Best way to give a marketer a heart attack... 🙈 🤣

No jargon, no buzzwords - just clear advice from someone who has been in the industry for over two decades! If that sounds like what you need, sign up to my newsletter here: bit.ly/40pxWbD

Marketing is so much more than posting on social media and going to networking events. And this misunderstanding can be the main reason that people a) aren't finding success with their marketing and b) aren't enjoying it!

Fed up working from home? Want people around while still getting stuff done? A desk’s free in my West End studio in Edinburgh – a relaxed, friendly space for freelancers, business owners & remote workers. Spots don’t open up often, so get in touch now: www.sandstonecastles.co.uk/...

Whether you're a sole trader or small business owner, we were never meant to do this alone. If you want to see things clearly, need to get unstuck or are just looking to find the best solution for your business, getting a fresh set of eyes is a great way to get out of that jar.

Need help with your marketing, but not sure what your options are? Check out my flowchart to figure out what path is best for you and your small business... the answer might surprise you! 🔎

Running a business can be a challenge at the best of times & I have found mentoring to be a great source of expertise & support. Here are the organisations in Scotland offering mentoring to small business owners. Have a look!

Love me some fun 'hidden' copy. 👍 (Send me some snacks, too!)

This is probably one of the most common marketing myths I come across! The truth, however, is that you’re far better off having 50 engaged followers on a small business social media account, than 1,000 who don’t care.

Have you noted reduced web traffic coming from Google Search and Social Media to your small business website? On my blog, I look at the possible causes and how to adapt your marketing. Check it out: www.sandstonecastles.co.uk/...

It's that time of the year again...

So true: "Social media is a contact sport, leaders can't practice it from the sidelines". How proactive are you when it comes to your brand's online presence?

Need help with your marketing, but not sure what your options are? Check out my flowchart to figure out what path is best for you and your small business... the answer might surprise you! 🔎

Want to hit the ground running in the new year? Every year, I share some of the best networking events in Edinburgh & Central Scotland on my blog. Read the post: www.sandstonecastles.co.uk/...

Oooo-kay...

How is this movie 20 years old?

This is probably one of the most common marketing myths I come across! The truth, however, is that you’re far better off having 50 engaged followers on a small business social media account, than 1,000 who don’t care.

Need a place to escape the home office? Want to connect with fellow creatives? Like Negronis and grazing platters? A desk is becoming available soon in our co-working space in Edinburgh's West End and we would love for you to join us! Find out more: bit.ly/2ZQT6WX

When developing your products, setting up your customer service or creating your marketing strategy – always listen to what your customers have to say.

Fed up with working from home? One of our desks in our West End studio is becoming available in February. 👇 - Central location (EH2 4PG) - Dedicated desk (no hotdesking) - 24/7 access - Fast broadband/WiFi - Free meeting room - £177/month + utilities (approx. £30) Get in touch to find out more!

Get into politics, they said. It’ll be fun, they said.

Only in Scotland. 😂👏

Running a business can be a challenge at the best of times & I have found mentoring to be a great source of expertise & support. Here are the organisations in Scotland offering mentoring to small business owners. Have a look!

When you've got loads to do, it's easy to just keep going. But never forget you're the heartbeat of your business. Look after yourself!

Marketing is so much more than posting on social media and going to networking events. And this misunderstanding can be the main reason that people a) aren't finding success with their marketing and b) aren't enjoying it!

Are you getting traffic to your website, but only a few ever get in touch? Are you trying to generate more business through your website? From SEO to your web content – there are lots of reason why your company website is not performing. Check out my 10 top tips to improve your website!

Marketing is all about spreading the word about your business. But in order to stand out among your competitors, you need to be different – that could be the way you're doing things or a specific market you're targeting. So ask yourself: What do you want to be known for?

Need help with your marketing, but not sure what your options are? Check out my flowchart to figure out what path is best for you and your small business... the answer might surprise you! 🔎

Busy with time-consuming, repetitive tasks? Free yourself up for more billable hours by automating your workflows and setting up processes & routines. My latest blog shows you how to get started!

Don't like unsolicited emails & annoying ads? Then why would you use those tactics to promote your own business? Find out what marketing you react positively to & why. Then apply the findings to your own marketing.

This is probably one of the most common marketing myths I come across! The truth, however, is that you’re far better off having 50 engaged followers on a small business social media account, than 1,000 who don’t care.

Think your brand is just a logo and a colour palette? Not so fast! There is so much more to it. In my 8 step brand strategy I talk you through everything you should work on first. From understanding your niche to unpacking your personality, there's plenty to uncover! www.sandstonecastles.co.uk/...

When developing your products, setting up your customer service or creating your marketing strategy – always listen to what your customers have to say.

Marketing is so much more than posting on social media and going to networking events. And this misunderstanding can be the main reason that people a) aren't finding success with their marketing and b) aren't enjoying it!

Curious about social media marketing for your small business? Some benefits include... ✔️ Increased brand awareness. ✔️ Opportunities for research ✔️ Customer service communication Learn more about these benefits and several others over on my blog now: www.sandstonecastles.co.uk/...

When you've got loads to do, it's easy to just keep going. But never forget you're the heartbeat of your business. Look after yourself!

When you've got loads to do, it's easy to just keep going. But never forget you're the heartbeat of your business. Look after yourself!

Whether you're new around here, or have been following me for a while, let's explore the various ways I can help you! Specialising in small business marketing, swipe through to learn more about what I offer, how I work and why you should choose me...

Want to start a newsletter for your small business & don't know where to start? Here are my top tips on how to build a mailing list that helps grow your business!

Nothing like some amazing feedback from a client to brighten your day! Thanks again to Sophie for leaving this lovely review. So happy I could help! If you're ready to take the leap and explore new marketing opportunities, don't hesitate to get in touch!

One way to increase engagement on your social media accounts is to make sure you're entertaining your followers. You can do this by making content that's personable, so that your customers can better relate to you! Learn more about these opportunities over on my blog: www.sandstonecastles.co.uk/...

Seeing Juliette's ideas come to life during our sessions was such a joy. I'm always delighted to get feedback like this! Feeling inspired? Get in touch for a no-obligation chat!

Understanding the basics of SEO (search engine optimisation) is essential if you want your small business to get noticed – whether you're targeting online searches, AI searches or both. Keywords are a big part of this. So, I've created a beginner's guide to SEO keywords over on my blog!

Finding the right marketing mix is a pain point many of my clients have experienced! Landing on the marketing channels and tactics you should use to promote your small business can be really overwhelming. If this is you, I'm here to help! Get in touch now: www.sandstonecastles.co.uk/...

Learning about small business SEO in the age of AI search is something every business owner could benefit from. But these terms, especially paired together, can feel a bit daunting! To take the fear out of it, I've written a guide to getting started over on my blog. www.sandstonecastles.co.uk/...

Motivation can be easy to come by in the early stages of a business, but marketing is a long game which is made SO much easier when you do it your way. Ever been curious about what I mean when I say I can help you with marketing that works for you? Here's an overview of what that looks like...

Do you struggle to attract the right customers or clients to your small business? The key is to build trust with your marketing by showing your value and proving you walk the talk. Over on my blog I've written a guide on how to build trust with your marketing: www.sandstonecastles.co.uk/...

Need a place to escape the home office? Want to connect with fellow creatives? Like Negronis and grazing platters? A desk is becoming available soon in our co-working space in Edinburgh's West End and we would love for you to join us! Find out more: bit.ly/2ZQT6WX

No caller ID. Suspected nuisance call. Most calls these days just go straight to voicemail – especially on my landline. Is it just me… or is everyone else also avoiding phone calls like the plague? (Also: scrunchy, pink eyeshadow... this stock photo gives me weird 80s and 90s vibes 😂)

As of October 2023, I've been writing my blog for a decade. What a milestone! In my latest post, I reflect on 10 things I've learned in 10 years of small business blogging. Check it out!