What's new from Blue?! A few things, actually. While we're known for our skilled legal content writing, we also know how to craft content that fits your entire SEO/brand ecosystem. That's how to win as AI creeps in. #videomarketing #newsletters #graphicdesign #webdevelopment

The Supreme Court just declined to revisit Obergefell v. Hodges, leaving marriage equality intact. This post breaks down what happened in the Kim Davis case, why the Court refused it, & what changing legal pressures could mean for LGBTQ+ families in Illinois. planforwardlegal.com/2025/11/14/s...

It sounds easier than it is. We know it can be hard to commit to a content strategy, especially in an era dominated by the need for rapid results. Building a brand and consistent message across multiple platforms isn't a fast process. It needs time to work.

Your brand shows up when it respects the idea that consistency matters. A consistent message. Consistent content on channels that work (and sometimes some that may not seem to work). Content can be used/repurposed across channels in multiple ways. Find yourself a team that knows how to do that!

Real + Real + Engaged = Blue Seven Success. We're an attorney-driven, human-curated content creation beast for law firms. We have some of the best legal content writers in the business and years of experience handling a range of practice areas.

Lawyers probably shouldn't be handling their own SEO strategy and content. Nor should they blindly let AI "solve" their problems. Take it from our lawyer and co-founder, Victoria Lozano. We don't even let her do the content for HER OWN website, and she used to write SEO content for a living.

Starting then stopping. "We want to see how these few weeks/months of content perform before we decide to do more." It's highly unlikely that only a few weeks or a few months of steady content is going to be enough to judge whether or not a strategy is working.

It's all about communication with clients and our team! As we help marketing agencies, law firms, and other types of businesses scale their content, we're always ready to change course if needed. #fractionalseo #seoservices #contentwriting #onlinemarketing #onlinemarketingstrategies #lawfirmseo

Why did we focus on written content so much over the last 5 years? Because it's what Victoria Lozano and Allen Watson were good at, so they felt confident in their ability to create a fantastic team. #fractionalseo #seoservices #contentwriting #onlinemarketing #lawfirmmarketing

Often, law firms or legal marketing agencies hire a "writer" and then expect them to have a full suite of marketing skills. That's not how this works, folks. You should establish who is good at what and not assume that someone good at one thing is your golden ticket to scope creep.

These kinds of reviews warm our hearts. We strive to provide not just good content to our clients, but also great service. When clients have a question or some feedback, we're on it. #fractionalseo #seoservices #contentwriting #onlinemarketing #onlinemarketingstrategies

AI can definitely seem confident when it spits out responses. In many cases, it does give fairly accurate information. But is it okay to leave the human out and just go with it? Definitely not. Unless you're a subject matter expert, AI can fool you. It's hard to spot when a response is wrong.

Co-founder Victoria Lozano explains the importance of videos for attorneys. It doesn't have to be this big production. ANY attorney can get started with making good videos, usually with the equipment they already have. #lawyervideos #attorneyvideos #videomarketing

We try to make the startup process as easy as possible at Blue Seven. Our goal is to make your life easier. We work with law firms directly, marketing agencies that need some added firepower, and CMOs who want some backup.

Whether you're a law firm looking to grow or a marketing agency that has overflow, we can step in and work with you. We help scale legal content without compromising integrity.

You can differentiate yourself through your content. BUT It's not as easy as it sounds, especially if you're scaling up your efforts. However, search has changed (is changing every darn day), & one thing we're learning is that your overall brand means more. Establish your identity. Establish trust.

Your marketing strategy isn’t a set of silos. It’s an ecosystem. If your team and vendors aren’t aligned, you’re paying for disconnection.

The company has grown, but its values haven't. More than ever, human-created content should be the focus. Use AI where AI makes sense. Use humans to write smarter content.

Are you showing up both consistently AND authentically? Co-founders Allen Watson and Victoria Lozano discuss the importance of both as you expand your SEO ecosystem and work towards growth. Scale your law firm's marketing and SEO in a way where you can remain consistent AND authentic.

Have you ignored your law firm's Instagram account? Maybe you've just thrown some generic stuff up? Over the Summer, your Instagram suddenly became a LOT more visible. While this may not be your main client touchpoint, it's part of your overall ecosystem that can gain more traction than before.

Before you start throwing new content at your overall ecosystem, LOOK AT WHAT YOU ALREADY HAVE! Some stuff may need to be deleted. Gone. Bye. Other stuff may need some work, so reassess. Revise. Rewrite. Content isn't a "one and done" and "always add more" game.

There was already too much law firm content that looked identical before ChatGPT came onto the scene. Now, it's just made it faster for everyone to look the same. It's more important now than at any time in internet history to STAND OUT for something.

Blue Seven Content co-founders Allen Watson and Victoria Lozano, Esq., discuss the use of artificial intelligence to handle your SEO content. #fractionalseo #seoservices #contentwriting #onlinemarketing #onlinemarketingstrategies #lawfirmmarketing #lawfirmseo #legalseo #legalmarketing

When you get content written for your law firm's website, newsletter, or social media, are you thinking of ways to use that same content for your videos? You don't always need "brand new" ideas for your videos. Chances are, you have a TON of content at the ready.

AI has been trained on all of the work legal content writers have produced in the past. It's going to recycle that for you when you prompt it. If you want to use AI to craft your law firm's website SEO content, you'll need to be HEAVILY involved to check data and ethical issues. #fractionalseo

Law firms and marketing agencies, we know how hard it is to scale, even just a little bit. We help with that, and we follow your lead. Your content. Your style. Our writers. But don't take our word for it. Just try a few pages.

It's more about respect than anything else. You respect English-speaking clients enough to have wonderfully written pages in English. If you want more Spanish-speaking clients, then you should respect them in the same way. So show up better than your competitors.

Properly seasoned with experience and paprika! #seasonedlikegoodchicken

If you're using a marketing agency for your law firm SEO content, do you know who is actually writing that content? Is it an actual legal content writer? Is it AI? If it's AI, who is verifying and editing the content before it gets published?

If your law firm or business helps Spanish-speaking clients, how do you let them know? Through your messaging, which includes your website, socials, newsletters, and ads. It's not just a one-off post. It's a strategy. #spanishcontent #spanishlawfirm #spanishseo

Get the best bang for your buck by crafting content that can be used across your business ecosystem. Longer, in-depth posts don't have to (and shouldn't) just get plopped onto your website. They can become social media posts and video scripts, too. They can get chunked down for your newsletters.

It's really hard to do "content" at scale while maintaining quality, and that's true whether you're using other human writers or trying out AI. If you're struggling to find the right solution, reach out. We're pretty good at this and we're communicative.

YouTube is rolling out AI age verification. We have a longer YT video about it, but here's the general breakdown. 🙅🏼‍♂️ This feels like a huge privacy/data grab Would you trust YouTube with your CC info, ID, or a selfie? Drop your thoughts below! #YouTube #AgeVerification #Privacy #AI #YouTubeShorts

We started the company with the slogan "Original, Researched, Optimized" five years ago. We still use it today. #fractionalseo #seoservices #contentwriting #onlinemarketing #onlinemarketingstrategies

When people use AI to create content, where is the differentiation between your law firm or business and other similar law firms or businesses? Often, there isn't. You just may not know it. We always STRESS the importance of having a super-qualified legal writer thoroughly review the content.

Even if you think you know who writes your legal content, it's a good idea to check anyway. Marketing company? Maybe they don't have an internal team & they outsource. Where are they outsourcing: overseas or to AI? At the end of the day, the law firm is responsible for what shows up.

🎤 Mic drop 🎤 In all seriousness, though, we really want to do what's best for each client. We don't have a blanket approach.

Showing up and being human. Shout out to Cassidy Lewis. I heard her say recently on Brian Glass's podcast that she’s really shifted her thinking on community marketing over the years. Getting out there. Being seen. It’s all part of the process. You have to remain genuine. #lawfirmmarketing

AI Creep That's what I'm calling the process that often happens when someone with good intentions starts using AI for their content, but gradually lets AI creep into more & more of who they are. AI becomes their voice because they didn't stay on top of the process. Don't let the tail wag the dog.

If you're an estate planning firm, you'd better be ready for a big uptick in cryptocurrency-related questions. A LOT of legislation was recently passed by Congress and signed by the President, including establishing pathways for having crypto holdings in retirement accounts.

I've seen way too many review responses go off the rails, and it inevitably costs a law firm or small business clients. My playbook & how we coach clients: don't respond right away & take some time to formulate a logical, calm response. Make sure when you do respond, you aren't fired up mad.

Why are you paying for content that only works in one way? Stop doing that. You can have so much more. Everyone likes more. We write Focal Points that can be used across your digital and even physical marketing ecosystems. Link to what these are below.

Honestly, half of our clients are direct law firms and small businesses. The other half are marketing agencies. We are excellent writers. We do better than AI, which is why we're a trusted partner with some of the most reputable marketing agencies in the industry.

A holistic approach is the BEST way to adapt to search changes and AI advancements. Why? Because nobody really knows sh*t about what's happening day-to-day right now, but when you look at yourself, your business, or your firm as a brand, a holistic approach is better than zeroing in on one avenue.

Uh oh, a bad review came through? That's okay. We want you to remember one thing first - don't get scrappy. Seriously, as soon as you engage with a bad review without thinking about it first, you've lost. #smallbusinessreview #businessreviews #BlueSevenWay

"We didn't come to you because our marketing agency wasn't keen on the idea." We actually hear this a good bit. A law firm or small business already has an "SEO team" with an in-house writer. We are NOT here to replace your marketing company. Marketing companies, we're here to complement.

We're pack mules, not asses. We get the work done per your guidelines and deadlines.  #fractionalseo

We become your system. What does that mean? If you have a solid content system in place, we learn it quickly and go with your flow. Your guidelines. Your deadlines. No system in place? That's cool, too. We can help build one from scratch.

Being dependent on one of two internal writers can actually cause issues, especially if the person receiving the content isn't happy. The reality is that sometimes a writer's style doesn't mesh with a client, and that DOESN'T mean they're a bad writer. It just means you need options.

Are you a law firm or someone who works in a professional space? Focal Points are an excellent bridge between your basic SEO pages and thought leadership. This is content that is researched and written by a specialized group of writers who know how to really dig deep on a given topic. #FocalPoints