Incredible scenes at The Pros Awards! Lameya Chaudhury was named Consumer Pro of the Year and Myles Manyonda won Strategist of the Year. Huge shoutout to Phoebe Gussin and Omid Faramarzi for their shortlists too. We salute you 🫡

More from our @theguardian.com The Whole Picture campaign in the US.

We’re not at all surprised that superstar and nicest General in the land Anne Cotte is one of Campaign’s Faces to Watch 2025! Anne, we salute you 🫡 @campaignuk.bsky.social

@theguardian.com offers what most other outlets don't: fearless, global and independent journalism, free of charge. Our new US campaign dares America to look past half-truths to get The Whole Picture.

Yes ma’am! Here’s more of our new work for George 🏜️🌵🐴

⚡A big energy Boost ⚡ Buzzing to be working on another brilliant AG Barr brand.

Hot dang! It’s the new George Cotswold Cowboy collection. Check it out 🏜️🌵🐴

Our creative director Danny Hunt chats to LBB about giving IRN-BRU’s classic line a brave new meaning, and why messing it up would’ve made Christmas very awkward in his family.

'No deadline, no presentation, no client, no jury – just a moment of pure pride that we’d done right by Diogo, and by Wolverhampton.' Our Executive Design Director Nathan Crawford spoke to The Drum about the incredible effort behind the Wolves’ Molineux tribute to Diogo Jota.

🌈🪩💕 We helped Bed Head light up Austin Pride with an installation to Hold Your Head High 💕🪩🌈

IRN-BRU is not a soft drink - it’s Made in Scotland from Girders. But don’t take it from us, take it from him...

Treat yourself to ice cream from another world this National Mochi Day 🍡 (but please don't try to eat your partner)

More ‘Bloody Good’ work from our latest Yorkshire Tea campaign Down Under ☕ 🇦🇺

With the new Robinsons Fruit Shoot Squash, there is adventure in every bottle.🌳🦖🦋🪐🚀

It’s an Aussie slang takeover, but the tea is still proper. Our new Yorkshire Tea work has just landed in Down Under.

It’s International Beer Day so crack open a Birra Moretti, pull up a chair, and enjoy life’s simple pleasures.

Can you have your cake and drink it too? ‘Course you can! Yorkshire Tea is stirring it up with the new Cherry Bakewell Brew, so you can have a proper sweet cuppa.

It’s National Mango Day, so make sure to celebrate with a Rubicon and show off your 🥭 BIG FLAVOUR BEHAVIOUR 🥭

Turns out being chronically online isn’t a bad thing after all. Vairi MacLennan talks to LBB about her lifelong love for the internet and her mission to make people feel seen through content (plus a few compliments we didn’t pay her to say, promise).

Let’s leave Mr. Lumberjack sweating out in his sauna, since today we’re celebrating Benedict Cumberbatch's birthday, who helped @makemymoneymatter.bsky.social expose the bad guys funding deforestation with your pension.

The Barnsley baby knows the score....that's ASDA price.

️‍🔥 Just when this week couldn’t get any hotter, we have some hot news ️‍🔥 The supremely talented and hilarious Vairi MacLennan has joined the Generals as Head of Content and we couldn’t be happier about it. Full @campaignuk.bsky.social write-up in the replies.

SHOW US YOUR SQUISH! Some snaps from the Robinsons pop up at Westfield this weekend.

"My ultimate goal is to make effectiveness feel accessible, inspiring, and — dare I say it — fun." If anyone can do it, it’s Cress! Our CEO and now, the new IPA Effectiveness Leadership Group Chair.

Where there’s hot water, there’s great coffee.

Never put yourself through a grim cup of coffee again. With Taylors Coffee Bags, where there’s hot water, there’s great coffee…

Our new OOH for the nation's favourite squash, Robinsons.

Pour yourself a squash and settle in for our first campaign for Robinsons. Real love in every drop.

It's National Biscuit Day so we say... PUT A DUNK IN IT!

Pop the kettle on for a proper brew this International Tea Day. And always keep your biscuits safe.

We’re feeling pretty good, but are about to feel a hell of a lot better because we just won Holland and Barrett!

Shelley and Damien giving the scoop on their first 6 months as Generals. We didn't pay them to say all the good stuff. Promise.

Juicy new work for Rubicon.

🍊🥭🍊 Another bit of BIG FLAVOUR BEHAVIOUR with Rubicon 🍊🥭🍊

🥭🥭🥭 Even more BIG FLAVOUR BEHAVIOUR with Rubicon 🥭🥭🥭

🍒🍒🍒 More BIG FLAVOUR BEHAVIOUR with Rubicon 🍒🍒🍒

🍏🍊🍋🍉🍇🍓 BIG FLAVOUR BEHAVIOUR 🍈🍒🍑🥭🍍🥝 New work for Rubicon

Pull up a chair and take a look at another spot from our global Birra Moretti campaign. Cin cin!

More of our latest Virgin Atlantic work making a splash around the UK. And more about the work in a piece from @campaignuk.bsky.social in the replies.

Grab a beer and enjoy our global campaign for Birra Moretti.

Today we launched our installation for GambleAware at Westfield. An image of a child made of 85,000 poker chips – one for every child aged 11-17 in Great Britain experiencing gambling harm. It's the latest activity in our crucial mission to reduce the stigma and encourage people to open up.

Dive in. Virgin Atlantic.

Today we launched our installation for GambleAware at Westfield. An image of a child made of 85,000 poker chips – one for every child aged 11-17 in Great Britain experiencing gambling harm. It's the latest activity in our crucial mission to reduce the stigma and encourage people to open up.

We've bean busy brewing up something tasty for Taylors Coffee's new sponsorship of Sunday Brunch on @channel4tv.bsky.social

More from our latest campaign for Virgin Atlantic featuring the iconic Maya Angelou's words

‘Be a rainbow in somebody else's cloud’ In a world that feels filled of division and hate, Maya Angelou’s words are more powerful than ever. See the world differently.

The cat's out of the (shopping) bag...

“We need to shift from intention to impact.” Lameya Chaudhury, our Head of Social Impact, sat down with Little Black Book to chat about how purpose should not be used as a shallow gimmick in adland, and what brands can do to build trust with consumers again.

It’s not Seville, but the sun’s doing a pretty decent job for the UK in April. Time for a cheeky Cruzcampo we reckon!

Benedict Lumberjack might not be too happy about it, but we are chuffed to have picked up the Green Arrow at the British Arrows for the second year in a row for our @makemymoneymatter.bsky.social campaign. Go on Lucky Greenerals!