I’m nominating Whiskey as my head of marketing.

Building my own email marketing server this week because Flodesk, Brevo, Kit, and MailChimp all ran out of room for what I needed. Sometimes you don't find the right tool—you build it.

Your book has a vibe. Your brand has colors. Your bio exists somewhere. None of it talks to each other because it all lives in your head, and your head is already full.

Words. And evidence of my cat eating treats on my desk.

Did I mention I got a new lens a couple weeks ago and I've been busy taking endless pictures of my cat, Whiskey? I swear he poses.

his past week, I've been so busy. But my productivity level shot through the roof, and I got a ton of projects I had been side-eyeing finished. Writing, design, systems, workflows, everything. I have to make sure I'm not on fire.

Your author brand is not a mood board. It is a system. Build it once, use it forever, and stop reinventing yourself every time you need a social graphic.

The manuscript is done for pen name I’m working on, but now I have to find that one font file I used on the cover, the hex code for the accent color, and whatever I named that Canva folder in a moment of organizational optimism. A brand kit would have saved me 40 minutes and a small crisis.

Your book has a cover font, an accent color, a tagline, and a vibe—but it lives in seventeen different folders and your brain. That is a haunting.

Sadness and longing live in an unfinished draft. They just sit there, quietly inside your draft, in a folder you’ve stopped opening or working on. The document is still there. The cursor is still blinking, or it would be if you opened it...

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The Scrivener stream deck profile!

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i’m invincible. who knew this and didn’t tell me? lol

This dashboard has been a lifesaver for me. I'm so organized on Substack now! kerrielegend.com/product/subs...

Our society gathers tonight to remember: writers are historians of the present. Your refusal to document makes erasure easier. Nerys says write the uncomfortable truth. The shelves will protect it from burning.

an invitation to be litigious.

feeling like having some lemon pound cake

Faceless content strategy for book launches: pre-written email sequences, scheduled social posts, downloadable chapters, automated evergreen funnels. Set and forget.

Today's potion: focus-over-fear formula. For writers paralyzed by what's coming. Nerys says you can't prevent what you won't document. Write the warning. Even if no one listens. Especially then.

Rain, glass, breath. The aesthetics of dread.

My editor: Can you cut 10,000 words? Me, looking at my 150,000-word manuscript: But which 10,000? Every word is my baby.

They don't want you educated, autonomous, or angry. Be all three. Aggressively.

in a mood; felt like decorating my iPad keyboard cover.

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The finished book is the dream.

My manuscript exists in four different documents because I kept starting over and couldn't bring myself to delete the old versions. I tell myself this is having options.

There is something deeply romantic about the idea of a writer alone with their thoughts. There is nothing romantic about what those thoughts actually are at hour three of a writing session.

Write drunk on paranoia. Edit sober with malice.

They say write what you know. I know avoidance

There's no bonding quite like two people who push each other to be better athletes and better people. That's the foundation right there.

A writer's brain is a beautiful

My process: outline everything carefully

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The writing life is supposed to give you access to something profound. Mostly it gives you access to a very specific kind of tired.

Some writers talk about losing themselves in the work. I lose myself in researching one minor detail for forty-five minutes and then forgetting to put it in the chapter.

I opened my manuscript

The fantasy involves inspiration striking at romantic

Every writer has a novel in them

Writing from a place of deep emotional truth sounds beautiful until you realize your deep emotional truth today is that you're annoyed and slightly hungry.

The mystique of the writer is built on the idea that we are capturing something true and essential about life. Today I spent an hour on a sentence about a door.

A productive writing session for me is getting out more words than I deleted. This happens less often than I'd like to admit.

The world is burning and you're still here, still writing. That matters. Your words matter. Keep going.

If your reader sees the twist coming, make them doubt they did.

my book's thesis statement: what if being awkward was actually kind of powerful though

Being a blue dot in a red state teaches you that hope is an active choice, not a passive feeling. You have to practice it daily like a muscle.

I have a word count goal and a personal record of explaining to myself why today doesn't count.

Somewhere out there someone thinks I spend my days in a state of quiet creative absorption. I spend my days in a state of quiet procrastination with occasional bursts of mild panic.