As my passion project comes to an end... I want to keep building Mercea and turn it into something tangible, create websites, and make a community. This all started because of my passion for body positivity and mental health. Thank you for being a part of the journey! #RUPASSION

Highsnobiety's article on swimwear, "What the F*** Has Happened to Swimwear?" has made me realise that finding good swimwear should NOT be impossible! Mercea is here to fill that gap and allow women to find affordable, comfortable swimwear for themselves. #RUPASSION

In one of my previous posts, I posted my logo process. I decided to add a grainy and sandy background and the word swim under. Creating my logo was the most challenging part. I simultaneously wanted it to be different and straightforward, and I achieved it! #RUPASSION

Comfort... When trying on new clothes, don't you care about the fabric? Mercea is determined to make the ideal fabric blend. Seamworks says swimwear is best when it is 80% nylon / 20% spandex. Big brands like Frankie Bikini's use a similar blend. #RUPASSION

Mercea is way more than just swimwear, so I wanted to remind my audience of the vision and mission that Mercea stands for: #RUPASSION

Research... According to research by Marika Tiggemann and Catherine Lacey shows that most body dissatisfaction comes from swimwear. Because of this research, I am determined to make Mercea a brand that ends that struggle. #RUPASSION

Branding is so important. I want to ensure that anything posted on social media moves my audience! Branding is emotions, not just visuals. Below is a mock-up of an Instagram account for Mercea. It fits the aesthetics and emotions. #RUPASSION

When I started working on Mercea, I looked to brands like CUPSHE and Frankies Bikinis for inspiration, both known for their aesthetics and strong communities. Creating the logo and tags reminded me of my original vision: to keep this brand simple, fun, and empowering, focusing on women. #RUPASSION

I am proud to post the new logo for Mercea! MC for short, with a seashell replacing the C. Seashells symbolize femininity and growth, two core values representing this brand. Comment your thoughts! #RUPASSION

Mercea Moodboard! #RUPASSION The vision is to create an aesthetically pleasing brand that makes women feel confident and free. Mercea is soft, sensual, and alluring, like a siren. As a young woman, I know how important body positivity is, and I hope to shed more light on it. Comment thoughts!

𓇼 ˚｡⋆ I am tired of feeling exposed, I want to feel empowered, so I decided to do something about it. Rooted in my mother's name, a person who has empowered me, I present Mercea - a swimwear brand that makes you feel alluring in your skin. #RUPASSION #Swimwear #Mercea Brand Color Hex Codes: