To celebrate National Fragrance Week, here is an unboxing video for my upcoming Theme Park Smells card game! #ThemeParkSmells #NationalFragranceWeek #InternationalThemedSmellDay

You can watch a ride on YouTube, you can listen to a show's soundtrack, and you can see photos of an exhibition... ...but the scent of an experience cannot be recorded nor Instagrammed. 🚫 This is a valuable aspect of smells at theme parks and museums.

Today at work

Two fishermen wearing T-shirts and yellow boots in the supermarket, leaving a trail of fish smell so strong you could follow their steps. Very AromaPrime coded Very olfactory heritage

Writing a chapter on scare maze smells has made me realise that 90% of scare mazes have a bathroom scene.

I spoke to IFLScience about T-rex smells! 🦖 www.iflscience.com/what-did-t-r...

Researching for my theme park smell book. An article about a major theme park features a photo of their smell samples but says they won't name the supplier because it is top secret. I went to save the photo, and the supplier is in the file name. 🙂

Classic FM playing the Unfortunate Events score 🤘

To celebrate World Book Day, here are a few of the final stages in the cover design for my novel The Doom Town Dummies! Illustrated by Milena Bragina! ✨ Order your copy here: www.amazon.co.uk/Doom-Town-Du...

I was quoted alongside two smell history pioneers, Cecilia Bembibre and Barbara Huber, in Saturday's issue of The Guardian! 🦖 This article by Nicola Davis describes 'smell archaeology' progress and how museums are embracing scents to tell stories. Full article: www.theguardian.com/science/2026...

I am pleased to reveal my new card game Theme Park Smells! For theme park superfans, this trumps-style game celebrates the most iconic park pongs! From orange groves to pirate water... 🗓️ Available on 11TH JULY 2026, the first International Themed Smell Day! More information to come...

Does anyone happen to know of any sources suggesting smells at Versailles during the reign of Louis XIV?

(1/2) Textiles historians... I am trying to think through what textiles dyed with aniline dyes in the second half of the nineteenth century would have smelled like. Despite aniline's fishy smell in its raw form my reading so far would seem to indicate (by absence of refs to smell)...

I enjoyed sharing a bit of theme park smell history in AllEars' latest YouTube video 'Walt Disney World is Trying to Trick You'! 👃 youtu.be/N9UaRh_qOdo?...

My storage cupboard at home smells like coal smoke because it's full of scent oils.

Over its lifetime, Tomb Blaster has diffused scents like Potpourri, Ginger and Cocoa in its market-themed queue. The ride scenes have been scented with Egyptian Mummy, which is a historical interpretation also used by museums. These pictures are from 2021.

🎬 On Walt Disney Studios Park: "We eventually built 9 attractions in a parking lot ... We had a bunch of old cars ... 'Who remembers Dinotopia?'" – Paul Osterhout, former Vice President of Creative for Walt Disney Imagineering on Zeitgeist's The Spirit of the Time

A current read; I forget what sense it is about.

IAAPA 2026...

Efteling's jasmine-scented Chinese Nightingale display is being retired. Here is a sneaky photograph of the Death entity figure. It is hidden opposite the stage, under the space visitors stand on. When lights illuminate it, it appears as a ghostly apparition, reflecting against glass onstage.

I wonder if The Chinese Nightingale's exciting new form will be AI generated ✨

Turned myself into an Avatar head in preparation for visiting Animal Kingdom's Pandora this year 🌺🐳🔥

That's an accurate smell of Croft Manor 😎

I have made the smells of Tomb Raider @tombraider.com for its 30th anniversary! Part one:

The scent world isn’t just about fine fragrance, and honestly, who knew about half of these things? Well, I do, now. Intriguing read:

2026 attraction SMELL predictions! 👃🏛️🎠 I had a go at figuring out what this year's trends might be when it comes to immersive smells in visitor attractions... www.linkedin.com/pulse/2026-v...

A piece in the Telegraph today (www.telegraph.co.uk/gift/27e9c89...) that reminds everybody that Cecilia Bembibre and I are interested in the UK smells that YOU might want to preserve for posterity (and you can log them here: smelluk.org/participate/)

I've been smelly ride priority plans for my Florida trip

This year, I saw and smelled the artefacts underneath the cursed Hotel Hightower.

Disney's new video about parade smells reveals this float "scent machine". I can see they have actually taped two old ScentAir cartridges together and attached them to a blower fan! I suspect they top the old cartridges up manually with scent oil. Makeshift! 🔧

Visiting The Doom Town Dummies in the library! ☂️ A recommended read for the winter break 😉 Available here: www.amazon.co.uk/Doom-Town-Du...

In memory of Imagineer Eddie Sotto, here are images of Disneyland Paris' Main Street, U.S.A., which Eddie led the design of. He was an inspiring one-of-a-kind!

I recently discovered this glorious caramel perfume at an airport. This week, I ordered a large bottle. Now I smell like Efteling pancakes. 🥞

I enjoyed working with Weymouth Museum to reintroduce some of the historical smells that could be sniffed at the now-defunct Timewalk attraction! www.dorsetecho.co.uk/news/2567892...

I made a smell diary at Universal Studios Japan! 👃🎢 Most of the park's scents are incidental, but this provides a lifelike feeling and makes the purposely-applied scents more impactful. youtu.be/0RHpnSeRGEA?...

Universal Studios Japan is fabulous, but I think music lets it down. Modern pop songs in 1970s Amity, pop songs down the entrance avenue, pop songs in Minion Land... A park having its own music gives it a feeling of quality. The shift in Harry Potter Land, with its own music, was noticeable.

I was recently contacted by the Mary Todd Lincoln House in Kentucky, as they were hoping to create new smell stations. The final smell stations include scent oils and organic materials. The top of each unit can be removed for replenishing the scents. Brilliant work by the museum team!

Atmospheric smell on the JAWS ride Part of a Universal Studios Japan video coming on Monday 😊

Bothersome health issues encouraged me to make the most of not being dead etc., and I have booked a Florida holiday for next year. ☀️🐊 I shall be dressing like this specifically.

The Jaws ride at USJ includes a moment where the boat floats into a dark shed. The water is black and the air smells of fuel. This sensory effect heightens the anticipation. The surrounding town of Amity smells of cooking food, which suggests the busy presence of the unseen residents.

Have AI-generated self-published books reached the smell history realm?

Germany's Spotlight magazine has featured a 'day in my life' article about my job at @aromaprime.bsky.social 😊

They might not sound appetising, but I am pleased to see how engaging these historically-inspired smells have made the Victorian Gun Deck at Nothe Fort! 🐭

Brett Helquist has drawn me 'in the style of A Series of Unfortunate Events'! This is how I might look as a member of V.FD., or as a doomed guardian, or as a villainous actor, or as a bidder in a fashionable auction, or as a hotel guest on a secret mission, or all five, depending on my preference.

People keep saying I look like adult Klaus Baudelaire, so I decided to disguise myself as Klaus to celebrate the 25th anniversary edition of The Bad Beginning by Lemony Snicket.

AromaPrime's smoky smells were used at Jonathan Ross' Halloween parties 🔥 As it happened, AromaPrime founder Fred Dale had appeared on Ross' own show!

Happy Halloween! Here is a picture from when I took my book of spooky smells, The Doom Town Dummies, to the house of spooky smells. ☂️

These are special! Virtually unseen concept art, by Brett Helquist, for A Series of Unfortunate Events before the first book came out! #LemonySnicket More below 🧵

My first time seeing one of my books in a window! Weymouth's Timewalk is currently available at Weymouth Museum, displayed right beside one of its characters! 😸