Lucky Generals
@luckygenerals.bsky.social
📤 58
📥 28
📝 77
A creative company for people on a mission.
🎄⚡️ We went full festive mode with a mega special build in Chiswick when we needed to tell the nation that with EDF, electricity is on the house this Christmas Day.⚡️🎄
5 months ago
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“The best strategists are curious, empathetic, and unafraid to simplify.” Our new Strategy Partner @Tamara Conyngham chats to @Roastbrief about bridging data, culture and creativity, while making sure no one has to sit through 60 slides. Check the full interview.
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Tamara Conyngham: “Strategy is the bridge between what’s happening out there and what a brand is trying to build from within
November,2025.- In this Roastbrief interview, Tamara Conyngham, Strategy Partner at Lucky Generals, shares her perspective on joining one of the
https://roastbrief.us/tamara-conyngham-strategy-is-the-bridge-between-whats-happening-out-there-and-what-a-brand-is-trying-to-build-from-within/
5 months ago
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This is not a soft drink. But it is a winner of a shiny Thinkboxes Award for TV Advertising Creativity! Made in Scotland from Girders, delivered by a kid with invisible biceps and a Granny who doesn't wear pants. Mega chuffed with this for IRN-BRU.
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Irn-clad creativity. Irn-Bru takes home the Thinkboxes award
Irn-Bru’s “This is not a soft drink” is the Thinkboxes winner for September/October.
https://www.campaignlive.co.uk/article/irn-clad-creativity-irn-bru-takes-home-thinkboxes-award/1939291
5 months ago
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Finding the perfect pistachio green. Four hours of prosthetics daily. A Christmas jingle. A director phoning from Madagascar surrounded by lemurs. Creative Partners Nick Bird and Lee Smith chat about all that went into bringing the Grinch to life for Asda.
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Inside the Most Grinchly Campaign of the Season | Muse by Clios
The idea for Asda’s “Grinch” campaign began with a simple truth: everyone’s feeling the pinch right now. Christmas only amplifies that pressure.
https://musebyclios.com/musings/inside-the-most-grinchly-campaign-of-the-season/
6 months ago
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“Investing in design isn't a risk, it's a clear business advantage.” Our Executive Design Director Nathan Crawford breaks down his vision for Lucky Generals for Design Week.
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“Design connects everything” – An hour with Lucky Generals’ Nathan Crawford
Nathan Crawford has joined Lucky Generals as executive design director at a particularly interesting moment for the industry. Across adland, design seems to have found new relevance and weight…
https://www.designweek.co.uk/design-connects-everything-an-hour-with-lucky-generals-nathan-crawford/
6 months ago
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Gin-uinely chuffed to have won Beefeater 0.0! Let the fun beGIN (too much?!) 🍸
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6 months ago
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“Fewer panels, more progress." Fresh from New York Climate Week and the UN General Assembly, our Head of Social Impact Lameya Chaudhury just shared what stuck with her with Creativebrief.
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Creative courage in the age of consequence: What the ad industry needs next | Creativebrief
Insights from New York Climate Week and The UN General Assembly from Lameya Chaudhury
https://www.creativebrief.com/bite/voices/creative-courage-in-the-age-of-consequence-what-the-ad-industry-needs-next
6 months ago
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Not sure it's going to be Christmas number one, but take a look at Andy’s hopes for this year’s Christmas ads that he's decided to write as a loving ode to Mariah Carey's absolute classic.
@campaignuk.bsky.social
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What are your hopes for this year’s crop of Christmas ads?
Campaign asks adland what their hopes are for 2025’s festive ads.
https://www.campaignlive.co.uk/article/hopes-years-crop-christmas-ads/1936597
6 months ago
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'If you aren't a bit scared, you're doing something wrong' Shelley Smoler shares her advice and lots more, including her biggest fuck ups, her love for KFC tower burgers, and her go-to karaoke song... Read the full Famous Q&A below.
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The Famous Q&A ~ with Shelley Smoler
Shelley Smoler is a Chief Creative Officer who’s spent her career proving that creativity isn’t just about selling things, it’s about shifting the way people see them. She started out in South Africa,...
https://www.famouscampaigns.com/2025/10/the-famous-qa-with-shelley-smoler/
6 months ago
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Absolutely buzzing to have Tamara Conyngham join the Generals as Strategy Partner. What an addition to the team, here's to all the brilliant things to come! 🔥 🔥 🔥 Campaign article in the replies.
7 months ago
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Incredible scenes at The Pros Awards! Lameya Chaudhury was named Consumer Pro of the Year and Myles Manyonda won Strategist of the Year. Huge shoutout to Phoebe Gussin and Omid Faramarzi for their shortlists too. We salute you 🫡
7 months ago
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More from our
@theguardian.com
The Whole Picture campaign in the US.
7 months ago
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We’re not at all surprised that superstar and nicest General in the land Anne Cotte is one of Campaign’s Faces to Watch 2025! Anne, we salute you 🫡
@campaignuk.bsky.social
7 months ago
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@theguardian.com
offers what most other outlets don't: fearless, global and independent journalism, free of charge. Our new US campaign dares America to look past half-truths to get The Whole Picture.
7 months ago
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Yes ma’am! Here’s more of our new work for George 🏜️🌵🐴
7 months ago
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⚡A big energy Boost ⚡ Buzzing to be working on another brilliant AG Barr brand.
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7 months ago
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Hot dang! It’s the new George Cotswold Cowboy collection. Check it out 🏜️🌵🐴
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7 months ago
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Our creative director Danny Hunt chats to LBB about giving IRN-BRU’s classic line a brave new meaning, and why messing it up would’ve made Christmas very awkward in his family.
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https://lbbonline.com/news/irn-bru-not-soft-drink
8 months ago
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'No deadline, no presentation, no client, no jury – just a moment of pure pride that we’d done right by Diogo, and by Wolverhampton.' Our Executive Design Director Nathan Crawford spoke to The Drum about the incredible effort behind the Wolves’ Molineux tribute to Diogo Jota.
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No brief could have delivered our tifo tribute to Diogo Jota - this was more
Lucky Generals’ new design director, Nathan Crawford, helped create Wolves’ tribute to fallen footballer Diogo Jota. He reflects on how design and creativity united a community for a moment of unforge...
https://www.thedrum.com/opinion/2025/09/02/no-brief-could-have-delivered-our-tifo-tribute-diogo-jota-was-more
8 months ago
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🌈🪩💕 We helped Bed Head light up Austin Pride with an installation to Hold Your Head High 💕🪩🌈
8 months ago
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IRN-BRU is not a soft drink - it’s Made in Scotland from Girders. But don’t take it from us, take it from him...
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9 months ago
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Treat yourself to ice cream from another world this National Mochi Day 🍡 (but please don't try to eat your partner)
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9 months ago
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More ‘Bloody Good’ work from our latest Yorkshire Tea campaign Down Under ☕ 🇦🇺
9 months ago
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With the new Robinsons Fruit Shoot Squash, there is adventure in every bottle.🌳🦖🦋🪐🚀
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9 months ago
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It’s an Aussie slang takeover, but the tea is still proper. Our new Yorkshire Tea work has just landed in Down Under.
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9 months ago
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It’s International Beer Day so crack open a Birra Moretti, pull up a chair, and enjoy life’s simple pleasures.
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9 months ago
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Can you have your cake and drink it too? ‘Course you can! Yorkshire Tea is stirring it up with the new Cherry Bakewell Brew, so you can have a proper sweet cuppa.
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9 months ago
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It’s National Mango Day, so make sure to celebrate with a Rubicon and show off your 🥭 BIG FLAVOUR BEHAVIOUR 🥭
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10 months ago
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Turns out being chronically online isn’t a bad thing after all. Vairi MacLennan talks to LBB about her lifelong love for the internet and her mission to make people feel seen through content (plus a few compliments we didn’t pay her to say, promise).
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5 Minutes With… Vairi MacLennan | LBBOnline
Little Black Book, Lucky Generals’ new head of content about why we need better – not more – content, building a team of internet-natives, the brands succeeding by treating their socials as entertainm...
https://lbbonline.com/news/lucky-generals-Vairi-MacLennan-head-of-content?utm_source=Little+Black+Book&utm_campaign=12885b976d-EMAIL_CAMPAIGN_2025_07_18_03_53&utm_medium=email&utm_term=0_-12885b976d-179533881&mc_cid=12885b976d&mc_eid=8062fd5d5f
10 months ago
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Let’s leave Mr. Lumberjack sweating out in his sauna, since today we’re celebrating Benedict Cumberbatch's birthday, who helped
@makemymoneymatter.bsky.social
expose the bad guys funding deforestation with your pension.
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10 months ago
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The Barnsley baby knows the score....that's ASDA price.
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10 months ago
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️🔥 Just when this week couldn’t get any hotter, we have some hot news ️🔥 The supremely talented and hilarious Vairi MacLennan has joined the Generals as Head of Content and we couldn’t be happier about it. Full
@campaignuk.bsky.social
write-up in the replies.
10 months ago
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SHOW US YOUR SQUISH! Some snaps from the Robinsons pop up at Westfield this weekend.
11 months ago
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"My ultimate goal is to make effectiveness feel accessible, inspiring, and — dare I say it — fun." If anyone can do it, it’s Cress! Our CEO and now, the new IPA Effectiveness Leadership Group Chair.
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Effectiveness needs logic, magic and risk
It was the first time I had withdrawn from writing an awards entry. Two years later, we won an IPA Effectiveness Award with our first submitted paper. Here’s what we learned from the experience.
https://ipa.co.uk/knowledge/ipa-blog/effectiveness-needs-logic-magic-and-risk/
11 months ago
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Where there’s hot water, there’s great coffee.
11 months ago
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Never put yourself through a grim cup of coffee again. With Taylors Coffee Bags, where there’s hot water, there’s great coffee…
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11 months ago
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Our new OOH for the nation's favourite squash, Robinsons.
11 months ago
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Pour yourself a squash and settle in for our first campaign for Robinsons. Real love in every drop.
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11 months ago
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It's National Biscuit Day so we say... PUT A DUNK IN IT!
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11 months ago
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Pop the kettle on for a proper brew this International Tea Day. And always keep your biscuits safe.
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12 months ago
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We’re feeling pretty good, but are about to feel a hell of a lot better because we just won Holland and Barrett!
12 months ago
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Shelley and Damien giving the scoop on their first 6 months as Generals. We didn't pay them to say all the good stuff. Promise.
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Lucky Generals’ Creative and Strategy Stand Against a “Crisis of Confidence” | LBBOnline
Little Black Book, Shelley Smoler, chief creative officer, and Damien Le Castrec, chief strategy officer, speak to LBB’s Zhenya Tsenzharyk about creative risk-taking, trusting audiences’ attention, an...
https://lbbonline.com/news/lucky-generals-shelley-chief-creative-officer-chief-damien-chief-strategy-officer?utm_source=UK&utm_campaign=241bec0d41-EMAIL_CAMPAIGN_2025_05_13_09_01&utm_medium=email&utm_term=0_-241bec0d41-455701334&mc_cid=241bec0d41&mc_eid=b318703a2c
12 months ago
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Juicy new work for Rubicon.
12 months ago
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🍊🥭🍊 Another bit of BIG FLAVOUR BEHAVIOUR with Rubicon 🍊🥭🍊
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12 months ago
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🥭🥭🥭 Even more BIG FLAVOUR BEHAVIOUR with Rubicon 🥭🥭🥭
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12 months ago
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🍒🍒🍒 More BIG FLAVOUR BEHAVIOUR with Rubicon 🍒🍒🍒
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12 months ago
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🍏🍊🍋🍉🍇🍓 BIG FLAVOUR BEHAVIOUR 🍈🍒🍑🥭🍍🥝 New work for Rubicon
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12 months ago
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Pull up a chair and take a look at another spot from our global Birra Moretti campaign. Cin cin!
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about 1 year ago
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More of our latest Virgin Atlantic work making a splash around the UK. And more about the work in a piece from
@campaignuk.bsky.social
in the replies.
about 1 year ago
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Grab a beer and enjoy our global campaign for Birra Moretti.
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about 1 year ago
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