you can love a character and still admit when they're wrong. we love Shadow but we can acknowledge his flaws (he has none) and we can hold him accountable for his wrongdoings (he has never done anything wrong in his life) and call him out on his actions (which are always correct)

Happy National Video Games Day! 🕹️ What does gaming mean to you?

Last chance to enter our Shinobi merch giveaway 🥷 Don't miss out! gleam.io/0Ni7F/shinob...

Happy 26 years Dreamcast! 🌀 🎂 🎈 Share some of your most memorable moments with us—we'd love to hear your stories!

Ever wanted to be more... Like a Dragon? 🐉 Get your hands on this new Infinite Wealth collection from @insertcoin.bsky.social now! https://bit.ly/YLADInsertCoin

Already hooked on SHINOBI: Art of Vengeance? To celebrate the game's launch, we're giving away some exclusive Shinobi hoodies and controller stands! 🎮 Enter now for your chance to win: https://gleam.io/0Ni7F/shinobi-merch-giveaway

Happy 35th anniversary to the SEGA Mega Drive! 🎉 Mark the occasion with Sega Mega Drive / Genesis: Ultimate Works, the definitive retrospective of one of gaming’s most iconic consoles. This edition is packed with 1,200+ visuals, development documents, and exclusive interviews with SEGA legends 💙

Mouse at the ready. The SEGA Publisher Sale starts NOW! 🏁 Head over to Steam and grab up to 75% off titles including SONIC X SHADOW GENERATIONS and Metaphor: ReFantazio! Gotta go fast: https://bit.ly/SEGAPublisherSale25

We’re saying “Auf Wiedersehen” to gamescom 2025 😢 Thanks to everyone who raced with us at our booth, we hope you all enjoyed it as much as we did! Keep an eye out for more content still to come 👀 #SEGAatgamescom

Last chance to play Sonic Racing: Crossworlds at @gamescom 2025! Go now or hold your peace until September 25th... #SEGAatgamescom

gamescom. Day 4. Let’s go. More races, more freebies & even more fun. #SEGAatgamescom

A huge thanks to Samsung Display for powering our SEGA booth at #gamescom2025! 🥳 They’ve provided 50 cutting-edge 32" 4K QD-OLED monitors from Dell, Alienware, and MSI, delivering stunning colours, incredible speed, and an unbeatable gaming experience for Sonic Racing: CrossWorlds and more.

Tomorrow is the final day of our gamescom signings with the Sonic Team developers! Queue at our booth from 4:45pm today and tomorrow to get an item (or a free key art card) signed by the creators of Sonic Racing: CrossWorlds - Don't miss out! #SEGAatgamescom

Get the Sonic Riders Blue Star extreme gear in Sonic Racing: CrossWorlds by signing up for a SEGA Account ✨ All you need to do is scan one of the QR codes at our booth or sign up at https://sega-account.com and link the console you play on! #SEGAatgamescom

We’re back for day 3 of gamescom! Remember to pick up a free Sonic character air freshener when you play Sonic Racing: CrossWorlds at our booth - there's a different one every day! #SEGAatgamescom

How often do you think about the Roman Empire? 💭 Here's your daily reminder, because the Total War Roman Era sale has just begun! Charge into battle: https://bit.ly/TWRomeSale

Drive through dimensions in Sonic Racing: CrossWorlds! Roll through our booth in Hall 7 and enjoy some exclusive photo opportunities for your socials 📸 #SEGAatgamescom

Day 2 of gamescom is in full swing! Here are some of the activities taking place at our booth today: 🏎️ Creator Grand Prix (11pm) 🦔 Sonic the Hedgehog Meet and Greet (see timetable) 📝 Takashi Iizuka Signing (5:30pm) #SEGAatgamescom

Swing by our booth at 11am tomorrow to watch as creators go head-to-head in an epic Sonic Racing: CrossWorlds Grand Prix! Who will take the trophy? 🏆 #SEGAatgamescom

🚨 FREEBIE ALERT! Play Sonic Racing: CrossWorlds at our booth (Hall 7 - B040) each day to receive one of these fun Sonic & friends air fresheners and complete your collection! #SEGAatgamescom

Willkommen zur @gamescom 2025! Swing by our booth in Hall 7 (Stand B040) to take on your friends in Sonic Racing: CrossWorlds, enjoy fun photo ops, collect some exclusive freebies, and more! #SEGAatgamescom

Calm before the chaos 😴 See you at #gamescom from tomorrow!

Today marks 38 years of Creative Assembly...

If you had the chance to play any SEGA level again for the VERY FIRST TIME, what would it be? 🕹️

Start your engines, Sonic Racing: CrossWorlds is coming to gamescom 2025! Make a pit stop at our booth in Hall 7 and race against your friends 🏎️ #SEGAatgamescom

Continuing the 25 years of Total War celebrations, we’re offering a massive 80% off the Total War: SHOGUN 2 Collection! Get stuck in: bit.ly/TWShogunColl...

We’re returning to gamescom next month! Stay tuned for more updates, we can’t wait to show you what we have in store this year 👀 #SEGAatgamescom

Make us laugh! What's the greatest SEGA meme of all time? *hides*

The Premier League Summer Series is about to kick off - and you could be there! ⚽ 🗓️ Wednesday, July 30th 📍 Soldier Field, Chicago 🎟️ Enter now for your chance to win tickets: gleam.io/roEJd/premie...

🚨 Calling all European RAIDOU Remastered fans! 🚨 We’re giving away Raiho plushies to 2 lucky winners... and it could be you! Enter now: gleam.io/3QJPf/myster...

New exhibits, new maps and new #rewards! @twopointstudios.bsky.social DLC #FantasyFinds has arrived so dive in, get creative and scoop up your well-earned rewards buff.ly/NzV28uB @sega-west.bsky.social #contentcreators

This could be you, but you haven’t bought Like a Dragon: Infinite Wealth or Like a Dragon: Pirate Yakuza in Hawaii (yet). Get them now in the Steam Summer Sale! bit.ly/SEGASummer25

We're re-entering our streamer era 😎 Tune into twitch.tv/sega tomorrow at 4pm BST to see us play some of our Summer Sale games live from our brand new streaming room!

We don’t mean to brag, but… award-winning Metaphor: ReFantazio is now on sale! bit.ly/MetaphorSale

Et voilà, that’s a wrap on Japan Expo Paris 2025! A huge thank you to everyone who stopped by the SEGA booth, played our games, watched the stage show, or just came to say hi. On s’est tellement amusés, à la prochaine ! 💙

Starting soon! The Japan Expo Stage Show is happening today at 1:15PM BST / 2:15PM CEST. Stop by or tune in on Twitch for more on SHINOBI: Art of Vengeance and Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2! 🔴 www.twitch.tv/japanexpo

Bonjour from Japan Expo! Japan Expo Paris 2025 officially kicked off and SEGA’s on the show floor. Come by, say hi, grab some merch, and get hands-on with SHINOBI: Art of Vengeance and Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2! 👺

The developers behind SHINOBI: Art of Vengeance will be at Japan Expo! Do you have any burning questions for the @lizardcube.bsky.social team? Let us know and we’ll pass them along! 👇

Dive into the Steam Summer Sale from now until July 10th 🌊 Get up to 80% off selected SEGA games, including SONIC X SHADOW GENERATIONS and Metaphor: ReFantazio! Check out these hot deals 🥵 bit.ly/SEGASummer25

Get ready to dive into some incredible worlds at Japan Expo! 🎮 Play SHINOBI: Art of Vengeance ⚔️ Try out Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2 And catch both at the @japanexpo.bsky.social stage show! 🎟️ Grab your tickets now: ticket.japan-expo.com/en/evenement...

Museum guests are invited to join us tomorrow (26.06.25) for an unveiling of something fantastical... Play Two Point Museum now on PC, Xbox X|S, and PlayStation. #TwoPointMuseum #TwoPointStudios #SEGA #Games #Gaming #gamedev

Happy Birthday, Sonic! 💙 🎨: @chaoslose.bsky.social

Which quote (10 words max) instantly reveals someone's a SEGA fan? ⤵️

If everyone born from 1965-1980 is called Gen X, and everyone born 1997-2012 is called Gen Z, then everyone born 1981-1996 ✨ should have been called ✨

Start your engines for the biggest Sonic racing game yet! Sonic Racing: CrossWorlds rolls in on September 25, 2025! Race as your favorite Sonic characters...and more! Upgrade to the Digital Deluxe Edition for Season Pass content, including Minecraft! Pre-order now!

Happy Pride Month! 🏳️‍🌈 We're proud to announce that this month the SEGA Stream Team are fundraising for Kaleidoscope Trust 💙 Kaleidoscope Trust are an international charity fighting for a future where LGBT+ people everywhere can live free, safe and equal lives

Keen to get your hands on some SEGA merch? We're giving away some Insert Coin gift cards to celebrate our 65th birthday! 🎁 Enter now to win: gleam.io/TPJjT/sega-6...

65 years of SEGA. 65 years of incredible fans. To celebrate our #SEGAbday, this piece is built from the amazing art from fans around the world! We’ll be displaying it in our new London office soon, stay tuned for that reveal! Thank you for being part of our story 💙 #SEGAat65

this is urgent

i can forgive many things but i will never forgive you for taking longer than 30 seconds to customise your character while the rest of us waited ready to battle ~ SEGA, 2025