Natalie’s Orchid Island Juice Co. and The Friendly Toast debut a limited-time winter Immunity Flight, featuring four juice-based mini mocktails across 15 New England locations, with a portion of proceeds supporting local food banks

As soda resurges, brands are reshaping sparkling water with bolder flavors, added functional benefits and hybrid formulations, as category lines blur and consumer habits evolve in the bubbly aisle

C4 Energy launches a Share the Energy Holiday Giveback, offering a free case with code SHARETHEENERGY so consumers can gift a case to a holiday hero. The brand will also give free cases to local workers at Nutrabolt headquarters in Austin on Dec. 16.

Fresh Blends has been named Best Kiosk Innovation at the 2025 ARKI Awards for its Fresh Blender+ platform, which automates iced and frozen beverage service with integrated ice making, in-cup blending, remote monitoring and cloud-connected software.

Spirits brands turn up the star power as Sun Cruiser taps WNBA’s Sophie Cunningham, Still G.I.N. reunites Snoop, Dr. Dre and Martha Stewart, WhistlePig opens a Kentucky Vault in a historic bank, and Hennessy hits the road with Bad Bunny

Ram's Gate Winery names Anthony Viloria Senior Director and Executive Chef Kimberley Cosway to lead culinary programming, strengthening estate guest experiences in Carneros

Outlaw Light Beer is expanding its Pacific Northwest footprint, partnering with Odom Corporation in Washington and Idaho and Point Blank Distributing in Oregon to increase availability of its 105-calorie, 4.2% ABV light lager across the region

Executive Beverage Co. launches Boutique Wine Water, a new “active alcohol” drink blending French wine and sparkling water. The zero-sugar 4.9% ABV line targets ingredient-conscious consumers with non-GMO, vegan, gluten-free cans and bottles.

An FTC complaint alleges PepsiCo granted Walmart favorable pricing and promotional funding while raising prices and cutting support for rival retailers, in a possible violation of the Robinson-Patman Act

Greenhouse Juice seeks a Head of Marketing to drive omnichannel growth, innovation, and brand storytelling for a fast-scaling, plastic-neutral beverage B Corp operating in Canada and the U.S. https://zpr.io/PVxiMXrQJkJ7

Women-owned cocktail and mocktail brand SAYSO will debut on QVC’s Gourmet Holiday show Jan. 14 at 4 p.m. ET. The segment will feature a live demo and an exclusive bundle of its Espresso Martini and Moscow Mule cocktail “tea bags.”

Dymatize launches limited-edition ISO100 Clear Pineapple Passion Punch, a 20g protein, 0g sugar whey isolate, at Sam’s Club and Costco. The clear protein drink is available in-store and online for $29.99 per 25-serving tub.

Collective Arts expands into clean functional energy with Botany Energy, an adaptogenic line targeting Gen Z and Millennial women seeking balanced, steady energy. The brand is rolling out at 7-Eleven locations across Canada, with broader distribution planned for 2026.

Women-owned cocktail and mocktail brand SAYSO will appear on QVC’s Gourmet Holiday show Jan. 14 at 4 p.m. ET, featuring an exclusive Espresso Martini and Moscow Mule cocktail “tea bag” bundle with mess-free, low-sugar mixes

Stoli debuts STOLI Halapeño Pepper, a new spicy vodka crafted for Bloody Marys and produced for the first time in Louisiana at STOLI Group-owned Louisiana Spirits. Global rollout will begin with Mr & Mrs T promotional tie-ins starting January 2026

Nutrabolt has signed a strategic agreement with Nutraprep India to locally manufacture C4, XTEND and Cellucor COR-Performance Creatine, with nationwide distribution handled by BRIGHT Performance Nutrition, targeting India’s fast-growing sports nutrition market

Mike Hess Brewing Co. seeks a Production Assistant in San Diego. Role includes local deliveries, canning, kegging and brewery cleaning in a fast-paced craft operation. https://zpr.io/gHuzZwkBWQgZ

Winners, founders and industry leaders converged in L.A. as Taste Radio captured key moments from BevNET Live, NOSH Live and Brewbound Live, highlighting breakout brands and major lessons on growth and leadership

Wilderness Trail Distillery releases a limited 10-year wheated bourbon honoring 250 years of Kentucky’s Wilderness Road. This barrel-proof small batch, made from 51% corn, 45% wheat, and 4% malted barley, is available only at the distillery’s visitor center.

Consumers are returning to dairy through A2/A2 milk, drawn by improved taste, easier digestion and perceived nutritional benefits, creating new opportunities for brands and retailers

The Caribbean Cocktail Tour launches Jan. 9, connecting Bon Vivants in the Bahamas, La Factoría in Puerto Rico and Library by the Sea in the Cayman Islands for cross-island pop-ups, education and cultural exchanges highlighting regional cocktail talent

Celt Salt, a Nature’s Pantry subsidiary, has opened a new 5,000-sq-ft warehouse in Paramount, CA, underscoring rapid expansion to more than 3,000 North American retail locations and previewing its HydroCelt electrolyte mix launch in January 2026

Cooper Spirits’ Lock Stock & Barrel releases an ultra-rare 25-Year-Old Straight Rye Whiskey, distilled in 1999. Bottled at 111 proof and limited to 250 bottles, it is billed as the oldest rye on the market and has already earned Double Gold at SFWSC 2025

Alex Cooper’s Unwell Energy debuts at Target with four low-sugar flavors, Slice brings back its classic Apple soda, and Planet Oat partners with “Emily in Paris” on a White Chocolate Raspberry creamer

Champagne Telmont debuts a record-light 1,600g standard magnum, lowering the bottle’s environmental impact by about 7.5% while maintaining performance and design. The lighter format is available to all Champagne houses seeking to reduce their carbon footprint.

Vita Coco has become the Official Hydration Partner of Rush Soccer in a multi-year deal, supplying coconut water stations, product integration, and wellness content to more than 55,000 U.S. players and families

Loonen launches purified spring water in custom glass bottles, highlighting transparency on contaminants and packaging. The startup also raised $6M led by Brand Foundry Ventures.

Ball Corp. will acquire an 80% stake in Benepack’s European can businesses, adding plants in Belgium and Hungary in a ~$216M deal. The move expands Ball’s EMEA footprint and supports its aluminum can growth strategy, pending regulatory approval.

Devils Backbone Distilling Co. has introduced a new fresh squeezed look for its award-winning Smash ready-to-drink cocktails, debuting with Orange Smash and additional fruit-forward flavors and variety packs across 11 states

Three Floyds Brewing will enter North Carolina through a new distribution partnership with Tryon Distributing, bringing Zombie Dust, Gumballhead and other beers to retailers, bars and restaurants statewide starting mid-December.

The Spice & Tea Exchange introduces two brewed tea concentrates: London Fog, a black tea with vanilla offering an Earl Grey twist, and Chai Tea, a black tea with cinnamon, cardamom and clove. Both are priced at $21.99

Kombucha once dominated functional beverages, but can it keep pace as gut health products expand with prebiotic sodas, probiotic waters and supplements? BevNET examines whether kombucha can regain its edge in digestive health

Fat Tuesday and 818 Tequila are launching The Kenny Collection nationwide, featuring two Kendall Jenner-inspired cocktails, Kenny Freeze and Kenny on the Rocks, which debuted in Las Vegas during F1 weekend

The Kraken Rum launches its third annual Artist of the Abyss collection, collaborating with St. Louis artist Killer Napkins on a $160 limited-edition dining kit and apparel including T-shirts, long-sleeves, and totes featuring his gritty sci-fi artwork

Flavorman’s 2026 Beverage Trends Forecast highlights decadent twists on familiar flavors, from white cake and churro to yuzu and sumac berry, while Finlays identifies limited-time offerings, nonalcoholic cocktails and functional teas as key growth drivers

American Rebel Light Beer has added Ace Distributing as its fifth Pennsylvania distributor, expanding reach to more than 1,400 retailers across 11 South Central Pennsylvania counties. The move advances the brand’s distribution-first growth strategy into 2026

Albariño wines from Spain’s D.O. Rías Baixas set U.S. records, reaching $25.8M in sales (up 1.6%) and 2.925M liters (up 2.6%) from Sept. 2024 to Aug. 2025, as the region reports a record 2025 harvest to meet rising global demand

Sojo Industries has named veteran CPG executive Chad Hagen as Chief Commercial Officer. The former SunOpta leader will direct commercial strategy and lead adoption of Sojo Flight mobile automation and Sojo Shield track-and-trace solutions.

Coca-Cola has unveiled its CEO succession plan 🥤 James Quincey will step down as chief executive on March 31, 2026, transitioning to executive chairman, as current COO Henrique Braun is set to take the helm.

Ghost Tequila has been named the official spicy tequila of Citizens House of Blues Boston and will be featured at MGM Music Hall at Fenway, highlighting signature Perfectly Spicy cocktails across both venues

Langers is entering the zero-proof space with To Us!, a canned mocktail line launching online in January 2025. The lineup includes nonalcoholic sparkling red and white wine alternatives, espresso martini, Orange Spritz, and Ranch Water, targeting mindful drinkers.

Greenwing, part of The Duckhorn Portfolio, is expanding its West Coast presence with its first Oregon releases, a 2024 Willamette Valley Pinot Noir ($20) and a 2025 Willamette Valley Pinot Grigio ($18), joining its Columbia Valley Cabernet

Minor Figures, a fast-growing plant-based milk brand in North America, is expanding its marketing, sales and operations teams with six hires, including VP of Commercial Growth Lucy Rand, to support rapid retail and on-premise growth

Tequila Comisario Añejo earned a 96-point rating and was ranked No. 1 among luxury tequilas in the latest Enthusiast Report, ahead of Fuenteseca Reserva 12-Year Extra Añejo and Don Julio 1942

Functional NA Beverages seeks an experienced Counter-Pressure Glass Bottle Filler Operator to lead high-standard production, oversee packaging, and maintain efficient operations in a fast-paced environment https://zpr.io/YAJBt3fMHLsN

Silver Oak Cellars and Sunday Scaries launch a limited-edition holiday collaboration: a 2021 Alexander Valley Cabernet Sauvignon in a hand-engraved wooden case featuring Sunday Scaries quips such as “Break in case of in-laws.”

Thrive Market is going fully dry, dropping all alcohol as it adds over 100 new adult non-alcoholic products across 20 brands, including Athletic Brewing, Gruvi, De Soi and Recess. How the retailer is betting on changing drinking habits

Caribbean Cocktail Tour debuts Jan. 9, uniting Bon Vivants (Bahamas), La Factoría (Puerto Rico) and Library by the Sea (Cayman Islands) for cross-island pop-ups, education and cultural exchanges highlighting Caribbean cocktail culture

C4 Energy has launched C4 Performance Energy Shots, a new entry in the energy shot category. The 200mg-caffeine, zero-sugar shots feature CarnoSyn Beta-Alanine and come in Frozen Bombsicle, Hawaiian Punch Fruit Juicy Red, and Popsicle Grape flavors.

The Kraken Rum is partnering with NYC’s Unregular Bakery for limited-edition rum-infused pastries in Union Square. From Dec. 5–15, fans can try a Kraken Black Spiced Pear Roll and a Kraken Gold Spiced Rum Baba, each priced at $7.