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Epic Games says Apple’s new install process cuts user drop-offs by 60% Fortnite maker Epic Games said that Apple’s new installation workflow, implemented in iOS 18.6, has had a positive impact on its user growth, with a 60% decrease in drop-offs. Apple started allowing EU users to install alternative marketplaces earlier this year under the Digital Markets Act (DMA). At that time, the installation process was lengthier […] https://techcrunch.com/2025/10/01/epic-games-says-apples-new-install-process-cuts-user-drop-offs-by-60/