New research by Valerie Reyna shows flu vaccination intent is driven by "gist"—an intuitive sense of risk vs. benefit—not just data. Gist metrics improved prediction from 57% to 80%. Connect benefits to core values. www.newsweek.com/psychologist... #Vaccination #FluShotSeason #FuzzyTrace #Gist

Are you wondering why we are in the current situation with vaccine hesitancy? If so, please read mdpi.com/3614210, which helps explain this in a non-partisan way. @nationalacademies.org @smdm.bsky.social @psychscience.bsky.social #FuzzyTrace #Vaccination #ValerieReyna #Gist

NEW PUB [Open Access] Reyna, V. F., Edelson, S. M., Garavito, D. M. N., Galindez, M. M., Singh, A., Fan, J., & Suh, J. (2025). A New Look at Vaccination Behaviors and Intentions: The Case of Influenza. Behavioral Sciences, 15(12), 1645. doi.org/10.3390/bs15... #Vaccine #FuzzyTrace @smdm.bsky.social

Dr. Valerie Reyna, Expert Advisor & Member of the APA Health Advisory Panel, contributed to the "Health advisory: Use of generative AI chatbots and wellness applications for mental health" report bit.ly/APA_Health_A... #APA #ValerieReyna @smdm.bsky.social @nationalacademies.org @fabbs.org

Hear my interview on APA's Speaking of Psychology podcast megaphone.link/AMERICANPSYC... #FuzzyTrace #ValerieReyna #LifetimeAchievement #APA

Read the latest from Valerie Reyna - Reyna, V. F. (2025). Framing, Fairness, and Ambiguity in Plea Decisions and Other Risky Choices: A Unified Approach. Journal of Behavioral Decision Making, 38(4), e70038. doi.org/10.1002/bdm....