The Black Friday sale is 𝙎𝙏𝙄𝙇𝙇 𝙊𝙉! 🚨 Don’t let the weekend end without grabbing something from the 𝐕𝐢𝐧𝐭𝐚𝐠𝐞 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 for 𝟯𝟬% 𝗢𝗙𝗙! Shop in-store from 10 a.m. to 6 p.m. or online 🛍️ lousoccerstore.com

Your sticker library just got 10x better 🤩

𝟑𝟎% 𝐎𝐅𝐅 𝐄𝐕𝐄𝐑𝐘𝐓𝐇𝐈𝐍𝐆!!!!!! (with a few exceptions 😉) The Team Store in Lynn Family Stadium is 𝙊𝙋𝙀𝙉 today from 10 a.m. to 6 p.m., so stop on in or shop online 🛍️ lousoccerstore.com

Slid in the DMs to ask the boys some hard-hitting Thanksgiving questions 😂🦃

So much to be thankful for 😊 Happy Thanksgiving #LouCity fans! 🦃

We’re gonna miss these two 🥺

#LouCity has announced its initial roster decisions, bringing back 16 players from its Players’ Shield winning team for the 2026 season. 👏 We remain in negotiations to sign other returning players. More info ➡️ tinyurl.com/yc7k48cp

Getting Black Friday started a little early 😈 Now is THE time to get your holiday shopping started! Take 𝟑𝟎% 𝐎𝐅𝐅 store-wide in-store at Lynn Family Stadium 𝐚𝐧𝐝 online 🛍️ lousoccerstore.com

Two USL Championship titles, two Players’ Shields and four Eastern Conference titles. 🏆 After a 15-season career, Brian Ownby hangs up his boots to retire from professional soccer. A true #LouCity legend. ➡️ tinyurl.com/47svxw9n

A message from Brian Ownby.

Don’t stress about what to put on your wish list this holiday season! We’ve got ya covered! 😊 Check out the #LouCity gift guide and start shopping! 🛍️ tinyurl.com/4v6jnccd

Racks on racks ON RACKS 😤

NO DEBATE. 🐐 Taylor Davila has been voted the 2025 USL Championship Player of the Year! A well-deserved honor for our maestro in the midfield 🫡 ➡️ tinyurl.com/2khdjv7c

HBD Cap! 🫡 Drop a “🎁” to wish Kyle Adams a happy birthday ⬇️

𝐌𝐎𝐑𝐄. 𝐇𝐢𝐬𝐭𝐨𝐫𝐲. 𝐌𝐚𝐝𝐞. ✍️ After leading #LouCity to one of the greatest regular season campaigns in league history, Danny Cruz has been voted the 2025 USL Championship Coach of the Year – the second-straight year receiving this honor! 🏆 Congrats, Coach! ➡️ tinyurl.com/438x5fhc

Kick off your holiday season with our Holiday Pack! 🎁 Get 6️⃣ tickets to a 2026 #LouCity or Racing Louisville FC match 𝘼𝙉𝘿 a team-branded stocking! 🎟️ loucity.com/holiday

𝐁𝐈𝐆 man’s Jordan year 😤⛹️‍♂️ Happy 23rd birthday, Josh Jones! 🎂

𝙏𝙃𝙍𝙀𝙀-𝙁𝙊𝙍-𝙏𝙃𝙍𝙀𝙀 🏆🏆🏆

🔒 𝐋𝐨𝐜𝐤 𝐝𝐨𝐰𝐧 𝐝𝐞𝐟𝐞𝐧𝐬𝐞. 🔒 #LouCity captain Kyle Adams has been voted the 2025 USL Championship Defender of the Year! ➡️ tinyurl.com/yeyazhwx

𝐔𝐧𝐝𝐢𝐬𝐩𝐮𝐭𝐞𝐝 𝐍𝐨. 𝟏 👑 Damian Las has been named the 2025 USL Championship Goalkeeper of the Year!

This is your 𝙡𝙖𝙨𝙩 𝙘𝙝𝙖𝙣𝙘𝙚 to get your hands on an autographed, player-worn Keep Louisville Weird warmup top! 😱 Auction ends 𝙏𝙊𝙈𝙊𝙍𝙍𝙊𝙒 so place your bids now ➡️ keeplouweird.givesmart.com

If you’re not an STM… you should keep scrolling 👋 Check your email for early access to Black Friday sales on merch! 📧

A message from the man who gave Louisville his everything. Thanks for an unforgettable 11 years, Niall 💜

Congratulations on a 𝐥𝐞𝐠𝐞𝐧𝐝𝐚𝐫𝐲 career, Niall McCabe. That’s number 11, signing off 💻

Goalkeeper of the Year ✅ Defender of the Year ✅✅ Player of the Year ✅ Coach of the Year ✅ #LouCity is represented in 𝙁𝙊𝙐𝙍 USL Championship End of Season Award categories 🤩🤩

We’re still keepin’ it weird here in Louisville 😵‍💫 Our player-worn and autographed Keep Louisville Weird warmup tops are up for auction! Place your bids ➡️ keeplouweird.givesmart.com

Level 🆙 your 2026 experience! Secure your spot as a 2026 STM 𝙩𝙤𝙙𝙖𝙮 and we’ll upgrade you to all-inclusive club level seats for a match of your choice! ⚡️ This is a limited-time offer, so act 𝙁𝘼𝙎𝙏 ➡️ loucity.com/season-memberships

Wishing Racing Louisville FC good luck in their 𝙛𝙞𝙧𝙨𝙩-𝙚𝙫𝙚𝙧 NWSL playoff match tomorrow! 💪

Wishing #LouCity legend, Cameron Lancaster, a very happy birthday! 🎉👑

💜

Our Eastern Conference Quarterfinal starting XI No changes to Danny Cruz’s playoff opener lineup. For more on tonight’s lineup ➡️ tinyurl.com/2u9ct4u2 #LOUvDET | Fifth Third Bank

The energy is building. The tires are hot. Be in your seat at Lynn Family Stadium tomorrow at 7 p.m. 🎟️ loucity.com/playoffs

What to before you to the Eastern Conference Quarterfinal vs Detroit ⬇️ Haven’t gotten your tickets yet? Get ‘em now! 🎟️ loucity.com/playoffs

🚨 KITS ON SALE 🚨 Take advantage of 30% off all 2025 jerseys today through November 2nd while supplies last! Shop in the Team Store in Lynn Family Stadium or online 🛍️ lousoccerstore.com

The regular season is over. All focus shifts toward a third championship title. What to watch out for as we host Detroit in the first round of the USL Championship playoffs on Saturday ➡️ tinyurl.com/mrxp36wj

We put a skeleton on a 1986 Grand National to match our playoff campaign. Happy Halloween ☠️

JUST IN: #LouCity Playoff merch! Shop the “LET’S GO CITY” playoff tee at the Team Store in Lynn Family Stadium or online 🛍️ tinyurl.com/45f96kh5

The playoffs coming to Louisville and they're just 𝟮 𝗗𝗔𝗬𝗦 𝗔𝗪𝗔𝗬 ‼ Get out to Lynn Family Stadium on Saturday and 𝘽𝙀 𝙇𝙊𝙐𝘿! 🗣️ The boys in purple need your support now more than ever! 🎟️ loucity.com/playoffs

Join us in congratulating our First Financial Bank Hometown Business of the Month: KCC Heating and Cooling! 🔥🧊 KCC invests directly in its people, allowing them to share in the company’s success by being employee-owners!

Get it before it’s gone… FOR GOOD 😯⚜️ Our 1778 Kit is almost gone and now's your chance to score one for 𝟯𝟬% 𝗼𝗳𝗳 𝗧𝗢𝗗𝗔𝗬 𝗢𝗡𝗟𝗬! 🛍️ tinyurl.com/n7a36xk3

𝐓𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐫𝐨𝐚𝐝𝐛𝐥𝐨𝐜𝐤: Detroit Get out to Lynn Family Stadium as we kick off the USL Championship playoffs at 7 p.m. Saturday. 🎟️ loucity.com/playoffs

Caping off the regular season with a new milestone ✅ Tonight’s win over Hartford Athletic sets the USL Championship record for points-per-game in a regular season!

The numbers don’t lie 🤷‍♂️

The kiddos 𝙆𝙄𝙇𝙇𝙀𝘿 𝙄𝙏 in their costumes last night 🧟👸

DUBS & SUBS 😋 Celebrate our final regular season win with BOGO subs from Penn Station East Coast Subs with code ‘LOUCITY25’!

"We’re excited about coming back to work on Tuesday, pushing each other as we have all season." Recap and reactions following our regular season final ➡️ tinyurl.com/46ck5tc8

"We’re excited about coming back to work on Tuesday, pushing each other as we have all season." Recap and reactions following our regular season final ➡️ tinyurl.com/46ck5tc8

Closing out the regular season squeaky clean 🧼🤩 #LOUvHFD | Kroger

Easy choice for tonight’s Lynn Family Vision Man of the Match 🤩

Ending the regular season on a 𝗛𝗜𝗚𝗛 note 📈 #LOUvHFD | SeatGeek