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Exclusive: EU digital rules should apply to Big Tech's smart TVs, broadcasters tell antitrust chief Google , Amazon , Apple and Samsung's smart TVs and virtual assistants should fall under the EU’s toughest tech rules because of their growing market power, the world's largest ‌broadcasters told EU ... https://www.reuters.com/sustainability/boards-policy-regulation/eu-digital-rules-should-apply-big-techs-smart-tvs-broadcasters-tell-antitrust-2026-03-23/