Ad keyword matching is a long-standing & well-known process that is designed to connect people to relevant ads: support.google.com/google-ads/a... A separate process, which has nothing to do with ads, is used to match organic results to a query, as explained here: www.google.com/search/howse...

An opinion piece recently appeared stating Google “just flat out deletes queries & replaces them with ones that monetize better.” We don’t. The piece contains serious inaccuracies about how Google Search works. The organic (non-sponsored) results you see in Search are not affected by our ads systems

On Wednesday, we released an update to our spam detections systems that will improve our coverage in many languages and spam types. Learn more here: developers.google.com/search/blog/...

Today we released the October 2023 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/incidents/VK...

There's an ongoing issue that's delaying the indexing of newly published content. We're working on identifying the root cause. You can monitor progress here on the Google Search Status Dashboard: status.search.google.com/incidents/hJ...

Did you know Google Search is updated thousands of times per year? It's all part of our work to improve Search. From our archives, learn more about the processes we use test and evaluate these updates: blog.google/products/sea...

Someone asked me for examples of how I bring feedback people have outside Google back into Google. Good question. Here's a fresh one. After the discussions I've had over the past two weeks, I compiled a write-up covering themes, thoughts and concerns that were shared with the search team. A sampling

Our generative AI experiment in Search gets its largest international expansion yet. We've opened up access to 120+ countries and territories, and added support in Spanish, Portuguese, Korean and Indonesian. Learn more blog.google/products/sea...

Loved meeting everyone who made it to today's 5K; looking forward to talking and meeting with others here in San Diego for BrightonSEO.

Today, we’re introducing new improvements to Search to find the information that’s most helpful for you, no matter how specific your question. Learn more: blog.google/products/sea...

The search engines back then had never seen this type of content before. The concern then, as it is now, was how it might impact showing great results to users. Not surprisingly, the search engines soon took action against it. (Google also considers it spam: developers.google.com/search/docs/...)

Google’s results aren’t perfect. We do make mistakes. We don’t always get it right. We’ll never get everything right. But what we can do is keep working to show the most helpful content that we can. More here: blog.google/products/sea...

Last week, I gave a presentation about Google Search results not being perfect, how we update to improve those results, and how our guidance to creators needs to improve. In this thread, I’ll share my slides and commentary for those who weren’t able to attend my talk…

Put your readers and audience first. Be helpful to them. If you do this, if you're doing things for them, you are more likely to align with completely different signals we use to reward content.

It’s a belief dating back to even before Google was popular, as I wrote about when I was a journalist in 2000, in the article below. As was the case then, so it remains true now. There’s no perfect formula to follow….

Today I wanted to share about the belief that there is some type of “perfect page” formula that must be used to rank highly in Google Search. There isn't, and no one should feel they must work to some type of mythical formula....

Today, we’re introducing two updates to help you search any way, anywhere you want: 1️⃣ Circle to Search, a new way to search on Android 2️⃣ Gen AI-powered multisearch, so you can ask more complex questions about what you see. Learn more: blog.google/products/sea...

Great meeting up with Google Search Central in Zürich today.

We've published a refreshed SEO Starter Guide, with a better focus on a starter audience. Read more about what changed: developers.google.com/search/blog/...

Today we announced improved quality ranking and new spam policies that we believe significantly enhance the quality and helpfulness of your search results. Learn more: blog.google/products/sea...

The March 2024 core update is complete, having ended on April 19. The ranking feedback form is now ready at forms.gle/SWN1sckmUfQR... and will remain open through May 31. We’ve also updated our Debugging drops in Google Search traffic help page here: developers.google.com/search/docs/...

As part of our news, we’ve also shared that we now use a variety of innovative signals and approaches rather than a single system to identify helpful content. We’ve added a new FAQ page to help explain this change: developers.google.com/search/help/...

Today we announced the March 2024 core update & new spam policies that, in combination, are designed to show less content made to attract clicks and more content that people find useful. Learn more: developers.google.com/search/blog/...

This is just a glimpse of how we’re reimagining Google Search, combining the best of Search today with the new Gemini model’s advanced capabilities customized for Google Search. Learn more in our post, including how to sign up for Search Labs to try out these features blog.google/products/sea...

Soon, you’ll be able to adjust your AI Overview with options to simplify the language or break it down in more detail. This update is coming soon to Search Labs, for English queries in the US blog.google/products/sea...

AI Overviews will begin rolling out to everyone today in the US, with more countries coming soon. They provide both a quick overview of a topic and links to learn more. We’ve found that with AI Overviews, people use Search more, and are more satisfied with their results. blog.google/products/sea...

This also explains more about filters: support.google.com/websearch/an...

We’ve added this after hearing from some that there are times they’d prefer to just links to pages, such as if they’re looking for longer-form text documents, on a device with limited net access, or those who just prefer text-based results shown separately from search features. If that's you, enjoy!

We’ve launched a new “Web” filter that shows only text-based links, just like you might filter to show other types of results, such as images or videos. The filter appears on the top of the results page alongside other filters or as part of the “More” option, rolling out today and tomorrow globally…

A case of H5 influenza, also known as avian influenza or bird flu, has been reported in a farm worker in Michigan who had regular exposure to infected livestock, according to the Michigan Department of Health and Human Services and the US Centers for Disease Control and Prevention.

Regular use of fish oil supplements may increase, not reduce, the risk of first-time stroke and atrial fibrillation among people in good cardiovascular health, a new study finds.

Eating more ultraprocessed foods is linked to a higher risk of cognitive decline and stroke, even if a person is trying to adhere to a Mediterranean diet, the DASH diet or the MIND diet, a new study found.

Even Africa’s wealthiest man has trouble traveling in his own continent. Despite doing business in multiple countries, Nigerian-born Aliko Dangote complains he faces far more hurdles crossing Africa than visitors with European passports ever do.

DuPont de Nemours, the American multinational chemical company that traces its history back to 1802, has announced plans to split into three publicly traded companies.

A Nepali sherpa guide topped the summit of Mount Everest for a record 30th time on Wednesday, an official said, his second ascent in 10 days.

Rihanna's latest move in China to promote her cosmetics brand is something of a masterclass in how to tap into the country’s mostly online Gen Z market.

The Justice Department and several states are expected to file a lawsuit as soon as this week against Live Nation Inc, citing alleged antitrust violations at least in part due to the market dominance of the company’s Ticketmaster unit, a source says.

The Russian military opened fire on civilians trying to evacuate the town of Vovchansk in the Kharkiv region, killing a woman while she was being pushed in a wheelchair by her husband, Ukrainian prosecutors said Tuesday.

Florida Sen. Rick Scott has announced his bid to be the next Senate GOP leader, putting him in a three-way secret ballot race that will be decided after the November elections.

The destructive tornado that ravaged the town of Greenfield, Iowa, on Tuesday has left four dead and at least 35 injured, the Iowa State Patrol said in a Wednesday evening news release.

A five-month-long slumber party. A college dorm. An introvert’s hell. Those are just some of the words residents of Antarctica use to describe life in the world’s coldest, most mysterious continent.

After American Airlines in a legal response blamed a 9-year-old girl for using an airplane bathroom that had a recording device allegedly placed there by a former employee, the airline now says it has requested that its law firm change its response.

Colombia has launched the initial phase of an underwater expedition to explore a Spanish warship that sank in the Caribbean more than 300 years ago and is believed to contain billions of dollars worth of artifacts – the rights to which are under heated dispute.

At least nine people are dead, and dozens have been injured after heavy winds caused damage at a campaign rally in Mexico.

Cassie Ventura breaks her silence on the 2016 surveillance video that showed her being physically assaulted by then-boyfriend Sean "Diddy" Combs.

Hundreds of mammoth bones have been uncovered in an Austrian wine cellar. The find has been described as an "archaeological sensation" and the most significant of its kind in more than a century.

The Louisville detective who arrested golfer Scottie Scheffler was disciplined for not activating his body camera, police chief says

Of the dozens of people hurt Tuesday during turbulence on a Singapore Airlines flight, more than 20 have suffered spinal injuries, according to a Bangkok hospital that treated some of the passengers.

JUST IN: The EPA and the Department of Justice have reached a $310 million settlement agreement with Norfolk Southern after last year’s train derailment that spilled more than a million pounds of hazardous chemicals into the soil, water and air in Ohio.

Louisiana lawmakers on Thursday gave final approval to a bill that would classify the abortion-inducing drugs misoprostol and mifepristone as Schedule IV controlled dangerous substances in the state, placing them in the same category as highly regulated drugs such as narcotics and depressants.