maybe you’ve been trying to do it someone else’s way.

Do you know what marketing activities will help you reach your goals in the next 3, 6 or 12 months? What new opportunities would you like to try out? And, most importantly, what's your budget for that? Check out my 8-step guide to help you get started!

“I can help anyone!” Sure – but if you try to market to everyone, the message gets fuzzy. Find your sweet spot. The clients you love. The work that lights you up. That’s your niche. Show the kind of work you want more of – not just what you can do.

Nothing beats brilliant feedback from a happy client. While working together, Gin has seen an increase of 167% in total web traffic, with a 658% increase in traffic from online searches and a 196% increase in clicks from social media! 🎉 Feeling inspired? Get in touch for a no-obligation chat!

Wondering if you're barking up the wrong marketing trees? Get clarity for your marketing and join my newsletter:* 👉 Actionable marketing tips for small businesses 👉 No lingo or buzzwords 👉 No overhyped trends or salesy tactics Sign up now: bit.ly/40pxWbD

Finding it overwhelming to market your small business? You’re not the only one. But a big part of that comes from believing things that just aren’t true. 🧠 Read the full post here: https://www.sandstonecastles.co.uk/7-common-marketing-myths-you-need-to-stop-believing/

“I can’t afford to be picky.” You can still say yes to other work. But your marketing should focus on the right clients – the ones you want more of. If you never target them, you’ll keep attracting the wrong ones. Start now. Make it easier for them to find you.

Ok, I just saw my first Christmas advert of the year. 10th August, folks. It’s happening.

Do you want to get more loyal followers online? Are you planning on building a community around your small business? If you'd like some help with building your own tribe & growing your small business, I can help.  Curious? Let's have a chat: bit.ly/2BtuW3W

Looking to up your marketing game? Join my mailing list! bit.ly/3PVkcTH

Do you know how to spot the warning signs of bad marketing advice? Let's explore some examples of red flags to help protect your small business!

Can’t believe these age check apps try and guess your age - and then chicken out without telling you. 🤣

When was the last time you bought from a brand you’d never heard of? Exactly. Your customers are doing their research too. Marketing isn’t about shouting. It’s about being easy to find, clear, and helpful before they’re ready to buy. Is yours doing its job?

Want more ideal clients but not ready to fully niche? Start small: • Share the work you want more of • Show who your offer is especially good for • Answer the Qs your dream clients are asking You don’t need to exclude – just be clearer.

Feeling pulled in too many directions with your marketing? If nothing’s landing, it’s time to stop chasing trends and start looking at your strategy. Nail your niche, USP, positioning and value proposition – and everything clicks into place. Let’s work it out together.

Curious about the difference between hiring a junior marketer in-house versus working with an external marketing consultant? There are pros and cons to both options that are worth exploring - head to my blog to read more: www.sandstonecastles.co.uk/...

You don't have to do ALL of the things when it comes to marketing your small business. Instead, focus on 3 marketing channels that suit you and your ideal clients – and put all your efforts into those. And remember this every time you get distracted by bandwagons, trends and buzzwords.

I've been blogging about small business marketing since 2013 about everything from strategy, planning & brand to tips, ideas & inspiration. Check it out & give your marketing a boost! 👇

Email marketing is about more than sending a newsletter to your mailing list every now and then. In fact, did you know that there are 5 different ways you can use email marketing for your small business? To find out more, check out my latest blog post!

What if I tell you that you can do marketing on your own terms? Two rules: It needs to work for you & your ideal clients. No algorithms, trends or bandwagons to jump on here. Do what you enjoy doing and find out where they hang out, when they have time for you and what they want to know.

Need some marketing advice? My blog is full of practical advice & tips on how to grow your small business & attract more of your ideal clients. Check it out: bit.ly/2A84Ox4

Showing the face(s) behind the business & adding personality to your marketing is the best way to engage with your audience. After all, people buy from people! From posting team photos to using video content, here are my top tips for adding personality to your posts. www.sandstonecastles.co.uk/...

Every small business owner wants to establish a successful marketing strategy that works for them. If you're at that stage right now, I'd love to chat! Curious about what I can help you with & how I work? Head on over to my website where I lay it all out for you: www.sandstonecastles.co.uk/...

My next newsletter is coming out soon - with my latest tips and advice to help you make marketing work for your small business. Not signed up yet? Well, here you go: bit.ly/40pxWbD 😊

Thinking of outsourcing your marketing? Whether you're hiring a junior marketer, or outsourcing to an agency, here are five things you should do before taking the leap...

How do you stay in touch with past and existing customers without being too pushy? It can be a delicate balance to strike. There are 7 key ways I recommend staying in touch with the people who have already bought from or worked with you. To deep dive into this topic, visit my blog!

Thanks to John at Saunderson's Butcher for this great review! Working together on everything from their social media presence to their 60th anniversary celebrations has been fantastic. If you're ready to take the leap and explore new marketing opportunities, don't hesitate to get in touch!

Had loads of fun chatting with Creative Boom's Katy Cowan about how to stand out in a crowded market! If you missed it, you can watch it on YouTube or watch the replay in The Studio. 👇 📺 Watch it on YouTube: www.youtube.com/watch?v=EB3... 🎨 Join The Studio: www.creativeboom.com/commun...

Sharing your content at the times your audience is most likely to be active online really can make a difference to the success of your social media content. But it's hard to know when that actually is! Ready to get started? Check out my blog post: www.sandstonecastles.co.uk/...

Whether you're new around here, or have been following me for a while, let's explore the various ways I can help you! Specialising in small business marketing, swipe through to learn more about what I offer, how I work and why you should choose me...

Looking forward to joining Creative Boom's The Studio for a live session with the lovely Katy Cowan! If you're a creative and looking to find a way to stand out in a sea of sameness, join their free community and sign up for our session: community.creativeboom.com/

Do you struggle to succinctly (and engagingly!) answer the question “So, what do you do?”? There's a way to fix that! You need to find your positioning and USP 💡 So, I've written a whole blog post on this very topic, to help you get to grips with it. www.sandstonecastles.co.uk/...

Motivation can be easy to come by in the early stages of a business, but marketing is a long game which is made SO much easier when you do it your way. Ever been curious about what I mean when I say I can help you with marketing that works for you? Here's an overview of what that looks like...

Finding a way to stand out from your competition is not just a vanity exercise. It's a major factor in marketing yourself effectively and growing your small business! Having a USP makes more of the right people aware of your brand (and so much more!). Sound good? Get in touch to learn more!

One of the greatest ways to help your customers see the value in what you do and position yourself as an expert is by educating them around your industry, service or product. Head to my blog to learn more about educational content & learn how to create your own: www.sandstonecastles.co.uk/...

One thing I hear a lot when talking to small business owners about their marketing: I want to attract more of my favourite customers. If that's you, I can help!  Let's get you more of your dream clients & grow your small business. Get in touch for a chat: http://bit.ly/2BtuW3W

With a USP in place, you’ll never struggle to explain what you do ever again. But your USP can be about more than a specific sector. For example, Wise's USP is about their different approach to currency exchange. And Fjallraven's USP comes from their eco-friendly brand values. And there are more!

No, therapists don't analyse everyone they meet. And marketers don't spend their whole day scrolling on Instagram. Every industry has its fair share of myths, and they all shape how people perceive what you do. What is the biggest misconception or myth about your work or industry?