The journey so far 🚲 Meet The First 50 Project One ICON — a special edition 50th anniversary paint scheme celebrating five decades of big ideas, unforgettable rides, and the people who made it all happen. Limited-time preorder through April 13. Learn more at https://trek.bike/First50

50 years ago, we started building bikes. Then we started building something bigger. This is the journey. Thank you for being part of it.