In 1940, a dog named Robot fell in a hole. Four teenage boys followed, but they didn’t find treasure. They found a 17,000-year-old masterpiece gallery. Because of course they did. 1/ (Image Credit: The Center for Public Art History)

Imagine hauling scaffolding into a pitch-black cave, grinding pigments from stone, and blowing paint through a hollow bone…that’s Lascaux. And it’s why we believe that creativity is older than language itself. From last week's WILF: craftyourcontent.kit.com/posts/what-i...

"Fuck you, I won't do what you tell me." - 1992 "Fuck you, make me." - 2025

Just saw someone talking about the "Tiktok trend" of writing in margins, and do I have to haul out my old essay on marginalia from medieval monks & North African scholars onward to reeducate us all?

I can’t draw a convincing stick figure. Yet 17,000 years ago, someone painted a horse by firelight that still takes our breath away. New WILF hit inboxes this morning. 📬

I can’t draw a convincing stick figure. Yet 17,000 years ago, someone painted a horse by firelight that still takes our breath away. New WILF hit inboxes this morning. 📬

It kinda sucks to have a friend (or at least a friendly acquaintance) commenting and engaging with you online, maybe even sending a DM to see how you've been...only to find out it's been their assistant or social media bot the whole time. 😕

I'm not great at marketing my shit bc I'm never gonna be like "OMG MY PROGRAM IS AMAZING AND IT WILL CHANGE YOUR LIFE AND MAKE YOU MONEY AND FEELS LIKE THE SOFT TOUCH OF A KITTEN PAW" cause while my stuff DOES do that for some folks, creativity is subjective and you've gotta find what works for you.

So in a country where Adolescence won big at the awards shows, we don't understand how "sweet young men" are getting radicalized by online influencers and media? Did y'all watch the show?

The feminine urge to reply to faceless obviously bot-troll-farm string-of-numbers-at-the-end-of-their-username accounts by saying "Aww, puppy, you aren't even real."

I'm sharing two big things this week...would you want to help me get the word out?

As we head into a new week, what's something you created last week that deserves a little more love before we move on with this stupid calendar system? Let us know about it! 👇

There's gotta be a special circle in hell for online business brands and influencers who make me enter my email address to unsubscribe from their newsletters...

To the person who reached out cold in DMs to say "Great to connect! How's your week going?" I'm gonna slap your hand while I say that this automation is REALLY not the vibe these days.

At night Finnegan likes to hold hands. 🐾

I gotta go dig through old boxes of uni stuff to find the essay I researched on the meaning of the flowers in Ophelia's bouquet before October 3rd. Is that something other Swifties would be interested in, the language of flowers? I wonder if she's including it in her lyrics... 🤔 #TaylorSwift

I'm going to start taking trolling comments as a compliment. Babes, am I such a good writer that I got you up in your feels to write some stupid shit in my replies? Aww, you coulda just sent flowers. 💁‍♀️

Is Paula Deen honestly running around trying to say "it's so unfair that I got canceled for saying awful hateful racist things" by *checks notes* saying more awful hateful racist things?

Confession: I cheated on pumpkin spice with history and it was better. Cozy sweater energy, more understanding of its lineage, and the kind of warmth that builds and lingers. New WILF posted last weekend. 🍂 craftyourcontent.kit.com/posts/wilf-p...

"If you aren't willing to invest in this program...IN YOURSELF...what are you even doing? It's just money, you can make it back." I fucking hate so many online influencers and gurus. Their awful shaming framing that rips money from desperate people is disgusting. What are you even doing‽

Dear Jonah Linkbuilder, Replying to your own email pitching me services I never indicated I was interested in with: "???" is not going to make me MORE INTERESTED in working with you. Does that ever work for you? Sincerely, Me.

Editing used to happen in a shade of blue your printer couldn’t see. The marks were there...then they weren’t. The tool? A blue pencil. The lesson? It's the invisible work that shapes everything.

Hey @kit.com, do you curate the Featured Creators for the Discover feed based on account/personal algorithms? Or is there another reason you thought featuring 5 dudes, 3 of whom are white, was the way to go? 🤔

If the page feels crowded, your reader can’t breathe. Make room. New WILF (with a sneak peek at what's to come, for subscribers only!) hits tomorrow morning. ❤️‍🔥

A lot of folks bragging up the way they are canceling their Wired and NYT subscriptions when Substack is RIGHT THERE. 🤷‍♀️ I get it, we're all in an awful place where we have to Choose Your Axis of Evil Technofeudal Platform and Overlords Fighter on a daily basis.

Imagine having so little class yourself that you slur at someone else about THEIR supposed lack of class, just because you lost a game. 🙄

So it's still ok if I publish my WILF Pumpkin Spice essay on Medium NEXT WEEK, right? That was the plan and SEPTEMBER IS AUTUMN NOT AUGUST!

Arachne was not punished for arrogance, she was punished for accuracy. But we're taught that believing you are worthy of your ego is the real lesson to the myth. Last week’s WILF (# 300!!) is about tapestry as resistance, craft as rebellion, and why your best work should rattle the heavens.

Minerva hated Arachne’s tapestry so much she tore it to shreds. Which is probably what the aIgorithms want to do to this post about my newsletter. But you know…I'm still weaving. Hit # 300 today, it's in your inbox now! 🔥

Arachne spun the gods’ dirty laundry into a tapestry so flawless it enraged Athena. Truth in your craft rarely pleases the powers that be…but it will give you a legacy that lasts millennia. 🕸️ New WILF (the 300th!) hits inboxes tomorrow morning. You in?

If you’ve ever wondered how something “suddenly” arrives, this is your reminder: Nothing shows up all at once. Many of you are also out here doing the quiet work. Sharpening your tools, testing multiple ideas, and holding the line. I see you. I am you. ❤️‍🔥

The government spent seven years planning a dam....eight beavers built the whole thing over a weekend. Let’s talk about that kind of creative flow. This week’s WILF is live: craftyourcontent.kit.com/posts/wilf-b... (Bonus: no beaver butt goo chatter this time around.)

We're almost at the new beginning of the bitter end. IYKYK (And IYK then YRK! 😎)

You are not a bulldozer. You are a beaver. Stop forcing it. Start building it. This week’s WILF just dropped in your inboxes. 🦫

Tomorrow's WILF is all about...beaver dams. Which means I have corrected my own typo of "damns" to "dams" approximately 829 times. Anyway...it'll hit inboxes in the dead of night, while the beavers are hard at work on their own damn projects. 😏

All I've ever been looking for in my dating life is for a person to look at me and say "She's so hot when she uses big words" rather than "Oh, look at you and your $5 words" or "No one knows what that means" or "Could you just talk normal?"

I can't let go of that trauma quite yet, it's load-bearing trauma. I'll need to install some columns or ceiling joists before those walls can come down.

Well fuck. When someone actually has their shit together enough to launch exactly what you've been pushing for, but you have been caught up in client work/flares/responsibilities. Yes yes, blah blah blah, I'll do it different and YAY ME and all that jazz but also...fucking fuck.

"People don't want to hear about..." Fuck those people. I want to hear ALLLLLLL about it! What do you want to geek out on this Friday?

While you're updating your permissions on Instagram & Meta, go to your Phone/Device settings and check which OTHER apps have access to your location. Some of y'all did not live through the Foursquare Scare where folks were getting actively stalked sharing their location publicly, and it shows!

We’ve been tricked into accepting mass-produced flavor over slow, meaningful craft.

Look, our only "concern" about that orange dumpster fire on a roof should be combing the feeds to figure out what horror he's trying to bury in the news cycle.

If you can't handle me at my occasional marketing, then you don't deserve me at my free shit I give away ALL THE TIME cause I don't want to gatekeep the majority of my creativity.

I have so much writing and work to do in the next couple weeks. So of course my downstairs bathroom is now spotless. #WritingCommunity, you know what I'm saying. 😏

Vanilla used to be worth more than silver. On some days, it still might be. This week’s WILF essay is about orchids, beaver butt glands, and why the real thing is always worth it. One thing's for sure: You’ll never look at “vanilla” the same way again. craftyourcontent.kit.com/posts/wilf-v...

I've been sleeping on KPop Demon Hunters, but since I had the niblings over this weekend and they sat me down to watch it, I need to tell you to watch it TONIGHT. Especially if you've ever made a mistake in your life or live creatively. #KPopDemonHunters

You can thank a beaver’s butt for your cheap vanilla. (Ok, not *all* of it...) But the real thing? It’s rare, delicate, and adds depth. This week’s WILF is about value and working on what matters.

While researching this weekend's WILF essay, I came across countless claims that after the Spanish brought cacao and vanilla back from Mexico, it was Queen Elizabeth I's apothecary who was "the first to realize" it could be added as a flavor. (1/2)

Joke's on them. A random stranger who is "25 and single and very handsome" just asked me to marry them in a reply because "we can have a very happy life together." Beat THAT conversion you marketing gurus. 😏

Say it with me: Every person who unsubscribes when I send an occasional offer that I worked hard to craft in a way that doesn't feel sleazy and baiting is someone who couldn't support me and just wanted the easy fun free stuff, so it's ok if they don't wanna stick around.