IFPG seeks to understand and address the foundational challenges facing our country and influencing voters. As part of that work, we recently released new research on “othering” — a powerful strategy used to divide Americans and consolidate political power. static1.squarespace.com/static/64528...

Recent research by Hart Research, in partnership with IFPG and PSG Consulting, tested ways to counter the “us vs. them” tactic of othering and found that for Democrats, messages focused on how we treat other people — delivered with conviction — are the strongest.