What a day! Welcomed home the CAA Champs — UNCW Men’s Basketball! The energy was unreal, and now the Seahawks are going dancing — next stop March Madness!

Wow — what a Homecoming 2025! Huge thanks to my amazing team and campus partners for making it the best yet. From alumni socials to a Seahawk Sweetheart proposal, every moment was unforgettable. We set the bar high — time to start planning for 2026! Go Seahawks!

This was a great email to receive! Super excited for @higheredcmo.bsky.social new book, Heart Over Hype: Transforming Higher Ed Marketing with Empathy, dropping March 18! Jamie is bringing a much-needed perspective to higher ed marketing, and I can’t wait to read it! Who else is grabbing a copy?

One of my favorite parts of my job is sharing alumni stories — their passion and journeys. UNCW is more than a university; it’s a community that stays with you. Caden Lang ’23 is proof — what started as a teal suit became a career with UNCW Athletics. alumni.uncw.edu/stories/hawk...

This Seahawk is heading to Super Bowl LXI! But the real star is Dylan — his journey is nothing short of incredible! Grateful to be part of a team that gets to share stories like his. Couldn’t be prouder to work with such amazing people and celebrate the successes of our alumni!

Usually, I’m the one behind the camera, but now that I’m the one waiting for the photos…whew, the anxiety is real! I know they’re going to be absolutely amazing because my photographer is a rockstar — I just can’t wait to see them! 🥰

Just received my copy of Mailed It! and can’t wait to dive in. In my new role, I’m diving deeper into email strategy — and I’m starting to really enjoy it! Excited to learn from some of the best in the field.

When my beach school gets snow (so rare!), my fiancé grabs his 4Runner to help me capture the magic on campus. So thankful for a partner who supports my career — I love this school and moments like these!

Facts inform. Stories transform.

Quick shoutout to my amazing student worker for being able to turn this around so quickly!

Spotify Wrapped is here! For the second year, Confessions of a Higher Ed CMO tops my podcast lineup—thank you, @higheredcmo.bsky.social for the inspiration! Other favorites: ✨ Confessions of a Higher Ed Social Media Manager ✨ Alumless

As the holidays approach, I’m focusing on less screen time and more of what I love with the people who matter most. Social media work can be nonstop, but this season I’m prioritizing balance. Started last night with some evening trout fishing, and it didn’t disappoint!

Today we hosted the inaugural UNCW Social Media Synergy Workshop, and it was incredible. A packed room, engaged audience, and so much collaboration—I couldn’t have asked for more! Thanks to our presenters and audience, making it happen. Big things are ahead for UNCW’s social media community!