Matt Birchler
@birchtree.me
📤 1820
📥 254
📝 1093
🔗 Cheaper MacBooks spark outrage
https://birchtree.me/blog/cheaper-macbooks-spark-outrage/
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Cheaper MacBooks spark outrage
Nick Heer: The New MacBook Pro Is €35 Less Expensive in E.U. Countries, Ships Without a Charger In Ireland, the MacBook Pro used to start at €1,949; it now starts at €1,849; in France, it was €1,899, and it is now €1,799. As mentioned, the
https://birchtree.me/blog/cheaper-macbooks-spark-outrage/
about 10 hours ago
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Personal milestone: today Birchtree turns 15 years old 🎂
birchtree.me/blog/15-yea...
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15 years of Birchtree
Today marks birchtree's 15th anniversary! While I don't have the complete archive going that far back, I have been writing under the Birchtree title since October 17, 2010. For some context, the iPhone 4 was still brand new at the time, and was not even available on Verizon yet in
https://birchtree.me/blog/15-years-of-birchtree/
about 20 hours ago
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🔗 15 years of Birchtree
https://birchtree.me/blog/15-years-of-birchtree/
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15 years of Birchtree
Today marks birchtree's 15th anniversary! While I don't have the complete archive going that far back, I have been writing under the Birchtree title since October 17, 2010. For some context, the iPhone 4 was still brand new at the time, and was not even available on Verizon yet in
https://birchtree.me/blog/15-years-of-birchtree/
about 20 hours ago
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The Tahoe 26.1 beta keeps apps in your Dock that run some process in the background. I hate this so much…
2 days ago
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🔗 Screen oddities and the M5 Vision Pro
https://birchtree.me/blog/screen-oddities-and-the-m5-vision-pro/
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Screen oddities and the M5 Vision Pro
Apple Newsroom: Apple Vision Pro upgraded with the powerful M5 chip and comfortable Dual Knit Band With M5, Apple Vision Pro renders 10 percent more pixels on the custom micro-OLED displays compared to the previous generation, resulting in a sharper image with crisper text and more detailed visuals. Vision Pro
https://birchtree.me/blog/screen-oddities-and-the-m5-vision-pro/
2 days ago
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🔗 This is a Mac…sorry, an iPad!
https://birchtree.me/blog/this-is-a-mac-sorry-an-ipad/
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This is a Mac…sorry, an iPad!
Apple Newsroom: Apple Introduces the Powerful New iPad Pro With the M5 Chip iPad Pro with M5 unlocks endless possibilities for creativity and productivity — with a huge leap in AI performance and a big boost in graphics, superfast wireless connectivity, and game-changing iPadOS 26 features, it pushes the boundaries of
https://birchtree.me/blog/this-is-a-mac-sorry-an-ipad/
3 days ago
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🔗 Should I be doing sponsorships?!
https://birchtree.me/blog/should-i-be-doing-sponsorships/
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Should I be doing sponsorships?!
Becca's spent one year going solo and breaks down her revenue through the year. The biggest thing that stood out to me was that 75% of her revenue came from sponsors on her videos. As someone who can't be bothered to do sponsorships on his channel (which is 1/4
https://birchtree.me/blog/should-i-be-doing-sponsorships/
3 days ago
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More to do, but I've revved the theme on my blog. My old theme was a bit too busy, and this new one gets me the sidebar I want (look at that list of side projects 😅) but with a simpler overall design. I hope you like it!
birchtree.me/
3 days ago
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Don’t mind me, just thinking about how Netflix accidentally released a version of their Apple TV app that supported tvOS’s up next queue, apologized for the error, and took it back.
3 days ago
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🔗 Pokémon Legends Z-a might be a winner
https://birchtree.me/blog/pokemon-legends-z-a-might-be-a-winner/
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Pokémon Legends Z-a might be a winner
Rebekah Valentine writing for IGN: Pokémon Legends: Z-a Review in Progress If the rest of my adventure holds up (and the Switch 1 performance isn’t a disaster), we could finally have a 3D game worthy of the Pokémon franchise on our hands. It’d be about dang time. This
https://birchtree.me/blog/pokemon-legends-z-a-might-be-a-winner/
4 days ago
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It's time for my very late iPhone Air review.
birchtree.me/blog/iphone...
4 days ago
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🔗 iPhone Air review
https://birchtree.me/blog/iphone-air-review/
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iPhone Air review
The iPhone Air has been a bit of a ride for me. I was quite impressed when I briefly held it in hand in an Apple Store when I was picking up my iPhone 17 Pro. It does feel remarkably thin in a way that an iPhone simply never has
https://birchtree.me/blog/iphone-air-review/
4 days ago
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🔗 Psst, it’s a cult
https://birchtree.me/blog/psst-its-a-cult/
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Psst, it’s a cult
Kit Maher writing for CNN: $1 Trump Coin Draft Is ‘Real,’ US Treasurer Says “No fake news here,” US Treasurer Brandon Beach post on X in response to images of the coin on X. “These first drafts honoring America’s 250th Birthday and @POTUS are real. Looking forward to sharing
https://birchtree.me/blog/psst-its-a-cult/
4 days ago
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Shout out to indie apps like Pixelmator Pro rebelling against Apple's new mandated icon shapes. Sorry, who owns Pixelmator? 😛
4 days ago
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🔗 Watching Apple TV in Apple TV on the Apple TV
https://birchtree.me/blog/watching-apple-tv-in-apple-tv-on-the-apple-tv/
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Watching Apple TV in Apple TV on the Apple TV
If you follow similar accounts to me on social media, odds are you saw approximately 432 people post some variant of the title of this post. This comes 6 years after the launch of Apple TV+ and just as many people making the same “watching Apple TV+ in Apple TV
https://birchtree.me/blog/watching-apple-tv-in-apple-tv-on-the-apple-tv/
4 days ago
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🔗 + Why I’m not an AI art doomer
https://birchtree.me/blog/why-im-not-an-ai-art-doomer/
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+ Why I’m not an AI art doomer
Sora 2 has made creating realistic videos trivially easy. I don’t think this means art is dead.
https://birchtree.me/blog/why-im-not-an-ai-art-doomer/
7 days ago
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Returning to Chicago through a bit of rain.
8 days ago
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🔗 Apparently modern DVD releases are worse than they were 20 years ago
https://birchtree.me/blog/apparently-modern-dvd-releases-are-worse-than-they-were-20-years-ago/
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Apparently modern DVD releases are worse than they were 20 years ago
Not to steal Alec's thunder here, but apparently some of these TV show re-releases are using single-layer DVDs instead of dual-layer DVDs like their original releases, meaning they have less storage space, and meaning they have to be encoded at lower bitrates, ultimately meaning that the video quality is reduced.
https://birchtree.me/blog/apparently-modern-dvd-releases-are-worse-than-they-were-20-years-ago/
8 days ago
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🔗 The sort of mother fucker who makes SlopTok
https://birchtree.me/blog/the-sort-of-mother-fucker-who-makes-sloptok/
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The sort of mother fucker who makes SlopTok
Hank Green on the new Sora 2 app: If you are the kind of mother fucker who will create SlopTok, you are not the kind of mother fucker who should be in charge of OpenAI. It's a great, short rant from Hank Green, and it 100% resonates with me. I
https://birchtree.me/blog/the-sort-of-mother-fucker-who-makes-sloptok/
9 days ago
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🔗 AirPods 3 review
https://birchtree.me/blog/airpods-3-review-2/
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AirPods 3 review
Let's get one thing out of the way right up front; I am not an audiophile when it comes to earbuds. I can't tell the difference between a pedestrian-quality MP3 and a lossless FLAC file. And when it comes to AirPods, I cannot tell you the difference in audio quality
https://birchtree.me/blog/airpods-3-review-2/
12 days ago
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The Apple Watch Ultra 3 is better in a few ways to previous Ultras, but obviously it isn't a must-buy for almost anyone who already owns an Ultra. That said, the added battery life and improved always-on mode make this something I'm glad I have personally.
13 days ago
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🔗 Apple Watch Ultra 3 review
https://birchtree.me/blog/apple-watch-ultra-3-review/
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Apple Watch Ultra 3 review
We’re well past the era when year-over-year Apple Watch upgrades made any sense at all, and I’d argue that even if you bought the original Apple Watch Ultra three years ago, there’s still no real reason for most people to even entertain an upgrade to the brand
https://birchtree.me/blog/apple-watch-ultra-3-review/
13 days ago
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🔗 Thank you sir, can I have another?
https://birchtree.me/blog/thank-you-sir-can-i-have-another/
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Thank you sir, can I have another?
Chris Cameron writing for The New York Times: Apple Takes Down ICE Tracking Apps in Response to Trump Pressure Campaign Apple has removed from its App Store several programs that alert users to sightings of immigration agents after Attorney General Pam Bondi demanded they be taken down. Setting aside how
https://birchtree.me/blog/thank-you-sir-can-i-have-another/
14 days ago
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I’m back to doing some work on Quick Subtitles and Best-o-Masto, but man, it’s amazing how much fighting the app review process can suck the joy out of developing apps. Hoping it’s smooth sailing from here on out.
14 days ago
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Does the iPhone Air have terrible battery life? Is it secretly the GOAT on cellular with the new C1X modem? Is it actually more complicated than any single blanket statement? Yes, yes it is.
birchtree.me/blog/batter...
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Battery test: does the C1X make the iPhone Air a battery champ?
As with all iPhone releases, battery tests began right away, with people trying to figure out how good the iPhone Air's battery performance was. Early results showed about what we'd expect, with the Air lagging behind the other phones, but not by a horrible amount. Then this video crossed my
https://birchtree.me/blog/battery-test-iphone-air-a-bunch-of/
14 days ago
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Someone posts a picture of your newborn baby on X and is inundated with racist attacks. Paul Graham asks why this happens on X and that maybe it’s time to clean things up.
16 days ago
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🔗 + Judging my iPhone and Apple Watch predictions for 2025
https://birchtree.me/blog/judging-my-iphone-and-apple-watch-predictions-for-2025/
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+ Judging my iPhone and Apple Watch predictions for 2025
An early look at my predictions for 2025.
https://birchtree.me/blog/judging-my-iphone-and-apple-watch-predictions-for-2025/
16 days ago
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🔗 What's next for the Vision Pro?
https://birchtree.me/blog/whats-next-for-the-vision-pro/
16 days ago
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Birchtree turns 15 in a few weeks, which means I'm rapidly approaching the time when I'll have readers who weren't even born when I started the blog. Yikes!
16 days ago
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🔗 Goodbye, the "good old days" of Game Pass
https://birchtree.me/blog/goodbye-the-good-old-days-of-game-pass/
17 days ago
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I can’t prove it, but I have a sneaking suspicion that the “revealed preference” concept will have a Malcolm Gladwell-style reevaluation in the coming years. Aka there is some truth to it, but people radically over-use and over-index on its effects.
17 days ago
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Im continually annoyed by the modern media app conceit that what we look at for more than a moment is what we want to see tons of. Linger for 5 seconds on a post about something you hate? That's all the signal the algorithm needs to serve that up to you for days
18 days ago
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Welcome to The Great Cozy Zone iPhone Draft! 🏆 If you like this sort of thing, please let us know so we can keep doing it on the Cozy Zone feed ❤️
www.macstories.net/comfort-zone/
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19 days ago
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🔗 You must at least respect the office
https://birchtree.me/blog/you-must-at-least-respect-the-office/
20 days ago
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🔗 + Oh no, I'm already tired of Liquid Glass
https://birchtree.me/blog/oh-no-im-already-tired-of-liquid-glass/
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+ Oh no, I'm already tired of Liquid Glass
How am I already eagerly awaiting for the next redesign?
https://birchtree.me/blog/oh-no-im-already-tired-of-liquid-glass/
20 days ago
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🔗 Yes, the 2x and 8x "lenses" on the iPhone 17 Pro are legit and you should use them
https://birchtree.me/blog/yes-the-2x-and-8x-lenses-on-the-iphone-17-pro-are-legit-and-you-should-use-them/
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Yes, the 2x and 8x "lenses" on the iPhone 17 Pro are legit and you should use them
I wrote in my review of the iPhone 17 Pro that I've changed my opinion about how Apple talks about the 2x and 8x lenses in the iPhone 17 Pro. Some people don't like that they're called optical quality lenses, and as I explain in that review, I actually agree
https://birchtree.me/blog/yes-the-2x-and-8x-lenses-on-the-iphone-17-pro-are-legit-and-you-should-use-them/
21 days ago
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Sometimes I see people who are surprised the latest iPhone is actually thicker than the one that came before. It might surprise you to hear iPhones have been getting thicker for 11 years.
21 days ago
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🔗 iPhone 17 Pro Review
https://birchtree.me/blog/iphone-17-pro-review/
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iPhone 17 Pro Review
Last year I said smartphones were in their laptop era. This made sense at the time as the iPhone 16 Pro was one of the most iterative iPhone updates we've ever had. 2025's iPhone 17 Pro is a more significant update, especially if physical design is your passion, but I
https://birchtree.me/blog/iphone-17-pro-review/
21 days ago
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watchOS feature request: workout buddy, but that just tells me “you just hit 200 miles running this year” or “this is your 5th day in a row running” without glazing me like Trump praises himself.
21 days ago
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🔗 Boiling over, but with numbers
https://birchtree.me/blog/boiling-over-but-with-numbers/
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Boiling over, but with numbers
Quinnipiac has some new polling data out this week, so why not explore for some goodies? In the wake of the assassination of conservative activist Charlie Kirk, 79 percent of voters say the United States is in a political crisis, while 18 percent say it is not, according to a
https://birchtree.me/blog/boiling-over-but-with-numbers/
21 days ago
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🔗 With the folding iPhone be two Airs smashed together?
https://birchtree.me/blog/with-the-folding-iphone-be-two-airs-smashed-together/
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With the folding iPhone be two Airs smashed together?
There has been no shortage of theorizing that the iPhone Air isn't so much a long term phone in the lineup, but a bit of a practice session for Apple to try out their new folding phone form factor in the wild before releasing the real thing next year. Who
https://birchtree.me/blog/with-the-folding-iphone-be-two-airs-smashed-together/
22 days ago
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🔗 The subtle magic of the Apple Watch Ultra 3
https://birchtree.me/blog/the-subtle-magic-of-the-apple-watch-ultra-3/
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The subtle magic of the Apple Watch Ultra 3
By most measures, the Apple Watch Series 3 is a pretty minor update over the Ultra 2 (and even the Ultra 1). Here's what's new compared to the last model: 1. Emergency SOS via satellite 2. 5G vs LTE 3. S10 SoC vs S9 4. 17% more battery 5. Slightly
https://birchtree.me/blog/the-subtle-magic-of-the-apple-watch-ultra-3/
22 days ago
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My next video is an hour long with zero edits. It will either be one of my most or least successful videos on the channel.
22 days ago
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🔗 I'm running to the press
https://birchtree.me/blog/im-running-to-the-press/
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I'm running to the press
It's amazing how easy it is to be driven mad by the App Store and app review. I recently released a new app that I'm really proud of called Quick Subtitles that lets you generate transcripts and subtitle files (great for podcasters and YouTubers). It's a lovely little tool, and
https://birchtree.me/blog/im-running-to-the-press/
23 days ago
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🔗 AirPods Pro 3 first impressions (I'm so confused)
https://birchtree.me/blog/airpods-pro-3-first-impressions-im-so-confused/
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AirPods Pro 3 first impressions (I'm so confused)
I thought this was a very good year for Apple's September event, and I pre-ordered everything as soon as I could. Well, everything besides the new AirPods Pro 3. See, I love the AirPods Pro (on a recent episode of Comfort Zone I called them the best product Apple's made
https://birchtree.me/blog/airpods-pro-3-first-impressions-im-so-confused/
23 days ago
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🔗 The hotly-anticipated TechWoven review
https://birchtree.me/blog/the-hotly-anticipated-techwoven-review/
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The hotly-anticipated TechWoven review
The one you really wanted to read first!
https://birchtree.me/blog/the-hotly-anticipated-techwoven-review/
24 days ago
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Jet Lag is the best show on YouTube and I won’t be hearing any arguments to the contrary. Season 15 just debuted on YouTube.
youtu.be/QbXzfSn-jP4
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We Played a 72 Hour Game of Tag Across Europe (All-Star Edition)
Get Nebula for 40% off at http://nebula.tv/jetlagBuy the Hide and Seek Home Game: https://store.nebula.tv/collections/recently-added-1/products/hideandseekGe...
https://www.youtube.com/watch?v=QbXzfSn-jP4
24 days ago
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🔗 The A19 Pro is a transcription beast
https://birchtree.me/blog/the-a19-pro-is-a-transcription-beast/
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The A19 Pro is a transcription beast
I happen to have a new app on the App Store that is a pretty good benchmark for a certain type of processing across Apple's devices. Quick Subtitles is a pretty simple app that uses Apple's new speech frameworks to transcribe audio and video files on an Apple Silicon device
https://birchtree.me/blog/the-a19-pro-is-a-transcription-beast/
24 days ago
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Question for my fellow AirPods Pro users, if you’re walking down a quiet, suburban/countey street and a car drives by, do you hear it?
24 days ago
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🔗 + Smartypants, my first app idea that might actually be possible now
https://birchtree.me/blog/smartypants-my-first-app-idea-that-might-actually-be-possible-now/
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+ Smartypants, my first app idea that might actually be possible now
Was 2015 me a genius? Probably not…but maybe…
https://birchtree.me/blog/smartypants-my-first-app-idea-that-might-actually-be-possible-now/
24 days ago
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