Brandon Thurston
@brandonthurston.bsky.social
đ€ 3124
đ„ 125
đ 302
Email: brandon
@wrestlenomics.com
| Signal: BrandonThurston.14
AMC Networks is publicly-traded. AMC was in 60 million U.S. households as of last Dec, so probably lower now. But that's just under about as wide as ever-receding cable coverage gets. (Disney reported 61M for ESPN last week.) AXS TV is probably in half that many homes at most.
about 6 hours ago
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reposted by
Brandon Thurston
Wrestlenomics
2 days ago
What comments from TKO executives suggest about WWEâs early run on ESPN | Analysis âItâs going to take time for ESPN to grow that platform the way that they want to grow it,â Nick Khan said last week.
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What comments from TKO executives suggest about WWEâs early run on ESPN | Analysis - Wrestlenomics
âItâs going to take time for ESPN to grow that platform the way that they want to grow it,â Nick Khan said last week.
https://wrestlenomics.com/articles/2025/what-comments-from-tko-executives-suggest-about-wwes-early-run-on-espn-analysis/
0
2
3
reposted by
Brandon Thurston
Wrestlenomics
3 days ago
Update on WWE shareholder lawsuit: Paul Levesque deposed, phone activity for number associated with Mark Shapiro subpoenaed Depositions donât automatically become public but may be used in future exhibits.
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Update on WWE shareholder lawsuit: Paul Levesque deposed, phone activity for number associated with Mark Shapiro subpoenaed - Wrestlenomics
Depositions donât automatically become public but may be used in future exhibits.
https://wrestlenomics.com/articles/2025/update-on-wwe-shareholder-lawsuit-paul-levesque-deposed-phone-number-for-mark-shapiro-subpoenaed/
0
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Wrestling programs are measuring consistently lower in the first 7 weeks under Nielsen's new "Big Data + Panel" methodology versus the last 7 weeks when under the old method. The 4 most prominent weekly WWE & AEW programs still on linear are down 14% to 20%.
wrestlenomics.com/articles/202...
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AEW and WWE viewership sees smaller data under Nielsen's new Big Data + Panel method | Analysis - Wrestlenomics
Dynamite, Smackdown, NXT, and Collision TV ratings are measuring between 14% and 20% lower
https://wrestlenomics.com/articles/2025/aew-and-wwe-viewership-sees-smaller-data-under-nielsens-new-big-data-panel-method-analysis/
2 days ago
1
0
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New for
@postwrestling.com
: A settlement has been reached in principle in the âAmerican Nightmareâ lawsuit brought by musician Wesley Eisold against Cody Runnels (Rhodes), WWE, and its merchandise partner Fanatics.
www.postwrestling.com/2025/11/11/s...
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Settlement reached in Wesley Eisold's "American Nightmare" lawsuit against Cody Rhodes, WWE, and Fanatics - POST Wrestling | Podcasts, News, Reviews |Â WWE AEW NXT NJPW
The parties told the court theyâve expect to dismiss the case within 90 days, pending a written agreement.
https://www.postwrestling.com/2025/11/11/settlement-reached-in-wesley-eisolds-american-nightmare-lawsuit-against-cody-rhodes-wwe-and-fanatics/
5 days ago
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We may or may not end up seeing what's said depending on how the case plays out but Paul Levesque was to be deposed this morning in the WWE merger shareholder lawsuit. Many others have already been or will be. Vince Nov 24, Ari on Dec 2, Mark Shapiro Dec 8, Nick Khan Dec 17.
6 days ago
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NEW: TNA announced 7,794 for Bound For Glory, a new domestic record. Public records we obtained show 5,554 tickets sold and 6,137 scanned. TNA says premium seating, standing room, guests, and their staff were also included in the announced figure.
wrestlenomics.com/articles/202...
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Bound For Glory sold at least 5,554 tickets as TNA announced 7,794 in attendance - Wrestlenomics
Public records show 6,137 tickets scanned. TNA says standing room, additional guests, and staff brought the total higher.
https://wrestlenomics.com/articles/2025/bound-for-glory-sold-at-least-5554-tickets-as-tna-announced-7794-in-attendance/
6 days ago
0
2
3
reposted by
Brandon Thurston
Wrestlenomics
6 days ago
Bound For Glory sold at least 5,554 tickets as TNA announced 7,794 in attendance Public records show 6,137 tickets scanned. TNA says standing room, additional guests, and staff brought the total higher.
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Bound For Glory sold at least 5,554 tickets as TNA announced 7,794 in attendance - Wrestlenomics
Public records show 6,137 tickets scanned. TNA says standing room, additional guests, and staff brought the total higher.
https://wrestlenomics.com/articles/2025/bound-for-glory-sold-at-least-5554-tickets-as-tna-announced-7794-in-attendance/
0
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New for
@postwrestling.com
: Janel Grant says metadata shows Dr. Carlon Colker accessed her medical file in the days after a federal search was executed on Vince McMahon, which was more than a year after her treatment with Colker ended.
www.postwrestling.com/2025/11/09/j...
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Janel Grant says doctor linked to McMahon viewed her medical file days after federal search was executed - POST Wrestling | Podcasts, News, Reviews |Â WWE AEW NXT NJPW
In new filings, Grant alleges Dr. Carlon Colker viewed her medical records shortly after a federal raid involving McMahon. Colkerâs side denies wrongdoing and says the case should be over.
https://www.postwrestling.com/2025/11/09/janel-grant-says-doctor-linked-to-mcmahon-viewed-her-medical-file-days-after-federal-search-was-executed/
7 days ago
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Must-read NYTimes copy throughout. For example: âThe jury determined that the launching of the 12-inch deli sandwich from what the government described as âpoint-blank rangeâ was not an attempt to cause bodily injury, preventing conviction.â
www.nytimes.com/2025/11/06/u...
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Jurors Find Sandwich Hurler Not Guilty of Assault
https://www.nytimes.com/2025/11/06/us/politics/trump-sandwich-guy-verdict.html?unlocked_article_code=1.zU8.HQIA.BseGD40JVD0Y&smid=nytcore-ios-share&referringSource=articleShare
10 days ago
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NEW: AEW's new National Title arrives amid separate trademark dispute with NWA over "Shockwave" name
wrestlenomics.com/articles/202...
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AEW's new National Title arrives amid separate trademark dispute with NWA over "Shockwave" - Wrestlenomics
The new belt recalls lineage from the territorial era, at a time when AEW and the NWA are in trademark litigation over a different name.
https://wrestlenomics.com/articles/2025/aews-new-national-title-arrives-amid-separate-trademark-dispute-with-nwa-over-shockwave/
10 days ago
0
0
1
reposted by
Brandon Thurston
Wrestlenomics
11 days ago
Live ongoing coverage of the TKO earnings report for Q3 2025
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Live coverage: TKO earnings for Q3 2025 - Wrestlenomics
This post will be updated with live ongoing coverage of TKO's earnings report.
https://wrestlenomics.com/articles/2025/live-coverage-tko-earnings-for-q3-2025/
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15 days ago
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reposted by
Brandon Thurston
Wrestlenomics
17 days ago
Wrestlenomics Business & Legal Update -More WWE shareholder lawsuit depositions set -WWE draws $2.6M gate in Birmingham & more gate figures -Janel Grant-Dr. Colker hearing -UFC int'l media deal -Latest on Vince McMahon's 14TH&I
wrestlenomics.com/articles/202...
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Wrestlenomics Business & Legal Update - Wrestlenomics
More WWE shareholder lawsuit depositions set, WWE draws $2.6M gate in Birmingham, Janel Grant-Dr. Colker hearing, UFC international media deal, latest on 14TH&I.
https://wrestlenomics.com/articles/2025/wrestlenomics-business-legal-update-oct-30-2025/
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NEW: Data confirms WWE ticket prices have roughly doubled since TKO merger. In terms of real dollars, a WWE ticket that used to cost about $60 pre-TKO is now about $120. But average Raw & Smackdown attendance has yet to suffer. It's actually up.
wrestlenomics.com/articles/202...
26 days ago
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reposted by
Brandon Thurston
Wrestlenomics
about 1 month ago
Mark Shapiro is scheduled to testify on November 18 as part of case alleging Vince McMahon steered WWE's 2023 merger toward Endeavor.
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TKO President Mark Shapiro set to be deposed in WWE shareholder lawsuit - Wrestlenomics
Mark Shapiro is scheduled to testify on November 18 as part of case alleging Vince McMahon steered WWE's 2023 merger toward Endeavor.
https://wrestlenomics.com/articles/2025/tko-president-mark-shapiro-set-to-be-deposed-in-wwe-shareholder-lawsuit/
0
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reposted by
Brandon Thurston
Wrestlenomics
about 1 month ago
WWE Elimination Chamber scheduled for Chicago in February The event would be the first time Elimination Chamber was held in the U.S. since 2021
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WWE Elimination Chamber scheduled for Chicago in February - Wrestlenomics
The event would be the first time Elimination Chamber was held in the U.S. since 2021
https://wrestlenomics.com/uncategorized/2025/wwe-elimination-chamber-scheduled-for-chicago-in-february/
0
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reposted by
Brandon Thurston
Wrestlenomics
about 1 month ago
AEW All In Texas attendance and public funding detailed in government records | Exclusive Overestimated attendance will result in lower funding but AEW will still get hundreds of thousands in reimbursements.
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AEW All In Texas attendance and public funding detailed in government records | Exclusive - Wrestlenomics
Overestimated attendance will result in lower funding but AEW will still get hundreds of thousands in reimbursements.
https://wrestlenomics.com/articles/2025/government-records-reveal-aew-all-in-texas-attendance-and-public-funding-exclusive/
0
6
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reposted by
Brandon Thurston
Wrestlenomics
about 1 month ago
TKO CEO Ari Emanuel, Stephanie McMahon among upcoming depositions in WWE shareholder lawsuit Emanuel will be questioned under oath in December. Stephanie and Brad Blum will also be deposed in the shareholder lawsuit.
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TKO CEO Ari Emanuel, Stephanie McMahon among upcoming depositions in WWE shareholder lawsuit - Wrestlenomics
Emanuel, who made the deal with Vince McMahon to form TKO, will be questioned under oath in December. Stephanie and Brad Blum will also be deposed in the shareholder lawsuit.
https://wrestlenomics.com/articles/2025/tko-ceo-ari-emanuel-stephanie-mcmahon-among-upcoming-depositions-in-wwe-shareholder-lawsuit/
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A great discussion with Douglas Pucci of Programming Insider on the impact Nielsenâs new methodology is having on TV ratings and wrestling in particular.
add a skeleton here at some point
about 1 month ago
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reposted by
Brandon Thurston
Wrestlenomics
about 1 month ago
AEW's HBO Max simulcasts are not counted in Nielsen TV ratings, even under the new methodology, WBD says
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AEW's HBO Max simulcasts are not counted in Nielsen TV ratings, even under the new methodology, WBD says - Wrestlenomics
Nielsen's new Big Data + Panel system is measuring lower TV ratings for wrestling programs, but Warner Bros. Discovery says AEW's live streams on HBO Max still aren't counted in those measurements.
https://wrestlenomics.com/articles/2025/aews-hbo-max-simulcasts-are-not-counted-in-nielsen-tv-ratings-even-under-new-methodology-according-to-wbd/
0
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reposted by
Brandon Thurston
Wrestlenomics
about 2 months ago
Nielsen has changed how TV ratings are measured. Here's what it means for wrestling programs. The era of Big Data + Panel is upon us. Some shows might measure generally lower (or higher), complicating comparisons.
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Nielsen has changed how TV ratings are measured. Here's what it means for wrestling programs. - Wrestlenomics
The era of Big Data + Panel is upon us. Some shows might measure generally lower (or higher), complicating comparisons.
https://wrestlenomics.com/articles/2025/nielsen-has-changed-how-tv-ratings-are-measured-heres-what-it-means-for-wrestling-programs/
0
4
2
reposted by
Brandon Thurston
Wrestlenomics
about 2 months ago
John Laurinaitis deposed, Vince McMahon's assistants subpoenaed in shareholder lawsuit More subpoenas have been filed in the lawsuit that alleges McMahon predetermined the TKO merger process. Liberty Media and KKR will also be deposed.
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John Laurinaitis deposed, Vince McMahon's assistants subpoenaed in shareholder lawsuit - Wrestlenomics
More subpoenas have been filed in the lawsuit that alleges McMahon predetermined the TKO merger process. Liberty Media and KKR will also be deposed.
https://wrestlenomics.com/articles/2025/john-laurinaitis-deposed-vince-mcmahons-assistants-subpoenaed-in-shareholder-lawsuit/
1
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I.F. Stone
about 2 months ago
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Wrestlepalooza should be no added cost today if you're a customer of Spectrum, Hulu + Live TV, Verizon FIOS, Fubo, or a streaming customer of DirecTV. Otherwise, you'll need to sub for $30. Full access to the new ESPN app might get worked into other providers by next year.
about 2 months ago
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New original reporting: With WrestleMania set for Riyadh in 2027, itâs early, but signs point to at least some of the usual independent events being uncertain about whether theyâll follow WWE to Saudi Arabia.
www.postwrestling.com/2025/09/17/i...
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Independent events uncertain about following WrestleMania to Saudi Arabia
With WrestleMania set for Riyadh in 2027, itâs early, but signs point to at least some of the usual independent events being uncertain about whether theyâll follow WWE to Saudi Arabia.
https://www.postwrestling.com/2025/09/17/independent-events-uncertain-about-following-wrestlemania-to-saudi-arabia/
2 months ago
2
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No, they're not going private. Publicly-traded companies that are doing well financially often do stock buybacks. It's a strategy to help drive the share price higher. This was expected.
add a skeleton here at some point
2 months ago
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TKO press release
2 months ago
3
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WNBA attendance data: Most teams' attendances were up despite injuries of star players
open.substack.com/pub/brandont...
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WNBA attendance data
Most teams' attendances were up despite injuries of star players
https://open.substack.com/pub/brandonthurston/p/wnba-attendance-data?r=2q7bfp&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
2 months ago
1
2
4
reposted by
Brandon Thurston
Wrestlenomics
2 months ago
Updates on WWE shareholder lawsuit: Vince McMahon, Nick Khan, Paul Levesque, others to be deposed; Eisold v. Cody trademark case update; various public records issues.
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State of the Business: Notes not noted elsewhere, attendance, and TV rankings for the week - Wrestlenomics
Updates on WWE shareholder lawsuit: Vince McMahon, Nick Khan, Paul Levesque, others to be deposed; Eisold v. Cody trademark case update; various public records issues.
https://wrestlenomics.com/articles/2025/state-of-the-business-notes-not-noted-elsewhere-attendance-and-tv-rankings-for-the-week/
0
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NEW: Please don't politicize WrestleMania. WWE delivers shareholder value and normalizes an awe-inspiring dictatorship that pays them extremely wellâall while entertaining you. There's nothing political about that.
www.postwrestling.com/2025/09/12/o...
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Opinion | I hate politics. Thatâs why Iâm going to love WrestleMania in Saudi Arabia.
There's nothing political about WWEâs billion-dollar partnership with a political regime.
https://www.postwrestling.com/2025/09/12/opinion-i-hate-politics-thats-why-im-going-to-love-wrestlemania-in-saudi-arabia/
2 months ago
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NEW:
@postwrestling.com
spoke with an IATSE Local 8 representative and 2300 Arenaâs CEO as the union pushes for a long-term agreement with venue. Picketing is expected to continue through next week during AEWâs residency in Philadelphia.
www.postwrestling.com/2025/09/03/s...
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Stagehand union keeps pressure on 2300 Arena for second week of AEW residency
POST Wrestling spoke with IATSE Local 8 Business Agent Phil Effinger and 2300 Arena CEO Roger Artigiani, as union seeks a long-term agreement.
https://www.postwrestling.com/2025/09/03/stagehand-union-keeps-pressure-on-2300-arena-for-second-week-of-aew-residency/
2 months ago
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reposted by
Brandon Thurston
Brian Streleckis
3 months ago
The recorded messages are calling for anyone working here to join the line, but not for anyone attending to boycott AEW. They also reference AEW's earnings and attendance figures, acknowledging the business of All In Texas, but not of the recent TV with low attendance. [2/3]
3
5
3
reposted by
Brandon Thurston
John Pollock
3 months ago
2300 Arena CEO Roger Artigiani to POST Wrestling: âOur workers are being paid the fair wage that they claim is not being paid." Reporting by
@brandonthurston.bsky.social
&
@jackwannan.bsky.social
add a skeleton here at some point
2
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NEW: 2300 Arena's CEO asserts to
@postwrestling.com
that stagehands are being paid to the union standard. Plus statements from AEW and IATSE's nationwide office. With
@jackwannan.bsky.social
.
www.postwrestling.com/2025/08/27/l...
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Stagehands union protest outside 2300 Arena ahead of AEW residency, venue denies pay claim - POST Wrestling | Podcasts, News, Reviews |Â WWE AEW NXT NJPW
IATSE Local 8 says stagehands at AEW's 2300 Arena residency are underpaid, while the venue's CEO insists workers are getting fair wages.
https://www.postwrestling.com/2025/08/27/local-stagehands-union-protesting-outside-2300-arena-ahead-of-aew-residency/
3 months ago
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IATSE Local 8 is protesting AEW and 2300 Arena's stagehand compensation ahead the series of shows that begin tonight in Philadelphia. They've also posted videos on their Facebook page outside the venue, using AEW's business talking points against them:
facebook.com/IATSELocal8
3 months ago
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NEW: Janel Grant's medical records were briefly filed publicly by Dr. Carlon Colker's counsel in defamation suit. The filing was sealed the next day in a case related Grant's care at Colker's clinic, where Vince McMahon allegedly direct her for treatment.
www.postwrestling.com/2025/08/21/j...
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Janel Grant's medical records briefly filed publicly by Dr. Carlon Colker's counsel in defamation suit - POST Wrestling | Podcasts, News, Reviews |Â WWE AEW NXT NJPW
The filing was sealed the next day in Colkerâs lawsuit against Grantâs attorney, a case tied to broader claims involving Vince McMahon.
https://www.postwrestling.com/2025/08/21/janel-grants-medical-records-briefly-filed-publicly-by-dr-carlon-colkers-counsel-in-defamation-suit/
3 months ago
1
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reposted by
Brandon Thurston
Wrestlenomics
3 months ago
WWEâs Growing Dominance: Aggressive Tactics Against AEW | Pollock & Thurston WWE's September PLE possibly airing on ESPN, TNA is open to a move to directly oppose AEW, TriplemanĂa XXXIII from Mexico City.
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WWEâs Growing Dominance: Aggressive Tactics Against AEW | Pollock & Thurston - Wrestlenomics
WWE's September PLE possibly airing on ESPN, TNA is open to a move to directly oppose AEW, TriplemanĂa XXXIII from Mexico City.
https://wrestlenomics.com/podcasts/2025/wwes-growing-dominance-aggressive-tactics-against-aew-pollock-thurston/
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NXT No Mercy PLE planned for Sep 27 in Ft. Lauderdale Exclusive w/
@iamjohnpollock.bsky.social
www.postwrestling.com/2025/08/20/e...
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Exclusive: NXT to hold premium live event in Fort Lauderdale next month
John Pollock & Brandon Thurston can report that NXT will be heading to Fort Lauderdale for a premium live event in September.
https://www.postwrestling.com/2025/08/20/exclusive-nxt-to-hold-premium-live-event-in-fort-lauderdale-next-month/
3 months ago
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ESPN press release: "ESPN and WWE today announced that WWE Premium Live Events will debut on ESPN platforms beginning September 20, earlier than previously announced." ESPN's DTC streaming platform launches tomorrow. Confirm's
@postwrestling.com
earlier report of PLE on Sept 20.
3 months ago
1
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reposted by
Brandon Thurston
Wrestlenomics
3 months ago
Las Vegas Stadium Authority discloses WrestleMania 41 attendance 58,538 on Saturday and 60,103 on Sunday
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Las Vegas Stadium Authority discloses WrestleMania 41 attendance - Wrestlenomics
58,538 on Saturday and 60,103 on Sunday
https://wrestlenomics.com/articles/2025/las-vegas-stadium-authority-discloses-wrestlemania-41-attendance/
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Antitrust cases are of course difficult and expensive but MLW did the work of defining the relevant market (televised wrestling in the U.S.) and alleging monopoly power at least sufficient to overcome WWEâs motion to dismiss and ultimately cause WWE to settle for $20M.
3 months ago
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Ari Emanuel and Mark Shapiro on CNBC say CBS will simulcast "likely all" of the numbered events that will also air on Paramount+. They wanted the "Tiffany" aspect of CBS. Shapiro says PPV is antiquated. "What's on pay-per-view now?" Boxing. Some movies.
www.cnbc.com/video/2025/0...
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TKO CEO Ariel Emanuel and COO Mark Shapiro on $1.1B/year Paramount deal
Ariel Emanuel, TKO CEO, and Mark Shapiro, TKO president & COO, join CNBC's 'Squawk on the Street' to discuss the company's new $1.1 billion per-year deal with Paramount for exclusive UFC rights starti...
https://www.cnbc.com/video/2025/08/11/tko-ceo-ariel-emanuel-and-coo-mark-shapiro-on-1-point-1byear-paramount-deal.html
3 months ago
0
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Exclusive w/
@iamjohnpollock.bsky.social
: WWE to add PLE in September on same day as AEW All Out
www.postwrestling.com/2025/08/11/w...
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WWE to add premium live event in September on same day as AEW All Out
WWE will be adding a premium live event in September on the same day as AEWâs All Out pay-per-view.
https://www.postwrestling.com/2025/08/11/wwe-to-add-premium-live-event-in-september-on-same-day-as-aew-all-out/
3 months ago
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TKO announced UFC's domestic media rights will go exclusively to Paramount in 2026 and that numbered events will no longer be on PPV but will be viewable for Paramount+ subscribers at no added cost. The deal is for 7 years at $1.1B per year, TKO disclosed, more than 2x the existing deal with ESPN.
3 months ago
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NEW: A judge denied Janel Grant's effort to depose Dr. Colker & his staff for now, but approved her request for medical and communications records, including those involving Vince McMahon & WWE. Colker is expected to object to turning over some records.
www.postwrestling.com/2025/08/11/j...
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Judge grants Janel Grant access to Peak Wellness medical records and documents, denies depositions - POST Wrestling | Podcasts, News, Reviews |Â WWE AEW NXT NJPW
The Connecticut case is part of Grantâs effort to gather evidence that could lead to a lawsuit against the doctor, while she pursues separate claims against Vince McMahon and WWE in federal court.
https://www.postwrestling.com/2025/08/11/judge-grants-janel-grant-access-to-peak-wellness-medical-records-and-documents-denies-depositions/
3 months ago
0
4
0
reposted by
Brandon Thurston
John Pollock
3 months ago
"Over time, Terry Bollea and Hulk Hogan became the same, and disentangling the two was impossible. For some, they must do so to preserve the 'make believe' rather than confront the reality." New audio profile:
www.postwrestling.com/2025/08/07/t...
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The Story of Hulk Hogan | POST PROFILE - POST Wrestling | Podcasts, News, Reviews |Â WWE AEW NXT NJPW
John Pollock covers the life and career of Terry Bollea, a.k.a. Hulk Hogan, from his start in 1977, his rise throughout the '80s, the scandals that impacted his career, and his death.
https://www.postwrestling.com/2025/08/07/the-story-of-hulk-hogan-post-profile/
1
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reposted by
Brandon Thurston
Wrestlenomics
3 months ago
CNBCâs Alex Sherman breaks down ESPN-WWE PLE deal | Pollock & Thurston Plus, Pollock & Thurston review TKO's Q2 earnings.
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CNBCâs Alex Sherman breaks down ESPN-WWE PLE deal | Pollock & Thurston - Wrestlenomics
Plus, Pollock & Thurston review TKO's Q2 earnings.
https://wrestlenomics.com/podcasts/2025/cnbcs-alex-sherman-breaks-down-espn-wwe-ple-deal-pollock-thurston/
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TKO Q2 earnings results are out. Revenue and adjusted EBITDA (a customized metric meant to reflect profitability) targets for the year have been increase over previous guidance.
3 months ago
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We will debut a new and enhanced iteration of our opening program audio-visual signature today, reflecting our ongoing commitment to elevated production standards and brand refinement. Live at 1 p.m. ET: WWE PLEs Moving to ESPN, Brock Lesnar Returns
youtube.com/live/-igBphg...
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WWE PLEs Moving to ESPN, Brock Lesnar Returns | Pollock & Thurston
YouTube video by Wrestlenomics
https://youtube.com/live/-igBphgK31I
3 months ago
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