Hanging out at SaaStock today and tomorrow in Austin. Come by and let’s chat about how social can help you grow and scale your SaaS biz!

Focus groups are an effective way to get insights from your target audience. What if we told you that the best B2B marketing group is free, and you already have access to it? Spoiler alert: it's your social media followers. sbee.link/6et4vwj7cu

LinkedIn Live Events has taken the B2B marketing landscape by storm. Find out why LinkedIn Live events should be part of every B2B marketer’s toolkit: sbee.link/d8bt34amuf

Product-led growth (PLG) is a novel approach to customer and revenue growth—it's fairly new to the B2B space. Want to try implementing PLG into your B2B marketing strategies? Read Amit Bivas' insights about the nuances to the approach. sbee.link/b978wr6uny

Brand messaging is more important than ever. But it's not just about what you're saying—about where you communicate and how you identify your audience. That's the topic of discussion on this episode of Agents of Change sbee.link/7me8qfv3uw

B2B Marketers - want a transformative approach to B2B lead generation? Enter social selling! Social selling is all about adding value, listening to your prospects, and becoming integral to their decision-making journey. Let's dive in: sbee.link/7ruyabjf3p

🗣️ McKinsey reports that AI-driven personalization can boost customer satisfaction by 20% and sales conversion rates by 10-15%. When you integrate AI, you gain deeper customer insights, optimize engagement, and drive higher ROI 👇 sbee.link/x36refpvky

🎯 “Flexibility is key. The landscape is constantly changing, so brands need to adapt.” Discover how connected storytelling and strategic atomization can help your brand thrive in a fragmented content world. Dive into the details: sbee.link/e8p3bt7uwv

Brand messaging is more important than ever. But it's not just about what you're saying—about where you communicate and how you identify your audience. That's the topic of discussion on this episode of Agents of Change ➡️ sbee.link/b6adr8nx9q

🤝 "Every working group needs content." -Anna Zhao Everyone collaborates better when you understand each team's KPIs and prepare thoroughly before collaborative sessions. Anna and Sean Tyson get more into this ▶ bit.ly/3WKqkR6

Focus groups are an effective way to get insights from your target audience. What if we told you that the best B2B Marketing group is free, and you already have access to it? Spoiler alert: it's your social media followers. sbee.link/qm3yrv79wk

Developing a solid social media voice for your brand is important—but being adaptable to market changes and brand growth is, too. Here's what you need to know about creating a brand voice for your B2B brand. sbee.link/heuvkqx3dr

Such a fun night with the Leadtail crew in Portland! 🎳 Lots of laughs, friendly competition, and some impressive high scores on the board. 🙌 🏆

Mack Garrison of dash shares with Leadtail TV about his company's efforts to improve its culture after a period of significant employee burnout in 2021. Mack highlights perseverance and the importance of daily actions in fostering a positive work environment. sbee.link/gamqfy3nw7

User-generated content (UGC) is most often used by B2C brands, but it can also be effective in B2B marketing. Here's how B2B brands can effectively leverage UGC to strengthen their online presence and drive business growth : sbee.link/jnwa9e83b7

I agree, I think 🤔 sparktoro.com/blog/unpopul... via @sparktoro.bsky.social #PR #Marketing

The latest data shows that 79% of marketers with mature influencer programs are seeing remarkable results. Influencer marketing is no longer an experiment—it's a proven, scalable strategy that delivers tangible results. sbee.link/97q4xfpb6m

B2B marketing is increasingly influenced by AI, so it's critical for B2B marketers to understand its impact. In this episode of Agents of Change, Matt Engelson offers a blend of caution, insight, and optimism around AI in the industry.👇 bit.ly/43jajGD

What makes a "good" B2B social media presence? 🤔 We have some thoughts! Read on to learn more👇 sbee.link/qw3rmu648d

B2B marketing is increasingly influenced by AI, so it's critical for B2B marketers to understand its impact. In this episode of Agents of Change, Matt Engelson offers a blend of caution, insight, and optimism around AI in the industry. 👇 sbee.link/j6rbmpenqt

Calling all B2B executives 🗣️ want to get active social media? Here are 10 tips to get you started 👉 bit.ly/3BuCGUF

B2B marketers often rely on paid ads for measurable ROI, but this can miss important stages of the customer journey. With the help of audience data tools, brands can engage with potential customers in niche communities ⬇ bit.ly/3EE7Zjo

LinkedIn Live Events has taken the B2B marketing landscape by storm. ⛈️ Find out why LinkedIn Live events should be part of every B2B marketer’s toolkit: bit.ly/3QH4sVB

💡While the only constant is change, it’s good to focus your B2B social media marketing efforts this year on what will stay the same: 💚 Niche communities 💚 Video content 💚 This 8-point strategic framework ⬇️ bit.ly/4jYtxqZ

🥰 Happy Valentine's from a group of folks who have lots of love for B2B Social Media Marketing...and llamas! 🦙 (We think they're kind of a big deal). Thanks to the Leadtail community for being the glue that holds the B2B marketing world together. We appreciate you! 🫶

Get in losers - we’re deep diving on future-proofing our thought leadership, optimizing for scalable solutions that elevate our disruptive innovation to new verticals, affecting a full paradigm shift. 🤪

B2B Marketers, want to maximize the reach and impact of your existing content? 🤩 Consider repurposing your content. @evankirstel.bsky.social shares his insights & more: bit.ly/3PMwMov

Calling all B2B executives, want to get active on social media? 🤳 Here are 10 tips to get you started: bit.ly/3BuCGUF

Teamwork makes the dream work! 🤩 On this episode of Agents of Change, Amanda Myers and Sam White of Asen Marketing share insights on the importance of collaboration between content creators and designers. ➡️ bit.ly/43k8FSe #B2BMarketing #startups

AI has changed B2B Marketing. Clare Dorrian, CMO at SugarCRM wants marketers to use it to empower their teams. Read more here 👇

What makes a "good" B2B social media presence? 🤔 We have some thoughts! Read on to learn more👇 leadtail.com/b2b-social-m...

Brand messaging is more important than ever. But it's not just about what you're saying—about where you communicate and how you identify your audience. That's the topic of discussion on this episode of Agents of Change ➡️ bit.ly/3zJEasc

Here's how forward-thinking CMOs are strategically applying #AI to transform their organizations. 📌 bit.ly/3ORWref #B2Bmarketing via @forbes.com

🦙 From our Leadtail llama herd to yours—Happy Holidays! 🎄

If your #B2BMarketing team is feeling stifled by unrealistic KPIs, read our blog to learn how to empower them and improve your business results! 🙌 bit.ly/408DYNI #B2BSocialMedia #marketing #startups

Yes, more venture investing please 🙏https://news.crunchbase.com/ai/venture-dollars-ai-cybersecurity-intersection-cyera-abnormal/ via @crunchbase.bsky.social #startups #VC

This Week in B2B Social Media News👇 ✅ LinkedIn has halted training its AI models on data from Canadian users after concerns about inadequate prior notice. ✅ Familiarity could be BlueSky’s strongest advantage. Catch all the details in our latest newsletter! ⬇️ bit.ly/3ZHXW3u

Focus groups are an effective way to get insights from your target audience. What if we told you that the best #B2BMarketing group is free, and you already have access to it? 🌟 Spoiler alert: it's your social media followers.👇 bit.ly/3ISn6nG

What's the big deal about BlueSky and Mastodon? These alternatives to X are becoming known for their emphasis on privacy, algorithmic control, and data ownership. To succeed in this new frontier, B2B marketers need to know a few things first. ➡️ bit.ly/3YS8FcG

Kevin Kenneth Lau walks us through the importance of customer loyalty in SaaS models, why having great customer onboarding is vital, and the challenges and benefits of scaling your CX from small group to vibrant community. Watch here: bit.ly/46lfFPA #B2BMarketing #startups #B2BSocialMedia

Struggling to make social media work? 😵‍💫 It might be time to consider recruiting help from a social media agency. Here's how the right B2B social agency can help you👇 And if you want to know more, our CEO, @carterhostelley.bsky.social shares good insights in this article ➡️ bit.ly/4au1sTQ

Yes, hashtags still matter. No, you can't get mad at us for it. Hashtags on LinkedIn serve as powerful tools to make content more discoverable beyond a #B2B marketer’s immediate network. Here's how to leverage them differently on each #socialmedia platform. bit.ly/3YT4RGz

On this episode of Agents of Change, we speak with Tiffany Lyman Otten of Power Digital Marketing about how #B2B companies can reduce friction between sales and #marketing teams to drive unparalleled growth. 🚀 Dive into the conversation here: sbee.link/6mjnqge9ua

Happy December! This week is packed with exciting B2B #socialmedia updates👇 ✅ Instagram is experimenting with a new photo collage feature. ✅ Another article highlights the high-profile departures from X in recent weeks. Read it all here: bit.ly/3BcLRuZ #b2bmarketing

Happy Thanksgiving from your favorite turkeys at Leadtail! 🦃 💚 🍽️ Fill up a plate and don't even think about social media today!

In an episode of Tomorrow's Best Practices Today, Kevin Lau spoke with Bryan Kramer to share his insights on building customer communities around B2B brands. Follow this thread to read some highlights from their chat! ⬇️ bit.ly/4imU291