What label are you still carrying that no longer fits? “I’m not good with money.” “I’m not a salesperson.” Sometimes we outgrow a label long before we stop believing it. This week’s post is about letting go of the stories that keep us small. shannonkin.substack.com/p/the-labels...

I asked women entrepreneurs what was holding their businesses back. The answers broke my heart: “I post but no one sees it.” “I know AI could help, but I don’t know where to start.” I wrote about visibility, trust, and 3 things you can do this week. open.substack.com/pub/shannonk...

Standing in a room with former colleagues recently, I had one of the biggest "ah-ha" moments of my career. I finally understood when I learned to play small. Not because someone told me to. Because over time, I confused humility with invisibility. bit.ly/437Aw9Y #BuildingTheBrandOfYou

If you want to work smarter not harder with AI for your marketing, and not contribute to a sea of GENERIC content that won't convert, join me at this free webinar. Sign up here: bit.ly/49qBGky

As women, we often put others first and take pride in being humble. This often can make us play small in our businesses. This is part of a series I’ve been writing, and I share my experience and how you can avoid it in your business. shannonkin.substack.com/p/i-was-play...

You never realize that moment when you start trying to blend in too much. Even though marketing is my business, I went into service mode and stopped sharing my own value. Learn in this post how to avoid this in YOUR business! #BuildingTheBrandOfYou open.substack.com/pub/shannonk...

FREE webinar: AIO vs SEO: What Businesses Need to Know About AI-Driven Search In my free webinar on May 19 at 10:30 AM EST, I’ll break down what is really happening with AI-driven search and what it means for your business. bit.ly/4wyXuEj

Search and AI are blending more every day, and Google is leading the way. If you need help getting your business to show up on AI, let me know. At Dream Local Digital, we have super affordable options, and it's critical that businesses don't delay. www.youtube.com/watch?v=_Qeu...

Close media deals faster with high quality follow ups via Editor & Publisher magazine www.editorandpublisher.com/stories/clos...

My biggest branding blind spot was me. I shared my full story recently and got one of the most important pieces of feedback of my career: “You're playing way too small.” Oof. I wrote about the experience, and how to avoid it yourself. shannonkin.substack.com/p/my-biggest...

My favorite thing to walk away from? Misalignment. Not every client. Not every opportunity. Not every dollar is worth it. The real growth comes when you choose: → alignment over revenue → trust over tactics → long-term over quick wins More on this 👇 shannonkin.substack.com/p/my-favorit...

FREE webinar: How to Optimize Your Content for AI Assistants May 5 at 10:45 AM EST Search is changing fast. Customers are asking AI tools for direct answers. Is your content being included… or ignored? Register: bit.ly/4sMLJHm I'll see you on the inside.

There was a moment early in my career when I saw something… and almost no one else did. I couldn’t explain it. But I felt it—a full-body yes. That instinct shaped everything that came next. If you’ve ever had that feeling, this is for you 👇 shannonkin.substack.com/p/the-moment...

It was an honor to join Meaghan on her Podcast and share a bit of my journey, the Dream Local Digital story and offer real-life lessons for driving success in your career and fueling growth for entrepreneurs. #HoneyBadgerPRIDE #entrepreneurship www.youtube.com/watch?v=M96m...

Clients are looking for MORE TRAFFIC, BRAND AWARENESS and QUALITY LEADS. If you're selling branded content, that is a FANTASTIC way to help your advertiser achieve these goals, but you've got to expose the content to a lot of readers. Here are tips www.brandedcontentproject.com/post/the-dre...

For my friends in news and media, you'll appreciate this story of the first nationwide CMS from Knight Ridder, and the lessons learned in that project shannonkin.substack.com/p/the-projec...

I recently spoke to a high school entrepreneurship class. They asked about my time at cars and assumed I made a fortune. But, I didn't. Biggest lessons: • Know your value • Understand contracts & ownership If you don’t—someone else will. open.substack.com/pub/shannonk...

It was an honor to join this Borrell Associates podcast, where I shared a potentially controversial point of view as an agency owner on AI. Check it out and let me know what you think! borrellassociates.com/podcasts/wit...

Dream Local Digital is growing, and I'm thrilled that Aimee is rejoining us to support women entrepreneurs in their business growth. She’s been in their shoes, understands their challenges, and will guide them to solutions that truly work. #HoneyBadgerPRIDE dreamlocal.com/blog/dream-l...

The new reality of Media Sales via Editor & Publisher Magazine www.editorandpublisher.com/stories/from...

In my work with women entrepreneurs, we focus on the Building the Brand of You framework and how to find their voice in their marketing. But that's only the beginning, what it really takes is TRUST. Learn more here shannonkin.substack.com/p/finding-yo...

The biggest problem in media sales isn’t pricing, competition, or budgets. It’s that too many reps are order takers instead of trusted advisers. The future belongs to sellers who bring ideas, insights, and leadership to clients. @EditorPublisher www.editorandpublisher.com/stories/from...

Most marketing today falls into one of two traps. Generic messaging that could belong to anyone, or the over-correction — long personal stories with no clear point or connection to the business. Learn how to fix that here shannonkin.substack.com/p/finding-yo...

It was an honor to join the Borrell Associates podcast for an interview with Audacy CEO Kelli Turner, and discuss AI and digital marketing trends. Listen here! borrellassociates.com/podcasts/ceo...

Radio Gets Thumbs-Up From ChatGPT. Now Comes The Harder Sell. Thanks for this shout out! www.insideradio.com/free/radio-g... via @insideradio

While we didn't win the Superbowl, there are still reasons to come see me in Foxboro...join me at the HER Connected conference on March 31st covering Unlocking the Brand of You. Tickets available now at herconnected.com, and you get a discount if you use my code SHA26

Over the last few weeks, I’ve had several conversations with women entrepreneurs who were deeply burned by past marketing agencies. Here’s the thing. That isn’t how good marketing partnerships work. Better does exist. open.substack.com/pub/shannonk...

Thanks to Editor & Publisher Magazine for featuring me with my article the real reason media sellers struggle to get appointments. It's all about relevance! You can find the article here: www.editorandpublisher.com/stories/the-...

2 Changes to Dramatically Increase Your Sales Performance www.brandedcontentproject.com/post/two-cha...

For my media & agency friends - make 2026 your best sales year yet! in my latest column in Editor & Publisher Magazine I cover Seven Smart Strategies to Increase your Ad Revenue and Close More Deals www.editorandpublisher.com/stories/make...

This month @dreamlocal celebrated it's 17th anniversary. I'm so grateful to all of my Dream Team of #HoneyBadgers, our clients and valued partners for helping us make it happen. I share more of our story and exciting news here dreamlocal.com/blog/17-year... #HoneyBadgerPRIDE

If you want to hit your 2026 goals, planning starts NOW — not in January. I just released a new video on why year-end clarity is game-changing for entrepreneurs. Get a FREE strategy session while they’re available: bit.ly/47EhATn #SmallBusiness #Entrepreneurs #MarketingStrategy

Did you know hashtags started on Twitter? Now their role is changing - should you use them or not in your social media posts? Watch this short video to find out! #MarketingCoach #Hashtags

I’m passionate about helping entrepreneurs scale, lead, and thrive. I’m offering a free marketing strategy session to help you build a smarter 2026 plan. 🎯 👉 dreamlocal.com/year-end-offer What’s your biggest marketing challenge heading into 2026? Let’s talk. 👇

At The Branded Content Project we get a lot of questions about the SEO value of Branded Content, and guidelines around no follow links. In this blog post, I break it down www.brandedcontentproject.com/post/the-seo...

"Raven" is officially out in the world! I want to thank everyone who's helped make my debut novel possible. I hope you enjoy! Still need to get your copy? You can find it here: Amazon.com: https://amzn.to/3J58uFm Bookshop: https://bit.ly/4fuWwRp High Frequency Press: https://bit.ly/45opZsS

I LOVED the debut thriller by @roberttkelley.bsky.social Raven that just launched. Espionage, MIT, the FBI, and the Irish Mob — what more could you want? I love all the Boston references and couldn't put it down! #ColdWarThriller #SpyFiction www.amazon.com/Raven-Robert...

Will AI Replace Search? What It Means for Your Business (and Why You Shouldn’t Panic) Read the full post here: dreamlocal.com/blog/will-ai...

The most powerful and overlooked part of strategic planning is what I call “taking out the trash.” What do I need to stop doing? Which clients, projects, or habits aren’t serving me anymore? What do I need to let go of to make space for something greater? Do you do this?

Big week at Dream Local I launched my free marketing Tip of the Week program within the Boston Business Women community and our Agency Owner Tip of the Week program within the Agency Coach community. If you have topics you'd like to see, hit me up! #HoneyBadgerPride #MarketingCoach

Sales pros: Stop winging it and start using smart AI prompt to work smarter not harder from Editor & Publisher Magazine - you'll also find a link to our handy AI Prompt playbook in the last paragraph www.editorandpublisher.com/stories/stop...

Are you ready to GROW your business in 2026? One of the key resources you need is the right marketing plan! Comment YES below and I'll send you a free resource from Dream Local Digital!

Sales Professionals, Agencies & Media Companies: Turn AI into your ultimate prospecting assistant — without losing the human touch. My latest piece in Editor & Publisher Magazine editorandpublisher.com/stories/turn...

Feeling stuck in marketing survival mode? We’ve built a custom AI-powered marketing system tailored to YOU that helps get more done in less time. Read more dreamlocal.com/from-surviva... #smallbusinessmarketing #AItools

I'm so honored to be working with The Branded Content Project helping media companies leverage branded content to fuel their clients' growth and develop sustainable business models and revenue to support journalism. Learn more about the power of #BrandedContent www.youtube.com/watch?v=N6RN...

I'm so looking forward to speaking at the upcoming North Shore Conference for Women there are just a few tickets left so get yours today! The event is May 28 & 29 at the Doubletree Hilton in Danvers, MA, and has an incredible lineup of sessions. sheslocal.org/north-shore-...

In this month's column for Editor & Publisher Magazine, I focused on the core elements of a "perfect proposal" and how to tell the story of your solution in a way that gets the attention of your prospect. www.editorandpublisher.com/stories/crea...

I'm honored to be featured on the @LocalMediaAssoc podcast "Keep it Local" to discuss how @sellbranded helps local newsrooms grow revenue and trust. We hope we can help spread the word to help more organizations see this tremendous opportunity! bit.ly/4lCMwsc

Sales pros: If you’re still leading with pitches, you’re doing it wrong. In my column in this month’s Editor & Publisher Magazine, I’m sharing the 4 essential questions every digital salesperson should ask. Read the full article here: www.editorandpublisher.com/stories/four...

Good afternoon from Tulsa, Oklahoma! I am busy preparing for tomorrow's presentation on how to increase digital sales and closing ratios for the Oklahoma Association of Broadcasters. Tune in tomorrow morning if you would like to learn a few of the pro tips I will be sharing for yourself!