Big market vs. niche market: which is better? 🚀 70%+ of SaaS IPOs come from reinventing big, proven categories. ✨ But small markets can grow. Start small, disrupt, expand—your niche can become the next big thing. #SaaS #Startups #MarketingStrategy

[3/3] Tips for using cognitive bias ethically: Research your audience’s decision patterns Test approaches & track results Be authentic—avoid manipulation Build trust & deliver value Ethics + understanding = effective marketing. Let’s help customers make better decisions! 🙌

[2/3] Key biases in marketing: Anchoring Effect: First impressions shape perceived value. Use strategic price points. Social Proof: Reviews & testimonials build trust. Loss Aversion: “Don’t miss out” messages work. Scarcity Effect: Limited offers = higher perceived value.

[1/3] Want better marketing results? Understand cognitive biases! 🧠 These mental shortcuts influence consumer decisions, from pricing to trust. Using them ethically can help build stronger, more impactful campaigns. Here’s how: ⬇️

Top 5 B2B marketing trends for 2025: 1️⃣ Personalization is a must—human touch wins. 2️⃣ AI boosts creativity but adds noise. 3️⃣ Creators & influencers will lead. 4️⃣ Short-form videos will dominate. 5️⃣ Build relationships will be key. #B2B #Marketing #AI #Trends

Startup lessons I wish I knew earlier: 1️⃣ Trust your gut on big decisions—if you're unsure, slow down. 2️⃣ Budget 6-12 months more than planned; it always takes longer. 3️⃣ Build a strong, aligned founding team—don’t rush it. 4️⃣ Charge from Day 1 & charge MORE. More gems ⬇️ #StartupTips #SaaS

More gems for startups: 5️⃣ Pay for top talent—it’s the best investment you’ll make. 6️⃣ Fire kindly, but quickly, anyone not customer-focused early on. 7️⃣ Resolve founder conflicts ASAP—they can destroy your startup. 8️⃣ Get better mentors & pay them (even in equity). #Startup

What’s Your Top Advice For All New SaaS Founders? #startups #entrepeneur #tech #saas #investment

Sora is built for creativity but comes with safeguards: watermarks, metadata, and abuse detection. While imperfect, it’s a step toward responsible AI-powered storytelling. #AI #ArtificialInteligence #Marketing

Sora, OpenAI’s video generation model, is now live! 🌟 Sora Turbo creates 1080p, 20-sec videos from text, faster than ever. #AI #ArtificialIntelligence

[2/2] CFO Sarah Friar says ads will be handled thoughtfully, given economic sensitivity. For now, OpenAI focuses on APIs & licenses while hiring ad talent like Kevin Weil (Instagram) & Shivakumar Venkataraman (Google). #TechNews #AIInsights https://buff.ly/3P0evCJ

OpenAI is considering ads to boost revenue as it shifts to a for-profit model. With $4B annual revenue and 250M weekly ChatGPT users, ads aren’t active yet, but big tech hires hint at future plans. #AI #OpenAI

[3/3] Most platforms discourage external links to retain user engagement. But #Bluesky embraces external linking, making it popular among journalists. Adapt your strategy to navigate these policies. #ContentMarketing #TechNews

[2/3] - Facebook: Link posts make up <5% of feeds as algorithms favor Reels & AI-suggested posts. - Instagram: Links allowed in Stories, but limited reach beyond followers. - X (Twitter): Confirms reduced reach for external links. - LinkedIn: Smaller previews for unpaid posts; less reach overall.

[1/3] Curious about how social platforms handle external links? 🤔 Many limit link reach to keep users engaged on their apps. Here's a breakdown of each platform's approach. #DigitalMarketing

Modern persuasion tips: 1️⃣ 92% trust peer recommendations—leverage reviews 2️⃣ Highlight factual benefits, not emotional manipulation 3️⃣ Make specific, measurable promises 4️⃣ Build a consistent brand image everywhere #Marketing #growth

Proven headline tips: 1️⃣ Keep it 6-12 words 2️⃣ Use prices & brand names when relevant 3️⃣ Localize when possible 4️⃣ Promise clear benefits with simple language 5️⃣ Align with the full sales story #Marketing #socialmedia #B2B

The future of business is smarter, faster, and driven by AI. Are you ready to lead the way?

Did you know that up to 75% of international projects fail due to cultural differences? Send a DM and will help you with your messaging strategy in European markets.

AI is revolutionising businesses, driving innovation, and enhancing productivity. But with great power comes great responsibility—and risk. #AI #business #strategy

Web3 brands focusing only on token hype will fail. Long-term success comes from utility, education, and loyalty. Let’s get it right. 🚀 #Web3 #marketing #strategy

80% of SaaS buyers want personalized demos. Are your sales and marketing teams aligned to deliver this experience? #SaaS #Marketing #B2B

Web3 marketing isn’t about ads; it’s about building trust, communities, and utility. Want to know how? Let’s talk. 💡 #Web3 #marketing

Keys to a strong brand image: 1️⃣ Consistent messaging across channels 2️⃣ Sharp, well-defined brand identity 3️⃣ Focus on long-term growth, not short-term sales 4️⃣ Nail your product positioning—it’s crucial 5️⃣ Research before creative work #marketing #brand

Marketers, which is your biggest challenge? 1️⃣ Generating leads 2️⃣ Building community 3️⃣ Measuring ROI 4️⃣ Scaling campaigns Vote below! 👇 #B2BMarketing #Web3

Do you have a B2B web3 project? Need a fresh perspective on your marketing strategy or positioning? Send me a DM - I’ll review it for free and share feedback. Let’s make it shine! 🚀 #web3 #B2B #Marketing

Stop Tracking Vanity Metrics. Start Measuring Revenue Impact. #MarketingTips #B2B #SaaS

SaaS GTM checklist: 1.Focus on solving real problems not just adding shiny features 2.Keep it clear and simple Complexity doesn’t sell. 3.Price based on the value you deliver, not what it costs you If it doesn’t help your users it won’t help your growth #SaaS #Marketing

Marketing isn’t about what you make; it’s about the stories you tell. 🎯 In crypto & fintech, storytelling builds trust and drives innovation. What’s your brand’s most powerful story? #Marketing #Storytelling #Crypto #FinTech

“The best marketing doesn’t feel like marketing.” - Tom Fishburne 🎯 Great marketing connects, inspires, and adds value—it doesn’t scream “sell.” Let’s focus on authentic storytelling and creating genuine customer experiences. 🌟 #MarketingMotivation #CMOThoughts #FridayVibes

Cheers to the founders who are changing the game!

I've seen many startups fail for the same reasons. Some of the common mistakes are losing the customer-centric approach, not validating market fit, and investing (burning cash) without creating demand. It's like trying to boil the whole ocean. #growth #startup

Gm fam!🔥 Word of the day "On-Chain" On-chain refers to transactions and activities directly recorded on the blockchain, ensuring data transparency, security, and immutability. #web3 #blockchain

Launching Manuscripto: a B2B consultancy helping Web3, SaaS, and tech brands scale through smart marketing. Let's unlock growth together. 🚀 #Web3 #Marketing #SaaS

I often see B2B SaaS focusing on channels when the real priority should be identifying your target persona and understanding why they’d care about your product. 🎯 Nail that first, then figure out the best way to reach them. #B2B #SaaS #startup

Also this month, @WebSummit and @SlushHQ brought together 83,000+ innovators, investors, and ecosystem builders from around the world! 🚀 #TechEvents #entrepeneur

Did you know November is National Entrepreneurship Month in the US? A time to celebrate founders pushing boundaries and shaking up industries! 🚀 #Entrepreneurship

Launching Manuscripto: a B2B consultancy helping Web3, SaaS, and tech brands scale through smart marketing. Let's unlock growth together. 🚀 #Web3Marketing #GrowthHacking #B2B

The Web3 market is crowded, but loyalty & community are your superpowers. 💪 Learn how to stand out in 2024:

Big wins in European startups 🚀: •🇧🇪 Odoo: €500M •🇩🇪 Exploration Co: €151.7M •🇫🇮 ŌURA: €71M (€4.7B+ valuation) •🇬🇧 Goodstack: €26.5M •🇸🇪 Candela: €13.3M #StartupFunding #VentureCapital

Are you a tech founder building a Web3, SaaS or FinTech project? 🚀 Need advice on business, GTM, or marketing? Let's connect. DM me! #web3

5️⃣ Key elements of modern email marketing include 📨: • Personalisation and segmentation • Automated customer journeys • Mobile-first design • Data-driven decision making • Privacy and compliance #MarketingTips

Top 5 pillars of Web3 marketing: 1. Strong community building 🛠️ 2. Decentralized ad networks for reach 🌐 3. Transparent & educational content 📚 4. Engaging utility-driven tokens 🚀 5. Collaborating across ecosystems 🤝 #web3 #marketing

Forget about finding a niche. Ask yourself instead: - Who can I help the most? - What can I help them accomplish? - Why does it matter to them? Then, commit fully to helping those people succeed—because what you offer has the power to make a real difference in their lives.

Crypto has hit multipe ATHs 🚀 and Trump wins 🏛️—big moves ahead🔥: 1️⃣ More institutional 🪙 2️⃣ Regulatory clarity 🤝 3️⃣ Volatility risks ⚠️ 4️⃣ Faster blockchain innovation 🔗 5️⃣ US pushing global crypto leadership 🌍

GM everyone ☕ ☕ Last Monday before the last month of the year and yet, it feels like we just started the year.

You can even start selling a concept long before developing a single product. Test an idea, prove its market fit, and then create it.

GM ☕ ! Morning thoughts. Not sure about you, but the last two weeks have been quite a ride. Are you ready for the end of the year?

Tech or business? 🤔 Web3 marketing needs personalisation for both! See how tailored messaging builds trust & drives results. Dive in: buff.ly/3Z6y2qZ #Web3Marketing

#AI won't replace you, but a person using AI will.