I hate to be that person but… If someone says “Nobody is talking about this strategy!!!”, trust me. Everybody is talking about it 👀

We're in an era where writing and words have the most leverage. Just not the writing you’re used to. Thinking for yourself, choosing words you use to program yourself (I can figure out how to setup an agent) and the prompts you send to your agents.

Writing is cool again.

AI is coming for your job. Excited to see it handle multi-touch attribution, delayed conversions, and the reality that most good growth work looks bad before it looks good. Best of luck 😉

POV: feeling seen 👀

Need an excuse to promote something? Pretty Little Marketer just released "The big 2026 marketing calendar." prettylittlemarketer.notion.site/The-big-202...

AI, algos... everything's moving so fast. But while everything's moving faster, some fundamentals are truer than ever. The highest-value algorithm is *still* word of mouth: humans telling their friends about stuff they like. Make something people love so much, they tell their friends.

Decayless — Distance is out. Deep ambient texture with quiet pulses and minimal space. No hooks. No vocals. Just calm motion in stillness. Listen: open.spotify.com/artist/6M3w...

Subtraction is not a one‑time cleanup. It’s a habit. Every new thing you add becomes a future thing you must maintain. Maintenance is the silent killer of momentum.

Years ago I heard Tim Ferriss ask: what would this look like if it were easy? I spent a decade in hustle mode, traveled 50 countries, consumed all the “grind” advice… and realized it wasn’t getting me what I wanted. So I wrote The Easy Mode.

Make reading your default activity. Learning and exposing yourself to condensed valuable information will enrich you more than anything else. Even if you don't fully understand what you're reading, over time you will. Reading has a higher ROI per minute than any other activity.

Life Lessons I Learned in 2025 A year of extremes at 33: welcoming our puppy Pixel, Mediterranean adventures, getting comfortable with AI coding, and losing my dad unexpectedly.

A week is 2% of the year

All I want for Christmas is: → metrics that match across platforms (a Christmas miracle, I know) → experiments that fail fast or win clearly → a backlog that stops growing every single day → LinkedIn impressions that match the effort I put in

If your work looks perfectly organized, you’re probably not doing anything new. History backs this up.

Your unfair advantage isn’t AI. it’s taste + speed + distribution.

You don't lack ideas. You drown in them. One focused year beats ten distracted ones.

Let's set a new standard for every website 👇

After testing Claude, Copilot, Perplexity, Scira, ChatGPT, and half a dozen other AI tools, I realized something that surprised me: they’re far more similar than they are different! I kept bouncing for months between them!

I’m an early adopter but also an early quitter if don’t get to value fast.

What’s your growth marketer toxic trait? Mine is bookmarking hundreds of growth ideas and experiments, then never running them because I’m buried in dashboards, decks, syncs, and “quick” follow-ups 👀

If you feel the urge to complain, go create something. Compose a song, build a website, write a book, redesign public transportation, reform income taxes. Then you will realize the things are not as easy as they seem. Whining is cheap. Creating something valuable is expensive.

I used to wonder what it was like during the dotcom bubble. All those opportunities to build Facebook, Instagram, Uber, Airbnb. But remember: You're always in the golden age. Right now. Today. The best companies of 2045 haven't been built yet. You're not late. You're early.

I noticed something interesting today. The best product teams don't just ship features. They teach people how to use them. Tutorial content does more than educate. It shows customers you understand their workflows. Their real problems. The tasks they actually need to complete.

Do you believe in writing or editing? Most people say editing. They think the magic happens in revision. Polish it. Perfect it. Make it shine. But I believe in writing. Because if you don't write it first, there's nothing to edit. The blank page is harder than any red pen.

Most people start writing before they know what they're saying. That's backwards. Here's what actually works when you're creating content for your audience: **Start with clarity** Know what you want to say before you write a single word. Plan it out. Build an outline.

You can learn everything about marketing in a weekend. Reading the books. Watching the videos. Studying the frameworks. Then you sit down to write your first post and realize:

Landing page: Free trial, no credit card required Pricing page: Free trial, no credit card required Email signup: Free trial, no credit card required Checkout page: Free trial, no credit card required Someone, inevitably: "Do I need a credit card for the free trial?"

If you like to.... test things that fail 80% of the time explain why correlation isn't causation for the fifth time this week celebrate a 0.02% lift like you just won the lottery might I recommend a career in growth marketing?

Not every product needs disruption. Sometimes the first version is so good that 100+ years of innovation can't beat it. Bobby pins. Safety pins. Ballpoint pens. Still perfect. Still unchanged. Maybe your product doesn't need another feature. Maybe it just needs to work.

The universe does not offer financing. This is the mental model most marketers refuse to accept. You want growth? Pay upfront. You want trust? Pay upfront. You want compounding returns? Pay upfront. Modern marketing sold us the opposite.

Most changelog pages just list updates. ScreenshotOne shows a bar chart of shipping velocity first. Before you read anything, you already know: this team ships consistently. People don't bet on products. They bet on momentum.

Most marketers want the traffic before the content. They want conversions before trust. They want backlinks before they've built anything worth linking to. They want growth before they've solved a real problem. This is why most marketing fails.

Everyone wants the leverage without doing the work. They see AI as a shortcut to thinking. It's not. The mental model that saves you time: tools ampilfy decisions, they don't make them.

Mental model: Every argument you start online is a tax on your attention. You pay upfornt with your time and energy. You pay again when you check for replies. You pay a third time when you lie awake thinking about what some stranger said.

Media is you now. Not something you consume. Something you create. The old model was: institutions broadcast, you receive. The new model is: you are the broadcast. Every post is editorial. Every thread is journalism. Every comment is publishing.

People worry about living in a bubble. They think you become too sterile, too disconnected from the so-called real world. But here's what they don't get: you're already in a bubble. Everyone is.

I quit social media in 2018. Came back in 2024. The only way it works: make it serve you, not the algorithm. One strike rule. You post hate or rage bait, blocked, you're gone. No second chances. My feed, my rules. Your anger is not my problem to manage.

Your best posts are rotting in your drafts because you're afraid of what strangers think. Cowardice masquerading as consideration. If it makes you hesitate, it's worth posting. The posts you delete are better than the ones you publish.

The bottleneck in growth marketing was always time and people. You had 10 ideas but could only test 1 at a time. AI changes the game. Soon, you'll be able to run 100 experiments simultaneously. The question isn't efficiency anymore. It's: are you thinking big enough?

Marketing would be peaceful if growth loops actually looped. Half the time it’s just: launch → spike → flatline → question my life choices

Failure is the cost of participation.

Best part about growth marketing: ✅ You’re always testing new ideas Worst part about growth marketing: ✅ You’re always testing new ideas

Share you work. Even if it's unfini..

We just hit 1,000 subscribers and $1,000 in ARR with Content Writing Jobs. Substack is free. If you ever thought of starting a newsletter, go for it.

Spooky season doesn’t scare me, attribution reports do 😨

SEO client: "It’s been 6 months and we’re still not number 1." Me:

Did you know you can get verified on Product Hunt?

When the “small tweak” tanks performance instead of boosting it

Turns out I was born at the perfect time in history.