Marketing effectiveness remains the biggest skills gap for many teams, according to Marketing Week’s 2026 survey. As pressure grows to demonstrate business impact, marketers need a blend of analytics, commercial understanding, and strategic thinking. How is your team building these capabilities?

The future of marketing is being built today. Get to know the AMA Foundation and see how we're helping shape the next generation of marketing leaders! Looking for ways to support the AMA Foundation? Learn more here 👉 https://bit.ly/4w49m06 #AMAFoundation #FutureOfMarketing

According to Reddit's research, 77% of users visit multiple communities before making a purchase decision, and 58% say they're more likely to trust a brand that responds directly to customer questions in a thread.

The AMA Job Board has roles for marketers at every level. See what’s waiting for you! ➡️ https://bit.ly/49ERRel #JobSearch #Hiring #JobSearch

We’re all just out here optimizing performance (and our inner monologue) 🤞

96% of marketers say AI is transforming marketing, but only 32% have scaled it (BCG). The gap isn’t tech, it’s workflows, talent, and governance. The winners won’t be first to adopt AI, but best at integrating it. https://adage.com/brand-marketing/aa-where-cmos-ai-success-gaps-remain-bcg/

Stay ahead of what’s happening in marketing without the clutter. Get insights, trends, and event updates straight to your inbox 👉 https://bit.ly/4a6Ywyd

AI in marketing is less about tools and more about better questions. Join us June 16 for Collaborating with AI, a virtual conference featuring DJ Lewis, Director of AI Implementation at The Coca-Cola Company, sharing practical ways marketers are working with AI. Register 👉 https://bit.ly/4uAvIoV

Every idea shared, every lesson taught, and every bold move pushes the industry forward, and inspires the next generation of leaders. Support the AMA Foundation and help empower tomorrow’s marketing trailblazers: Give here 👉 https://lnkd.in/dEiPqRiN #FutureOfMarketing #AMACommunity

Welcome to the Marketing Backrooms: a place where feedback loops never end, every metric tells a different story, and stakeholder approvals lurk around every corner. What marketing backroom would you add to the map? 👀

A World Cup marketing takeaway: two iconic brands, two very different approaches. Adidas is building on decades of football credibility. Nike is creating moments designed to earn attention and shares. As a marketer, which approach would you be more likely to recommend? ⚽

Your next marketing role could be one click away! Browse opportunities from organizations looking for talent at every career stage on the AMA Job Board ➡️ https://bit.ly/49ERRel #JobSearch #Hiring #JobSearch

Tropicana is launching a new brand platform, “Give Life Some Juice,” featuring a playful tropical creative world across CTV, social, digital, OOH, and influencer channels. The brand says it’s a creative evolution—not a media strategy shift—with social and digital continuing to play a major role.

McDonald's is doubling down on a simple idea: consumers don't just want to see your brand—they want to feel part of it. From fandoms and social listening to fan-driven experiences, their strategy is less about advertising and more about participation. 👏 https://bit.ly/4adjkni

Journal of Marketing Research findings show that consumers associate fewer ingredients with products being more natural and less processed. In one field test, adding "Just 7 things!" to a granola ad increased click-through rates by 44%. https://bit.ly/4obMfhl

The colors you choose can influence how audiences feel about your brand before they read a single word. Red can signal action, blue builds trust, green evokes nature, and black conveys sophistication. 📷: Intuit Mailchimp

The sun is shining, the campaigns are launching, and the marketing power couples have officially entered the villa...👀 Who are you voting for?

When choosing content distribution channels, match them with your business goals, budget, and where your audience spends time. Semrush ✏️: https://bit.ly/402kRab

The takeaway from this HubSpot reports? Strong content fundamentals still matter. Create content that serves both traditional search and answer engines and make it easier for audiences (and AI) to find, understand and trust your expertise.

Back from the weekend and already catching up on what’s next? 👀 Omnichannel marketing is evolving in real time with AI disruption, changing privacy standards and rising customer expectations 👉 https://bit.ly/4dNYkVp

What's your current inbox total? 😅 Your inbox could use a little less clutter and a lot more marketing insights. Subscribe today 👉 https://bit.ly/4a6Ywyd

Marketing careers are shaped by opportunity, mentorship and community. 💙 Support the next generation of marketers through scholarships, leadership development, research and more with the AMA Foundation. Give today @ the link in bio!

Whether you're a student looking to grow or a professional ready to give back, the AMA Collegiate Mentorship Program is your chance to make a lasting impact. 📅 Applications close Sept 6, 2026 ➡ https://bit.ly/4undhob

93% of marketers say personalization improves leads or purchases, yet most efforts today are still fairly surface level. Only 13% report using more advanced personalization strategies tied to behavioral data or audience insights. Source: AI Trends for Marketers / HubSpot

AI can make content faster. That doesn’t automatically make it better. Audiences are getting quicker at spotting AI content that feels rushed or directionless which is why creative direction still matters just as much as the tools themselves.

One thing Priceline’s new campaign gets right: nostalgia only works if it evolves with audience behavior. Bringing back the Negotiator with a TikTok-first approach, creator-style content, and a new face in Randall Park makes the campaign feel current instead of recycled. https://bit.ly/4ub6HBp

This weekend was a powerful reminder of the strength of the marketing community. Thank you to every attendee, speaker, committee member, and AMA staff member who helped make EMS such a success! ⭐

We know there are more than 2 drinks on your desk right now 👀

Creators are moving from the campaign brief…into the brainstorm itself. Not just influencers. Not just ambassadors. Actual strategic partners with executive-sounding titles and real input on products, campaigns, and brand direction. Honestly feels like the next phase of the creator economy.

Social listening is moving beyond “positive / negative / neutral.” Meet NADE: a tool that uses emojis to translate consumer text into real emotions like joy, anger, sadness, and excitement. Instead of just tracking sentiment, understand why people feel the way they do. https://bit.ly/4ubqMqU

AI is making it easier to scale content and campaigns, but it’s also making a lot of marketing feel repetitive. As more brands chase efficiency, the ones that stand out will likely be the ones that feel more human, more distinctive and more culturally aware.

This week at AMA EMS, we’re bringing together senior marketing leaders for a few days of honest conversations, forward-looking insights, and real-world strategy sharing. This week’s sessions will dive into everything from navigating rapid shifts in AI to redefining customer engagement and growth. 👏

Omnichannel is evolving, and it’s being rewritten in real time. Join Markus Giesler and AMA CEO, Bennie F. Johnson, for an exclusive conversation on what it takes to build and adapt omnichannel strategies amid AI disruption, shifting privacy standards and more 👉 https://hubs.ly/Q04flGpl0

In this episode of Marketing / And, Chris Epple, VP of Marketing at Harman, joins AMA CEO Bennie F. Johnson for a conversation on global engagement, the power of listening, and why the best marketers think more like anthropologists. 🎧 Tune in now: https://bit.ly/49j0UB0

Did you know? 💭 AMA membership includes access to on-demand training, so you can build new skills on your schedule, not someone else’s. From social media to analytics to strategy, it’s all there when you need it. Explore the on-demand learning opportunities here → https://hubs.ly/Q04dZpc_0

GenAI is changing the research workflow, but using it responsibly matters. This Journal of Marketing Insight breaks down how scholars can leverage GenAI tools effectively, avoid common pitfalls, and strengthen rigor in experimental and survey research. 👉 https://bit.ly/46PgbYx

Join us for the first-ever AMA Marketing & Public Policy conference outside the U.S., May 16–18 in Ottawa, where marketing researchers and practitioners come together to tackle policy, global challenges, and the future of the field. Register here ➡️ https://bit.ly/3LMZF4i

Join us for the first-ever AMA Marketing & Public Policy conference outside the U.S., May 16–18 in Ottawa, where marketing researchers and practitioners come together to tackle policy, global challenges, and the future of the field. Register here ➡️ https://bit.ly/3LMZF4i

The creator economy is evolving quickly, with brands making bigger investments, expanding the range of creator partnerships—from celebrities to niche voices—and experimenting with more immersive, real-world activations.

If you’ve been meaning to explore our new interactive toolkits…this is your sign. ✨ These toolkits are designed to turn ideas into action, whether you’re refining strategy, planning campaigns, or making sense of your data 👉 https://bit.ly/4tGGLgE

Recognition = “I’ve seen that logo before.” Awareness = “I know what they stand for.” Recognition builds the foundation. Awareness builds the relationship. Would you agree? How does your team move from recognition to true awareness? Let us know in the comments 👇💬

💡 Did you know? The average blog post is now 1,400 words (that’s 77% longer than 10 years ago)! While everyone’s buzzing about video (and for good reason), blogs aren’t going anywhere. In fact, they’re getting longer and more strategic. Source: Orbit Media Studios / HubSpot

What is SEO Strategy? 🤳 An SEO strategy is a plan that outlines how to improve a website’s search engine visibility. It involves goal setting, technical SEO, on-page SEO, off-page SEO, and goal tracking through analytics. Learn more about SEO in the AMA #SEO Archives here 👉 https://bit.ly/47mZROo

Algorithms changing again? New features dropping weekly? We’ve got you. Dive into the biggest social media trends of 2026 on your own time, and walk away with a strategy that actually keeps up. 2026 Social Media Trends (On-Demand Replay) 👉 https://bit.ly/3OXZCVhhttps://bit.ly/3OXZCVh

Looking for a new start? The AMA Job Board has roles for marketers at every level. Check out what could be waiting for you ➡️ https://bit.ly/49ERRel #JobSearch #Hiring #JobSearch

Quick marketing stat to start your week: 📊 91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations. (Accenture) Takeaway: Relevance isn't optional anymore, it's the baseline expectation. Save this for your next strategy meeting!

Behind every student’s success is someone who helped them see what’s possible. Through AMA’s Collegiate Mentorship Program, volunteers are making a lasting impact guiding students with the confidence, connections, and support to turn opportunities into careers.

AI mode doesn't mean the the death of SEO, it's the evolution of it. Tips: → Content needs to be the answer → Bottom-funnel, decision-stage content is holding value better than TOFU → Brands that show up in AI-generated responses need authority, specificity, and trust signals

📣 Final call: Your voice belongs in the conversation shaping higher ed marketing! Submit your proposal for the AMA Symposium for the Marketing of Higher Education by April 20. More info + how to submit here 👉 https://bit.ly/4cgVlE3

What exactly is a marketing funnel and why does it still matter in 2026? At its core, a marketing funnel maps the journey a potential customer takes from first hearing about you to becoming a loyal buyer. Which stage do you see brands struggle with most?