#AI #laws, AI #pilot programs, risky commitments. All of these are in this week's newsletter! Link below

So What? Getting Started Being a #DataPrepper In this episode, you’ll learn: - What it actually means - Why being a data prepper might be a good idea - Which data and apps you should have locally for success Thursday at 1pm EST on YouTube Live YT link: www.trustinsights.ai/youtube

#ICYMI knowledge graphs solve AI's memory problem. They're relationship maps for data. AI agents have context limits, KGs give them a navigation system vs loading everything at once. Full video below! #KnowledgeGraphs #AITools #DataAnalytics #MarketingAnalytics

Using AI to help with your reporting and logistical work is great, but you HAVE to remember that it does not know what you sound like, tone, etc. To preserve your voice, you must teach your model first. #AIvoice #AI #claude #gemini #chatgpt

So What? Intro to #KnowledgeGraphs In this episode you'll learn: - What knowledge graphs are - Why knowledge graphs deliver better results with #agentic #AI - How to get started with knowledge graphs TODAY at 1pm EST on YouTube Live YT link: www.trustinsights.ai/youtube

Our CEO, Katie Robbert, is a Worcester Poly alumni. The same place Will.I.Am just spoke about the changes of AI, and this week, we're writing about it. At the same time, Christopher Penn is beginning is 7 part series. Check it out using the link below!

Publishing's #resistance to #AI isn't one objection. It's five wearing the same sweater: ethics, craft, relationship, fatigue, livelihood. Each one needs a different response. Register and join us to receive a free diagnostic tool from our #CEO to help you out.

#TextMessage #Marketing. Is there value? Surprisingly, yes. But only if you do it right. John Wall walks you through the best options for implementation, and how you should be approaching the process. Join us in our slack group to learn more! Link below.

#ICYMI: This week's episode covers running AI models on your laptop. Chris walks through Qwen 3.6 (beats last year's GPT-4), Ollama setup, and best models for text, coding, agents, images & speech. No cloud bills. Full data privacy. Worth watching. #localaimodel #aimodels #generativeai #qwen

The planning unit is wrong. Twelve months means the tech outpaces you, the vendor ships something that breaks your plan, the team forgets what they committed to. CEO Katie Robbert discusses this week's newsletter and why you need it. #AIStrategy #AIImplementation #DataQuality #MarketingOps

This week in #AINews You Should Care About: → #Google opened #Gemini to ads. → Generative search rewrote #SEO and your strategy may already be outdated → Your content may be invisible to AI #crawlers → #Meta is out-attributing #YouTube Full breakdown: trustinsights.substack.com/p/so-what-ai...

What the heck is "biz dev"? New clip from Talking Traction with John Wall breaks it down. #BusinessDevelopment #BizDev #SalesStrategy #B2B

This week on So What we covered how to actually get started with #autonomous #agents such as #Hermes, #OpenClaw, the whole family, without the surprise invoice.

Autonomous AI agents. Easy to launch, hard to control. TODAY at 1pm EST on So What?: #HermesAgent, the prerequisites, and the guardrails that make #autonomous #agents actually work. YouTube Live. trustinsights.ai/youtube

Most AI pilots aren't experiments. They’re procrastination with a project plan. 🛑 Stop chasing hypothetical use cases and pick one clear outcome using our TRIPS framework. CEO Katie Robbert gives a quick intro and why it's worth your time.

LinkedIn replaced their entire feed algorithm with a fine-tuned LLaMA-3 model. The old playbook is officially dead. Here's what changed and why it matters: #LinkedInAlgorithm #ContentStrategy #SocialMedia #Marketing

Everyone hates being sold to, but direct sales convos are still the best way to validate your product will sell. The research: startups spending 50% of time talking with customers maximize success odds. #SalesIn2026 #StartupSales #CustomerDiscovery #SalesStrategy

Can you measure how you stack up against competitors in #GEO? Not the way vendors claim. This week's So What? tackled the hard truths about competitive measurement in #Generative Engine #Optimization: most vendor promises are fiction. (Full vid on #YouTube)

Simple AI disclosure rule: Did AI give you the idea? Tell them. Is it your idea and AI just helped execute? Your call. Transparency builds trust either way. #AIContent #ContentCreation #ChrisPenn #AI #TrustInsights

If you're not showing up in AI, you're already losing. Thursday on So What? measuring competitive relevance in GEO. Live 1pm ET on YouTube → trustinsights.ai/youtube #GEO

Your competitors are getting cited in ChatGPT and Perplexity. You're not. Thursday 1pm EST: Learn how to measure your competitive relevance in GEO (Generative Engine Optimization). Live on YouTube. Link: www.trustinsights.ai/youtube #GEO #GenerativeAI #AISearch #Marketing

Chris just broke down AI report consolidation and it's wild how simple it is. No dashboards. Just text interfaces. Claude Code + CLI + prompts. #ReportConsolidation #AIAutomation #DataAnalytics #Claude

So What? Setting up #Claude Code for success In this episode, you’ll learn: - What pre-requisites you should have on hand - Three key documents that make or break any project - The 4 principles that will save you time and money TODAY at 1pm EST on YouTube Live YT link: www.trustinsights.ai/youtube

While platforms rise and fall, one thing stays constant: owning your audience beats renting it. Build your house list. Control your reach. Check out Analytics for Marketers to learn more. #EmailMarketing #B2BMarketing #MarketingStrategy

Talking Traction with John Wall: SEM in 60 seconds. What paid search is, what you can control, and why competitor budgets matter. #SearchEngineMarketing #PaidSearch #SEM #TalkingTraction #trustinsights #johnwall

Your saved prompts are sleeping skills. 5P framework: Purpose, People, Process, Platforms, Performance. Build once, deploy anywhere, and include anti-patterns so it knows what not to do. Batch-convert your library overnight. Don't do it one at a time. #AISkills #PromptEngineering #GenerativeAI

Seven years ago we called it B2M. Business to machine. Now it's GEO. If an LLM doesn't know you exist, you're not in the result. Free webinar tomorrow, April 10. Come learn the fix. #GEO #AIMarketing #GenerativeEngineOptimization #TrustInsights

2 prompts a week, every Tuesday and Friday, ready to use with your tool of choice. $19/monthly, or $99/annually. That's the whole pitch. Click the link in the thread and join today! #AIPrompt #PromptEngineering #AISkills #Claude #ChatGPT

Momentum Mondays with John Wall is officially here. Our head of business can be caught hanging out in our slack group Analytics for Marketers slinging advice and jokes alike. On this week's Momentum Mondays, he runs through the shift from traditional SEO to GEO #MomentumMondays #SEO #GEO

ICYMI on this week's livestream! Claude Max: $200/mo. Same usage on the API: ~$3,000. Anthropic absorbs it. In return: throttled peak hours, 5–11am Pacific. The fix: plan with Opus at night, implement with Minimax during the day. What's your stack? #AIUsageLimits #ClaudeAI #LLM #AIEngineering

Productivity amnesia, 400+ thinking techniques, and a free GEO webinar April 10. It's been a week. Full newsletter linked! #GenerativeAI #GEO #AIStrategy #Marketing

This week on So What? How to Manage AI Usage Limits You'll learn: - Rate limits you'll run into with AI - Manage AI usage limits with different strategies and tools - Most comparable tools Thursday at 1pm EST on YouTube Live YT link: www.trustinsights.ai/youtube

1,159% more daily page views in 5 days. 6 pages rebuilt in 2 days. Zero developers hired. The process made the difference, not the tool. #Development #Website #AI #AIDev #AITech #AIExperts #WebsiteDev #HumanANDAI

ICYMI: This week, the Trust Insights team discussed agentic product marketing and why your project plan matters more than the AI itself. Weak recipe, weak result. Catch the full episode on our YouTube Channel. #AgenticProductMarketing #MarketingStrategy #AIMarketing #TrustInsights

This week's newsletter: why AI initiatives keep failing + whether AI is actually making B2B writing worse. Two different questions. Same underlying answer. Both worth your time. 👇 #AIStrategy #B2BMarketing #ContentMarketing #MarketingAnalytics

LinkedIn has finally chimed in and confirmed what we already believed. Get our brand new LinkedIn algorithm guide at trustinsights.ai to ensure your business and marketing efforts are ACTUALLY working.

They were spending $130,000/month on paid search with zero ROAS data. Social was lumped into dark traffic. And their private equity backers were waiting on a $36M revenue target. We did a half-day audit with their entire leadership team. Found 26 critical analytics gaps nobody knew existed.

So many companies are throwing money away because they're expecting machines to do the work the right way the first time. That's not how it works. Here is a case study we did where we found that over 75% of their traffic was unattributed. #AI #Business #Audit #BizMistakes #Mistakes #Employees

Yesterday we discussed the 6 levels of AI proficiency and why your skills are probably lagging (and how to fix it). Our CEO, Katie Robbert, is here to catch you up. Full video on our YT Channel! #YouTube #AITools #AI #AIProficiency #Claude #Gemini #ChatGPT

There is a lot going on in the world, whether that be AI, economically, jobs and careers, education, etc. Our slack community is free to join and can offer reprieve when and where you need it. Check it out using the link in the comments. #SlackCommunity #Business #Slack #AI #Economy #Education

Most AI-powered product launches fail. We see the same three mistakes over and over: ❌ Skipping demand validation ❌ No measurement plan until after launch ❌ Treating AI as the strategy instead of the tool Speed without structure is just expensive chaos.

Data isn't the problem. Knowing what to do with it is. 📉 Every Wednesday, we deliver a dual-threat playbook for business leaders, entrepreneurs, folks in the education sector, jobs, careers, etc.

Most #AI "strategy" right now is just expensive guessing. 📉 In our Podcast, we strip away the trash to focus on what ACTUALLY works. Recent episodes: • #Agentic AI • Turning Plans into Actual Results • #OpenClaw Stop chasing shiny objects and let's get you sorted (plus it's free).

Here’s the reality: An executed plan that’s 70% right will ALWAYS beat a perfect plan that never launches. While you're on version 7 of a roadmap, your competitor is out there executing a mediocre plan and actually collecting real data. #Business #Planning #BusinessStrategy

Just a reminder, especially for those who find the week isn't long enough, we have a podcast available on almost all streaming platforms. Short, sweet, and to the point with actionable items you can use in your day-to-day. #podcast #AIPodcast #BusinessPodcast www.trustinsights.ai/insights/in-...

The shift from chatbots to Agentic AI is here. 🦋 We used Claude Cowork to ingest local data and execute infrastructure rewrites in real-time. Technology isn't the bottleneck. Process is. Use the 5P Framework to validate outputs. #AgenticAI

Self-review szn is right around the corner, if not on your desk already. Stop relying on your boss’s blurry memory to define your worth. Use this AI performance framework to help create an undeniable, citation-backed receipt of your 2025 wins. #NotebookLM #GenerativeAI #PerformanceReview

The Click is Dead. 💀 Google’s "AI Mode" is eating the fold and LinkedIn just lost 60% of its search traffic. If you aren't optimizing for Answer Engines (AEO), your brand is invisible in 2026. Subscribe below to get no fluff AI news. No ads, no fees. #AINews #AEO #GEO #SEO #Linkedin #Google

I’ve talked to dozens of CEOs who checked all the boxes: ✅ Enterprise LLM contracts signed. ✅ Mandatory "Intro to AI" workshops held. ✅ Training completed. Now, the hard truth: Generic training is designed for a generic employee who doesn't exist. #AI #GenAI #Leadership #AIFails

Time is running out on both this sale and your chance to advance for 2026. Unsure? No worries. DM us. Lets chat. #Sale #ValentinesDaySale #Vday #AI #Agent #LLM #Model #Prompting #Money #Savings #ROI #Invest