“The best strategists are curious, empathetic, and unafraid to simplify.” Our new Strategy Partner @Tamara Conyngham chats to @Roastbrief about bridging data, culture and creativity, while making sure no one has to sit through 60 slides. Check the full interview.

This is not a soft drink. But it is a winner of a shiny Thinkboxes Award for TV Advertising Creativity! Made in Scotland from Girders, delivered by a kid with invisible biceps and a Granny who doesn't wear pants. Mega chuffed with this for IRN-BRU.

Finding the perfect pistachio green. Four hours of prosthetics daily. A Christmas jingle. A director phoning from Madagascar surrounded by lemurs. Creative Partners Nick Bird and Lee Smith chat about all that went into bringing the Grinch to life for Asda.

“Investing in design isn't a risk, it's a clear business advantage.” Our Executive Design Director Nathan Crawford breaks down his vision for Lucky Generals for Design Week.

Gin-uinely chuffed to have won Beefeater 0.0! Let the fun beGIN (too much?!) 🍸

“Fewer panels, more progress." Fresh from New York Climate Week and the UN General Assembly, our Head of Social Impact Lameya Chaudhury just shared what stuck with her with Creativebrief.

Not sure it's going to be Christmas number one, but take a look at Andy’s hopes for this year’s Christmas ads that he's decided to write as a loving ode to Mariah Carey's absolute classic. @campaignuk.bsky.social

'If you aren't a bit scared, you're doing something wrong' Shelley Smoler shares her advice and lots more, including her biggest fuck ups, her love for KFC tower burgers, and her go-to karaoke song... Read the full Famous Q&A below.

Absolutely buzzing to have Tamara Conyngham join the Generals as Strategy Partner. What an addition to the team, here's to all the brilliant things to come! 🔥 🔥 🔥 Campaign article in the replies.

Incredible scenes at The Pros Awards! Lameya Chaudhury was named Consumer Pro of the Year and Myles Manyonda won Strategist of the Year. Huge shoutout to Phoebe Gussin and Omid Faramarzi for their shortlists too. We salute you 🫡

More from our @theguardian.com The Whole Picture campaign in the US.

We’re not at all surprised that superstar and nicest General in the land Anne Cotte is one of Campaign’s Faces to Watch 2025! Anne, we salute you 🫡 @campaignuk.bsky.social

@theguardian.com offers what most other outlets don't: fearless, global and independent journalism, free of charge. Our new US campaign dares America to look past half-truths to get The Whole Picture.

Yes ma’am! Here’s more of our new work for George 🏜️🌵🐴

⚡A big energy Boost ⚡ Buzzing to be working on another brilliant AG Barr brand.

Hot dang! It’s the new George Cotswold Cowboy collection. Check it out 🏜️🌵🐴

Our creative director Danny Hunt chats to LBB about giving IRN-BRU’s classic line a brave new meaning, and why messing it up would’ve made Christmas very awkward in his family.

'No deadline, no presentation, no client, no jury – just a moment of pure pride that we’d done right by Diogo, and by Wolverhampton.' Our Executive Design Director Nathan Crawford spoke to The Drum about the incredible effort behind the Wolves’ Molineux tribute to Diogo Jota.

🌈🪩💕 We helped Bed Head light up Austin Pride with an installation to Hold Your Head High 💕🪩🌈

IRN-BRU is not a soft drink - it’s Made in Scotland from Girders. But don’t take it from us, take it from him...

Treat yourself to ice cream from another world this National Mochi Day 🍡 (but please don't try to eat your partner)

More ‘Bloody Good’ work from our latest Yorkshire Tea campaign Down Under ☕ 🇦🇺

With the new Robinsons Fruit Shoot Squash, there is adventure in every bottle.🌳🦖🦋🪐🚀

It’s an Aussie slang takeover, but the tea is still proper. Our new Yorkshire Tea work has just landed in Down Under.

It’s International Beer Day so crack open a Birra Moretti, pull up a chair, and enjoy life’s simple pleasures.

Can you have your cake and drink it too? ‘Course you can! Yorkshire Tea is stirring it up with the new Cherry Bakewell Brew, so you can have a proper sweet cuppa.

It’s National Mango Day, so make sure to celebrate with a Rubicon and show off your 🥭 BIG FLAVOUR BEHAVIOUR 🥭

Turns out being chronically online isn’t a bad thing after all. Vairi MacLennan talks to LBB about her lifelong love for the internet and her mission to make people feel seen through content (plus a few compliments we didn’t pay her to say, promise).

Let’s leave Mr. Lumberjack sweating out in his sauna, since today we’re celebrating Benedict Cumberbatch's birthday, who helped @makemymoneymatter.bsky.social expose the bad guys funding deforestation with your pension.

The Barnsley baby knows the score....that's ASDA price.

️‍🔥 Just when this week couldn’t get any hotter, we have some hot news ️‍🔥 The supremely talented and hilarious Vairi MacLennan has joined the Generals as Head of Content and we couldn’t be happier about it. Full @campaignuk.bsky.social write-up in the replies.

SHOW US YOUR SQUISH! Some snaps from the Robinsons pop up at Westfield this weekend.

"My ultimate goal is to make effectiveness feel accessible, inspiring, and — dare I say it — fun." If anyone can do it, it’s Cress! Our CEO and now, the new IPA Effectiveness Leadership Group Chair.

Where there’s hot water, there’s great coffee.

Never put yourself through a grim cup of coffee again. With Taylors Coffee Bags, where there’s hot water, there’s great coffee…

Our new OOH for the nation's favourite squash, Robinsons.

Pour yourself a squash and settle in for our first campaign for Robinsons. Real love in every drop.

It's National Biscuit Day so we say... PUT A DUNK IN IT!

Pop the kettle on for a proper brew this International Tea Day. And always keep your biscuits safe.

We’re feeling pretty good, but are about to feel a hell of a lot better because we just won Holland and Barrett!

Shelley and Damien giving the scoop on their first 6 months as Generals. We didn't pay them to say all the good stuff. Promise.

Juicy new work for Rubicon.

🍊🥭🍊 Another bit of BIG FLAVOUR BEHAVIOUR with Rubicon 🍊🥭🍊

🥭🥭🥭 Even more BIG FLAVOUR BEHAVIOUR with Rubicon 🥭🥭🥭

🍒🍒🍒 More BIG FLAVOUR BEHAVIOUR with Rubicon 🍒🍒🍒

🍏🍊🍋🍉🍇🍓 BIG FLAVOUR BEHAVIOUR 🍈🍒🍑🥭🍍🥝 New work for Rubicon

Pull up a chair and take a look at another spot from our global Birra Moretti campaign. Cin cin!

More of our latest Virgin Atlantic work making a splash around the UK. And more about the work in a piece from @campaignuk.bsky.social in the replies.

Grab a beer and enjoy our global campaign for Birra Moretti.

Today we launched our installation for GambleAware at Westfield. An image of a child made of 85,000 poker chips – one for every child aged 11-17 in Great Britain experiencing gambling harm. It's the latest activity in our crucial mission to reduce the stigma and encourage people to open up.