January is so long, marketers have revised the Q1 forecast enough times for it to count as historical data.

Marketing leaders who prioritize adaptability are better positioned to navigate what’s next. That’s why the AMA Executive Marketer Summit was built for decision-makers shaping the future of the profession. Request your invite ➡️ https://bit.ly/4qTcBp8 #AMAEMS

In an era obsessed with being “data-driven,” the real challenge is asking better questions: ➡️ Who benefits from these metrics? ➡️ What incentives sit behind the data? ➡️ And are we building lasting brand value or just optimizing the dashboard? 🎨: Marketoonist

Develop in-demand AI skills and put them into practice. This four-week workshop series is designed to help marketers strengthen their expertise and advance their careers. 📅 February 4–25, 2026 | Online | https://hubs.ly/Q03ZKVzH0

Knowing the difference between #BrandAwareness and #BrandRecall helps marketers make brands not just seen, but remembered. How do you approach balancing awareness and recall in your campaigns? Share your thoughts below! 👇

Audiences (especially Gen Z and Millennials) are craving something different: control, context and connection. The shift is clear: social is moving from mass reach to meaningful community. The brands that win will meet audiences where conversation actually happens.

Turns out staying informed can be more fun than a round of zoomies. Subscribe today 👉ama.marketing/subscribe

Keep your skills sharp, on your schedule. With AMA On-Demand Training, you can learn anywhere, anytime, and earn certificates to showcase your growth. New courses added regularly! 👉 Explore now: https://bit.ly/3Fg6uZo

Visual Capitalist data shows generative AI apps have surged in downloads, now trailing only utilities, banking, and social platforms. More interesting than growth is usage: most people use tools like ChatGPT for practical guidance, not content creation.

50 days until #AMAICC lands in Chicago 😎 The AMA International Collegiate Conference is 3 days of transformative experiences designed to empower and equip our collegiate community with the skills and insights necessary to navigate and excel. Check out the agenda 👉 https://bit.ly/4pWhdcF

The 2026 AMA Marketing & Public Policy Conference convenes in Ottawa, Ontario, marking its first time outside the U.S., to advance boundary-spanning research with global impact. Learn more! 👉 https://hubs.ly/Q03_75070

Executive marketers, this one’s for you. The AMA is bringing together the industry’s sharpest leaders for candid conversations on what’s shaping marketing right now, from disruptive tech to shifting customer expectations. Request your invite 👉 https://hubs.ly/Q03_6Lg-0

This data-driven method helps marketers improve metrics like open rates, click-throughs, and conversions, giving you confidence that changes are making a real impact. What’s one element in your campaigns you’re testing right now?

The 2026 AMA Summer Academic Conference is all about amplifying your scholarship, teaching, and leadership. Submit your research by January 21 for a chance to be part of this year’s program and connect with colleagues advancing their impact at every stage of their careers 👉 https://hubs.ly/Q03_7b-H0

It’s not just about posting, it’s about what you post. Check out the key actions brands take on social that actually compel consumers to buy, and use them as a benchmark for your own strategy ⬇️

Join us for The Year Ahead in Marketing, a free virtual conference featuring insights from AMA CEO Bennie F. Johnson & VP Molly Soat, and Ryan Watson, Senior Director of Consumer Strategy & Occasion at The Coca-Cola Company. What marketers need to know next! 👉 https://bit.ly/4jGLP0n

Last call, future marketing leaders 🚨 AMA DLI is your chance to spend four immersive days building inclusive marketing skills, learning from peers, and growing your leadership impact at UIUC. Apply now 👉 https://hubs.ly/Q03-spXr0 #AMADLI

AMA On-Demand Training makes it easy to level up, wherever and whenever it fits your schedule. New trainings and certificates are added regularly! Check them out → https://bit.ly/3Fg6uZo #MarketingTraining #ProfessionalDevelopment #OnDemandLearning #DigitalMarketing

Marketers don’t just respond to change. We help create it. The AMA’s 2026 Future Trends in Marketing report, informed by 30+ marketing leaders, explores the forces shaping the next five to ten years of marketing. Members can download the full report: https://hubs.ly/Q03-tp8N0

Sales & marketing alignment remains a persistent challenge for many B2B organizations. This article explores where friction between the two teams often arises, how differing priorities and perceptions contribute to the disconnect, and what it means for day-to-day collaboration.

Lego transformed Sphere Las Vegas into the Death Star to promote its new Smart Play sets during CES. The activation shows how immersive, large-scale experiences can drive both in-person engagement and social reach. Read more from Marketing Dive here: https://bit.ly/3Yv9kQj

The AMA Winter Academic Conference is your space to connect, collaborate, and explore how marketing can create meaningful value in a rapidly changing world. It's not too late to join us in Madrid this February! 👉 https://bit.ly/4i6NJ9N #AMAWinter

A strong creative brief can be the difference between inspired work and wasted effort. Want to build creative briefs that actually lead to better work, fewer revisions, and stronger results? Join our training on January 14 ➡️ https://bit.ly/4jw9tfZ

According to HubSpot’s 2025 Marketing Trends Report, short-form video now leads the content landscape, with 29.18% of marketers saying it’s the format they use most and 21.02% reporting it delivers the highest ROI. 🎥✨

The 2026 AMA Summer Academic Conference is all about increasing your impact—in your research, your teaching, and your leadership. If you’re shaping the future of marketing academia (or preparing to), we’d love to see your work. 📅 Submit by January 21, 2026 https://bit.ly/4p0MzOY

300+ professionals on LinkedIn said brand voice/personality is the copywriting element that will make the biggest impact for marketing in 2026 ✨

Almond Breeze + the Jonas Brothers are calling out low-quality AI ads with humor. A smart reminder for marketers that AI should enhance creativity, not replace authenticity. https://bit.ly/4ssdwxT

📚 Stay relevant. Grow your skills. Learn on your terms. AMA On-Demand Training makes it easy to level up, wherever and whenever it fits your schedule. ✨ New trainings and certificates added regularly → https://bit.ly/3Fg6uZo

Authentity fatigue is real. This cartoon via Marketoonist (Tom Fishburne) depicts the challenge with humor—and a dose of truth. As more brands chase trust through influencers and social proof, marketers are left navigating authenticity and the fatigue that comes with it.

The AMA International Collegiate Conference in Chicago isn’t just an event—it’s a space where student marketers and early-career professionals come together to exchange ideas, gain insights from industry leaders, and take concrete steps toward their next chapter ➡️ https://bit.ly/3J7s2Jx

Check out these three research-backed strategies to enhance customer experience with AI: 1️⃣ Thoughtful AI Interface Design 2️⃣ Balancing Human vs. AI Roles 3️⃣ Responding Effectively to AI Mistakes Explore insights on AI’s impact and how to navigate these challenges: https://bit.ly/3UHIkvR

✨Reminder: Great storytelling doesn’t require complexity. Clear messaging, relevance, and consistency still lead the way.

5 minutes into 2026: "Have we gone viral yet?" 🐋 📸: The Marketing Millennials

Ranking is a metric. Visibility is the outcome. Effective SEO connects content, experience, and usefulness. Learn how SEO fits into a broader marketing strategy 👉 https://bit.ly/3MIUxtV via Semrush

Even the best marketers fall into auto-pilot sometimes. But in today’s fast-moving world, clarity, strategy, and authenticity matter more than ever. It’s okay to lean into trends, but make sure your brand’s mission stays at the heart of everything you do.

2026 isn’t waiting, and neither should your strategy. 🔮 Want to get ahead of what’s coming next? Join us at AMA The Year Ahead, a FREE virtual conference on January 20–21, where marketing leaders unpack the signals shaping 2026, and what to do about them now 👉 https://bit.ly/4qjSnE9

Don’t just search. Find. With the American Marketing Association, access the insights, connections, and resources you need to grow your marketing career. Become a member! 👉 https://lnkd.in/e22t4Hv #AMAMarketing #MarketingCommunity #ProfessionalGrowth

You’ve mastered holiday campaigns for your clients, now it’s time to treat yourself. Give yourself the gift of growth this holiday season, join AMA today! 🎁 Unwrap exclusive AMA benefits ➡️ https://bit.ly/41e8fin #AMAMembership #MarketingCommunity

📣 Call for Papers is open! The 2026 AMA Summer Academic Conference is all about increasing your impact—in your research, your teaching, and your leadership. 📅 Submit by January 21, 2026: https://bit.ly/4p0MzOY

A strong content strategy starts with clear goals and a clear audience, not just a publishing calendar. Check out this quick guide to building a content marketing strategy from HubSpot: https://bit.ly/3MxSAoR #ContentStrategy #Goals

SEO success isn’t about chasing every trend—it’s about building strong foundations that last. Consistency, relevance, and quality still matter most. 📊 @Semrush’s guide to sustainable SEO practices: https://bit.ly/332kHDD

Stranger Things Season 5 is here, and Netflix is rolling out one of its biggest campaigns yet, partnering with brands from Doritos to the LEGO Group and McDonald's. A fun reminder of how creativity, nostalgia, and cross-brand collaboration can drive engagement 👉 https://bit.ly/4ovl0gj

New to video? Save this breakdown! ✨ There are tons of video types, but 7 are a must-know for creating great content. Experienced video pros, what other file types should be on this list? Drop your tips in the comments! 🎥👇 Read more: https://bit.ly/4gCW0jK

Let's talk career growth! 💬 As marketers, we're always learning and evolving. What's one habit or practice you've adopted that has helped you grow as a leader in your marketing career? Share your thoughts in the comments below 👇

Looking for your next career move in 2026? 🔍 The AMA Job Board has roles for marketers at every level. Check it out and see what’s waiting for you! ➡️ https://bit.ly/4fdRCHF

Holiday campaigns aren’t just festive, they can make or break a brand. Looking back at 2024, some campaigns truly stood out: tear-jerking stories, memorable characters (Kevin the Carrot 👀), and just the right touch of nostalgia. Check out some of the best of 2024 ➡️ https://bit.ly/4aSmu0Q

We just want to clear our inbox before the holidays 🤞 📸: Marketing Brew

As we reflect on 2025 and look ahead to 2026, it’s the perfect time to define clear, specific goals for your marketing efforts. The SMART framework is a great way to ensure your goals are achievable and impactful! Image via Semrush

Be part of our first-ever #AMAMPP conference outside the U.S., May 16-18 in Ottawa, where researchers and practitioners explore marketing, policy, and global challenges. Register by April 8 to secure the lowest price ➡️ https://bit.ly/47BivUm

Content works best when it’s created to help first, and convert second. Value-driven content builds trust over time. Read more from HubSpot on what makes content effective today: https://bit.ly/2YWxuWM #Content #ContentMarketing