You can’t assume someone’s orientation from the gender of their partner. Whether a bisexual person is in a relationship with someone: • of the same gender • of another gender They’re still bisexual. Not heterosexual. Not a lesbian. Not ”batting for both teams”. Bisexual. #BiVisibilityDay

Write for the frazzled reader. - Use short words/sentences - Use clear headings - One idea per paragraph - Use lists - Use bold font to highlight text - Include plenty of blank space Image description: text says: "Copywriting tip: Don't write for a focused, well-rested person sitting at a laptop."

I help brands turn “we care about inclusivity” into content that proves it. How? By delivering...  (1/3) Image description: I'm a white person with shoulder-length blonde hair, wearing a pale pink jumpsuit. I'm wearing red lipstick and grinning.

Accessible copy tip: say one thing at a time. Moving onto a new idea? Start a new sentence. Shorter sentences mean: - less strain on your reader’s brain - a better chance they’ll remember your message - a higher chance they’ll act on it! In other words, shorter sentences = more engaging content.

As a neurodivergent freelancer, everything feels urgent. Like that Gmail notification. (Before my brain even registers it, I’m already typing a response.)

Join my 12-week course on inclusive and accessible communication: https://f.mtr.cool/povfwlnciy (Starts 23 September!) Video description: I'm a white woman with blonde, tied-up hair and a pink and white striped shirt. Framed prints are hung on the wall behind me.

Inclusion isn't something you do to make more money. It matters because: - it reflects your mission/values - it creates stronger workplaces - we owe each other respect ID: orange background with pale text: "75% of consumers report that a brand's DEI reputation influences their purchase decisions."

This September, learn how to: - Confidently create accessible content - Reach/engage more people  - Have the biggest possible impact https://f.mtr.cool/btfhygrlai ID: my chin rests on a stack of books about language/inclusivity. Text says: Bold Type starts in 2 weeks!

Me: I’ll just film a quick video. My hair: have fun with that 🙃 Video description: a compilation of video snippets I’ve deleted, including deep sighs, messy hair, awkward pointing, and asking, “Is that on?” Dark green text reads: "The reality of filming social media content:"

3 free spaces left! If you want to join us on a 12 week journey into inclusive and accessible communication, apply now for a spot. fightingtalk.thrivecart.com/bold-type-20...

I teach inclusive and accessible communication. Which is a fancy way of saying: I help you write, speak, and share ideas in ways that welcome more people in - without unintentionally shutting anyone out.

A phrase I (a very literal thinker) always misunderstand: "Watch out." What's something you take too literally? 🥲 Video description: I'm a white woman with blonde hair, wearing a pink and white love heart jacket. Behind me are framed prints hung on my wall. #Neurodivergent

I've got good news and great news. Good news: creating inclusive and accessible content isn't complicated. Great news: Bold Type is back on 23 September! Video description: I’m a white woman with long, blonde hair, wearing a pink denim shirt. Behind me are 4 framed illustrations hung on my wall.

I teach inclusive and accessible communication. Which is a fancy way of saying: I help you write and speak in ways that welcome more people in. Image description: I'm a white woman with blonde hair. I'm pointing towards green and burnt-orange text that says: "Hi, I'm Ettie."

Alt text or image descriptions? Both.  That way, your content will work better for: - blind or low-vision people, - neurodivergent people, - anyone on a platform where alt text fails to load. Video description: I'm a white woman with blonde hair, wearing a pink and white love heart jacket.

Being an inclusive and accessible communicator isn't about having the right checklist. It's about: - practising in real contexts - getting feedback - having motivated people in your corner Join Bold Type for 12 weeks of interactive learning:

Inclusive and accessible communication is a skill. One you can learn, practise, and feel confident using. Sign up for Bold Type today: https://f.mtr.cool/zkmyurkxcc Video description: I’m a white woman with blonde hair, wearing a pink shirt.

Accessible content can be as simple as: 1. Alt text and image descriptions 2. Using short sentences 3. Keeping emojis to the end of sentences 4. Using #PascalCase 5. Making your calls-to-action specific Vid description: I'm a white woman with blonde hair, wearing a pink and white striped shirt.

Want to become a more confident, inclusive and accessible communicator this autumn? 👋 Bold Type is back this September. Save your spot: https://fightingtalk.thrivecart.com/bold-type-2025-09/ Vid description: I'm a white woman with blonde hair, wearing a pink jacket with white love hearts on it.

How many times do you triple-check an email before sending it? Bold Type gives you the confidence to write in a way that’s inclusive and accessible. https://fightingtalk.thrivecart.com/bold-type-2025-09/ Vid description: I'm a white woman with blonde, wavy hair, wearing a pink shirt.

69% of marketers think accessibility is key to a successful campaign (Capterra, 2022). Still, many of us hold back - unsure where to start, or scared of getting it "wrong". Video description: I'm a white woman with blonde, wavy hair, wearing a pink shirt.

Marketers, want your content to reach more people? Bold Type will show you how ☺️ - Learn how to create accessible content - Get confident in using inclusive language - Build long-term support relationships Starting 23 September! Sign up here: https://fightingtalk.thrivecart.com/bold-type-2025-09/

The words participants used to sum up Bold Type 🧡 This 12-week course helps you create clearer, kinder content. Join us on 23 September for: • live masterclasses • a resource-packed library • a friendly community Image description: a word cloud of the words participants used to describe Bold Type

Not all communication styles you think are "rude" actually are. Some of us: - take a deep breath before answering - talk at length about something we love  - fidget or stim  - ask lots of questions  - don’t make eye contact  - interrupt

Oops! Said the wrong thing? Maybe you asked a colleague about her boyfriend, instead of using a gender-neutral term. Perhaps you assumed someone's pronouns. Here's what to do: - thank the person who corrected you - say sorry without making it theatrical - try not to make the same mistake again

Let Disabled people describe and define themselves. If you’re non-disabled: - don’t police the words we choose, - don’t use reclaimed slurs, - listen when we share what language we prefer. Trust us to know what feels right for us ☺️ #DisabilityPrideMonth

Please don’t be weird about people being different. If someone's late or misses a deadline, don't sigh or roll your eyes. Instead, try this... (1/3)

Disabled is not a dirty word. So, ditch the euphemisms like: - differently-abled - physically challenged - handicapped - special needs

Worried your comms might exclude? Get 1:1 support (6 or 12 weeks) to plan neuro-inclusive campaigns, check messaging, and tackle challenges step-by-step. Email [email protected] 👋 Image description: I'm a white woman with blonde hair, typing on my laptop. Text reads: "One-to-one with Ettie"

🚨 Three months to go! In three months, on 10th September, Access:Given will be taking place at Newcastle Helix. We've got great speakers @ettiebaileyking.bsky.social , @craigabbott.co.uk, @heldutson.bsky.social , @lifeofablindgirl.bsky.social and @rachelanne.bsky.social of @contentdesign.london/

Need help with writing alt text? Check out these practical tips and best practices from @ettiebaileyking.bsky.social‬ and Charity Digital: https://bit.ly/4kDmvaM

Great advice from Tamu Thomas in @ettiebaileyking.bsky.social's latest Fighting Talk e-newsletter, following the Unlikeable Woman Summit, on the power of saying 'no': "When you say no, you are also providing healing for former versions of you." Amen to that. 🙏 > substack.com/redirect/2/e...?

ADHDers and overwhelmed neurokin, has anyone used the app Hero? It's an AI assistant that claims it will transform my life. I'm wary but also constantly searching for tools that will help me get a grip on the chaos. Would love to know if anyone's used it and found it helpful!

This is how it feels to delete social media off your phone, btw

I was honoured to sit down with the brilliant folks at Brand By Me to talk about... • how brands can move beyond lip service into real, equity-driven action • my personal journey • why brands fail or flourish in their equity work, and • why joy, compassion & community are at the heart of justice

We're excited to announce that @rachelanne.bsky.social is speaking at @accessgiven.bsky.social inaugural event on 10 September in Newcastle Upon Tyne. Other speakers include @ettiebaileyking.bsky.social and @craigabbott.bsky.social. You can find out more here: accessgiven.co.uk/tickets/

Back from a canny trip to Bucharest with @mocogam.bsky.social. We've announced @ettiebaileyking.bsky.social as our keynote speaker for @accessgiven.bsky.social and I've got two websites going live this weekend, including one for a local disability charity. March is kicking off!

We're so excited to have @ettiebaileyking.bsky.social as our keynote speaker! We've both admired Ettie's work for many years, so having her on board is really a dream come true.

As a husband and father, I recently learned that women are human beings. So I will now be talking a lot and loudly about that. Once a year. Perhaps, if you're really lucky, I'll briefly mention that I'm a father/husband. I might do that when I'm introducing myself to new hires.

I really enjoyed today's 'Fighting Talk' by @ettiebaileyking.bsky.social on eating disorders. With two thirds of employees unable to access support at work, this newsletter's packed with helpful guidance for communications professionals (and counsellors!) > fightingtalk.substack.com/p/eating-dis...

Why are we not talking more about eating disorders? They are so, so common. And the more that we can talk about them, the more we can normalise getting support for them. fightingtalk.substack.com/p/eating-dis...

As a neurodivergent freelancer, I swear by these (16) tools: 1. Notion: for keeping organised/client communications 2. Fathom: a great notetaker for virtual meetings 3. Loom: a handy screen recorder for quick tutorials/explanations 4. Canva Pro: worth it just for the magic background remover

I’ll often stare at my screen *so* intensely that 14 hours have vanished and I haven’t: - eaten a crumb, - been to the toilet, - had a sip of water. Neurodivergent pals, this may feel familiar! Here's what I do to look after myself, so I can do my job without burning out.

Stop. Giving. Personality-based feedback. Calling someone "unlikeable" isn't actionable feedback on their work performance. (It's gendered and racialised AF) #EndUnfairFeedback

1/2 But did he park it properly? 👀 Always avoid leaving an e-bike or scooter on the pavement (we’re sure Timothee put his away properly). They aren’t just obstacles, they’re potentially really painful ones. www.vogue.com/article/timo...

Braillor Swift the name generator is ready to braille it off! Here’s how it works: 1. Reply with your first name by 1pm. 2. We’ll respond with a graphic of your name in braille. 3. Share with your followers, don’t leave a blank space and remember to add alt text! #Braille200

How do you make numbers accessible? Laura Parker shares some brilliant tips. ⬇️ First up, let's imagine someone's inviting you to an appointment. Option 1. What if you write the date and time like this? 1. We will visit you at 15:00 on 09/07/2024...

The UK government wants us dead. They're merrily posting about hashtag#IDPD today, claiming they care deeply about disabled people's rights...

How are so many young people LGBTQ all of a sudden? Where are all the older queer people? Well...