Deutsche Telekom cut emissions 94% since 2017. BT cut theirs 52%. BT scores higher. Same strong targets. Difference shows up in transparency, controversies, and what’s not measured. Sustainability isn’t one number. It’s a shape. DT: 45. BT: 55. sinkproject.com

You've heard of Patagonia. You've probably not heard of Mossy Earth. They score higher. Check out the full breakdown of their sustainability score → sinkproject.com/company/mossy-earth

Yodel has a target to be carbon neutral by 2035. Its headline figure is a 44% cut in carbon per parcel since 2016. Over the same period, parcel volumes are up 34%. 30/100 on our sustainability index. www.sinkproject.com/company/yodel-delivery-network

Booking flights this spring? Different airlines have measurably different sustainability records. Major carriers, scored 0-100 against the same rubric: 🧵

@discord.com filed confidentially for an IPO at up to $25bn. 200M users. Sustainability score: 34/100. No emissions data. No targets. No energy strategy. Not greenwashing. Just nothing yet. www.sinkproject.com/company/disc...

H&M just ranked #1 on our fast fashion sustainability index with 40/100. Which tells you more about fast fashion than it does about H&M. www.sinkproject.com/company/hm-g...

Happy Earth Day to the companies actually doing the work! Top of the SINK leaderboard today: 🥇 Ecosia — 73 🥈 Mossy Earth — 65 🥉 Triodos Bank— 65 Same rubric. Same formula. Same standards as everyone else we’ve scored. www.sinkproject.com

Tim Cook leaves Apple with emissions down 60% since 2015. A real legacy. John Ternus inherits a harder problem.

Apple’s 2026 Environmental Progress Report: 60% emissions cut since 2015, on track for carbon neutral by 2030. Our SINK score for Apple: 49/100. Rated “making progress.” The gap between those two numbers is worth explaining.

One of the world’s most powerful AI companies scores 25/100 on sustainability. Their industry ceiling is 70. We broke down the gap. www.sinkproject.com/company/openai

SHEIN scores 15/100 on sustainability. 494th out of 503 companies. They pledged net zero by 2050 while their emissions rose in 2023 and 2024. Italy fined them €1M for greenwashing. We just scored them. www.sinkproject.com/company/shein

What an invaluable heads up on the consequences of purchasing Fast Fashion—the quickest route to fueling climate change!

We scored 16 fashion brands on sustainability. The gap between the best and worst is 32 points — that’s a real difference in transparency and accountability. Where does your favourite brand sit? 👇 www.sinkproject.com/blog/fast-fa...

We scored 500+ companies on sustainability. Average score: 38/100. No company has broken 75. Fast fashion scores 15. The ratings industry told you these companies were leaders. One formula. Real data. Open to challenge. sinkproject.com/blog/we-scored-500-companies