How far can a smiley face get parties in elections? Discover it in our latest publication by me, annelienvr.bsky.social, Susan Vermeer, rensvliegenthart.bsky.social, and skruikemeier.bsky.social. Spoiler: Happiness in political ads boosts party evaluations. 👉 doi.org/10.1016/j.teler.2025.100196