Being busy is a nice position to be in as a small business owner. But it can also make it tricky to juggle your marketing, admin and other tasks. Check out my blog to learn my top tips on marketing your small business when you’re busy.

Thinking about exhibiting at a conference or trade show? Having a stand at an event your target audience is attending can be a great way to get your business out there, but there's a lot to consider. To help you plan a successful visit, I've written a blog post covering my 6 top tips.

Defining a unique tone of voice is a great way to present your small business in a more memorable way, and attract more of your ideal clients. Let's explore what exactly a tone of voice is, why you need one & how to define one.

Finding marketing advice isn't the problem. Finding out what advice is right for you is. That's exactly what my newsletter is for. Sign up here! ➡️ sandstonecastles.substack.c...

Motivation can be easy to come by in the early stages of a business, but marketing is a long game which is made SO much easier when you do it your way. Ever been curious about what I mean when I say I can help you with marketing that works for you? Here's an overview of what that looks like...

Are you busy running your small business but still not making enough money? Recently, I've been thinking a lot about what we, as small business owners, can do to make sure we see our hard work pay off. Check out my blog post, sharing my top tips to help you work smarter not harder...

So true: "Social media is a contact sport, leaders can't practice it from the sidelines". How proactive are you when it comes to your brand's online presence?

When it comes to my consultancy rates, I'm an open book and will always give you the costs associated up front. If you're feeling ready to invest in marketing your small business, there are a few ways we can work together! Head to my website to find out more 🙌 www.sandstonecastles.co.uk/...

This is probably one of the most common marketing myths I come across! The truth, however, is that you’re far better off having 50 engaged followers on a small business social media account, than 1,000 who don’t care.

Have you ever looked at your social media and realised a month has passed since you last posted? One of the easiest ways to gain control is to use a social media scheduling tool. I've explored some of the most popular scheduling tools for small businesses on my blog, to help you make the best call!

Still funny.

We have a desk available at Co/Space – our small shared studio in Edinburgh's West End. We're a pretty good bunch, if we do say so ourselves. Come and meet us: www.sandstonecastles.co.uk/...

Marketing is so much more than posting on social media and going to networking events. And this misunderstanding can be the main reason that people a) aren't finding success with their marketing and b) aren't enjoying it!

Ever wondered "what exactly IS marketing?". You're not alone! Let's explore, and find out the important differences between marketing strategy and marketing tactics. bit.ly/41SoizR

The perks of a West End office – a commute with all of the views, especially in spring!

Curious about how much my marketing consultancy services cost? Here's a breakdown of my hourly, half day and day rates. I also offer 1-to-1 sessions, and ongoing support, so there are lots of ways we can work together! To learn more, visit: www.sandstonecastles.co.uk/...

Need help with your marketing, but not sure what your options are? Check out my flowchart to figure out what path is best for you and your small business... the answer might surprise you! 🔎

So you've defined your niche and USP, but how do you actually use this to stand out in your marketplace? Here are my 5 favourite ways to set yourself apart from your competition - with examples. Check it out! www.sandstonecastles.co.uk/...

I feel like I should accompany this with a trigger warning... 😱

If you're looking to dip your toe into the marketing consultancy pond, my 1-to-1 sessions are a great place to start. Head on over to my website to learn more - I'd love to chat about your business: www.sandstonecastles.co.uk/...

Marketing is so much more than posting on social media and going to networking events. And this misunderstanding can be the main reason that people a) aren't finding success with their marketing and b) aren't enjoying it!

A content strategy is one of the most useful things you can put in place for your small business marketing. It gives you a clear plan for what to say, where to say it, and when. The result? A steady flow of the right clients finding you for the right reasons. www.sandstonecastles.co.uk/...

Lunch in the sun!

Are you late to the party with your marketing? In tomorrow's newsletter, I'm making the case that you probably are – and what to do about it. Sign up to get it straight to your inbox or follow me on Substack: sandstonecastles.substack.c...

There’s a fine line between promotional content that lets people know what you offer and feeling like you’re showing off – but if you don’t tell people what you do, how will they know? The good news, as I cover in my latest blog post, is there are plenty ways to do it! www.sandstonecastles.co.uk/...

Whether you're a sole trader or small business owner, we were never meant to do this alone. If you want to see things clearly, need to get unstuck or are just looking to find the best solution for your business, getting a fresh set of eyes is a great way to get out of that jar.

No time for generic marketing advice? Want to find out what works best for you?  My strategy & delivery consultancy helps you get clear on what makes you unique and become the go-to expert in your field. Let’s find the marketing that works for you – get in touch today for a free initial chat!

Motivation can be easy to come by in the early stages of a business, but marketing is a long game which is made SO much easier when you do it your way. Ever been curious about what I mean when I say I can help you with marketing that works for you? Here's an overview of what that looks like...

Wondering how your business size impacts on marketing? Let's find out in my guide for small business owners! It might influence more than you think... www.sandstonecastles.co.uk/...

This is from an agency website – it's a team of four. I'm just not sure if this is a joke or if they mean it... 🫣

My 1-to-1 sessions are the perfect opportunity to pick my brain on whatever marketing problems you need solving, and take away actionable tips and advice! Here are my current 1-to-1 session rates - head to my website for more info and to get in touch... www.sandstonecastles.co.uk/...

When was the last time you switched off without guilt? Can't remember? Then the Slow Summer Club is for you: 8 weeks, 8 live sessions for quality leads, less busywork & more space to enjoy your business & life. We're starting 16th April – grab the intro price → slowsummerclub.com/

Social media marketing is fantastic if you want to spread the word about your small business & attract your ideal clients. Here are 3 steps you should take to increase your brand awareness online! www.sandstonecastles.co.uk/...

A desk is becoming available soon in our coworking studio in Edinburgh's West End – and it could be yours! Bright studio, spacious desks, a kitchen, a meeting room and good company included! If you’d like to join us (and maybe bring your dog), send me a message – we’d love to meet you!

Are you reaching enough clients? Wish your marketing didn’t take up so much time and headspace? Join the Slow Summer Club 2026: 8 weeks, 8 live sessions, Thursdays at 1pm UK time. 👉 We r̶i̶d̶e̶ a̶t̶ d̶a̶w̶n̶ start on 16th April, and doors are open now: slowsummerclub.com/

I love a good tool or app – especially when it frees up time for more billable hours or improves my work-life balance! So, I've written a blog post about my favourite business and marketing tools that help me run sandstonecastles: www.sandstonecastles.co.uk/...

I know there was a building there. But I have no idea what it actually looked like. Turns out my brain files 'things I walk past every day' under 'don't bother remembering this.' 🙈 😂 Tell me it's not just me!

Are you a curious person? Yeah, me too! Head over to my website to find out more about me, the person behind sandstonecastles: www.sandstonecastles.co.uk/...

This is probably one of the most common marketing myths I come across! The truth, however, is that you’re far better off having 50 engaged followers on a small business social media account, than 1,000 who don’t care.

Using a social media scheduling tool is a great way to take control of your social platforms and post consistently. In this post, I explore several popular scheduling platforms and compare their pros and cons for small business owners: www.sandstonecastles.co.uk/...

Marketing is all about spreading the word about your business. But in order to stand out among your competitors, you need to be different – that could be the way you're doing things or a specific market you're targeting. So ask yourself: What do you want to be known for?

Making any investment in your business can feel daunting. But bringing in an expert to help you in areas you aren't well-versed in can be so worthwhile. Here are a few reasons why investing in a marketing consultant could be the best next step for you. www.sandstonecastles.co.uk/...

Marketing is so much more than posting on social media and going to networking events. And this misunderstanding can be the main reason that people a) aren't finding success with their marketing and b) aren't enjoying it!

Looking to up your networking this year and find opportunities to learn something new? I've rounded up my top suggestions for small business events to attend in the UK throughout 2026! www.sandstonecastles.co.uk/... What is your favourite small business conference or event?

Don't like unsolicited emails & annoying ads? Then why would you use those tactics to promote your own business? Find out what marketing you react positively to & why. Then apply the findings to your own marketing.

We only open our doors once a year – the Slow Summer Club 2026 starts on 16th April! 🙌 If taking a proper break feels impossible, this is for you: 8 weeks, weekly live Zooms to set up marketing & sales processes that give you time for life outside work. Sign up now: slowsummerclub.com/

I’m sharing my studio in Edinburgh's West End with a small group of freelancers, small business owners & remote workers who want a relaxed, friendly space to work alongside others. A desk’s free – these don’t come up often, so drop me a message if you want to see it: www.sandstonecastles.co.uk/...

When was the last time you switched off without guilt? Can't remember? Then the Slow Summer Club is for you: 8 weeks, 8 live sessions for quality leads, less busywork & more space to enjoy your business & life. We're starting 16th April – grab the intro price → slowsummerclub.com/

Your brand is more than your logo. In fact, before you get to the visuals, you want to be clear on your niche, positioning and USP, define your values and brand personality. Want to make sure you've got all your bases covered? Check out my latest blog post: www.sandstonecastles.co.uk/...

No caller ID. Suspected nuisance call. Most calls these days just go straight to voicemail – especially on my landline. Is it just me… or is everyone else also avoiding phone calls like the plague? (Also: scrunchy, pink eyeshadow... this stock photo gives me weird 80s and 90s vibes 😂)