🎙 Live at 4:30PM, chatting with @arielmichaeli.bsky.social, on on @appfigures.com Youtube, about all my fav topics: ASO, Apple Search Ads, and scaling iOS apps the smart way. 🔴 Tune in & join the convo! www.youtube.com/live/1GnCTTD...

🚨 iOS acquisition just changed overnight. Custom Product Pages now get indexed in Search. Not using them = leaving rankings on the table. If you’ve been sleeping on CPPs, this is your wake-up call.

New Games app - iOS 26 beta: - It’s dark, visual, and clearly built to push social play. - In-App Events take up way more space than just screenshots. - Rankings are pulled directly from the App Store. - No reviews or ratings on the game pages - just redirects to the main App Store. Thoughts?

Fortnite is Back on the AppStore and already dominating: 🟣 #1 in the Free Games chart in the US 🟣 Running in Apple Ads, appearing on Search tab + Brand & competitors keywords like [Brawl Stars] 🟣 Updated creatives with “BATTLE ROYALE IS BACK!” 🟣 15K+ reviews + top ranks in Adventure & Action

Patreon’s app can now accept web payments after U.S. App Store changes

Apple changes App Store rules to allow external purchases

Apple changes US App Store rules to let apps redirect users to their own websites for payments

BIG NEWS - Epic vs Apple: "Apple is no longer allowed to collect fees on purchases made outside apps" Which means that iOS developers may send users to a web store without paying Apple’s 30 % fee. Potentially 30% more for devs. It's massive.

Running is IN. It’s the new way to socialise. Drop in alcohol consumption for younger generations. Rise of run clubs and “self care” trends. neoads.substack.com/p/best-runni...

🚫 NO MERCY FINALLY REMOVED FROM STEAM!

THIS HAS TO BE REMOVED FROM STEAM! "Your goal is simple: leave no pussy non-fucked, since that's the only thing they all want. Never take 'no' for an answer." "The content includes incest, blackmail, unavoidable non-consensual sex" store.steampowered.com/app/3299570/...

Things i liked about Nintendo Switch 2 Direct: - The new GameChat feature - The camera which gives Wii vibes - They showed the real screen-sharing experience, with lag and all - The color of the shirts matching the controllers 🔵 🟠 - The perfectly co-ordinated magnet snap by the presenters at 13:06 🤌

Something big is happening! techcrunch.com/2025/04/01/r...

If you missed the news ... Apple was fined €150M by the French competition authority over ATT!! Implementation of App Tracking Transparency (ATT) was deemed disproportionate and unnecessarily complex, leading to user confusion and undermining fair competition. www.pocketgamer.biz/apple-hit-wi...

aaaaaaa my 5 year-old self is so happy rn

📢 Women are mobile gaming’s most engaged, high-value players. Yet, they remain underserved. Meanwhile, the biggest opportunity in mobile gaming lies right in front of us: creating games by and for women and investing in an audience that’s proven its loyalty, engagement, and spending power.

That's HUGE !

Stefano Corazza, head of Roblox's Studio, talked about it in December in an interview for PocketGamer - and now it's been announced. AI will revolutionise UGC. www.pocketgamer.biz/roblox-studi...

🐝Scoop: Beehiiv is launching a new tool that'll help creators sell their ads directly to advertisers, with rate cards, invoices, and software to place ads. The company is on pace to make $35 million in revenue this year. Programmatic ads could come in 2025. www.marketingbrew.com/stories/2025...

I just got an opportunity to work on the growth team for the X app. how do i explain *politely* it's totally against my values and i won't participate in this????

Log off, Tim Sweeney: aftermath.site/tim-sweeney-ep...

Bluesky really feels like the early twitter days, where everyone was accessible, no hate, no fake news, no bots.

BIG BIG BIG: Niantic - Pokémon Go developer - is selling its games division to Scopely for $3.5B. After Monopoly GO!, Scopely is getting another massive IP. Exciting times!! techcrunch.com/2025/03/12/p...

Fun to see Gaming being cool again. Coperni oganised a LAN PARTY, in partnership with Epic Games. We're used to seeing brands in Fortnite, but first time it's the other way around. 90s revival, Tamagotchi comes back... im here for it. hypebeast.com/2025/3/coper...

If it’s not war / battle / survival, it’s productivity / growth / market dynamics…

It was only a matter of time. First the EU, and now it's spreading. Big opportunity for the Epic Games Store. 9to5mac.com/2025/03/06/b...

Another big news: Tripledot is looking to buy AppLovin’s games division in a $900 million deal, including Lion Studios, Machine Zone, Belka Games, Magic Tavern and PeopleFun. Brilliant move for Tripledot, expanding their portfolio into different game categories.

Here we go - it was only a matter of time before we started to see ads in AI Chatbots. Microsoft announced the integration of ads in Copilot, and calls it a “critical component” of its business. Great article by @trishlaostwal.bsky.social www.adweek.com/media/micros...

Match-3 devs blasted for "incredibly harmful" stereotypes and gender-based violence in advertisements www.gamesindustry.biz/match-3-devs...

Instagram is considering launching a standalone Reels app. From a strategic perspective, it would make sense. - Reels = TikTok, which is standalone - More advertising opportunities ($$$) - Tiktok is being used as a search engine by gen-z, competing with Google. I’m sure Meta wants a piece of this.

AppLovin stock took a hit yesterday after two short sellers accused them of “Ad Fraud,” “fake activity,” and playing a “smoke and mirrors game” with their latest e-com push. If you’re in Ad Tech, you know these allegations are totally misleading. fuzzypandaresearch.com/app-stock-me...

" Why gaming never had its Netflix moment ? " by Decoder, with @adashtra.bsky.social

Microsoft has unveiled Muse, a generative AI model developed in collaboration with Ninja Theory. Muse can generate game visuals and predict controller inputs by analyzing extensive gameplay data, demonstrating a deep understanding of 3D game environments and physics. This is BIG for gaming.

Apple will launch View-Through Attribution (VTA) for Apple Search Ads in March 2025. It will be available in the Ads Attribution API. VTA helps advertisers to track conversations, regardless of whether a user clicks on the ad or not www.appsflyer.com/glossary/vie...

This week, Google Play introduced 2 new metrics in Android Vitals, directly impacting app visibility and rankings: → DAU/MAU ratio: measuring user engagement and retention → User loss rate: tracking uninstall rate and churn

AppLovin earnings just dropped ... any surprises here? If you're in Ad Tech, absolutely none. AppLovin has been the top performing network for the past 2 years, always scaling with amazing ROAS. They also announced they're selling their whole gaming portfolio for $900M to focus on Ad tech.

With the latest dodgy moves from Big Tech / social media giants, we’re seeing a shift to smaller and more independant platforms. - Users moving from Insta / X to Blueksy - TikTokers coming to Substack - DeepSeek #1 in the App Store - French users moving from Spotify to Deezer

Great example on how fast things are moving with AI. Last week, i posted an article about AI App Wars, showing how ChatGPT & Gemini are leading the way. This week, DeepSeek is released, and getting high on these AppStore rankings - with only a very powerful model, and good PR.

Just spent 2 days at PocketGamerz London, and what an event! So nice to meet folks from the gaming industry, hear what's up, and also i had the chance of presenting! More on this soon... I've missed these kind of events ☺️

Could TikTok’s (temporary) pain be Pinterest’s game? Pinterest is pitching TikTok advertisers hard amid the ban chaos www.businessinsider.com/pinterest-ta...

here, have some fish from 2002

My latest article is about the AI App Wars. While ChatGPT leads in the US, GoogleGemini is making waves in India. Why? Local preferences and multilingual support. Strategic regionally targeted campaigns. Focus on affordability and user-friendliness. Regional strategies are key to win here.

Hey there! Let me (re)introduce myself & Neo Ads, my little passion project. ✨ I talk all things Ads, mostly about Mobile Apps & Games. 🔮 I explore current trends and make predictions about where we’re headed. 📬 I send out bi-weekly digests with Ad Tech updates. ✍️ I also write articles regularly.

Watching all of this unfold from Europe is wild

this whole thing seems so dodgy

Aaaaaaaaaaaaaaaa www.youtube.com/watch?v=itpc...

🌍 AI App Wars: Deep Dive in a Heated Race. ChatGPT dominates in the US and Europe. In India and LATAM, it’s a whole different story. Big players and scrappy underdogs are making bold moves. Find out more here 🔗 neoads.substack.com/p/ai-app-war...

The wonderful @jonkeegan.com out here doing God’s work, figuring out how much time each ad-supported streaming platform spends on ads sherwood.news/tech/just-ho...

Riot is not done with Arcane yet. I've seen many articles about how the show was unprofitable for Riot Games - i disagree, as it's still super early to define. And Riot also seems to disagree.

The risk for Meta is to be submerged by hateful content, and users leaving the platforms looking for better alternative. Some advertisers might be willing to switch off budgets too, if their core audience leave. Might take a while to affect them, but this is prob the worst move from Zuck.