This Project One Checkpoint colorway has the Trek Driftless team head over heels 💘😍 Daxton Mock and Cecile Jeune are going to be melting A LOT of hearts this year as they ride this rig in some of the most adventurous events.

Trek's cofounders pulled together a small band of Wisconsin builders — Mike Appel, Dick Nolan, and Tim Isaacs — passionate tinkerers who designed and brazed bikes their own way. Working on instinct, ingenuity, and pure love for the craft, they laid the groundwork for what Trek was about to become.

In the winter of 1975, at the Pine Knoll Supper Club in Lake Mills, WI, Dick and Bevil trade lists of names for their new bike company. Between Bevil’s imagination and Dick’s pragmatism, one word stood out: Trek

Meet the unlikely pairing that started it all 🤝 Trek Bicycle co-founders Dick Burke and Bevil Hogg were opposites—pragmatist and dreamer. Structure met imagination, sparking everything that followed to set Trek in motion for the next 50 years.

The journey so far 🚲 Meet The First 50 Project One ICON — a special edition 50th anniversary paint scheme celebrating five decades of big ideas, unforgettable rides, and the people who made it all happen. Limited-time preorder through April 13. Learn more at https://trek.bike/First50

50 years ago, we started building bikes. Then we started building something bigger. This is the journey. Thank you for being part of it.