The artwork behind my daughter during her elementary school play today is really neat. Howard Finster-Talking Heads-Little Creatures-like out of nowhere.

Soccer Viewership MAR 2 - 8 www.helltownbeer.com/2026/03/socc...

Ed Friendly and Michael Landon willed the original series into being but had a falling out early on. Friendly wanted a raw, more true to the books feel. Landon said he wasn't going to show children suffering - Friendly left embittered. Landon ended up being right.

Soccer Viewership FEB 16 - 22 • PL tops 700k on USA • MLS Kickoff • full list... www.helltownbeer.com/2026/02/socc...

Soccer Viewership FEB 9 - 15 www.helltownbeer.com/2026/02/socc...

Soccer Viewership JAN 26 - FEB 1 • PL tops 600k • USWNT • full list... www.helltownbeer.com/2026/02/socc...

Walnut Grove still plugging away in EA FC 26. It's soccer, not baseball - but the colors are correct. As well as the spirit and heart.

A few words about Premier League and MLS on Stream Scoop streamscoop.substack.com/p/unrivaleds...

Soccer Viewership JAN 19 - 25 • Notes on PL viewership on pay-tv now that NBCSN is airing matches • full list... www.helltownbeer.com/2026/01/socc...

Soccer Viewership JAN 12 - 18 www.helltownbeer.com/2026/01/socc...

The Rockford Files is still a better show than most today so a remake is not going to work. It's not a video game you can "remaster." Same goes for Little House. The talent to even come close to what these shows accomplished does not exist.

Soccer Viewership JAN 4 - 11 • FA Cup numbers • Super Copa tops 18-49 • full list... www.helltownbeer.com/2026/01/socc...

Not sure there is a day that goes by that I don't think about Tom Petty or David Bowie.

Soccer Viewership DEC 29 - JAN 4 • The Premier League made up 75% of all soccer viewership during this timeframe www.helltownbeer.com/2026/01/socc...

Soccer Viewership DEC 8 - 14 • 149 events • full list... www.helltownbeer.com/2025/12/socc...

Soccer Viewership DEC 1 - 7 • MLS Cup Final, World Cup Draw included • USWNT • World Sevens on TNT, TRU • full list... www.helltownbeer.com/2025/12/socc...

Soccer Viewership NOV 24 - 30 • Solid PL numbers • 18-49 Chelsea/Arsenal tops list • US Women jump 300k • full list... www.helltownbeer.com/2025/12/socc...

Turning 50 had me reflecting on my working life. For about 25 years, the holidays meant extra warehouse shifts for me. In that time, I realized that video games became a little tradition during chaotic, intense, busy, and often isolating times. (1/2)

Soccer Viewership NOV 17 - 23 • NWSL final • USL estimate • USMNT short of 300k again • full list... www.helltownbeer.com/2025/11/socc...

That's good.

Ralph Waite (John Walton Sr. 5 yrs before The Waltons) in Cool Hand Luke.

Soccer Viewership NOV 10 - 16 • Int'l Break opens up a little space for LigaMX Femenil, College Soccer, WSL • USMNT falls short of 300k • www.helltownbeer.com/2025/11/socc...

MLS and Apple ending their 10-year deal 3.5 years early was inevitable. It's possible the calendar switch was a catalyst for the contract change.

Soccer Viewership NOV 3 - 9 • PL on USA top • 25% of soccer programs on pay TV go completely unwatched • full list... www.helltownbeer.com/2025/11/this...

With #FM26 now live, and the MLS season coming to it's conclusion, I'm starting to bring in some new Assistant Researchers for 2027. If you are a fan of the game and follow Atlanta, Colorado, FC Dallas, Inter Miami, LA Galaxy, Orlando or SJ please reach out if you'd like to get involved. Cheers

Soccer Viewership OCT 27 - NOV 2 ------ • Solid Premier League week • Soft domestic soccer numbers (NWSL, MLS, US Women) • LigaMX feeling the impact of YTTV's change • www.helltownbeer.com/2025/11/socc...

113k for LAFC vs. Austin on FS1 on Sunday (MLS).

No pay-TV soccer viewership for last week. In its place, I'll post the - Top Broadcast Shows Last Week and breakout 18-49 www.helltownbeer.com/2025/11/top-...

Soccer Viewership OCT 13 - 19 • Liverpool v United near 700k on USA • over 150 soccer events total on pay-tv last week • www.helltownbeer.com/2025/10/socc...

The F1 deal with Apple is interesting in that it will be part of an Apple TV sub. I have been expecting Apple to drop the monthly MLS fee and move them to a (brand refreshed) Apple TV sub. Perhaps this is a test to see if F1 brings more subs than MLS did as a sort of satellite product.

Soccer Viewership OCT 6 - 12 • International week • NWSL • 142 soccer programs/events • www.helltownbeer.com/2025/10/socc...

Soccer Viewership SEP 29 - OCT 5 • Premier League • LaLiga • USL • NWSL • and more www.helltownbeer.com/2025/10/socc...

Soccer Viewership SEP 22 - 28 • Includes notes on the YouTubeTV / TelevisaUnivision split • 151 soccer events and programs last week • www.helltownbeer.com/2025/10/socc...

YouTube TV no longer carries Univision and UniMas, according to an email I received early this morning. YTTV has an est 9 mil subscribers. It'll have an impact on Liga MX viewership. Not sure how much, but my most recent data shows the league dropping (like others).

'Blade Runner' - 1997

Soccer Viewership SEP 15 - 21 191 soccer events and programs last week • Nobody is watching domestic soccer • full list... www.helltownbeer.com/2025/09/socc...

Soccer Viewership SEP 8 - 14 • 137 soccer programs and events last week • PL on USA tops week • www.helltownbeer.com/2025/09/socc...

Soccer Viewership SEP 1 - 7 • USMNT tops week • NWSL ION numbers included • International Break • www.helltownbeer.com/2025/09/socc...

Who am I to say what MLS and US Soccer need to do ahead of next summer's World Cup but - can say, top to bottom, it should be something better than what is happening.

Soccer Viewership AUG 25 - 31 • Liverpool, Arsenal pull 900k on USA www.helltownbeer.com/2025/09/socc...

I've got the Premier League on USA up about 12% YOY.

Soccer Viewership AUG 18 - 24 www.helltownbeer.com/2025/08/socc...

Soccer Viewership AUG 11 - 17 • PL starts strong • USL hits high • NWSL numbers consistent • over 140 soccer games and programs last week • www.helltownbeer.com/2025/08/socc...

"Major League..." (viewership last week) 49k Fishing - DISC 36k Soccer - FS1 15k Pickleball - FS1 14k Soccer - FOXD 13k Fishing - VICE 8k Pickleball - FS2 8k Soccer - FS2 2k Soccer - FOXD

NWSL viewership on ION, Sat 8-16: 188k Portland Thorns/NC Courage 137k Match Break Show 136k San Diego Wave/Bay FC I'll have my full soccer report tomorrow.

Top 20 Pay-TV last week, 18-49: 11: NFLN (Preseason) 3: USA (2 PL, WWE) 3: ESPN (2 UFC, MLB) 3: FOXNC

Soccer Viewership JUL 28 - AUG 3 • NWSL on top • MLS hits low • LigaMX • Leagues Cup • USL • and more www.helltownbeer.com/2025/08/socc...

Soccer Viewership JUL 28 - AUG 3 • Women's Copa America • NWSL • Leagues Cup • Liga de Honduras • ...and more www.helltownbeer.com/2025/08/socc...

NWSL on ION, last weekend: 168k San Diego Wave/NC Courage 83k Match Break Show 97k Houston Dash/Bay FC

Still hoping to see the NWSL ABC figure from last weekend. The NWSL viewership avg of 416k (4 games) on CBS in 2025 is down 13% YOY.