Plans that require perfect conditions are fantasies. Real strategies are designed for interruptions, low energy, and competing priorities. #RealWorldStrategy #Builders

Complexity often enters a business disguised as progress. Every added tool, offer, or process carries a maintenance cost that compounds quietly. #OperationalExcellence #Systems

Confidence doesn’t come from positive thinking. It comes from evidence. Small, repeatable wins do more for momentum than big declarations ever will. #Execution #FounderMindset

You can’t scale confusion. If things feel messy now, growth will amplify it. Clarity is a prerequisite, not a reward. #Scaling #Operations

Many businesses struggle not because they lack ideas, but because they lack filters. Strategy is deciding what not to pursue. #Strategy #Entrepreneurship

Time away from work is often when the most important insights surface. That’s not coincidence—it’s signal. Distance improves judgment. #Reflection #BuilderLife

Cheap offers attract cheap commitment. When MarketSurge raised the floor and deepened engagements, churn fell instantly. #ClientRetention #AgencyLife #BuildInPublic We unpack this in the episode : buff.ly/YnjfdNU

The calendar flip encourages reinvention, but refinement is usually more effective. Small structural changes beat dramatic resets almost every time. #BusinessGrowth #LongTermThinking

If everything is a priority, nothing is. Clear priorities don’t limit ambition—they protect it from dilution. #Leadership #FounderFocus

Burnout is rarely a personal failure. It’s usually a systems failure. When smart, capable people are constantly overwhelmed, the design—not the discipline—needs attention. #FounderHealth #BusinessDesign

Urgency is seductive because it feels productive. Strategy is quieter and slower—but it’s the only thing that compounds. Businesses built on urgency eventually exhaust themselves. #StrategicThinking #SustainableGrowth

A layoff isn’t an ending. It’s a deadline for reinvention. Reid’s pivot is a case study in what clarity looks like under pressure. #CareerPivot #Founders More in our latest episode of The Journey : buff.ly/YnjfdNU

Most “new year plans” fail because they rely on motivation instead of structure. Motivation fades. Structure persists. If your plan can’t survive a bad week, it isn’t a plan yet. #FounderMindset #SystemsThinking

January doesn’t change businesses. It reveals them. Whatever feels obvious right now was already true in December—you just didn’t have the distance to see it clearly. Builders use that clarity instead of rushing past it. #Entrepreneurship #BusinessClarity #Builders

POV: When you're recording a new episode of your podcast and YouTube show, but you and your guest get a serious case of the giggles. #hiring #roastthepost #leadership The latest episode of The Journey : In Conversation is live here --> buff.ly/0cNwuKO

The way you fire people tells your remaining team what you really value. We talk about compassionate exits, HR’s changing perspective, and what small companies can do differently. #layoffs #peoplefirst New episode out now : buff.ly/0cNwuKO

Imagine rebuilding HR from scratch with no legacy baggage. What would you keep? What would you burn? #futureofHR #entrepreneurs We get into that on this week’s conversation with Jennifer : buff.ly/0cNwuKO

Job posts that require “poise under pressure in a fast-paced environment” usually translate to “you will be constantly on fire.” If that’s true, say so. If it’s not, fix the post. #hiring #workdesign We dig into this tension on the show : buff.ly/0cNwuKO

Founders : your org chart is a promise. If the roles on it can’t actually keep that promise, you’re designing frustration into your company. #orgdesign #startups We dissect a live example on The Journey this week : buff.ly/0cNwuKO

You don’t need an HR department to design human systems. Early-stage founders are HR by default, whether they like it or not. The question is: what are you quietly building? #peopleops #startuplife We explore better options on The Journey this week : buff.ly/0cNwuKO

Most “talent shortages” are actually “system design shortages.” The best people are opting out of chaotic, opaque hiring. If your funnel feels broken, this week’s conversation with Jennifer is a good reset. #talent #entrepreneurs Watch or listen here : buff.ly/0cNwuKO

Your first 5 hires are prototypes for your next 50. Sloppy job posts and vague expectations now become culture problems later. We used a real posting to show how. #earlystage #hiring Full breakdown on The Journey : buff.ly/0cNwuKO

“Hire fast, fire fast” sounds tough until you tally the cost of churn, mistrust, and brand damage. There’s a smarter, more human way to do it—especially in small companies. #leadership #startups Watch or listen to this week’s hiring-for-humans deep dive : buff.ly/0cNwuKO

If you ask a “senior analyst” to design systems, enforce accountability, and influence leaders—but give them zero authority—you’ve built a burnout machine. #orgdesign #scaling We unpack this exact pattern on the latest episode of The Journey : In Conversation --> buff.ly/0cNwuKO

AI isn’t killing SEO. It’s killing shortcuts. Authority still wins—just measured differently now. If you’re useful, you’re findable. #AISEO #ContentStrategy #BuildInPublic Full insight in the episode : buff.ly/YnjfdNU

Sir Sandford Fleming is a Great Canadian Builder Every time you check the time, you can thank Fleming for creating Standard Time. Before, every town kept its own local time. As the chief engineer of the Canadian Pacific Railway, it was impossible to keep systems on time. So he invented time zones.

Automation that turns candidates into ticket numbers isn’t efficiency, it’s scaled indifference. Small teams can do better. In this week’s conversation, we explore what respectful hiring systems look like for founders. #ATS #founders Tune in : buff.ly/0cNwuKO

A job posting is a mirror. If it reads like buzzword soup and mystery responsibilities, that’s exactly how candidates expect your company to feel. We broke one down line by line on the podcast. #hiring #entrepreneurs Worth a listen if you’re hiring : buff.ly/0cNwuKO

Integrated services aren’t a flex—they’re a moat. Fewer handoffs = fewer fires = more trust. Most SMEs don’t want vendors. They want one partner who owns outcomes. #MarketingOps #SmallBiz Watch or listen here : buff.ly/YnjfdNU

Most “high performance cultures” are just overwork with better branding. As a founder, you can demand excellence without normalising burnout. Design for humans first, output second. #startup #futureofwork Listen to this week’s episode for the how :

Most creators don’t need “hacks” — they need controlled experiments. This one revealed exactly how link placement affects distribution. #DataNotHunches #CreatorTools See the results here : buff.ly/hHRGtKO

If you want visibility on LinkedIn, separate reach goals from conversion goals. Links work against reach. #MarketingStrategy #ContentDesign Full analysis available here : buff.ly/hHRGtKO

LinkedIn doesn’t prefer its own ecosystem enough to reward Newsletter links. Scroll time beats content consumption. #SocialAlgorithms #CreatorEconomy Learn more in the full breakdown : buff.ly/hHRGtKO

Substack links underperformed, but the shocker was how similarly LinkedIn Newsletter links fared. No safe harbour. #CreatorTips #LinkedIn Full context in the feature : buff.ly/hHRGtKO

Creators keep asking “Why did this post die?” Easy answer : the link buried it. LinkedIn quietly punishes exit routes. #AttentionEconomy #SocialInsights See the experiment results : buff.ly/hHRGtKO

A brutal truth: your content isn’t underperforming — your links are. The experiment made it impossible to ignore. #LinkedInStrategy #SubstackWriters Read the full breakdown : buff.ly/hHRGtKO

LinkedIn is great for reach but terrible for outbound clicks. Platforms reward behaviour that keeps people on-site. #PlatformIncentives #SocialMediaTruths More inside this week’s feature : buff.ly/hHRGtKO

Wednesday mornings were golden in the experiment… but even perfect timing couldn’t overcome the link penalty. #LinkedInAnalytics #CreatorInsights Full story in the episode : buff.ly/hHRGtKO

The control group didn’t just win — it obliterated the test groups. A 140% lift in impressions over LinkedIn link posts. #DataDriven #ContentTesting Full dataset in the feature : buff.ly/hHRGtKO

On-site links didn’t get special treatment. Even the LinkedIn Newsletter link got hit almost as hard as Substack. Wild. #CreatorEconomy #LinkedInNewsletters Listen or read for the data : buff.ly/hHRGtKO

If your Substack link kills your LinkedIn reach, it’s not personal — it’s economics. Off-site links pull people away from the ad feed. #AttentionEconomy #GrowthStrategy See the full experiment : buff.ly/hHRGtKO

LinkedIn optimizes for scrolling, not reading. Substack links interrupt the scroll, so the algorithm pushes them down. Predictable once you see the data. #ContentStrategy #Algorithms Full analysis inside : buff.ly/hHRGtKO

I tested LinkedIn posts with no link, a LinkedIn Newsletter link, and a Substack link. The winner wasn’t close. No-link posts dominated. #SocialMediaStrategy #LinkedIn Read the full feature or episode : buff.ly/hHRGtKO

Turns out the fastest way to tank a LinkedIn post is to add… a link. Even on-site links got throttled almost as hard as Substack ones. #CreatorStrategy #LinkedInTips Catch this week’s feature for the details : buff.ly/hHRGtKO

LinkedIn doesn’t hate your content — it hates your outbound links. My experiment showed linkless posts pull dramatically more impressions than anything pointing to Substack. #LinkedIn #Substack #Algorithms #BuildinPublic Read the full breakdown :

Adaptability is a non-negotiable. Markets shift. Roles shift. Teams shift. Hire people who stay steady when the floor moves. #FutureOfWork Read the feature or listen to the podcast episode : buff.ly/Vjg1Zgj

Rapid headcount growth isn’t progress, it’s often compensation for unclear roles. Fix the clarity, not the volume. #Leadership #Startups Read the feature or episode : buff.ly/Vjg1Zgj

Purpose outperforms perks. Mission-oriented people stay longer and push harder. #PurposeDriven #Entrepreneur Read the feature or listen to the podcast episode : buff.ly/Vjg1Zgj

Job descriptions are often vague nonsense. Clarify the purpose, expectations, and evolution of the role, and the right people find you. #Hiring #Startups Read the feature or listen to the podcast episode : buff.ly/Vjg1Zgj

Purpose outperforms perks. Mission-oriented people stay longer and push harder. #PurposeDriven #Entrepreneur Read the feature or listen to the podcast episode : buff.ly/Vjg1Zgj